Seedcamp

Seedcamp is a London-based venture capital firm and seed platform that backs early-stage startups across Europe and globally, with a focus on fintech, healthcare and technology. It identifies world-class founders addressing large, global markets and provides immediate access to smart capital, mentorship, and a lifelong, global community built on more than a decade of experience backing exceptional talent. Through its broad network of partners and mentors, Seedcamp helps portfolio companies scale, access strategic resources, and navigate early growth, with a geographic reach that spans North America, Asia, Europe and Africa.

Will Bennett

Investor

Andy Budd

Venture Partner

Sia Houchangnia

General Partner

Siavoche Houchangnia

Partner

Devin Hunt

Venture Partner

Daniel King

Venture Partner

Felix Martinez

Associate

Kate McGinn

Analyst

Reshma Sohoni

Partner

Joe Tyndall

Finance Principal

Antonia Whitecourt

Head of Finance and Director

Tom Wilson

Partner

Past deals in Simulation

Buynomics

Series B in 2025
Buynomics GmbH, founded in 2018 and based in Cologne, Germany, specializes in developing and distributing advanced pricing machine software and related solutions. The company leverages artificial intelligence to transform available data into Virtual Customers, which accurately replicate the purchasing behaviors of real consumers. This innovative approach allows organizations in the consumer-packaged goods and telecommunications sectors to gain instant insights into customer preferences without the need for cumbersome analyses or unreliable focus groups. Buynomics’ platform enables Revenue Growth Management teams to optimize essential commercial decisions, including pricing, promotions, and product mix, by providing a comprehensive understanding of critical revenue levers. Through its holistic methodology, Buynomics delivers actionable insights that support profitable and sustainable business strategies.

Buynomics

Series A in 2022
Buynomics GmbH, founded in 2018 and based in Cologne, Germany, specializes in developing and distributing advanced pricing machine software and related solutions. The company leverages artificial intelligence to transform available data into Virtual Customers, which accurately replicate the purchasing behaviors of real consumers. This innovative approach allows organizations in the consumer-packaged goods and telecommunications sectors to gain instant insights into customer preferences without the need for cumbersome analyses or unreliable focus groups. Buynomics’ platform enables Revenue Growth Management teams to optimize essential commercial decisions, including pricing, promotions, and product mix, by providing a comprehensive understanding of critical revenue levers. Through its holistic methodology, Buynomics delivers actionable insights that support profitable and sustainable business strategies.

Buynomics

Seed Round in 2021
Buynomics GmbH, founded in 2018 and based in Cologne, Germany, specializes in developing and distributing advanced pricing machine software and related solutions. The company leverages artificial intelligence to transform available data into Virtual Customers, which accurately replicate the purchasing behaviors of real consumers. This innovative approach allows organizations in the consumer-packaged goods and telecommunications sectors to gain instant insights into customer preferences without the need for cumbersome analyses or unreliable focus groups. Buynomics’ platform enables Revenue Growth Management teams to optimize essential commercial decisions, including pricing, promotions, and product mix, by providing a comprehensive understanding of critical revenue levers. Through its holistic methodology, Buynomics delivers actionable insights that support profitable and sustainable business strategies.

Machinations

Seed Round in 2020
Machinations is a browser-based platform that specializes in designing, balancing, and simulating game systems. It offers developers the tools to create complex gameplay systems using a turning-complete language presented through interactive diagrams. The platform integrates both machine and human analysis, allowing game development studios to visualize their systems effectively. By facilitating multiple stochastic simulations, Machinations aims to reduce uncertainty and accurately predict player outcomes, ultimately enhancing game design and development processes.

Machinations

Pre Seed Round in 2019
Machinations is a browser-based platform that specializes in designing, balancing, and simulating game systems. It offers developers the tools to create complex gameplay systems using a turning-complete language presented through interactive diagrams. The platform integrates both machine and human analysis, allowing game development studios to visualize their systems effectively. By facilitating multiple stochastic simulations, Machinations aims to reduce uncertainty and accurately predict player outcomes, ultimately enhancing game design and development processes.
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