Second Century Ventures

Second Century Ventures (SCV) is a venture capital firm established in 2009 and based in Chicago, Illinois. The firm is dedicated to fostering innovation within the real estate industry by investing in early to mid-stage companies that focus on real estate technology, software as a service, big data applications, digital media, fintech, and business services. Fully capitalized by the National Association of Realtors, which represents over 1.4 million members, SCV benefits from the association's extensive resources and industry expertise. This connection enhances the strategic value offered to portfolio companies, leveraging over a century of industry influence and knowledge to support entrepreneurial ventures in real estate.

Bob Gillespie

Executive Director, REACH Commercial

Bob Goldberg

Chairman

Valentina Shegoyan

REACH UK - Managing Partner

Past deals in Home Services

Curbio

Series B in 2022
Curbio specializes in pre-sale home improvements and renovations that will deliver value when the house is on the market. They partner with real estate agents and homeowners as one team and rely on agents’ expertise about what local buyers really want. They leverage technology to streamline the home improvement process: virtual estimates, automated communication, and updates. It was founded in 2017 and is headquartered in Potomac, Maryland.

Super

Series C in 2021
Super Home Inc. offers a subscription-based service designed to assist homeowners with care and repair for their properties. Founded in 2014 and headquartered in San Francisco, California, the company serves members in Washington, DC, and Maryland. Super provides coverage for repairs and replacements of appliances and home systems that experience breakdowns. Users can conveniently access services through various devices, including desktop and mobile platforms. Additionally, Super's maintenance schedule helps homeowners understand their property's needs, ensuring they receive timely assistance without incurring high costs.

UnderTheDoormat

Seed Round in 2021
UnderTheDoormat is a premium homestay service that caters to homeowners and guests, positioning itself within the growing homestay sector. The company aims to provide a higher quality of service compared to peer-to-peer platforms by combining the best aspects of homestays and hotels, effectively creating a new market in branded home accommodation. It manages homes for London residents while they are away, allowing homeowners to earn income from their properties. Simultaneously, UnderTheDoormat offers guests an authentic and professional hospitality experience in residential settings. By mastering the logistics of hotel-quality service across a diverse portfolio, the company seeks to lead the emerging market it is helping to establish.

Smart Point

Seed Round in 2021
Mayordomo allow free collection and delivery of online purchases, laundry orders, dry cleaning, pharmacy, Nespresso capsules.Butler is a smart ticket office for offices and public locations. They allow free collection and delivery of online purchases, laundry orders, dry cleaning, pharmacy, Nespresso capsules and more services. Without moving from the office

Curbio

Series C in 2020
Curbio specializes in pre-sale home improvements and renovations that will deliver value when the house is on the market. They partner with real estate agents and homeowners as one team and rely on agents’ expertise about what local buyers really want. They leverage technology to streamline the home improvement process: virtual estimates, automated communication, and updates. It was founded in 2017 and is headquartered in Potomac, Maryland.

HonestDoor

Funding Round in 2020
HonestDoor Inc. is a Canadian company based in Edmonton that operates a real estate website designed to facilitate the buying and selling of properties. Incorporated in 2017, the platform leverages big data, machine learning, and predictive analytics to enhance transparency in the real estate market. It provides users with access to critical information such as real estate selling prices, neighborhood growth rates, annual property taxes, permit data, and transaction history. By employing a machine learning valuation model, HonestDoor offers daily updated price estimates for each property, enabling buyers and sellers to transact with confidence and avoid the risks of overpricing or underpricing their homes.

Setter

Funding Round in 2020
Setter Inc. is a Toronto-based company that operates a home management platform designed to connect homeowners with personal home managers. Founded in 2016, Setter provides a wide range of home improvement services, including maintenance and repairs for plumbing, landscaping, HVAC, roofing, and more. The platform allows users to easily book essential services, ensuring they have access to home experts whenever needed. In November 2020, Setter became a subsidiary of Thumbtack, further expanding its reach in the home services market. Through its application, Setter aims to make home maintenance more accessible and personalized for homeowners.

Pear Chef

Convertible Note in 2020
Pear Chef, Inc. provides room service facility to luxury apartment buildings. It also offers professional catering services, private cooking classes, and in-home personal dining services to residents and their guests. The company was founded in 2018 and is based in Chicago, Illinois.

Leasera

Venture Round in 2020
Leasera is a cloud-based portal that blends the long term renter ecosystem with on demand services, loyalty and travel benefits such as ride share and hotel stays. Property Managers now have a system that offers hyper-efficiency and seamless automation for all rental management needs. Renters now have a system that supports their lifestyle, empowering them and delivering direct "in-portal" access to all of the opportunities and services they need to live and remain loyal. Leasera improves renter retention, property NOI and service partner access to a high value ecosystem.

Pear Chef

Funding Round in 2020
Pear Chef, Inc. provides room service facility to luxury apartment buildings. It also offers professional catering services, private cooking classes, and in-home personal dining services to residents and their guests. The company was founded in 2018 and is based in Chicago, Illinois.

Leasera

Funding Round in 2020
Leasera is a cloud-based portal that blends the long term renter ecosystem with on demand services, loyalty and travel benefits such as ride share and hotel stays. Property Managers now have a system that offers hyper-efficiency and seamless automation for all rental management needs. Renters now have a system that supports their lifestyle, empowering them and delivering direct "in-portal" access to all of the opportunities and services they need to live and remain loyal. Leasera improves renter retention, property NOI and service partner access to a high value ecosystem.

Curbio

Series A in 2019
Curbio specializes in pre-sale home improvements and renovations that will deliver value when the house is on the market. They partner with real estate agents and homeowners as one team and rely on agents’ expertise about what local buyers really want. They leverage technology to streamline the home improvement process: virtual estimates, automated communication, and updates. It was founded in 2017 and is headquartered in Potomac, Maryland.

The Minte

Convertible Note in 2019
The Minte, based in Chicago, Illinois, provides hotel-style housekeeping services primarily for high-rise apartment residents. Established in 2017, the company employs a building-centric staffing model to ensure consistent and reliable cleaning. Its offerings include a range of cleaning tasks such as sweeping and spot cleaning floors, wiping countertops, loading dishwashers, decluttering rooms, and refreshing bathrooms. Residents can easily book services through a mobile app or by using a convenient button located outside their door, allowing for a seamless experience in maintaining their living spaces.

Curbio

Funding Round in 2019
Curbio specializes in pre-sale home improvements and renovations that will deliver value when the house is on the market. They partner with real estate agents and homeowners as one team and rely on agents’ expertise about what local buyers really want. They leverage technology to streamline the home improvement process: virtual estimates, automated communication, and updates. It was founded in 2017 and is headquartered in Potomac, Maryland.

Home Captain

Series A in 2018
Home Captain Inc. is a real estate platform that offers agency services and connects home buyers and sellers with local realtors. Founded in 2013 and based in New York, the company has developed a network of real estate agents and utilizes a patent-pending system to match clients with pre-screened realtors in their area. Home Captain provides a range of services, including real estate agent screening and management, relocation program management, and property brokerage representation. Additionally, the platform assists mortgage lenders by ensuring that real estate agents remain under contract, facilitating a smoother buying and selling process for clients. Through its Real Estate Concierge, Home Captain aims to enhance the overall experience of navigating significant transactions in real estate.

Homeselfe

Seed Round in 2016
Homeselfe is a patent pending free home energy assessment app for homeowners wanting to save money and improve their energy efficiency.

HomeDiary

Seed Round in 2016
HomeDiary is a digital platform that enables homeowners to visualize and manage their properties through an interactive 3D rendering system. It allows users to log inventory, document maintenance and improvements, and track ideas for their homes. The platform is particularly beneficial for real estate agents, providing them with a means to maintain long-term relationships with clients by offering tools that help homeowners manage their most valuable assets. With features that include virtual tours and 3D floor plans, HomeDiary empowers users to create and update architectural designs and interior decoration plans at their convenience. This innovative approach not only aids in home management but also enhances the overall experience of homeownership.

Homeselfe

Funding Round in 2016
Homeselfe is a patent pending free home energy assessment app for homeowners wanting to save money and improve their energy efficiency.

HomeDiary

Funding Round in 2016
HomeDiary is a digital platform that enables homeowners to visualize and manage their properties through an interactive 3D rendering system. It allows users to log inventory, document maintenance and improvements, and track ideas for their homes. The platform is particularly beneficial for real estate agents, providing them with a means to maintain long-term relationships with clients by offering tools that help homeowners manage their most valuable assets. With features that include virtual tours and 3D floor plans, HomeDiary empowers users to create and update architectural designs and interior decoration plans at their convenience. This innovative approach not only aids in home management but also enhances the overall experience of homeownership.

Pro.com

Venture Round in 2015
Pro.com is a full-service remodeling general contractor operating in Seattle, Portland, the San Francisco Bay Area, Denver, and Phoenix. The company aims to enhance the residential construction experience by combining expertise in construction with advanced technology. This includes a smart pricing software that utilizes a comprehensive database and algorithms to deliver accurate, fixed-price quotes, facilitating convenience for homeowners. Pro.com also offers detailed and mobile-friendly estimates, alongside project management tools that provide both staff and homeowners with real-time insights into project progress. By connecting homeowners with service professionals, Pro.com streamlines the process of booking and scheduling home improvement services.

Pro.com

Seed Round in 2014
Pro.com is a full-service remodeling general contractor operating in Seattle, Portland, the San Francisco Bay Area, Denver, and Phoenix. The company aims to enhance the residential construction experience by combining expertise in construction with advanced technology. This includes a smart pricing software that utilizes a comprehensive database and algorithms to deliver accurate, fixed-price quotes, facilitating convenience for homeowners. Pro.com also offers detailed and mobile-friendly estimates, alongside project management tools that provide both staff and homeowners with real-time insights into project progress. By connecting homeowners with service professionals, Pro.com streamlines the process of booking and scheduling home improvement services.
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