Serent Capital

Serent Capital is a private equity firm established in 2008 and headquartered in San Francisco, California. The firm specializes in investing in successful companies that provide effective solutions to meet customer needs, primarily focusing on software-as-a-service and service business models across various sectors, including business services, education, finance, and healthcare. By targeting established businesses, Serent Capital aims to support their growth and navigate the evolving challenges they encounter. As a Registered Investment Adviser, the firm is dedicated to fostering the development of its portfolio companies while delivering value to its investors.

John Caselli

Principal

Paul Cassisa

Associate Director

Jon Cheek

Principal

Lance Fenton

Partner

Kevin Frick

Partner

Dexter Hopen

Principal

Prital Kadakia

Partner

David Kennedy

Partner

Stewart Lynn

Partner

Tom Miller

Vice President

Hugh Sullivan

Vice President, Investing

Past deals in Gambling

Casino Cash Trac

Private Equity Round in 2025
Casino Cash Trac specializes in providing comprehensive accounting solutions for the casino industry through its flagship product, Casino Insight. This suite of tools is designed to manage the entire accounting operations of casinos, offering valuable insights from vault management to general ledger reporting. In addition to accounting functions, Casino Insight also incorporates business intelligence and campaign management features, enabling casinos to optimize their financial performance and operational efficiency. By focusing on the unique needs of the gaming sector, Casino Cash Trac aims to enhance financial oversight and streamline overall accounting processes for its clients.
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