HSG, formerly known as Sequoia Capital China, is a prominent venture capital and private equity firm with a global focus on technology, healthcare, and consumer sectors. Established in 2005, HSG operates offices in key international cities including Hong Kong, Shanghai, Beijing, Shenzhen, London, Tokyo, and Singapore, managing over $55 billion in assets for leading institutional investors. The firm has supported over 1,500 companies, fostering innovation and entrepreneurship through investments in transformative technologies and high-growth business models. HSG has a track record of success, with more than 160 portfolio companies having gone public and over 140 achieving unicorn status. It has developed a comprehensive investment platform that encompasses seed, venture, growth, buyout, and infrastructure investing, as well as public equities. HSG is dedicated to empowering entrepreneurs and companies to create enduring enterprises while delivering strong returns to its limited partners. Through its extensive resources and industry expertise, HSG provides significant advantages to the companies it partners with.
2800 Sand Hill Road, Suite 101 Menlo Park, California 94025, USA
Room 3606 China Central Place Tower 3 77 Jianguo Road Chaoyang District Beijing 100025, China
6th Floor, East Wing, Block B, Divyasree Technopolis, Off HAL Airport Road, Yemalur, Kadubeesanahalli, Bengaluru, Karnataka 560037, India
Wang Chenyu
Vice President
Sakshi Chopra
Managing Director
Amit Jain
Managing Director
Cherry Lu
Partner
Ishaan Mittal
Managing Director
Enita Pu
Partner
Harshjit Sethi
Managing Director
Tejeshwi Sharma
Managing Director
Pavel Vyhnalek
Operating Partner
Fu Xin
Partner
Past deals in Cosmetics
CHOSEN by Dermatology
Grant in 2024
CHOSEN store is the one stop shop for highly effective, safe and dermatologist recommended skin care and hair care products.
Beauty Haul
Series B in 2022
Beauty Haul specializes in retail and wholesale of a spectrum of beauty products online and offline.
Purplle
Series D in 2022
Purplle is an online marketplace based in Mumbai, India, specializing in cosmetics, fragrances, and personal care products. Founded in 2011, Purplle offers a wide range of items including makeup, hair care, skincare, and beauty appliances, catering to the diverse needs of its customers. The platform emphasizes a personalized shopping experience by considering individual skin and hair types, allowing consumers to select products that best suit their preferences. Purplle aims to enhance the beauty and wellness shopping experience by providing a curated selection of brands and products.
Mamaearth
Venture Round in 2021
Mamaearth is a personal care brand based in India, specializing in products for babies and toddlers. Founded in 2016 by Varun and Ghazal Alagh, the brand focuses on addressing common challenges faced by parents by developing high-quality, natural products. Mamaearth's offerings undergo rigorous testing, including clinical dermatology assessments in Europe, ensuring they meet global safety standards. The brand is committed to using natural ingredients such as Calendula Extract, Shea Butter, and Jojoba Oil, and all products are certified safe by the external agency MadeSafe. Mamaearth's product range extends beyond baby care to include skin care, hair care, and other personal care categories, primarily serving the Indian market while planning to expand its solutions for various parental concerns in the future.
Purplle
Series E in 2021
Purplle is an online marketplace based in Mumbai, India, specializing in cosmetics, fragrances, and personal care products. Founded in 2011, Purplle offers a wide range of items including makeup, hair care, skincare, and beauty appliances, catering to the diverse needs of its customers. The platform emphasizes a personalized shopping experience by considering individual skin and hair types, allowing consumers to select products that best suit their preferences. Purplle aims to enhance the beauty and wellness shopping experience by providing a curated selection of brands and products.
WOSADO
Series A in 2021
WOSADO is a fashion and beauty brand that offers zero-pressure eye makeup products. WOSADO offers soft magnetic false eyelashes and R-SLMTM technology, allowing customers to save makeup time.
Minimalist
Series A in 2021
Minimalist is a rapidly growing skincare brand known for its commitment to transparency and clean beauty. The company offers a diverse range of affordable products designed to cater to various skin types, including anti-acne treatments, toners, serums, and hair care solutions. By focusing on key ingredients such as niacinamide, salicylic acid, alpha arbutin, and AHA PHA BHA peels, Minimalist has established itself as a trusted name in skincare. The brand emphasizes the importance of honest labeling and ingredient clarity, ensuring customers are well-informed about the products they use.
Mamaearth
Series C in 2021
Mamaearth is a personal care brand based in India, specializing in products for babies and toddlers. Founded in 2016 by Varun and Ghazal Alagh, the brand focuses on addressing common challenges faced by parents by developing high-quality, natural products. Mamaearth's offerings undergo rigorous testing, including clinical dermatology assessments in Europe, ensuring they meet global safety standards. The brand is committed to using natural ingredients such as Calendula Extract, Shea Butter, and Jojoba Oil, and all products are certified safe by the external agency MadeSafe. Mamaearth's product range extends beyond baby care to include skin care, hair care, and other personal care categories, primarily serving the Indian market while planning to expand its solutions for various parental concerns in the future.
Purplle
Series D in 2021
Purplle is an online marketplace based in Mumbai, India, specializing in cosmetics, fragrances, and personal care products. Founded in 2011, Purplle offers a wide range of items including makeup, hair care, skincare, and beauty appliances, catering to the diverse needs of its customers. The platform emphasizes a personalized shopping experience by considering individual skin and hair types, allowing consumers to select products that best suit their preferences. Purplle aims to enhance the beauty and wellness shopping experience by providing a curated selection of brands and products.
Bulbulshop
Series A in 2020
Bulbulshop is a purchasing e-commerce app that provides health, gadgets, beauty, cosmetics, apparel, jewelry, home, kitchen, and bags. It was founded on November 28, 2018, and is based in Delhi, India.
Mamaearth
Series B in 2020
Mamaearth is a personal care brand based in India, specializing in products for babies and toddlers. Founded in 2016 by Varun and Ghazal Alagh, the brand focuses on addressing common challenges faced by parents by developing high-quality, natural products. Mamaearth's offerings undergo rigorous testing, including clinical dermatology assessments in Europe, ensuring they meet global safety standards. The brand is committed to using natural ingredients such as Calendula Extract, Shea Butter, and Jojoba Oil, and all products are certified safe by the external agency MadeSafe. Mamaearth's product range extends beyond baby care to include skin care, hair care, and other personal care categories, primarily serving the Indian market while planning to expand its solutions for various parental concerns in the future.
Perfect Diary
Series C in 2019
Perfect Diary is an e-commerce-based cosmetic brand. The company is committed to exploring the trends in international cosmetics and the frontiers of fashion to provide easy-to-use cosmetics products for young Asian women.Perfect Diary is professional in branding and online traffic management. By launching co-branded cosmetic products with KOLs, idols and even some famous organizations like the British Museum
Bulbulshop
Seed Round in 2019
Bulbulshop is a purchasing e-commerce app that provides health, gadgets, beauty, cosmetics, apparel, jewelry, home, kitchen, and bags. It was founded on November 28, 2018, and is based in Delhi, India.
Vini Cosmetics
Venture Round in 2017
Vini Cosmetic is a cosmetic company based in Ahmedabad, India, founded in 2009. The company specializes in personal care and over-the-counter products, primarily focusing on deodorants and face creams. Vini Cosmetic is known for its popular brands, including Fogg, 18+ deodorants, and White Tone Talc. The company manufactures and supplies a diverse range of products, such as deodorants, perfumes, roll-ons, and face powders, aimed at helping customers express their personalities and fulfill their aspirations.
Vini Cosmetics
Secondary Market in 2017
Vini Cosmetic is a cosmetic company based in Ahmedabad, India, founded in 2009. The company specializes in personal care and over-the-counter products, primarily focusing on deodorants and face creams. Vini Cosmetic is known for its popular brands, including Fogg, 18+ deodorants, and White Tone Talc. The company manufactures and supplies a diverse range of products, such as deodorants, perfumes, roll-ons, and face powders, aimed at helping customers express their personalities and fulfill their aspirations.
FACES Cosmetics
Acquisition in 2017
FACES Cosmetics, with a proud Canadian heritage spanning over 40 years, offers an exclusive line of makeup, skincare products and personal care accessories. FACES offer unparalleled variety in its products, which are designed to suit every ethnicity, skin type and tone, complexion and texture. Not tested on animals, FACES products are hypoallergenic and conform to the most stringent quality and safety requirements. FACES products are globally acclaimed and are available at attractive price points in all its markets from North America to India. The wide assortment of shades, textures and designs helps the FACES consumers capture every look and style, right from casual to professional to glamorous.
Curatio Healthcare
Venture Round in 2014
Curatio Healthcare (I) Pvt. Ltd. is a specialty dermatology company focused on addressing therapy gaps in general and specialty dermatology. The company conducts extensive market research to identify the needs within the dermatology field and develops innovative solutions. Curatio's product range includes dermatology and cosmetology offerings such as skincare, baby care, and hair care products, specifically targeting issues like pigmentary disorders, acne therapy, and providing emollients and protectives. With a strong emphasis on research and development, Curatio collaborates with top research partners to create effective products that meet the daily challenges faced by dermatologists and cosmetologists.
Vini Cosmetics
Venture Round in 2013
Vini Cosmetic is a cosmetic company based in Ahmedabad, India, founded in 2009. The company specializes in personal care and over-the-counter products, primarily focusing on deodorants and face creams. Vini Cosmetic is known for its popular brands, including Fogg, 18+ deodorants, and White Tone Talc. The company manufactures and supplies a diverse range of products, such as deodorants, perfumes, roll-ons, and face powders, aimed at helping customers express their personalities and fulfill their aspirations.
Jumei
Series A in 2011
JuMei.com is a China-based online cosmetic shopping platform focused on make-up and skin-care brands. As a first vertical business-to-consumer website of cosmetics, it positions itself as a professional e-commerce website for women. It is focused on the potential cosmetics market, so that it can avoid conflicting with other business-to-consumer markets. Within three years, JuMei.com went from 100,000 Yuan in monthly sales to 500,000,000 Yuan. JuMei.com has raised venture funding from many investors, including angel investor Xu Xiaoping, Alibaba, and Sequoia Capital. Today, it has a product line-up that includes brands such as Calvin Klein, Estee Lauder, Avon, and Elizabeth Arden. The website currently has nearly four million registered users. JuMei.com was launched by Chen Ou, the creator of the gaming platform, Gerena. It is based in Beijing, China.
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