Serra Ventures

Serra Ventures is a venture capital firm based in Champaign, Illinois, that invests in technology companies across the United States and select international locations. The firm concentrates on early-stage and growth opportunities in information technology, deep technology, instrumentation, software as a service, devices, B2B, and agricultural technologies, with a focus on the Midwest and West Coast regions. Serra Ventures supports portfolio companies through strategic guidance, networks, and resources to help scale technology-enabled businesses.

Dennis Beard

Managing Partner

Drew Beard

Associate

Steve Beck

Managing Partner

Timothy Hoerr

Managing Partner

Karin O'Connor

Venture Partner

Robert Schultz

Managing Partner

Past deals in AgTech

Bonsai Robotics

Series A in 2025
Bonsai Robotics develops vision-based automation technologies for agricultural and off-road vehicles, offering machine navigation systems powered by computer vision and artificial intelligence to enable autonomous operation. The company provides analytics and telematics for reporting and insights to help growers improve productivity, efficiency, and safety, reducing reliance on manual labor. Based in San Jose, California, Bonsai Robotics serves the farming sector with solutions that integrate autonomous navigation with data-driven decision support.

EarthOptics

Venture Round in 2024
EarthOptics develops a global soil cloud platform for sustainable agricultural management. It uses advanced sensors and machine learning to create accurate soil maps with fewer samples, enabling farmers to make informed decisions about soil compaction, fertility, and carbon levels.

IntelliCulture

Seed Round in 2024
IntelliCulture develops farm management software that collects real-time and historical data from agricultural equipment for spray events, equipment health, and cost accounting. The system analyzes this data to identify operational inefficiencies, automate machine management, monitor usage, and provide actionable insights, enabling farmers to optimize labor, prevent pest outbreaks, and run more profitable operations.

Bonsai Robotics

Seed Round in 2023
Bonsai Robotics develops vision-based automation technologies for agricultural and off-road vehicles, offering machine navigation systems powered by computer vision and artificial intelligence to enable autonomous operation. The company provides analytics and telematics for reporting and insights to help growers improve productivity, efficiency, and safety, reducing reliance on manual labor. Based in San Jose, California, Bonsai Robotics serves the farming sector with solutions that integrate autonomous navigation with data-driven decision support.

DigiFarmz Smart Agriculture

Seed Round in 2023
DigiFarmz Smart Agriculture is a digital platform focused on enhancing crop management through advanced data analytics. By integrating various factors such as climatic conditions, cultivar genetics, sowing dates, and disease biology, the platform offers personalized agronomic recommendations tailored to the specific needs of each farm and field plot. This approach is designed to minimize decision errors in plant health and nutrition management, addressing the significant losses in crop yield potential experienced by growers. With over sixteen years of field and greenhouse research backing its algorithms, DigiFarmz provides real-time, dynamic insights that optimize agrochemical usage and boost crop yield and profitability. By continuously adapting to changes in environmental scenarios, the platform empowers users to make informed decisions, ultimately leading to smarter and more effective management of their agricultural practices.

EIWA

Series A in 2023
Eiwa, founded in 2014 and headquartered in Buenos Aires, Argentina, with additional offices in Londrina, Brazil, and Glen Mills, Pennsylvania, specializes in AgTech solutions for the agricultural sector. The company provides terrestrial and aerial systems designed for plant breeding programs and seed production, including services for colorimetric analysis and morphological detection. Eiwa enables clients to conduct multiple flights throughout the growing season, facilitating the upload and processing of data in the cloud. The company's offerings focus on providing analytics for crops such as soybean, corn, and wheat, aiming to enhance the efficiency of field information management and accelerate the development cycles of agricultural inputs.

Smart Apply

Seed Round in 2022
Smart Apply develops density-based sprayer technology for precision agriculture. Its systems reduce pesticide waste by over half while maintaining or improving yields, enabling users to achieve environmental stewardship goals.

IUNU

Venture Round in 2020
IUNU develops an agricultural AI and computer vision platform that supports greenhouse management through a SaaS solution. Its platform provides growers with actionable insights and granular production management capabilities, enabling precise monitoring of crop growth. The LUNA greenhouse AI platform uses computer vision to track plants in real time, identify growing maladies before they affect yields, and promote accountability of growing practices. Founded in 2013 and based in Seattle, the company connects plants, facilities, and people through a single interface, helping commercial greenhouses become precise, predictable, demand-based manufacturers and enabling global access to its technology.

CamoAg

Series A in 2019
CamoAg specializes in agricultural intelligence and operational management solutions. It leverages advanced technologies to empower agribusinesses, enabling them to optimize operations, gain data-driven insights, and make informed decisions that promote growth and sustainability.

Agrible

Series B in 2017
Agrible, Inc. is an agriculture technology company based in Champaign, Illinois, established in 2007 by a group of researchers from the University of Illinois. The company specializes in developing software solutions aimed at enhancing operational efficiency for growers across the globe. Its flagship product, Morning Farm Report, provides comprehensive field-level forecasts and data, including yield predictions, nutrient availability, and weather conditions. Additional tools include Find My Seed, which helps users choose seeds based on various criteria, and Pocket Rain Gauge, which offers localized rainfall measurements. Agrible also provides Pocket Spray Smart, an application that informs users about field-specific spraying conditions, and Pocket Drone Control, which assists in crop damage assessments through aerial imagery. The company's innovative and user-friendly products cater to a diverse clientele, including independent growers, major food brands, crop consultants, and agricultural retailers, enabling them to make informed decisions and improve production sustainably.

FarmLead

Series A in 2017
FarmLead Resources Ltd. is a digital marketplace designed to enhance the buying and selling of grain, connecting farmers with verified buyers across North America. Founded in 2013 and based in Ottawa, Canada, the company operates in key agricultural regions including Alberta, Saskatchewan, Manitoba, and Ontario. Through its online platform and mobile application, FarmLead offers various services such as market research, grain testing, and price visibility, which help reduce brokerage fees and risks for farmers. The marketplace promotes efficiency, transparency, and equality within the grain industry, enabling farmers to negotiate better deals while allowing buyers to conveniently find the grain they need in their preferred locations.

Agrible

Venture Round in 2016
Agrible, Inc. is an agriculture technology company based in Champaign, Illinois, established in 2007 by a group of researchers from the University of Illinois. The company specializes in developing software solutions aimed at enhancing operational efficiency for growers across the globe. Its flagship product, Morning Farm Report, provides comprehensive field-level forecasts and data, including yield predictions, nutrient availability, and weather conditions. Additional tools include Find My Seed, which helps users choose seeds based on various criteria, and Pocket Rain Gauge, which offers localized rainfall measurements. Agrible also provides Pocket Spray Smart, an application that informs users about field-specific spraying conditions, and Pocket Drone Control, which assists in crop damage assessments through aerial imagery. The company's innovative and user-friendly products cater to a diverse clientele, including independent growers, major food brands, crop consultants, and agricultural retailers, enabling them to make informed decisions and improve production sustainably.

Agrible

Venture Round in 2016
Agrible, Inc. is an agriculture technology company based in Champaign, Illinois, established in 2007 by a group of researchers from the University of Illinois. The company specializes in developing software solutions aimed at enhancing operational efficiency for growers across the globe. Its flagship product, Morning Farm Report, provides comprehensive field-level forecasts and data, including yield predictions, nutrient availability, and weather conditions. Additional tools include Find My Seed, which helps users choose seeds based on various criteria, and Pocket Rain Gauge, which offers localized rainfall measurements. Agrible also provides Pocket Spray Smart, an application that informs users about field-specific spraying conditions, and Pocket Drone Control, which assists in crop damage assessments through aerial imagery. The company's innovative and user-friendly products cater to a diverse clientele, including independent growers, major food brands, crop consultants, and agricultural retailers, enabling them to make informed decisions and improve production sustainably.

Agrible

Series A in 2015
Agrible, Inc. is an agriculture technology company based in Champaign, Illinois, established in 2007 by a group of researchers from the University of Illinois. The company specializes in developing software solutions aimed at enhancing operational efficiency for growers across the globe. Its flagship product, Morning Farm Report, provides comprehensive field-level forecasts and data, including yield predictions, nutrient availability, and weather conditions. Additional tools include Find My Seed, which helps users choose seeds based on various criteria, and Pocket Rain Gauge, which offers localized rainfall measurements. Agrible also provides Pocket Spray Smart, an application that informs users about field-specific spraying conditions, and Pocket Drone Control, which assists in crop damage assessments through aerial imagery. The company's innovative and user-friendly products cater to a diverse clientele, including independent growers, major food brands, crop consultants, and agricultural retailers, enabling them to make informed decisions and improve production sustainably.

Agrible

Seed Round in 2014
Agrible, Inc. is an agriculture technology company based in Champaign, Illinois, established in 2007 by a group of researchers from the University of Illinois. The company specializes in developing software solutions aimed at enhancing operational efficiency for growers across the globe. Its flagship product, Morning Farm Report, provides comprehensive field-level forecasts and data, including yield predictions, nutrient availability, and weather conditions. Additional tools include Find My Seed, which helps users choose seeds based on various criteria, and Pocket Rain Gauge, which offers localized rainfall measurements. Agrible also provides Pocket Spray Smart, an application that informs users about field-specific spraying conditions, and Pocket Drone Control, which assists in crop damage assessments through aerial imagery. The company's innovative and user-friendly products cater to a diverse clientele, including independent growers, major food brands, crop consultants, and agricultural retailers, enabling them to make informed decisions and improve production sustainably.
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