Sequoia Capital Israel

Sequoia Capital Israel is a venture capital firm that backs startups and growth companies across seed to late-stage rounds, with a focus on Israel. It invests across sectors including fintech, financial services, internet, mobile, technology, and healthcare, spanning banking, payments, advertising, ecommerce, data, security, software, and related enabling tech. Typical commitments range from 100,000 to 1 million in seed, 1 to 10 million in early venture, and 10 to 100 million in growth rounds. The firm is based in Tel Aviv and operates as part of Sequoia Capital's global network.

Rohit Agarwal

Managing Director

Mohit Bhatnagar

Managing Director

Sakshi Chopra

Managing Director

Fu Xin

Partner

Shmil Levy

Investor

Ishaan Mittal

Managing Director

Abhishek Mohan

Principal

Javier Ng

Associate

Enita Pu

Partner

Yoav Shaked

Investor

Pavel Vyhnalek

Operating Partner

Wang Chenyu

Vice President

Past deals in Cosmetics

CHOSEN By Dermatology

Grant in 2024
CHOSEN By Dermatology is a retailer specializing in skin and hair care products. It offers a range of cosmeceutical and nutraceutical items, such as sunscreens, hair growth serums, moisturizers, and collagen supplements, all recommended by dermatologists. Customers can shop online and benefit from a loyalty program, as well as access to user experiences and insights.

Beauty Haul

Series B in 2022
Beauty Haul specializes in retail and wholesale of a spectrum of beauty products online and offline.

Somethinc Beauty

Series B in 2022
Somethinc Beauty is an e-commerce skincare brand that offers a diverse range of genderless personal care products at affordable prices. The company specializes in manufacturing skincare items, including serums, body care solutions, sunscreens, lip scrubs, and facial washes. In addition to skincare, Somethinc provides a variety of makeup products such as mascara, lipstick, eyeshadow, loose powder, and compact powder. By focusing on quality ingredients and an extensive product lineup, Somethinc aims to meet the needs of customers seeking effective beauty solutions without high costs.

Purplle

Series D in 2022
Founded in 2011, Purplle is an Indian online retailer specializing in cosmetics, fragrances, skincare, and hair care products. It offers a wide range of beauty brands and products, aiming to enhance the shopping experience for customers.

Purplle

Series E in 2021
Founded in 2011, Purplle is an Indian online retailer specializing in cosmetics, fragrances, skincare, and hair care products. It offers a wide range of beauty brands and products, aiming to enhance the shopping experience for customers.

WOSADO

Series A in 2021
WOSADO is a fashion and beauty brand that offers zero-pressure eye makeup products. WOSADO offers soft magnetic false eyelashes and R-SLMTM technology, allowing customers to save makeup time.

Minimalist

Series A in 2021
Minimalist is a skincare brand known for its innovative and honest approach. It offers a wide range of products targeting various skin types and concerns, with a focus on transparency in ingredients and creating clean formulations.

Purplle

Series D in 2021
Founded in 2011, Purplle is an Indian online retailer specializing in cosmetics, fragrances, skincare, and hair care products. It offers a wide range of beauty brands and products, aiming to enhance the shopping experience for customers.

Foxy

Series A in 2020
Foxy is a startup dedicated to creating a comprehensive ecosystem for new-age brands within lifestyle categories, particularly in the beauty sector. The company has developed a social engagement platform designed to connect beauty influencers and artists with leading brands. By establishing influencer networks and commerce platforms, Foxy aims to enhance social infrastructure that fosters growth in online communities, facilitating stronger connections between influencers, brands, and consumers. The venture is led by Kartik Sheth and Chandranshu Sinha and is backed by three prominent venture capital firms, providing sufficient funding for its operations over the next two to three years.

Bulbulshop

Series A in 2020
Bulbulshop is a purchasing e-commerce app that provides health, gadgets, beauty, cosmetics, apparel, jewelry, home, kitchen, and bags. It was founded on November 28, 2018, and is based in Delhi, India.

Yatsen Holding

Series C in 2019
Yatsen Holding Limited, established in 2016 and headquartered in Guangzhou, China, specializes in the development and sale of beauty products. The company operates under several brands, including Perfect Diary, Little Ondine, and Abby’s Choice. Its product portfolio encompasses a wide range of items such as color cosmetics, skincare, nail care, makeup tools, accessories, kits, perfumes, beauty devices, and colored contact lenses. Yatsen Holding Limited distributes its products through both physical stores and online channels. The company's flagship brand, Perfect Diary, achieved significant success by becoming the top color cosmetics brand in China in terms of online retail sales value within three years of its launch.

Bulbulshop

Seed Round in 2019
Bulbulshop is a purchasing e-commerce app that provides health, gadgets, beauty, cosmetics, apparel, jewelry, home, kitchen, and bags. It was founded on November 28, 2018, and is based in Delhi, India.

Foxy

Seed Round in 2019
Foxy is a startup dedicated to creating a comprehensive ecosystem for new-age brands within lifestyle categories, particularly in the beauty sector. The company has developed a social engagement platform designed to connect beauty influencers and artists with leading brands. By establishing influencer networks and commerce platforms, Foxy aims to enhance social infrastructure that fosters growth in online communities, facilitating stronger connections between influencers, brands, and consumers. The venture is led by Kartik Sheth and Chandranshu Sinha and is backed by three prominent venture capital firms, providing sufficient funding for its operations over the next two to three years.

Cocovel

Series B in 2018
Cocovel is a personal care brand company.

Vini Cosmetic

Secondary Market in 2017
Founded in Ahmedabad, India in 2009, Vini Cosmetic is a cosmetic company that specializes in personal care products. It owns popular brands such as Fogg, 18+ deodorants, and White Tone Talc.

Vini Cosmetic

Venture Round in 2017
Founded in Ahmedabad, India in 2009, Vini Cosmetic is a cosmetic company that specializes in personal care products. It owns popular brands such as Fogg, 18+ deodorants, and White Tone Talc.

FACES Cosmetics

Acquisition in 2017
FACES Cosmetics, with a proud Canadian heritage spanning over 40 years, offers an exclusive line of makeup, skincare products and personal care accessories. FACES offer unparalleled variety in its products, which are designed to suit every ethnicity, skin type and tone, complexion and texture. Not tested on animals, FACES products are hypoallergenic and conform to the most stringent quality and safety requirements. FACES products are globally acclaimed and are available at attractive price points in all its markets from North America to India. The wide assortment of shades, textures and designs helps the FACES consumers capture every look and style, right from casual to professional to glamorous.

Gengmei

Series B in 2015
Gengmei is a Chinese mobile application established in 2013, specializing in connecting users seeking cosmetic surgery with qualified professionals. The platform offers real-life plastic surgery case studies, covering various procedures such as micro-plastic surgery, dental work, ophthalmology, and anti-aging treatments. With over 3.4 million cases across 204 cities and five overseas regions, Gengmei has helped approximately 22 million users find suitable doctors, reducing the risk of subpar services and assisting professionals in building their personal brands.

Hanhoo Cosmetics Co.

Series A in 2014
Hanhoo Cosmetics Co., Ltd., a subsidiary of Guangzhou Shichangsheng Cosmetics Company, specializes in the development and sale of organic cosmetics. The company focuses on providing skincare products for women and children, catering to the growing demand for natural beauty solutions in China. Hanhoo markets its products through a combination of e-commerce platforms and physical retail locations, including offline distribution centers and franchise shops, ensuring accessibility for consumers. By offering these products at reasonable prices, Hanhoo aims to make quality skincare accessible to a broader audience.

Curatio Healthcare

Venture Round in 2014
Curatio Healthcare Pvt. Ltd. is a specialty dermatology company focused on addressing therapy gaps in both general and specialty dermatology. The company develops a range of dermatology and cosmetology products, including those for skincare, baby care, and hair care. Its offerings encompass targeted solutions for pigmentary disorders, emollients, protectives, and acne therapy. By leveraging extensive market research, Curatio identifies the needs of dermatologists and cosmetologists, transforming innovative ideas into effective products. The company's world-class research and development expertise, combined with collaboration with research partners, enables it to deliver high-quality solutions tailored to the daily challenges faced by professionals in the field.

Gengmei

Series A in 2014
Gengmei is a Chinese mobile application established in 2013, specializing in connecting users seeking cosmetic surgery with qualified professionals. The platform offers real-life plastic surgery case studies, covering various procedures such as micro-plastic surgery, dental work, ophthalmology, and anti-aging treatments. With over 3.4 million cases across 204 cities and five overseas regions, Gengmei has helped approximately 22 million users find suitable doctors, reducing the risk of subpar services and assisting professionals in building their personal brands.

Vini Cosmetic

Venture Round in 2013
Founded in Ahmedabad, India in 2009, Vini Cosmetic is a cosmetic company that specializes in personal care products. It owns popular brands such as Fogg, 18+ deodorants, and White Tone Talc.

Paras Pharmaceuticals

Venture Round in 2013
Paras Pharmaceuticals Limited is a prominent player in the fast-moving consumer goods sector in India, specializing in the development and manufacture of healthcare and personal care products. The company offers a diverse range of items, including skin and hair care products, deodorants, prickly heat powders, absorbent dusting powders, and pain-relieving ointments. Additionally, it provides solutions for cracked heels, itch relief, ringworm, and cold and cough symptoms, along with analgesic pills, hand sanitizers, skin defense talc, and contraceptive pills. Serving both domestic and international markets, Paras Pharmaceuticals focuses on retailing, marketing, and distributing well-known household brands within the healthcare and personal care categories.

Jumei

Series A in 2011
Jumei is a China-based online platform specializing in cosmetics and personal care products, catering primarily to women. As a pioneering business-to-consumer e-commerce site focused on the cosmetics sector, Jumei aims to capitalize on the growing demand for beauty products while minimizing competition with other retail markets. Since its inception, the platform has experienced significant growth, with monthly sales increasing from 100,000 Yuan to 500,000,000 Yuan within three years. Jumei offers a diverse range of products, featuring well-known brands such as Calvin Klein, Estee Lauder, Avon, and Elizabeth Arden. The company has attracted substantial venture capital from notable investors, including Alibaba and Sequoia Capital, and currently boasts nearly four million registered users. Founded by Chen Ou in Beijing, Jumei has established itself as a key player in the online beauty retail industry.
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