Service Provider Capital

Service Provider Capital is a venture capital firm founded in 2014 and based in Golden, Colorado. The firm focuses on co-investing in series A deals led by institutional venture funds, primarily targeting seed-stage companies across various sectors, including artificial intelligence, machine learning, blockchain, cybersecurity, e-commerce, education technology, fintech, hardware, information technology, robotics, and healthcare. In addition to its general investment strategy, Service Provider Capital manages the Midwest Fund I and Fund II, which concentrate on software and healthcare technology systems in the Midwest region of the United States. The firm typically prefers to take minority stakes in its investments and engages in syndication to diversify its portfolio.

Patrick Cerone

Managing Director

Edward B. Hill

Managing Director

Ned Hill

Managing Director

Lori Pickle

Managing Director

Jody Shepherd

Co-Founder and Managing Director

Past deals in Consumer Services

ClientSuccess

Seed Round in 2015
ClientSuccess is a customer success platform that empowers B2B SaaS companies to proactively manage post-sales customer relationships, measure customer health, maximize customer retention and growth, and drive a culture of customer success. It provides a holistic approach to managing success throughout the customer lifecycle as well as provides insights, customer analytics, and best practices that enhance the client’s company. The company also provides SuccessScore, a solution that represents the holistic health of customers; and SuccessCycle, an application that provides the framework to define, manage, and measure success throughout the entire customer lifecycle. In addition, it offers renewal management application that allows users to track customer subscriptions; customer engagement solutions; and application to helps users mitigate risk or identify opportunities for expansion and growth; an application that helps clients in tracking key contacts, users, and executive sponsors within the organization; Support View application that integrates with customer support tools to CRM, support, social, and communication platforms; and customized scorecard to track the progress of each customer. ClientSuccess was founded in 2014 and is based in Lehi, Utah.

DirectScale

Series A in 2015
DirectScale, Inc. is a software as a service (SaaS) provider that specializes in solutions for direct sales organizations, enabling them to effectively manage various corporate functions. Founded in 2013 and located in Lindon, Utah, DirectScale offers a customizable platform that facilitates sales and commission tracking, data analysis, downline management, messaging, training, and e-commerce management. The platform is designed to empower users by allowing them to configure and administer their software without relying on external development, which can be costly. Its intuitive interface supports both mobile and desktop use, enhancing communication among teams and providing tools to promote sales and drive business growth. DirectScale primarily targets larger direct sales companies, helping them scale their operations efficiently.
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