Adimo
Venture Round in 2023
Adimo streamlines the purchasing process by integrating shopping functionality into various digital marketing channels. Its platform enables consumers to add products directly to their online grocery baskets for later purchase, enhancing convenience and reducing friction in the buying journey.
Good-Loop
Series A in 2022
Good-Loop is an advertising platform that converts ad spend into charitable funding. It runs video ads across a network of quality online publishers and uses an opt-in model where users who choose to watch an advertisement have 50% of the advertiser revenue donated to a social cause of their choice. This approach is positioned as more engaging and ethically aligned, with completed view rates reported at 61%—well above typical YouTube completion rates of around 30% for the same ads. The company aims to provide a positive experience for audiences and a meaningful channel for brands to support causes. Good-Loop participated in the Collider Startup Accelerator in 2017.
Talking Medicines
Venture Round in 2022
Talking Medicines Limited is a data technology company based in Glasgow, United Kingdom, that focuses on capturing and structuring the global voice of patients regarding launched medicines. The company offers Medsmart, an application that collects comprehensive data about medication adherence, including how, why, and what patients are taking. Its services include PatientMetRx®, a social intelligence platform that employs artificial intelligence and natural language processing to transform unstructured feedback from patients into actionable insights for pharmaceutical companies. This platform allows clients to utilize large language models to access curated patient and healthcare professional experiences, thereby enabling data-driven decision-making. Talking Medicines also provides a real-world persona data service with monthly updates, digital focus groups for surveys and questionnaires, and custom solutions tailored to specific pharmaceutical needs. Established in 2013 and rebranded in December 2015, the company serves the pharmaceutical and healthcare sectors, aiming to enhance marketing effectiveness and improve patient health outcomes through advanced patient insights.
Adimo streamlines the purchasing process by integrating shopping functionality into various digital marketing channels. Its platform enables consumers to add products directly to their online grocery baskets for later purchase, enhancing convenience and reducing friction in the buying journey.
TravelNest
Debt Financing in 2020
TravelNest Limited is an Edinburgh-based software company that operates an online platform for holiday rental owners to advertise their properties more effectively. Founded in 2014, the company aims to transform how property owners market their rentals by optimizing advertising across multiple channels. TravelNest's platform provides a comprehensive dashboard that allows vacation rental owners to manage their advertising efforts in one location. By offering insights into advertisement performance and property metrics, TravelNest enables hosts to maximize their revenue while simplifying the process of distributing listings across various global websites.
Swipii Labs Ltd., established in 2012 and headquartered in Glasgow, UK, operates a customer loyalty and marketing platform tailored for small businesses. The company offers tools to enhance online reviews, attract new customers, and track customer data. Its key services include digital loyalty programs, email marketing, and loyalty technology solutions, enabling customers to collect points and earn rewards. Swipii aims to empower local businesses with technology to compete on par with global brands, helping consumers discover local offers, save money, and share them with their community.
Mallzee
Venture Round in 2020
Mallzee is a UK-based personal shopping app that aggregates inventory from more than 200 online fashion stores and presents products through a swipe-driven mobile interface. The app enables users to browse and save garments from multiple retailers across the United Kingdom. Founded in 2011 and based in Edinburgh, Mallzee has grown into a major multi-retailer shopping platform in the UK, known for its swipe-based discovery and streamlined browsing. The platform uses user interactions to surface products and has opened its swipe data to partners to support marketing, merchandising and buying efforts.
Swipii
Venture Round in 2019
Swipii Labs Ltd., established in 2012 and headquartered in Glasgow, UK, operates a customer loyalty and marketing platform tailored for small businesses. The company offers tools to enhance online reviews, attract new customers, and track customer data. Its key services include digital loyalty programs, email marketing, and loyalty technology solutions, enabling customers to collect points and earn rewards. Swipii aims to empower local businesses with technology to compete on par with global brands, helping consumers discover local offers, save money, and share them with their community.
Mallzee
Venture Round in 2019
Mallzee is a UK-based personal shopping app that aggregates inventory from more than 200 online fashion stores and presents products through a swipe-driven mobile interface. The app enables users to browse and save garments from multiple retailers across the United Kingdom. Founded in 2011 and based in Edinburgh, Mallzee has grown into a major multi-retailer shopping platform in the UK, known for its swipe-based discovery and streamlined browsing. The platform uses user interactions to surface products and has opened its swipe data to partners to support marketing, merchandising and buying efforts.
QueryClick
Venture Round in 2019
QueryClick optimizes multi-channel marketing campaigns for brands using proprietary attribution forecasting technology. This machine-learning based approach simulates billions of future outcomes, enabling consultants to proactively identify strategy adjustments across channels in near-real-time. The company offers services including paid and organic search, programmatic display, conversion rate optimization, social campaigns, content, and insights.
Talking Medicines
Seed Round in 2019
Talking Medicines Limited is a data technology company based in Glasgow, United Kingdom, that focuses on capturing and structuring the global voice of patients regarding launched medicines. The company offers Medsmart, an application that collects comprehensive data about medication adherence, including how, why, and what patients are taking. Its services include PatientMetRx®, a social intelligence platform that employs artificial intelligence and natural language processing to transform unstructured feedback from patients into actionable insights for pharmaceutical companies. This platform allows clients to utilize large language models to access curated patient and healthcare professional experiences, thereby enabling data-driven decision-making. Talking Medicines also provides a real-world persona data service with monthly updates, digital focus groups for surveys and questionnaires, and custom solutions tailored to specific pharmaceutical needs. Established in 2013 and rebranded in December 2015, the company serves the pharmaceutical and healthcare sectors, aiming to enhance marketing effectiveness and improve patient health outcomes through advanced patient insights.
Mallzee
Venture Round in 2019
Mallzee is a UK-based personal shopping app that aggregates inventory from more than 200 online fashion stores and presents products through a swipe-driven mobile interface. The app enables users to browse and save garments from multiple retailers across the United Kingdom. Founded in 2011 and based in Edinburgh, Mallzee has grown into a major multi-retailer shopping platform in the UK, known for its swipe-based discovery and streamlined browsing. The platform uses user interactions to surface products and has opened its swipe data to partners to support marketing, merchandising and buying efforts.
Swipii
Venture Round in 2019
Swipii Labs Ltd., established in 2012 and headquartered in Glasgow, UK, operates a customer loyalty and marketing platform tailored for small businesses. The company offers tools to enhance online reviews, attract new customers, and track customer data. Its key services include digital loyalty programs, email marketing, and loyalty technology solutions, enabling customers to collect points and earn rewards. Swipii aims to empower local businesses with technology to compete on par with global brands, helping consumers discover local offers, save money, and share them with their community.
TravelNest Limited is an Edinburgh-based software company that operates an online platform for holiday rental owners to advertise their properties more effectively. Founded in 2014, the company aims to transform how property owners market their rentals by optimizing advertising across multiple channels. TravelNest's platform provides a comprehensive dashboard that allows vacation rental owners to manage their advertising efforts in one location. By offering insights into advertisement performance and property metrics, TravelNest enables hosts to maximize their revenue while simplifying the process of distributing listings across various global websites.
GETGUIDED Ltd is an online platform established in 2015 and based in Edinburgh, United Kingdom, that connects users with unique tours and experiences provided by trusted and verified local guides. The platform simplifies the search, booking, and management processes for Destination Management Companies (DMCs) and Incoming Operators by offering a streamlined system for distributing custom tour requests. DMCs can access an easy-to-use dashboard to manage bookings, communicate with suppliers, and track essential data. Additionally, GETGUIDED provides a commission-free marketplace where registered suppliers can advertise their private, verified tours and activities, facilitating connections with industry players such as hotels and travel agencies. The platform leverages artificial intelligence and machine learning to analyze transaction data, generating valuable insights for clients and suppliers in the travel industry.
Adimo streamlines the purchasing process by integrating shopping functionality into various digital marketing channels. Its platform enables consumers to add products directly to their online grocery baskets for later purchase, enhancing convenience and reducing friction in the buying journey.
Trendzer
Funding Round in 2016
Trendzer Ltd. is a UK-based company founded in 2014 that provides an intuitive platform for small to medium-sized businesses to create and manage their websites. The platform simplifies the process of launching a commercially viable online presence by offering a range of digital services, including web design, domain and hosting solutions, and responsive mobile design. Trendzer also equips businesses with essential features like e-commerce capabilities, booking systems, and promotional tools, which are often overlooked in basic website offerings. With a focus on customer specifications, the company assists business owners through the design process and continues to enhance website functionality to drive increased online traffic and revenue.
Big Data for Humans
Convertible Note in 2016
Big Data for Humans Ltd. is a London-based company that specializes in developing a customer marketing platform tailored for supermarkets, fashion and luxury retailers, and airlines. Established in 2014, the company has created the world’s first automated customer insights engine, which leverages network analysis to provide actionable insights for business leaders, marketing teams, and data scientists. Its platform enables organizations to conduct personalized marketing campaigns, manage data more effectively, and optimize trading strategies across various channels. By democratizing customer insights, Big Data for Humans empowers businesses to better understand their customers and enhance revenue generation through targeted communication and tailored marketing efforts.
Big Data for Humans
Seed Round in 2015
Big Data for Humans Ltd. is a London-based company that specializes in developing a customer marketing platform tailored for supermarkets, fashion and luxury retailers, and airlines. Established in 2014, the company has created the world’s first automated customer insights engine, which leverages network analysis to provide actionable insights for business leaders, marketing teams, and data scientists. Its platform enables organizations to conduct personalized marketing campaigns, manage data more effectively, and optimize trading strategies across various channels. By democratizing customer insights, Big Data for Humans empowers businesses to better understand their customers and enhance revenue generation through targeted communication and tailored marketing efforts.
Mallzee is a UK-based personal shopping app that aggregates inventory from more than 200 online fashion stores and presents products through a swipe-driven mobile interface. The app enables users to browse and save garments from multiple retailers across the United Kingdom. Founded in 2011 and based in Edinburgh, Mallzee has grown into a major multi-retailer shopping platform in the UK, known for its swipe-based discovery and streamlined browsing. The platform uses user interactions to surface products and has opened its swipe data to partners to support marketing, merchandising and buying efforts.
Mallzee
Seed Round in 2014
Mallzee is a UK-based personal shopping app that aggregates inventory from more than 200 online fashion stores and presents products through a swipe-driven mobile interface. The app enables users to browse and save garments from multiple retailers across the United Kingdom. Founded in 2011 and based in Edinburgh, Mallzee has grown into a major multi-retailer shopping platform in the UK, known for its swipe-based discovery and streamlined browsing. The platform uses user interactions to surface products and has opened its swipe data to partners to support marketing, merchandising and buying efforts.
Maxymiser
Series A in 2009
Maxymiser is a company specializing in cloud-based software that empowers marketers to enhance customer engagement through testing, targeting, and personalization across digital channels. By optimizing over 20 billion customer interactions monthly, Maxymiser enables brands like HSBC, Lufthansa, Tommy Hilfiger, and Wyndham to create tailored experiences for their users. The platform integrates multivariate testing and automated personalization functionalities, allowing businesses to seamlessly manage their marketing campaigns and improve overall performance. Acquired by Oracle in 2015, Maxymiser contributes to the Oracle Marketing Cloud, enhancing its capabilities as a comprehensive solution for managing marketing strategies throughout the customer lifecycle.