HSG

HSG, formerly known as Sequoia Capital China, is a global venture capital and private equity firm, managing over USD 55 billion across various funds. Established in 2005, HSG invests in technology, healthcare, and consumer sectors, with a focus on seed, venture, growth, buyout, and infrastructure stages. The firm has backed over 1,500 companies, with more than 160 listed on public exchanges and over 140 achieving unicorn status. HSG operates globally, with offices in Hong Kong, Shanghai, Beijing, Shenzhen, London, Tokyo, and Singapore, providing extensive resources and industry expertise to its portfolio companies.

Rohit Agarwal

Managing Director

Mohit Bhatnagar

Managing Director

Wang Chenyu

Vice President

Sakshi Chopra

Managing Director

Raghavv Garg

Analyst

Pushpak Kedia

Vice President

Sunint Khurana

Analyst

Ishaan Mittal

Managing Director

Saksham Mittal

Analyst

Abhishek Mohan

Principal

Javier Ng

Associate

Enita Pu

Partner

Wendy Qian

Analyst

Haim Sadger

Partner

Yoav Shaked

Partner

Johan Surani

Vice President

Vedant Trivedi

Associate

Aradhita Tuli

Investment Analyst

Pavel Vyhnalek

Operating Partner

Fu Xin

Partner

Past deals in Cosmetics

CHOSEN By Dermatology

Grant in 2024
CHOSEN By Dermatology is a retailer specializing in dermatologist-endorsed skin care and hair care products. It offers a range of cosmeceutical and nutraceutical items, such as sunscreens, hair growth serums, moisturizers, and collagen supplements, all available for purchase online. The company fosters customer loyalty through a rewards program and encourages informed decision-making by providing access to user experiences and insights.

Beauty Haul

Series B in 2022
Beauty Haul specializes in retail and wholesale of a spectrum of beauty products online and offline.

Purplle

Series D in 2022
Purplle is an online marketplace based in Mumbai, India, that specializes in cosmetics, skincare, hair care, fragrances, and personal hygiene products. Founded in 2011, the company offers a diverse range of beauty and wellness items, catering to individual preferences related to skin and hair types. Purplle's platform aims to enhance the shopping experience by providing personalized recommendations and a curated selection of products from various brands. Through its focus on customer needs, Purplle has established itself as a significant player in the beauty e-commerce sector.

Mamaearth

Venture Round in 2021
Mamaearth is a personal care brand founded in 2016 by Varun and Ghazal Alagh, focusing on baby and toddler products. The brand is committed to addressing common challenges faced by parents by developing high-quality products that undergo rigorous testing, including clinical dermatology assessments in Europe. Mamaearth emphasizes safety and effectiveness, with its products certified by the external agency MadeSafe. The offerings are enriched with natural ingredients such as Calendula Extract, Shea Butter, and Jojoba Oil. In addition to baby care, Mamaearth operates in various personal care categories, including skin and hair care, and plans to expand its product range to provide natural solutions for issues like morning sickness and baby colic. The company primarily generates its revenue in India, leveraging a digital-first approach to reach its customers.

Purplle

Series E in 2021
Purplle is an online marketplace based in Mumbai, India, that specializes in cosmetics, skincare, hair care, fragrances, and personal hygiene products. Founded in 2011, the company offers a diverse range of beauty and wellness items, catering to individual preferences related to skin and hair types. Purplle's platform aims to enhance the shopping experience by providing personalized recommendations and a curated selection of products from various brands. Through its focus on customer needs, Purplle has established itself as a significant player in the beauty e-commerce sector.

WOSADO

Series A in 2021
WOSADO is a fashion and beauty brand that offers zero-pressure eye makeup products. WOSADO offers soft magnetic false eyelashes and R-SLMTM technology, allowing customers to save makeup time.

Minimalist

Series A in 2021
Minimalist is a rapidly growing skincare brand known for its commitment to transparency and clean beauty. The company offers a diverse range of affordable products designed to cater to various skin types, including anti-acne treatments, toners, serums, and hair care solutions. By focusing on key ingredients such as niacinamide, salicylic acid, alpha arbutin, and AHA PHA BHA peels, Minimalist has established itself as a trusted name in skincare. The brand emphasizes the importance of honest labeling and ingredient clarity, ensuring customers are well-informed about the products they use.

Mamaearth

Series C in 2021
Mamaearth is a personal care brand founded in 2016 by Varun and Ghazal Alagh, focusing on baby and toddler products. The brand is committed to addressing common challenges faced by parents by developing high-quality products that undergo rigorous testing, including clinical dermatology assessments in Europe. Mamaearth emphasizes safety and effectiveness, with its products certified by the external agency MadeSafe. The offerings are enriched with natural ingredients such as Calendula Extract, Shea Butter, and Jojoba Oil. In addition to baby care, Mamaearth operates in various personal care categories, including skin and hair care, and plans to expand its product range to provide natural solutions for issues like morning sickness and baby colic. The company primarily generates its revenue in India, leveraging a digital-first approach to reach its customers.

Purplle

Series D in 2021
Purplle is an online marketplace based in Mumbai, India, that specializes in cosmetics, skincare, hair care, fragrances, and personal hygiene products. Founded in 2011, the company offers a diverse range of beauty and wellness items, catering to individual preferences related to skin and hair types. Purplle's platform aims to enhance the shopping experience by providing personalized recommendations and a curated selection of products from various brands. Through its focus on customer needs, Purplle has established itself as a significant player in the beauty e-commerce sector.

Bulbulshop

Series A in 2020
Bulbulshop is a purchasing e-commerce app that provides health, gadgets, beauty, cosmetics, apparel, jewelry, home, kitchen, and bags. It was founded on November 28, 2018, and is based in Delhi, India.

Mamaearth

Series B in 2020
Mamaearth is a personal care brand founded in 2016 by Varun and Ghazal Alagh, focusing on baby and toddler products. The brand is committed to addressing common challenges faced by parents by developing high-quality products that undergo rigorous testing, including clinical dermatology assessments in Europe. Mamaearth emphasizes safety and effectiveness, with its products certified by the external agency MadeSafe. The offerings are enriched with natural ingredients such as Calendula Extract, Shea Butter, and Jojoba Oil. In addition to baby care, Mamaearth operates in various personal care categories, including skin and hair care, and plans to expand its product range to provide natural solutions for issues like morning sickness and baby colic. The company primarily generates its revenue in India, leveraging a digital-first approach to reach its customers.

Yatsen Holding

Series C in 2019
Yatsen Holding Limited, established in 2016 and headquartered in Guangzhou, China, specializes in the development and sale of beauty products. The company operates under several brands, including Perfect Diary, Little Ondine, and Abby’s Choice. Its product portfolio encompasses a wide range of items such as color cosmetics, skincare, nail care, makeup tools, accessories, kits, perfumes, beauty devices, and colored contact lenses. Yatsen Holding Limited distributes its products through both physical stores and online channels. The company's flagship brand, Perfect Diary, achieved significant success by becoming the top color cosmetics brand in China in terms of online retail sales value within three years of its launch.

Bulbulshop

Seed Round in 2019
Bulbulshop is a purchasing e-commerce app that provides health, gadgets, beauty, cosmetics, apparel, jewelry, home, kitchen, and bags. It was founded on November 28, 2018, and is based in Delhi, India.

Cocovel

Series B in 2018
Cocovel is a personal care brand company.

Vini Cosmetics

Venture Round in 2017
Vini Cosmetic is a cosmetic company based in Ahmedabad, India, founded in 2009. The company specializes in personal care and over-the-counter products, primarily focusing on deodorants and face creams. Vini Cosmetic is known for its popular brands, including Fogg, 18+ deodorants, and White Tone Talc. The company manufactures and supplies a diverse range of products, such as deodorants, perfumes, roll-ons, and face powders, aimed at helping customers express their personalities and fulfill their aspirations.

Vini Cosmetics

Secondary Market in 2017
Vini Cosmetic is a cosmetic company based in Ahmedabad, India, founded in 2009. The company specializes in personal care and over-the-counter products, primarily focusing on deodorants and face creams. Vini Cosmetic is known for its popular brands, including Fogg, 18+ deodorants, and White Tone Talc. The company manufactures and supplies a diverse range of products, such as deodorants, perfumes, roll-ons, and face powders, aimed at helping customers express their personalities and fulfill their aspirations.

FACES Cosmetics

Acquisition in 2017
FACES Cosmetics, with a proud Canadian heritage spanning over 40 years, offers an exclusive line of makeup, skincare products and personal care accessories. FACES offer unparalleled variety in its products, which are designed to suit every ethnicity, skin type and tone, complexion and texture. Not tested on animals, FACES products are hypoallergenic and conform to the most stringent quality and safety requirements. FACES products are globally acclaimed and are available at attractive price points in all its markets from North America to India. The wide assortment of shades, textures and designs helps the FACES consumers capture every look and style, right from casual to professional to glamorous.

Genesis Colors

Venture Round in 2017
Genesis Colors Limited, established in 1998 and based in Gurugram, India, is a prominent player in the fashion industry, specializing in the design, manufacture, and distribution of a diverse range of apparel and lifestyle products. The company is known for its well-established brands, including Satya Paul, renowned for its innovative sarees and vibrant prints, and Bwitch, which focuses on premium lingerie. Genesis Colors also holds the marketing and distribution rights for several international luxury labels, including Paul Smith, Bottega Veneta, Jimmy Choo, Armani, Furla, Tumi, Crabtree & Evelyn, and Michael Kors. Products are distributed through boutiques, multi-brand stores, and shop-in-shops across major cities in India, catering to various consumer preferences. The company prides itself on its modern design studio, where experienced in-house designers create a compelling array of garments and accessories that blend traditional and contemporary styles.

Gengmei

Series B in 2015
Gengmei is a Chinese social networking app focused on cosmetic surgery and beauty services. Established in 2013, the platform serves as a professional micro-plastic surgery resource, offering a range of consumer medical services including plastic surgery, dental care, ophthalmology, and anti-aging treatments. Gengmei aims to assist beauty seekers in efficiently finding qualified doctors while minimizing risks associated with cosmetic procedures. The application features a wealth of information, social networking opportunities, and e-commerce channels tailored for individuals interested in cosmetic enhancements. With a database of 3.4 million documented plastic surgery cases spanning 204 cities and five countries, Gengmei has supported 22 million users in their beauty journeys.

Hanhoo Cosmetics Co.

Series A in 2014
Hanhoo Cosmetics Co., Ltd., a subsidiary of Guangzhou Shichangsheng Cosmetics Company, specializes in the development and sale of organic cosmetics. The company focuses on providing skincare products for women and children, catering to the growing demand for natural beauty solutions in China. Hanhoo markets its products through a combination of e-commerce platforms and physical retail locations, including offline distribution centers and franchise shops, ensuring accessibility for consumers. By offering these products at reasonable prices, Hanhoo aims to make quality skincare accessible to a broader audience.

Curatio Healthcare

Venture Round in 2014
Curatio Healthcare (I) Pvt. Ltd. is a specialty dermatology company focused on addressing therapy gaps in general and specialty dermatology. The company conducts extensive market research to identify the needs within the dermatology field and develops innovative solutions. Curatio's product range includes dermatology and cosmetology offerings such as skincare, baby care, and hair care products, specifically targeting issues like pigmentary disorders, acne therapy, and providing emollients and protectives. With a strong emphasis on research and development, Curatio collaborates with top research partners to create effective products that meet the daily challenges faced by dermatologists and cosmetologists.

Gengmei

Series A in 2014
Gengmei is a Chinese social networking app focused on cosmetic surgery and beauty services. Established in 2013, the platform serves as a professional micro-plastic surgery resource, offering a range of consumer medical services including plastic surgery, dental care, ophthalmology, and anti-aging treatments. Gengmei aims to assist beauty seekers in efficiently finding qualified doctors while minimizing risks associated with cosmetic procedures. The application features a wealth of information, social networking opportunities, and e-commerce channels tailored for individuals interested in cosmetic enhancements. With a database of 3.4 million documented plastic surgery cases spanning 204 cities and five countries, Gengmei has supported 22 million users in their beauty journeys.

Vini Cosmetics

Venture Round in 2013
Vini Cosmetic is a cosmetic company based in Ahmedabad, India, founded in 2009. The company specializes in personal care and over-the-counter products, primarily focusing on deodorants and face creams. Vini Cosmetic is known for its popular brands, including Fogg, 18+ deodorants, and White Tone Talc. The company manufactures and supplies a diverse range of products, such as deodorants, perfumes, roll-ons, and face powders, aimed at helping customers express their personalities and fulfill their aspirations.

Paras Pharmaceuticals

Venture Round in 2013
Paras Pharmaceuticals Limited is a fast-moving consumer goods company based in India that specializes in developing and manufacturing healthcare and personal care products. The company's diverse product range includes skin and hair care items, deodorants, prickly heat powders, absorbent dusting powders, pain-relieving ointments, and creams for cracked heels. It also offers various healthcare solutions such as itch relief products, treatments for ringworm, cold and cough medications, analgesic pills, hand sanitizers, skin defense talc, and contraceptive pills. Paras Pharmaceuticals serves a wide customer base both domestically and internationally, focusing on delivering quality products in the healthcare and personal care sectors.

Jumei

Series A in 2011
JuMei.com is a China-based online cosmetic shopping platform focused on make-up and skin-care brands. As a first vertical business-to-consumer website of cosmetics, it positions itself as a professional e-commerce website for women. It is focused on the potential cosmetics market, so that it can avoid conflicting with other business-to-consumer markets. Within three years, JuMei.com went from 100,000 Yuan in monthly sales to 500,000,000 Yuan. JuMei.com has raised venture funding from many investors, including angel investor Xu Xiaoping, Alibaba, and Sequoia Capital. Today, it has a product line-up that includes brands such as Calvin Klein, Estee Lauder, Avon, and Elizabeth Arden. The website currently has nearly four million registered users. JuMei.com was launched by Chen Ou, the creator of the gaming platform, Gerena. It is based in Beijing, China.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.