Salesforce

Primer is a business-to-business marketing platform that focuses on enhancing marketing technologies for companies. It offers services such as audience automation, LinkedIn automation, and marketing and sales automation. The platform enriches leads and matches them across different channels while orchestrating workflows to streamline marketing efforts. By connecting various applications and facilitating data movement, Primer enables coordinated multichannel campaigns. Additionally, it assists in mapping a lead's identity across multiple marketing channels, providing sales personnel with accurate contact information to improve lead conversion rates and maximize advertising efficiency.

PixelMEDIA is a digital experience agency that drives revenue and brand awareness across all digital channels. Based in greater Boston, PixelMEDIA has a focus in both ecommerce and content management solutions, and has launched projects for brands like Cabot Corporation, ECCO Shoes, Bauer Hockey, Heinemann, Samuel Adams, Seven Towns / Rubik's Cube, Skillsoft, Velcro, Mass Save, and more.

Outreach Inc. is a sales engagement platform based in Seattle, Washington, that focuses on enhancing revenue growth by optimizing customer interactions across various channels, including email, voice, and social media. Founded in 2014, the platform utilizes machine learning to automate repetitive sales tasks, personalize communication, and prioritize key customer touchpoints. Outreach provides tools for account-based, outbound, and inbound sales, as well as customer retention and expansion. Its features include task management, email and activity tracking, and buyer sentiment analysis, which helps sales teams improve performance based on emotional signals from potential buyers. The company's clientele includes notable organizations such as Zoom, Okta, and Microsoft, all of which rely on Outreach to enhance the effectiveness of their sales efforts and gain better visibility into sales activities.

AppsFlyer is a mobile ad attribution platform that allows advertisers to analyze which campaigns drive results. AppsFlyer empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 5,000+ technology partners make better business decisions every day.

AppsFlyer is a mobile ad attribution platform that allows advertisers to analyze which campaigns drive results. AppsFlyer empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 5,000+ technology partners make better business decisions every day.

Outreach Inc. is a sales engagement platform based in Seattle, Washington, that focuses on enhancing revenue growth by optimizing customer interactions across various channels, including email, voice, and social media. Founded in 2014, the platform utilizes machine learning to automate repetitive sales tasks, personalize communication, and prioritize key customer touchpoints. Outreach provides tools for account-based, outbound, and inbound sales, as well as customer retention and expansion. Its features include task management, email and activity tracking, and buyer sentiment analysis, which helps sales teams improve performance based on emotional signals from potential buyers. The company's clientele includes notable organizations such as Zoom, Okta, and Microsoft, all of which rely on Outreach to enhance the effectiveness of their sales efforts and gain better visibility into sales activities.

Outreach Inc. is a sales engagement platform based in Seattle, Washington, that focuses on enhancing revenue growth by optimizing customer interactions across various channels, including email, voice, and social media. Founded in 2014, the platform utilizes machine learning to automate repetitive sales tasks, personalize communication, and prioritize key customer touchpoints. Outreach provides tools for account-based, outbound, and inbound sales, as well as customer retention and expansion. Its features include task management, email and activity tracking, and buyer sentiment analysis, which helps sales teams improve performance based on emotional signals from potential buyers. The company's clientele includes notable organizations such as Zoom, Okta, and Microsoft, all of which rely on Outreach to enhance the effectiveness of their sales efforts and gain better visibility into sales activities.

Network of marketing executives that hosts events and shares reports from professionals in the marketing industry

ToBe Marketing is an information technology company that provides services to combine marketing automation and CRM. It offers consulting services, IT, and marketing consultation. The company is driven by a mission is to realize the engagement of companies and their customers by creating marketing and sales activities using IT or digital technology. ToBe Marketing was founded in 2015 and headquartered in Tokyo, Japan.

Dolmen Technologies SARL, founded in 2011 and headquartered in Saint-Grégoire, France, specializes in digital marketing solutions tailored for shopping centers, superstores, and retail shops. The company offers an all-in-one platform that addresses customer knowledge challenges, enabling businesses to enhance their marketing efforts both in physical outlets and within their marketing departments. Dolmen's software facilitates the collection and utilization of customer data, creating regular events that help attract new customers while synchronizing information in centralized databases. This approach allows retailers to gain deeper insights into their clientele, fostering long-lasting relationships and driving effective marketing actions.

Creators Match Ltd. is a Tokyo-based company established in 2007 that specializes in internet advertisement services. The firm focuses on the planning and production of digital advertisements, including the development of banners, landing pages, and leaflets. Additionally, Creators Match organizes seminars and provides educational materials aimed at enhancing the skills of creators and facilitating platform development for internet advertising companies. By offering a comprehensive suite of services that encompasses product creation, development, education, and digital marketing, the company aims to improve market penetration and increase the efficiency of creators' work, ultimately helping them reach a broader audience.

Datorama’s marketing intelligence platform transforms the way marketers optimize their marketing performance, business impact, and customer loyalty. With Datorama, customers can automatically connect all their disparate marketing tools and reports in one centralized place; access and act on the right cross-channel KPIs, dashboards, reports, and AI-powered insights; and optimize and report on every investment, performance, and outcome across the customer journey. Datorama powers marketing intelligence for thousands of brands, agencies and publishers globally including IBM, Nike, Ticketmaster, Viacom, and Neo@Ogilvy, helping them make smarter marketing decisions everyday. Datorama has a global presence with 16 offices worldwide and was recently named a Gartner Cool Vendor and ranks #35 on the Deloitte Fast 500 list.

FunnelCake helps B2B marketing teams understand where they have the most impact on their buyer journey. FunnelCake helps accelerate revenue at scale by improving performance for lead and pipeline management.

ChatBook is a SaaS platform for marketers who work in B2B area to automate acquiring leads and evaluate leads in your absence.We remove the trouble of spending lots of money on online marketing and make better conversions. If you are using ChatBook, users don’t have to visit the website, it comes to you on your social media advertisements. ChatBook delivers more solid targeting based on social media activity and profiles.

FollowAnalytics, Inc. offers a mobile engagement platform designed to enhance customer interactions through personalized marketing strategies. Founded in 2013 and headquartered in San Francisco, with additional offices in Paris and Montreal, the company enables Fortune 2000 businesses to convert customers into brand advocates by facilitating meaningful mobile app experiences. The platform provides tools for marketers to create personalized push notifications, in-app messaging, and other engagement methods that connect with existing marketing stacks. With a focus on mobile marketing automation, FollowAnalytics integrates analytics and machine learning to analyze customer behavior, allowing brands to craft tailored marketing moments that resonate with users. This user-friendly platform is specifically designed for marketers, streamlining the process of engaging customers and revitalizing relationships with unresponsive audiences.

ToBe Marketing is an information technology company that provides services to combine marketing automation and CRM. It offers consulting services, IT, and marketing consultation. The company is driven by a mission is to realize the engagement of companies and their customers by creating marketing and sales activities using IT or digital technology. ToBe Marketing was founded in 2015 and headquartered in Tokyo, Japan.

The ZenIQ platform simplifies the ability of B2B marketers to activate advanced data capabilities, without the need for advanced data skills, IT department integration or magic wands. Today, their clients are able to connect account-centric marketing activities and response from across the enterprise. This accurate picture enables a complete view into target account contact coverage, reach and engagement, and the ability to host and manage a system of record for target account lists. From this point of insight, marketers can now control consistent messaging across delivery platforms, channels and teams. Today, B2B marketers have a platform capable of delivering high value account-centric experience designed to maximize target account pipeline: Volume, Velocity and Value.

AutopilotHQ Inc. specializes in marketing software solutions designed to automate the customer journey for businesses of various sizes and sectors. The company offers a visual marketing platform that consolidates customer contacts, integrates seamlessly with tools like Salesforce and Twilio, and enables multi-channel engagement through email, SMS, and direct mail. Autopilot's features include real-time event tracking, insightful reporting, and the ability to create customized marketing journeys that enhance customer relationships and drive revenue growth. Additionally, it provides a messaging service called Headsup, allowing companies to communicate with customers directly on their websites or applications. Founded in 2012 by three Australian brothers and headquartered in San Francisco, Autopilot serves over 2,000 clients globally, including notable names in technology, e-commerce, and finance. The company has secured significant funding to support its operations and growth.

Chute Corporation, founded in 2011 and based in San Francisco, specializes in visual marketing automation. The company offers a platform that enables marketers to discover, organize, and publish user-generated content, specifically fan photos and videos. This platform supports various touchpoints, including mobile apps, photo galleries, and advertising displays. Chute also provides a Capture app that allows brands to source real-time images from employees and ambassadors on iOS and Android devices. By leveraging visual recognition, geolocation, and text search, Chute empowers agencies, publishers, and brands to curate content while gaining valuable insights into consumer engagement and influencer effectiveness. Through its services, the company facilitates the collection of user data, enhancing marketing strategies and campaign effectiveness.

Onclusive is the data science company for communications and PR. We empower marketing and communications professionals to shape outcomes by uncovering PR’s direct connection to business metrics. Powering the AirPR data-driven platform is the world’s largest collection of communications content that helps ensure marketing and public relations efforts receive full credit for driving business results. The company reveals which strategies drive actual brand engagement and deliver your most valuable content to your target audience, at scale. It makes communications the hero by combining reach and frequency with credibility.

Krux Digital Inc. develops a cloud-based data management platform designed for marketers, media companies, publishers, and agencies on a global scale. The platform consolidates consumer data from various sources and devices, analyzes individual preferences, and activates this data in real time across multiple channels, including desktop, mobile, social, and video. Founded in 2010 and headquartered in San Francisco, Krux operates additional offices in major cities worldwide. The company provides a comprehensive range of services, including audience data management, identity management, and cross-channel frequency management. With its platform, Krux enables businesses to deliver tailored content, advertising, and shopping experiences, making it easier to engage audiences effectively. As of November 2016, Krux operates as a subsidiary of Salesforce.com.

Gravitytank works with brands across a range of industries, including consumer electronics, consumer packaged goods, digital technology, and financial services.

Emark B.V. is a marketing technology company based in Haarlem, the Netherlands, specializing in omni-channel solutions that facilitate data-driven campaigns and personalized customer interactions. Established in 2000, the company offers a comprehensive suite of tools, including Relatify for email marketing, Salesforce Marketing Cloud for personalized interactions, and various data management platforms such as Relay42 and Krux. Emark also provides marketing intelligence through Datorama and customer-identity management via Gigya. Recognized as a leading Salesforce Marketing Cloud Platinum Partner in Europe, Emark serves prominent clients, including KLM, Philips, and Wehkamp, among others. The company has expanded its reach with international offices in Barcelona and London. As of September 2018, Emark operates as a subsidiary of Wunderman Limited.

Amplero is a customer lifetime value management platform that enables marketers to achieve what’s not humanly possible by leveraging machine learning and multi-armed bandit experimentation to automatically optimize every customer interaction and maximize customer lifetime value and loyalty. Unlike traditional rules-based marketing automation, Amplero’s controlled experimentation and machine learning platform dynamically tests 1000’s of permutations to decide and execute the optimal marketing interaction based upon each unique customer and context. Using Amplero, marketers in industries like telecom, banking, and software-as-a-service have seen more than 3% incremental growth in customer revenue and 5x retention benefit, often touching their customers less frequently while delivering great omni-channel customer experiences.

ToBe Marketing is an information technology company that provides services to combine marketing automation and CRM. It offers consulting services, IT, and marketing consultation. The company is driven by a mission is to realize the engagement of companies and their customers by creating marketing and sales activities using IT or digital technology. ToBe Marketing was founded in 2015 and headquartered in Tokyo, Japan.

FollowAnalytics, Inc. offers a mobile engagement platform designed to enhance customer interactions through personalized marketing strategies. Founded in 2013 and headquartered in San Francisco, with additional offices in Paris and Montreal, the company enables Fortune 2000 businesses to convert customers into brand advocates by facilitating meaningful mobile app experiences. The platform provides tools for marketers to create personalized push notifications, in-app messaging, and other engagement methods that connect with existing marketing stacks. With a focus on mobile marketing automation, FollowAnalytics integrates analytics and machine learning to analyze customer behavior, allowing brands to craft tailored marketing moments that resonate with users. This user-friendly platform is specifically designed for marketers, streamlining the process of engaging customers and revitalizing relationships with unresponsive audiences.

Invoca, Inc. is a company that specializes in AI-powered call tracking and analytics, offering a platform designed to enhance inbound phone marketing. The platform enables marketers to obtain campaign attribution and actionable insights from phone calls, allowing them to understand customer motivations, gather real-time intelligence about callers, and analyze conversation content. Invoca's suite of tools includes call and voice analytics, a real-time engagement engine for automating customer interactions, and an integration hub that connects call intelligence with marketing and sales applications. Its products are tailored for performance marketers and include features such as conversation intelligence and reporting. Invoca also provides solutions compatible with various platforms, including AdWords, Facebook, and Salesforce, catering to consumer and business-to-business marketers as well as agencies. Founded in 2007 and based in Santa Barbara, California, Invoca was previously known as RingRevenue and rebranded in 2013. The company also maintains offices in San Francisco and Denver.

Pierry Software is a digital marketing agency founded in 2008 that specializes in enhancing companies' online presence through its Marketing as a Service (MaaS) platform. The agency focuses on helping organizations optimize their marketing efforts without the need for additional hires or extensive training programs. By leveraging advanced technology and integrating with platforms like Salesforce Marketing Cloud, Pierry enables clients to develop customized marketing strategies that improve campaign efficiency and effectiveness. The company has partnered with notable clients such as Ticketmaster and Movable Ink, showcasing its ability to cater to businesses of various sizes and industries. Through its comprehensive services, Pierry aims to foster stronger relationships between clients and their customers.

Full Circle Insights operates a marketing performance management platform designed to provide marketers with comprehensive solutions for attributing deals to the appropriate campaigns, thereby ensuring accurate return on investment (ROI). The platform centralizes marketing data, enabling users to access crucial insights and answers to their marketing inquiries efficiently. Built entirely on Salesforce.com, it integrates seamlessly with leading marketing automation tools, enhancing its usability. Founded by experienced professionals from Salesforce and the marketing automation sector, the company focuses on empowering marketers with the necessary information to make informed decisions and drive revenue growth. Through its platform, Full Circle Insights facilitates a data-driven approach to marketing, offering complete funnel metrics that support effective planning and strategy development.

MinHash, Inc. is a technology company based in Palo Alto, California, established in 2014 and operating as a subsidiary of Salesforce. The company has developed a demand data platform that aggregates and organizes demand signals from various internal and external sources. Its flagship product, AILA, leverages artificial intelligence to identify emerging trends across thousands of media outlets. By analyzing diverse data formats, including text, images, hashtags, and URLs, AILA enables marketers and merchandisers to respond swiftly to trending topics. The platform effectively acts as a virtual assistant, automatically crafting campaigns with relevant themes, unique messaging, and targeted audiences, thereby enhancing marketing strategies and execution.

BrightFunnel, Inc. offers a marketing attribution and data analytics platform tailored for Business-to-Business (B2B) marketers. The platform aggregates data from various sources, including customer relationship management systems and marketing automation tools, to assess the impact of marketing efforts on closed deals and generate predictive revenue insights. It provides comprehensive marketing impact reporting to evaluate the effectiveness of campaigns and initiatives across different channels. Additionally, BrightFunnel features revenue funnel analysis tools that track lead progression through the sales funnel and measure conversion rates. The company also specializes in account-based marketing measurement, allowing users to gauge engagement with target accounts and understand the influence of marketing activities on decision-making teams. Other services include web tracking and analytics, venue forecasting, data optimization, and management solutions to enhance reporting accuracy. Founded in 2012 and based in San Francisco, California, BrightFunnel operates as a subsidiary of Terminus Software, LLC since January 2018.

Optimizely, Inc. operates a website optimization platform that specializes in A/B testing, multivariate testing, and website personalization, catering to both technical and non-technical users. This platform allows organizations to conduct experiments that inform data-driven decisions, enhancing customer experience and driving value for digital products, commerce, and campaigns. Available in multiple languages, Optimizely serves a diverse clientele, including agencies, developers, e-commerce businesses, enterprises, publishers, and small businesses across various countries, including the United States, Germany, and the United Kingdom. Founded in 2009 and headquartered in San Francisco, California, Optimizely has gained the trust of numerous prominent companies, including eBay, FOX, and IBM, and operates as a subsidiary of EPiServer AB.

AutopilotHQ Inc. specializes in marketing software solutions designed to automate the customer journey for businesses of various sizes and sectors. The company offers a visual marketing platform that consolidates customer contacts, integrates seamlessly with tools like Salesforce and Twilio, and enables multi-channel engagement through email, SMS, and direct mail. Autopilot's features include real-time event tracking, insightful reporting, and the ability to create customized marketing journeys that enhance customer relationships and drive revenue growth. Additionally, it provides a messaging service called Headsup, allowing companies to communicate with customers directly on their websites or applications. Founded in 2012 by three Australian brothers and headquartered in San Francisco, Autopilot serves over 2,000 clients globally, including notable names in technology, e-commerce, and finance. The company has secured significant funding to support its operations and growth.

Kapost is a leading provider of content marketing software that helps businesses manage their content marketing as a structured process. Its platform facilitates the ideation, production, distribution, audience development, and analytics of content marketing, enabling marketers to create more content, attract more traffic, and generate more leads. The platform includes a content library featuring exclusive research, tactical eBooks, and customizable templates, allowing B2B marketers to strategically plan and produce personalized content with targeted messaging. Additionally, Kapost offers tools for streamlining distribution across various channels and analyzing content performance at scale. The company serves a diverse range of clients, including prominent brands such as Eloqua, Marketo, AT&T, and Intel. Kapost also runs The Content Marketeer, a blog dedicated to providing educational resources for marketers.

Demandbase, Inc. is a provider of marketing solutions tailored for business-to-business (B2B) companies globally. The company specializes in account-based marketing (ABM), offering a comprehensive cloud-based platform that integrates advertising, personalization, and analytics to help marketers effectively connect their campaigns to revenue generation. Demandbase's platform enables B2B marketers to manage account-based campaigns, utilize artificial intelligence to identify buyer interests, and automate sales and marketing actions throughout the ABM funnel. Additionally, it provides tools for performance management, web analytics, and consulting services, facilitating a streamlined approach to achieving revenue goals with optimized resource usage. Founded in 2005 and headquartered in San Francisco, Demandbase has established itself as a key player in the B2B marketing technology landscape.

Innova, Inc. is a Tokyo-based agency specializing in SEO and content marketing services. Founded in 2011, the company focuses on helping businesses effectively market their products and services by managing owned media websites and producing SEO-optimized content. With a diverse client portfolio that includes prominent Japanese firms such as Yahoo Japan, Rakuten, Sony, DeNA, Opt, and Septeni Holdings, Innova has established itself as a key player in the content marketing landscape. The agency's online platform is designed to attract and retain customers by consistently creating and curating relevant and valuable content, ultimately aiming to influence consumer behavior and enhance marketing effectiveness.

Wyng Inc. is a marketing platform based in New York that specializes in enabling brands and agencies to create and manage digital, mobile, and social media campaigns. Founded in 2005 and formerly known as Offerpop Corporation, Wyng focuses on providing a privacy-first personalization experience through its zero-party data API and privacy-conscious design principles. The platform allows marketers to deliver relevant and compliant customer experiences, fostering direct and trusted relationships with their audience. Wyng's user-friendly dashboard includes a library of templates and a drag-and-drop campaign builder, which empowers over 250 brands to effectively engage consumers and enhance their influence through compelling digital campaigns.

Invoca, Inc. is a company that specializes in AI-powered call tracking and analytics, offering a platform designed to enhance inbound phone marketing. The platform enables marketers to obtain campaign attribution and actionable insights from phone calls, allowing them to understand customer motivations, gather real-time intelligence about callers, and analyze conversation content. Invoca's suite of tools includes call and voice analytics, a real-time engagement engine for automating customer interactions, and an integration hub that connects call intelligence with marketing and sales applications. Its products are tailored for performance marketers and include features such as conversation intelligence and reporting. Invoca also provides solutions compatible with various platforms, including AdWords, Facebook, and Salesforce, catering to consumer and business-to-business marketers as well as agencies. Founded in 2007 and based in Santa Barbara, California, Invoca was previously known as RingRevenue and rebranded in 2013. The company also maintains offices in San Francisco and Denver.

ExactTarget, Inc. is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/microsoft) Dynamics CRM.

Chute Corporation, founded in 2011 and based in San Francisco, specializes in visual marketing automation. The company offers a platform that enables marketers to discover, organize, and publish user-generated content, specifically fan photos and videos. This platform supports various touchpoints, including mobile apps, photo galleries, and advertising displays. Chute also provides a Capture app that allows brands to source real-time images from employees and ambassadors on iOS and Android devices. By leveraging visual recognition, geolocation, and text search, Chute empowers agencies, publishers, and brands to curate content while gaining valuable insights into consumer engagement and influencer effectiveness. Through its services, the company facilitates the collection of user data, enhancing marketing strategies and campaign effectiveness.

Buddy Media is a leading provider of social media marketing and customer engagement software, designed to help brands connect with consumers effectively. The platform supports eight of the world's top ten global advertisers, enabling them to cultivate and sustain meaningful relationships in a digitally connected environment. With a scalable and secure architecture, Buddy Media's suite of tools offers data-driven insights that guide brands from initial consumer interaction to the point of purchase. Headquartered in New York City, the company also has offices in Asia, London, and San Francisco, enhancing its global reach and service capabilities.

Shanon Inc. is a marketing platform based in Tokyo, Japan, specializing in cloud applications that enhance strategic communication and streamline marketing operations. Founded in 2000, the company offers a range of services including marketing automation, event marketing, and seminar marketing solutions. Shanon also provides consulting and outsourcing services tailored to various industries, including financial services, manufacturing, software, construction, real estate, information and communication, advertising, media, and trading. By focusing on automation and integrated data management, Shanon aims to improve efficiency in marketing practices for its clients.

Airship is a company that specializes in customer engagement by providing a comprehensive platform for delivering targeted messages across various channels, including push notifications, emails, SMS, and in-app messages. Founded in 2009 and based in San Francisco, Airship helps brands strengthen their relationships with customers through relevant and timely communication. The platform offers tools for audience segmentation, allowing clients to tailor messages based on user behavior, preferences, and location. Additionally, Airship supports mobile marketing automation, enabling businesses to trigger messages at critical moments in the customer journey. The company's services are utilized by marketing and digital experience teams across a range of industries, including retail, healthcare, gaming, and technology, enhancing their ability to engage customers effectively. Airship also provides strategic consulting and support services, further solidifying its role as a vital partner for brands looking to enhance their customer experience.

HubSpot, Inc. is a provider of a cloud-based marketing, sales, and customer service software platform designed for businesses across the Americas, Europe, and the Asia Pacific. Founded in 2005 and headquartered in Cambridge, Massachusetts, HubSpot offers integrated applications that include customer relationship management, search engine optimization, content management, social media tools, marketing automation, and analytics. This growth platform enables mid-market business-to-business companies to attract visitors, convert leads, and close customers more effectively. In addition to its software solutions, HubSpot provides professional support services via phone, email, and chat. The company's mission is to help businesses grow better by enhancing their marketing, sales, and service capabilities.

Synergy Marketing, founded in 1997 and based in Osaka, Japan, specializes in cloud services aimed at enhancing communication between businesses and their customers. The company offers enterprise-level, software-as-a-service (SaaS) solutions utilizing advanced prediction techniques. Its marketing technologies focus on creating a cloud-based digital platform that includes customer relationship management services. Notably, Synergy Marketing was the first Japanese company to receive investment from a U.S.-based firm, Salesforce.com, highlighting its innovative approach within the marketing technology sector.

Synergy Marketing, founded in 1997 and based in Osaka, Japan, specializes in cloud services aimed at enhancing communication between businesses and their customers. The company offers enterprise-level, software-as-a-service (SaaS) solutions utilizing advanced prediction techniques. Its marketing technologies focus on creating a cloud-based digital platform that includes customer relationship management services. Notably, Synergy Marketing was the first Japanese company to receive investment from a U.S.-based firm, Salesforce.com, highlighting its innovative approach within the marketing technology sector.

Kieden was a Search Engine Marketing application for Salesforce.com. The technology delivers real-time integration between Google's dominant advertising app (Google AdWords) and Salesforce CRM, allowing marketers to clearly understand return on Google advertising investments. The solution is currently known as Salesforce for Google AdWords, and is the foundation of the Google/Salesforce.com alliance. Kieden was acquired by salesforce.com in August 2006.