Service Provider Capital

Service Provider Capital is a venture capital firm established in 2014 and located in Golden, Colorado. The firm focuses on co-investing in seed and series A rounds, primarily in collaboration with institutional venture funds. It targets a diverse range of sectors, including artificial intelligence, machine learning, blockchain, cannabis, cybersecurity, e-commerce, education technology, fintech, hardware, information technology, robotics, and health. By concentrating on these industries, Service Provider Capital aims to support innovative companies at critical stages of their development.

Patrick Cerone

Managing Director

Edward Hill

Managing Director

Ned Hill

Managing Director - Southeast Fund I

Galen Mason

Managing Director - Midwest Fund I

Jody Shepherd

Founder / Managing Director - Rocky Mountain Fund

Past deals in CRM

Mobly

Seed Round in 2024
Mobly is the first event-agnostic lead capture, enrichment and engagement app. Users can snap a photo of any attendee badge or business card, and have that person's contact info instantly enriched (25+ fields) and pushed to their CRM. THey can then follow up via text, email, phone or social from the app, and the activity actually logs back to the CRM. No card/badge? No problem. SImply search name + company in the search bar for the same result.

Respondology

Series A in 2023
Respondology LLC operates a Cost-Per-Click (CPC) advertising platform that transforms social media channels into effective advertising mediums. By analyzing millions of social posts daily, the platform identifies customer sentiment and intent, delivering timely marketing responses. The company also offers tools for marketers to estimate and optimize return on investment (ROI) through the use of keywords, key phrases, and emojis. In addition, Respondology provides a customizable comment moderation tool that helps businesses manage their online reputation by swiftly removing harmful comments and spam across various social media platforms. With real-time reporting technology, it allows users to track replies, clicks, and conversions, empowering brands to maintain control over their social media presence. Founded in 2008 and based in Boulder, Colorado, Respondology's solutions are designed to enhance marketing effectiveness while safeguarding brand integrity.

Canopy

Seed Round in 2020
Canopy operates an online platform designed for frontline sales managers, providing tools to enhance sales performance and decision-making. The platform offers real-time data insights that help managers identify wins and losses at the individual seller level, enabling proactive coaching and support for sales representatives. By monitoring pipeline and rep data, Canopy alerts leaders to potential issues before they affect deals, thereby improving forecast accuracy and driving strategic change. The platform also highlights performance trends, allowing managers to track team dynamics and diagnose issues effectively. Originally known as Loupe Software, Inc., Canopy was incorporated in 2019 and is headquartered in Indianapolis, Indiana.

Map My Customers

Series A in 2019
Map My Customers offers a geospatial sales platform designed to help marketing agents map and share customers' locations. The platform features email automation, sales funnel, route optimization, charts, and easy CRM features, enabling business owners to drive more sales with visual territory management resulting in increased revenue, efficiency, and accountability. The company was founded in 2015 and is headquartered in New York.

springbig

Series A in 2018
Springbig provides loyalty, digital communications, and CRM technology solutions to retailers in the cannabis industry. It was founded in 2012 and is headquartered in Boca Raton, Florida. After years of experience in big-box retail, their founders saw tremendous opportunity in the underserved cannabis industry and decided to bring advanced loyalty programs, an essential marketing tool in such a competitive industry, to cannabis dispensaries and brands.

CaliberMind

Seed Round in 2018
CaliberMind is a developer of a B2B customer data platform designed to enhance the effectiveness of revenue marketers. The platform offers a range of features, including marketing attribution, engagement scoring, and insights into sales funnels and pipeline conversion points. It also provides tools for data integration, account engagement, and marketing workflow automation, allowing companies to leverage their sales, marketing, and customer data more effectively. By doing so, CaliberMind aims to help businesses optimize productivity, improve customer engagement, and ultimately increase revenue.

Costello

Seed Round in 2017
Costello is sales co-pilot software that helps your team keep deals and conversations on track so you close more deals. Costello helps you stay on top of everything you need to do to win a deal. You can see all the critical information about every deal in your pipeline on one screen. Reps start their day knowing which deals to focus on. Costello highlights gaps in each deal so you can quickly identify at-risk and bad fit deals. It identifies the questions that matter most in your sales process and then help your reps beat the competition by guiding them through the critical moments in sales calls that determine whether you win or lose. Learn more at: https://andcostello.com/

Nutshell

Series A in 2015
Nutshell is a modern CRM that makes it easy for businesses to manage their customers and sales. Nutshell includes Google apps integration, native iPhone and Android applications, and powerful sales reporting — all wrapped in elegant, thoughtful design. Nutshell was launched in 2010 and is based in Ann Arbor, Michigan.

Apto

Series B in 2015
Apto, Inc. is a company that develops a cloud-based customer relationship and deal management software tailored for commercial real estate brokers. The platform provides tools for managing contacts, properties, listings, and deals, streamlining the entire deal lifecycle from prospecting to closing. Apto's software consolidates, organizes, and securely stores data in the cloud, ensuring that brokers can find, win, and execute deals efficiently while minimizing the risk of overlooking important details. Established in 2011 and headquartered in Denver, Colorado, Apto was previously known as McLabs, LLC.

Simplus

Seed Round in 2015
Simplus is a Platinum Salesforce partner specializing in quote-to-cash implementations. It provides enterprise-wide digital transformation through advisory, implementation, change management, custom configuration, and managed services.
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