HSG

HSG, formerly known as Sequoia Capital China, is a prominent venture capital and private equity firm with a global focus on technology, healthcare, and consumer sectors. Established in 2005, HSG operates offices in key international cities including Hong Kong, Shanghai, Beijing, Shenzhen, London, Tokyo, and Singapore, managing over $55 billion in assets for leading institutional investors. The firm has supported over 1,500 companies, fostering innovation and entrepreneurship through investments in transformative technologies and high-growth business models. HSG has a track record of success, with more than 160 portfolio companies having gone public and over 140 achieving unicorn status. It has developed a comprehensive investment platform that encompasses seed, venture, growth, buyout, and infrastructure investing, as well as public equities. HSG is dedicated to empowering entrepreneurs and companies to create enduring enterprises while delivering strong returns to its limited partners. Through its extensive resources and industry expertise, HSG provides significant advantages to the companies it partners with.

Wang Chenyu

Vice President

Sakshi Chopra

Managing Director

Amit Jain

Managing Director

Cherry Lu

Partner

Ishaan Mittal

Managing Director

Enita Pu

Partner

Harshjit Sethi

Managing Director

Tejeshwi Sharma

Managing Director

Pavel Vyhnalek

Operating Partner

Fu Xin

Partner

Past deals in Home Decor

Wakefit

Series D in 2023
Wakefit is a Bangalore-based company specializing in sleep and home solutions, co-founded in 2016 by Ankit Garg and Chaitanya Ramalingegowda. Initially focused on manufacturing high-quality memory foam mattresses, Wakefit emphasizes parameters such as pressure and weight distribution, foam quality, and stress testing to ensure healthy sleep. The mattresses are sold directly through an e-commerce platform, allowing customers to access quality sleep products at affordable prices. Over the years, the company has expanded its offerings to include a range of home furnishings, such as sofas, cots, coffee tables, and wardrobes, enhancing its portfolio beyond sleep solutions.

Wakefit

Venture Round in 2022
Wakefit is a Bangalore-based company specializing in sleep and home solutions, co-founded in 2016 by Ankit Garg and Chaitanya Ramalingegowda. Initially focused on manufacturing high-quality memory foam mattresses, Wakefit emphasizes parameters such as pressure and weight distribution, foam quality, and stress testing to ensure healthy sleep. The mattresses are sold directly through an e-commerce platform, allowing customers to access quality sleep products at affordable prices. Over the years, the company has expanded its offerings to include a range of home furnishings, such as sofas, cots, coffee tables, and wardrobes, enhancing its portfolio beyond sleep solutions.

Wakefit

Series C in 2021
Wakefit is a Bangalore-based company specializing in sleep and home solutions, co-founded in 2016 by Ankit Garg and Chaitanya Ramalingegowda. Initially focused on manufacturing high-quality memory foam mattresses, Wakefit emphasizes parameters such as pressure and weight distribution, foam quality, and stress testing to ensure healthy sleep. The mattresses are sold directly through an e-commerce platform, allowing customers to access quality sleep products at affordable prices. Over the years, the company has expanded its offerings to include a range of home furnishings, such as sofas, cots, coffee tables, and wardrobes, enhancing its portfolio beyond sleep solutions.

Outer

Series B in 2021
Outer, Inc. is a direct-to-consumer company based in Santa Monica, California, specializing in outdoor furniture. Founded in 2017 and originally named Jia Outdoor, Inc., the company rebranded in 2018. Outer focuses on creating durable, eco-conscious outdoor furniture designed to enhance outdoor living spaces. The products are crafted from sustainable materials and are engineered to withstand harsh weather conditions, aligning with the brand's mission to encourage outdoor enjoyment. The design team is led by Terry Lin, a former head furniture designer at Pottery Barn, and the manufacturing is conducted at a family-owned factory. Since its inception, Outer has experienced significant growth, with an elevenfold revenue increase by 2020 and a substantial expansion of its workforce.

HomeLane

Series E in 2021
HomeLane is a home interior company based in Bangalore, Karnataka, that specializes in providing personalized interior design solutions for the urban Indian middle class. Founded in 2014, it has successfully delivered over 21,000 projects across the country, demonstrating significant expertise in helping customers realize their dream homes. The company offers a comprehensive range of services on a single platform, including interior design, modular furniture, decor products, painting, loose furniture, appliances, and home automation. HomeLane enables customers to visualize various design options in three dimensions and provides instant quotes, making the process of home interior design accessible and efficient.

Outer

Series A in 2021
Outer, Inc. is a direct-to-consumer company based in Santa Monica, California, specializing in outdoor furniture. Founded in 2017 and originally named Jia Outdoor, Inc., the company rebranded in 2018. Outer focuses on creating durable, eco-conscious outdoor furniture designed to enhance outdoor living spaces. The products are crafted from sustainable materials and are engineered to withstand harsh weather conditions, aligning with the brand's mission to encourage outdoor enjoyment. The design team is led by Terry Lin, a former head furniture designer at Pottery Barn, and the manufacturing is conducted at a family-owned factory. Since its inception, Outer has experienced significant growth, with an elevenfold revenue increase by 2020 and a substantial expansion of its workforce.

Wakefit

Series B in 2020
Wakefit is a Bangalore-based company specializing in sleep and home solutions, co-founded in 2016 by Ankit Garg and Chaitanya Ramalingegowda. Initially focused on manufacturing high-quality memory foam mattresses, Wakefit emphasizes parameters such as pressure and weight distribution, foam quality, and stress testing to ensure healthy sleep. The mattresses are sold directly through an e-commerce platform, allowing customers to access quality sleep products at affordable prices. Over the years, the company has expanded its offerings to include a range of home furnishings, such as sofas, cots, coffee tables, and wardrobes, enhancing its portfolio beyond sleep solutions.

HomeLane

Convertible Note in 2020
HomeLane is a home interior company based in Bangalore, Karnataka, that specializes in providing personalized interior design solutions for the urban Indian middle class. Founded in 2014, it has successfully delivered over 21,000 projects across the country, demonstrating significant expertise in helping customers realize their dream homes. The company offers a comprehensive range of services on a single platform, including interior design, modular furniture, decor products, painting, loose furniture, appliances, and home automation. HomeLane enables customers to visualize various design options in three dimensions and provides instant quotes, making the process of home interior design accessible and efficient.

Bulbulshop

Series A in 2020
Bulbulshop is a purchasing e-commerce app that provides health, gadgets, beauty, cosmetics, apparel, jewelry, home, kitchen, and bags. It was founded on November 28, 2018, and is based in Delhi, India.

HomeLane

Series D in 2019
HomeLane is a home interior company based in Bangalore, Karnataka, that specializes in providing personalized interior design solutions for the urban Indian middle class. Founded in 2014, it has successfully delivered over 21,000 projects across the country, demonstrating significant expertise in helping customers realize their dream homes. The company offers a comprehensive range of services on a single platform, including interior design, modular furniture, decor products, painting, loose furniture, appliances, and home automation. HomeLane enables customers to visualize various design options in three dimensions and provides instant quotes, making the process of home interior design accessible and efficient.

Urban Ladder

Venture Round in 2019
Urban Ladder was launched by co-founders Ashish Goel (CEO) and Rajiv Srivatsa (COO) in July 2012. The online furniture company aims to provide a curated destination for home solutions, to help the Urban Indian build well-furnished, beautiful homes. With over 1000 products and 25 categories such as wardrobes, sofas, beds, dining tables, storage shelves etc., Urban Ladder’s exquisite collection of furniture is soon becoming popular among shoppers in top metros. The furniture is closely curated with design inputs from Urban Ladder’s in-house team of experienced designers and delivered by Urban Ladder’s owned logistics team for safe doorstep deliveries. At present, Urban Ladder delivers to seven cities in India (Bangalore, Mumbai, Delhi/NCR, Chennai, Pune, Hyderabad, Ahmedabad) and this number is expected to grow soon. The Urban Ladder team aims to provide shoppers with a wide range of contemporary designs and high quality, handcrafted furniture that blends beauty with functionality along with easy accessibility. The website’s seamless user interface and easy navigation enhance the virtual showroom experience. Urban Ladder is backed by top tier venture capital firms Steadview Capital, SAIF Partners and Kalaari Capital.

Bulbulshop

Seed Round in 2019
Bulbulshop is a purchasing e-commerce app that provides health, gadgets, beauty, cosmetics, apparel, jewelry, home, kitchen, and bags. It was founded on November 28, 2018, and is based in Delhi, India.

NOME

Series B in 2019
NOME is a value-driven company based on design. By working with Nordic independent designers, NOME creates design inspiration and practical functions, changes the daily life of the general public, and continuously optimizes the overall supply chain by finding the most suitable manufacturers globally. Investing in highly automated and large-scale production methods provides people with excellent products at competitive prices.

HomeLane

Series D in 2019
HomeLane is a home interior company based in Bangalore, Karnataka, that specializes in providing personalized interior design solutions for the urban Indian middle class. Founded in 2014, it has successfully delivered over 21,000 projects across the country, demonstrating significant expertise in helping customers realize their dream homes. The company offers a comprehensive range of services on a single platform, including interior design, modular furniture, decor products, painting, loose furniture, appliances, and home automation. HomeLane enables customers to visualize various design options in three dimensions and provides instant quotes, making the process of home interior design accessible and efficient.

NOME

Series A in 2018
NOME is a value-driven company based on design. By working with Nordic independent designers, NOME creates design inspiration and practical functions, changes the daily life of the general public, and continuously optimizes the overall supply chain by finding the most suitable manufacturers globally. Investing in highly automated and large-scale production methods provides people with excellent products at competitive prices.

JollyChic

Series C in 2018
JollyChic is an e-commerce platform founded in 2012 by Aaron Li, headquartered in China. It specializes in the online retail of a diverse range of consumer products, including clothing, shoes, bags, babywear, home goods, electronics, and various accessories. The platform aims to provide quality and stylish products at competitive prices, catering to a broad customer base. JollyChic's offerings also extend to items such as toys, bedding, wedding supplies, and cleaning tools, making it a comprehensive destination for online shoppers seeking a variety of products.

NOME

Series A in 2018
NOME is a value-driven company based on design. By working with Nordic independent designers, NOME creates design inspiration and practical functions, changes the daily life of the general public, and continuously optimizes the overall supply chain by finding the most suitable manufacturers globally. Investing in highly automated and large-scale production methods provides people with excellent products at competitive prices.

Urban Ladder

Venture Round in 2018
Urban Ladder was launched by co-founders Ashish Goel (CEO) and Rajiv Srivatsa (COO) in July 2012. The online furniture company aims to provide a curated destination for home solutions, to help the Urban Indian build well-furnished, beautiful homes. With over 1000 products and 25 categories such as wardrobes, sofas, beds, dining tables, storage shelves etc., Urban Ladder’s exquisite collection of furniture is soon becoming popular among shoppers in top metros. The furniture is closely curated with design inputs from Urban Ladder’s in-house team of experienced designers and delivered by Urban Ladder’s owned logistics team for safe doorstep deliveries. At present, Urban Ladder delivers to seven cities in India (Bangalore, Mumbai, Delhi/NCR, Chennai, Pune, Hyderabad, Ahmedabad) and this number is expected to grow soon. The Urban Ladder team aims to provide shoppers with a wide range of contemporary designs and high quality, handcrafted furniture that blends beauty with functionality along with easy accessibility. The website’s seamless user interface and easy navigation enhance the virtual showroom experience. Urban Ladder is backed by top tier venture capital firms Steadview Capital, SAIF Partners and Kalaari Capital.

HomeLane

Series C in 2017
HomeLane is a home interior company based in Bangalore, Karnataka, that specializes in providing personalized interior design solutions for the urban Indian middle class. Founded in 2014, it has successfully delivered over 21,000 projects across the country, demonstrating significant expertise in helping customers realize their dream homes. The company offers a comprehensive range of services on a single platform, including interior design, modular furniture, decor products, painting, loose furniture, appliances, and home automation. HomeLane enables customers to visualize various design options in three dimensions and provides instant quotes, making the process of home interior design accessible and efficient.

Urban Ladder

Series E in 2017
Urban Ladder was launched by co-founders Ashish Goel (CEO) and Rajiv Srivatsa (COO) in July 2012. The online furniture company aims to provide a curated destination for home solutions, to help the Urban Indian build well-furnished, beautiful homes. With over 1000 products and 25 categories such as wardrobes, sofas, beds, dining tables, storage shelves etc., Urban Ladder’s exquisite collection of furniture is soon becoming popular among shoppers in top metros. The furniture is closely curated with design inputs from Urban Ladder’s in-house team of experienced designers and delivered by Urban Ladder’s owned logistics team for safe doorstep deliveries. At present, Urban Ladder delivers to seven cities in India (Bangalore, Mumbai, Delhi/NCR, Chennai, Pune, Hyderabad, Ahmedabad) and this number is expected to grow soon. The Urban Ladder team aims to provide shoppers with a wide range of contemporary designs and high quality, handcrafted furniture that blends beauty with functionality along with easy accessibility. The website’s seamless user interface and easy navigation enhance the virtual showroom experience. Urban Ladder is backed by top tier venture capital firms Steadview Capital, SAIF Partners and Kalaari Capital.

Craftsvilla

Series C in 2015
Craftsvilla Handicrafts Pvt Limited is an online marketplace based in Mumbai, India, specializing in Indian handmade, vintage, ethnic, organic, and natural products. Founded in 2011, the platform offers a diverse array of items, including sarees, bridal lehengas, salwar suits, jewelry, bags, home décor, bath and beauty products, and health-focused items. Craftsvilla aims to empower designers and artisans by providing them a platform to showcase their unique creations, thus promoting Indian culture and craftsmanship. The company emphasizes the use of quality raw materials, minimizing chemicals, and utilizing natural dyes, ensuring that each product undergoes rigorous quality checks. By connecting artisans and small businesses with customers worldwide, Craftsvilla aspires to create a global brand that celebrates the richness of Indian heritage.

Craftsvilla

Series B in 2015
Craftsvilla Handicrafts Pvt Limited is an online marketplace based in Mumbai, India, specializing in Indian handmade, vintage, ethnic, organic, and natural products. Founded in 2011, the platform offers a diverse array of items, including sarees, bridal lehengas, salwar suits, jewelry, bags, home décor, bath and beauty products, and health-focused items. Craftsvilla aims to empower designers and artisans by providing them a platform to showcase their unique creations, thus promoting Indian culture and craftsmanship. The company emphasizes the use of quality raw materials, minimizing chemicals, and utilizing natural dyes, ensuring that each product undergoes rigorous quality checks. By connecting artisans and small businesses with customers worldwide, Craftsvilla aspires to create a global brand that celebrates the richness of Indian heritage.

Urban Ladder

Series C in 2015
Urban Ladder was launched by co-founders Ashish Goel (CEO) and Rajiv Srivatsa (COO) in July 2012. The online furniture company aims to provide a curated destination for home solutions, to help the Urban Indian build well-furnished, beautiful homes. With over 1000 products and 25 categories such as wardrobes, sofas, beds, dining tables, storage shelves etc., Urban Ladder’s exquisite collection of furniture is soon becoming popular among shoppers in top metros. The furniture is closely curated with design inputs from Urban Ladder’s in-house team of experienced designers and delivered by Urban Ladder’s owned logistics team for safe doorstep deliveries. At present, Urban Ladder delivers to seven cities in India (Bangalore, Mumbai, Delhi/NCR, Chennai, Pune, Hyderabad, Ahmedabad) and this number is expected to grow soon. The Urban Ladder team aims to provide shoppers with a wide range of contemporary designs and high quality, handcrafted furniture that blends beauty with functionality along with easy accessibility. The website’s seamless user interface and easy navigation enhance the virtual showroom experience. Urban Ladder is backed by top tier venture capital firms Steadview Capital, SAIF Partners and Kalaari Capital.

HomeLane

Series A in 2015
HomeLane is a home interior company based in Bangalore, Karnataka, that specializes in providing personalized interior design solutions for the urban Indian middle class. Founded in 2014, it has successfully delivered over 21,000 projects across the country, demonstrating significant expertise in helping customers realize their dream homes. The company offers a comprehensive range of services on a single platform, including interior design, modular furniture, decor products, painting, loose furniture, appliances, and home automation. HomeLane enables customers to visualize various design options in three dimensions and provides instant quotes, making the process of home interior design accessible and efficient.

To8to

Series B in 2014
To8to provides services for users to find contractors to renovate and decorate their apartments. The platform currently has nearly 60,000 decoration companies and 700,000 designers from 80 cities in China.

Stovekraft

Venture Round in 2013
Stovekraft Limited is a prominent manufacturer and retailer of kitchen and home appliances in India, primarily known for its flagship brands Pigeon and Gilma. Established in 1999 and based in Bengaluru, the company offers a diverse range of products, including pressure cookers, non-stick cookware, gas and induction cooktops, mixer grinders, and kitchen chimneys. It also provides additional items such as electric rice cookers, emergency lamps, and LED lighting solutions. Stovekraft markets its products through various channels, including distributors, dealers, e-commerce platforms, and its own franchise stores. In addition to serving the Indian market, the company exports its products to several countries, including the United Arab Emirates, the United Kingdom, and Sri Lanka, strengthening its international presence in the kitchen appliances industry.

Stovekraft

Series B in 2010
Stovekraft Limited is a prominent manufacturer and retailer of kitchen and home appliances in India, primarily known for its flagship brands Pigeon and Gilma. Established in 1999 and based in Bengaluru, the company offers a diverse range of products, including pressure cookers, non-stick cookware, gas and induction cooktops, mixer grinders, and kitchen chimneys. It also provides additional items such as electric rice cookers, emergency lamps, and LED lighting solutions. Stovekraft markets its products through various channels, including distributors, dealers, e-commerce platforms, and its own franchise stores. In addition to serving the Indian market, the company exports its products to several countries, including the United Arab Emirates, the United Kingdom, and Sri Lanka, strengthening its international presence in the kitchen appliances industry.

Mecox Lane

Series C in 2008
Mecox Lane Limited is a retailer based in Shanghai, China, specializing in health, beauty, and lifestyle products. Established in 1996, the company offers a diverse range of items, including skincare beauty supplements, functional nutrition, weight management products, and personal care items under brands such as Maxicare, La Celler, and Skin Fairy. In addition to beauty products, Mecox Lane provides lifestyle goods, including mattresses, air purifiers, and home furnishings, as well as apparel and accessories. The company sells its products through its online store, WM18.com, and various e-commerce platforms, including mobile apps, WeChat, and social media networks. Mecox Lane also engages in telephonic sales and offers wholesale and retail services for garments and accessories. As of 2016, it operates as a subsidiary of Cnshangquan E-Commerce Co., Ltd.
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