Salesforce is a leading cloud-based software company that specializes in customer relationship management (CRM) solutions. It offers a suite of applications designed to help businesses manage their sales, customer service, marketing, e-commerce, and analytics. The company's flagship Customer 360 platform integrates customer data from various systems and devices, providing a unified view that enhances decision-making and operational efficiency. Salesforce's offerings include Service Cloud for customer support, Marketing Cloud for digital marketing, and Commerce Cloud for e-commerce solutions, among others. Additionally, Salesforce Ventures, the company's investment arm, supports emerging enterprise software companies, providing them with funding, resources, and access to a vast network in the cloud ecosystem. Through its innovative solutions and strategic investments, Salesforce enables organizations to connect with their customers more effectively and drive business growth.
GM and Vice President, Media Cloud, Salesforce Industries
Suzanne DiBianca
EVP Corporate Relations and Chief Impact Officer
Paul Drews
Managing Director, Salesforce Ventures
Claudine Emeott
Senior Director, Impact Investing
Dan Farber
SVP Strategic Communications
Takuya Hosomura
Principal
Achyut Jajoo
SVP and GM, Manufacturing and Automotive
Kenneth I. Juster
EVP, Law, Policy and Corporate Strategy
Nowi Kallen
Managing Director
Alex Kayyal
SVP and Managing Partner
David Kellenberger
Principal
Rohit Mahna
SVP and General Manager
Sherrick Murdoff
Vice President, Partner Investments and M&A
Fatima Paruk MD
Senior Vice President and Chief Health Officer
Bill Patterson
EVP and GM, CRM Applications
Katie Schwartz
Principal, Salesforce Ventures
John Somorjai
Executive Vice President, Corporate Development
Jim Steele
President, Global Strategic Customers
Past deals in Marketing
Hightouch
Series C in 2025
Hightouch is a customer data platform that specializes in synchronizing data between various marketing and operational tools. It enables businesses to connect their existing data warehouses with applications such as customer relationship management systems, email marketing platforms, and advertising networks. By facilitating direct data access without duplication, Hightouch helps organizations maintain data integrity and security while leveraging their data for personalized marketing campaigns. The platform features a user-friendly interface that simplifies data integration and management, allowing businesses to create customer segments, explore data, and automate workflows. This functionality supports companies in optimizing their marketing strategies and improving customer engagement.
Thunder
Series A in 2023
Thunder is a management consulting company focused on delivering business value through intelligent frameworks and solutions. The company assists leading brands in addressing complex challenges primarily using Salesforce. In addition to its consulting services, Thunder operates an online data analysis platform that transforms data into impactful business outcomes. This platform includes a service cloud for customer support and marketing clouds for digital marketing campaigns, empowering users to leverage data analysis for a competitive edge.
Leadplus
Venture Round in 2022
LeadPlus is a digital marketing company based in Japan that specializes in providing services for small and medium enterprises (SMEs). The company offers a comprehensive array of solutions, including strategic planning, advertising operations, and marketing automation. By leveraging its expertise, LeadPlus assists clients in developing effective marketing strategies, optimizing advertising performance, and utilizing data visualization to enhance customer engagement. Their focus is on helping businesses attract customers and meet development goals in a cost-effective manner.
Thunder
Venture Round in 2022
Thunder is a management consulting company focused on delivering business value through intelligent frameworks and solutions. The company assists leading brands in addressing complex challenges primarily using Salesforce. In addition to its consulting services, Thunder operates an online data analysis platform that transforms data into impactful business outcomes. This platform includes a service cloud for customer support and marketing clouds for digital marketing campaigns, empowering users to leverage data analysis for a competitive edge.
Primer
Venture Round in 2022
Primer is a company that provides audience automation, Linkedln automation, and marketing and sales automation. Primer Serve ads only to pre-qualified leads from CRM, boosts ad budget efficiency and conversion rates, and extends reach with nearly identical audiences in FB, Google, and LinkedIn.
Qualified
Series C in 2022
Qualified is the pipeline generation platform for revenue teams that utilize Salesforce to expand their pipeline. They do this by using their most valuable sales and marketing resource, the corporate website, to find the most valuable buyers, find buyer intent signals, and initiate sales talk right away. In order to detect account-based buyer intent and enable real-time sales discussions, Qualified, which is based on Salesforce, links the website with Salesforce data.
Highspot
Series F in 2022
Highspot, Inc. is a cloud-based sales engagement platform founded in 2012 and headquartered in Seattle, Washington, with an additional office in London, United Kingdom. The platform enhances how companies engage with their customers by providing intelligent content management, contextual guidance, and actionable analytics. Highspot enables businesses to optimize their content through features like semantic search and intelligent recommendations, while also delivering real-time alerts on customer interactions. Additionally, it offers marketing and sales portals, as well as customizable sales playbooks tailored to various roles, profiles, and industries. By integrating training, coaching, and engagement intelligence, Highspot aims to improve sales team performance and drive repeatable revenue for companies worldwide.
Thunder
Venture Round in 2021
Thunder is a management consulting company focused on delivering business value through intelligent frameworks and solutions. The company assists leading brands in addressing complex challenges primarily using Salesforce. In addition to its consulting services, Thunder operates an online data analysis platform that transforms data into impactful business outcomes. This platform includes a service cloud for customer support and marketing clouds for digital marketing campaigns, empowering users to leverage data analysis for a competitive edge.
PixelMEDIA
Private Equity Round in 2021
PixelMEDIA is a digital experience agency that drives revenue and brand awareness across all digital channels. Based in greater Boston, PixelMEDIA has a focus in both ecommerce and content management solutions, and has launched projects for brands like Cabot Corporation, ECCO Shoes, Bauer Hockey, Heinemann, Samuel Adams, Seven Towns / Rubik's Cube, Skillsoft, Velcro, Mass Save, and more.
Outreach
Series G in 2021
Outreach Inc. is a sales engagement platform that enhances revenue growth by optimizing customer interactions across various channels, including email, voice, and social media. Founded in 2011 and headquartered in Seattle, with an office in London, the company offers solutions for account-based, outbound, and inbound sales, as well as customer retention and expansion. Its platform employs machine learning to automate repetitive tasks, track sales statistics, and provide insights into buyer sentiment, allowing sales teams to tailor their approaches based on real-time emotive signals. Outreach's client base includes prominent companies such as Zoom, Adobe, and Microsoft, who utilize the platform to improve the efficiency and effectiveness of their sales processes, ultimately driving predictable and measurable growth.
Qualified
Series B in 2021
Qualified is the pipeline generation platform for revenue teams that utilize Salesforce to expand their pipeline. They do this by using their most valuable sales and marketing resource, the corporate website, to find the most valuable buyers, find buyer intent signals, and initiate sales talk right away. In order to detect account-based buyer intent and enable real-time sales discussions, Qualified, which is based on Salesforce, links the website with Salesforce data.
Highspot
Series E in 2021
Highspot, Inc. is a cloud-based sales engagement platform founded in 2012 and headquartered in Seattle, Washington, with an additional office in London, United Kingdom. The platform enhances how companies engage with their customers by providing intelligent content management, contextual guidance, and actionable analytics. Highspot enables businesses to optimize their content through features like semantic search and intelligent recommendations, while also delivering real-time alerts on customer interactions. Additionally, it offers marketing and sales portals, as well as customizable sales playbooks tailored to various roles, profiles, and industries. By integrating training, coaching, and engagement intelligence, Highspot aims to improve sales team performance and drive repeatable revenue for companies worldwide.
Xica
Series D in 2020
Xica Co., Ltd. is a Tokyo-based company specializing in applied data science and information technology systems. Founded in February 2012, it focuses on the development of tools and consulting services aimed at enhancing marketing effectiveness. Xica is known for MAGELLAN, a leading Marketing Mix Modeling tool in Japan that supports over 200 major brands. This tool enables clients to quantify the impact of both offline and online advertising campaigns by integrating and analyzing promotional data. By automating and visualizing complex data, Xica helps advertisers optimize their marketing strategies without requiring extensive analytical expertise.
Mobify
Acquisition in 2020
Mobify Research and Development, Inc. is a mobile customer engagement platform based in Vancouver, Canada, with additional offices in Chicago and Reading. Founded in 2007, Mobify specializes in providing solutions that enhance and manage mobile customer interactions for global retailers and brands. Its offerings include Progressive Mobile technology, which simplifies mobile experiences, and an Engagement Engine that personalizes customer interactions using Big Data. The platform enables businesses to deliver a unified experience across mobile websites and applications, improving conversion rates and fostering customer loyalty. Mobify also provides a Connection Center for targeted marketing and tracking, along with Performance Manager tools that optimize app performance. The company serves a diverse range of clients, including well-known global brands, which rely on Mobify to enhance customer lifetime value and drive revenue growth. As of October 2020, Mobify operates as a subsidiary of Salesforce.
Qualified
Series A in 2020
Qualified is the pipeline generation platform for revenue teams that utilize Salesforce to expand their pipeline. They do this by using their most valuable sales and marketing resource, the corporate website, to find the most valuable buyers, find buyer intent signals, and initiate sales talk right away. In order to detect account-based buyer intent and enable real-time sales discussions, Qualified, which is based on Salesforce, links the website with Salesforce data.
Outreach
Series F in 2020
Outreach Inc. is a sales engagement platform that enhances revenue growth by optimizing customer interactions across various channels, including email, voice, and social media. Founded in 2011 and headquartered in Seattle, with an office in London, the company offers solutions for account-based, outbound, and inbound sales, as well as customer retention and expansion. Its platform employs machine learning to automate repetitive tasks, track sales statistics, and provide insights into buyer sentiment, allowing sales teams to tailor their approaches based on real-time emotive signals. Outreach's client base includes prominent companies such as Zoom, Adobe, and Microsoft, who utilize the platform to improve the efficiency and effectiveness of their sales processes, ultimately driving predictable and measurable growth.
The CMO Club
Acquisition in 2020
The CMO Club is a marketing leadership community based in New York that fosters innovation and dialogue among chief marketing officers across the United States. Its mission is to create an exclusive environment where members can share diverse experiences, insights, and techniques, promoting an invaluable exchange of ideas. The club emphasizes the importance of face-to-face communication and interaction through local dinners, which serve as a platform for members to reinforce existing relationships and develop new connections. Additionally, The CMO Club offers a mobile app for member engagement, vendor recommendations, and hosts events such as the Spring Innovation and Inspiration Summit. Through these initiatives, the club aims to support its members in becoming more effective leaders in their field.
i2max
Series A in 2020
i2max specializes in cloud consulting services, offering a comprehensive platform that supports various aspects of business operations. The company provides tools for sales management, marketing management, service management, pipeline management, customer management, and customer experience management. By utilizing these advanced cloud services, i2max aims to enhance efficiency and promote business growth for its clients. Through its focus on cloud marketing and community engagement, i2max helps organizations navigate the complexities of the cloud landscape, ultimately enabling them to achieve their strategic objectives.
Evergage
Acquisition in 2020
Evergage, Inc. is a developer of a cloud-based real-time personalization platform aimed at enhancing customer engagement for digital marketers. Founded in 2010 and headquartered in Somerville, Massachusetts, Evergage offers a suite of tools that enable marketers to create individualized experiences for website and mobile app visitors. Its platform combines behavioral analytics and customer data, allowing marketers to understand and respond to users in real time. Key offerings include Evergage Recommend, which provides tailored product and content suggestions; Evergage Promote, which catalogs and promotes assets based on visitor behavior; and Evergage Guardian, which supplies performance insights and recommendations for improving digital interactions. The company serves various industries, including retail, financial services, technology, and travel, and has delivered personalized experiences to over two billion users across more than 150 organizations. Evergage operates as a subsidiary of Salesforce, further enhancing its capabilities in the digital marketing landscape.
Highspot
Series D in 2019
Highspot, Inc. is a cloud-based sales engagement platform founded in 2012 and headquartered in Seattle, Washington, with an additional office in London, United Kingdom. The platform enhances how companies engage with their customers by providing intelligent content management, contextual guidance, and actionable analytics. Highspot enables businesses to optimize their content through features like semantic search and intelligent recommendations, while also delivering real-time alerts on customer interactions. Additionally, it offers marketing and sales portals, as well as customizable sales playbooks tailored to various roles, profiles, and industries. By integrating training, coaching, and engagement intelligence, Highspot aims to improve sales team performance and drive repeatable revenue for companies worldwide.
toBe Marketing
Venture Round in 2019
ToBe Marketing is an information technology company based in Tokyo, Japan, founded in 2015. It specializes in integrating marketing automation with customer relationship management (CRM) to enhance corporate engagement with customers. The company provides consulting services in IT and marketing, focusing on the implementation and utilization of various marketing tools. These tools support a range of operations, including social media collaboration, email distribution, and salesforce integration. By leveraging digital technology, ToBe Marketing aims to improve the effectiveness of clients' marketing activities and drive sales growth.
Qualified
Seed Round in 2019
Qualified is the pipeline generation platform for revenue teams that utilize Salesforce to expand their pipeline. They do this by using their most valuable sales and marketing resource, the corporate website, to find the most valuable buyers, find buyer intent signals, and initiate sales talk right away. In order to detect account-based buyer intent and enable real-time sales discussions, Qualified, which is based on Salesforce, links the website with Salesforce data.
Astound Commerce
Venture Round in 2019
Astound Commerce is a global e-commerce provider that brings together strategy, technology, and interactive marketing services for the world’s premier brands and retailers. Its team consists of 400 highly skilled professionals worldwide. It is not an outsourcing company, it does have its own marketing and sales teams and the majority of its development teams work directly with the customer. Its clients include iconic global brands: Adidas, Versace, Men's Wearhouse, Tommy Hilfiger, Hugo Boss, Crocs, Avenue, and many other international and local brands. Astound Commerce delivers eCommerce solutions on six, enterprise-class platforms: IBM WebSphere Commerce, Intershop, Magento, Demandware, MarketLive, and NetSuite. These cutting-edge eCommerce platforms enable the creation and delivery of flexible, customizable, and capable to handle high traffic volume solutions for any type of online business. The company has been working in the global e-commerce market since 1999.
Highspot
Series D in 2019
Highspot, Inc. is a cloud-based sales engagement platform founded in 2012 and headquartered in Seattle, Washington, with an additional office in London, United Kingdom. The platform enhances how companies engage with their customers by providing intelligent content management, contextual guidance, and actionable analytics. Highspot enables businesses to optimize their content through features like semantic search and intelligent recommendations, while also delivering real-time alerts on customer interactions. Additionally, it offers marketing and sales portals, as well as customizable sales playbooks tailored to various roles, profiles, and industries. By integrating training, coaching, and engagement intelligence, Highspot aims to improve sales team performance and drive repeatable revenue for companies worldwide.
Bonobo AI
Acquisition in 2019
Bonobo AI is a Tel Aviv-based platform established in 2017, specializing in marketing automation and behavioral insights for conversational human-machine interactions. The company focuses on analyzing customer interactions across various channels, consolidating fragmented data to provide actionable insights. By leveraging artificial intelligence, Bonobo AI enables organizations to enhance their understanding of customer behavior, facilitating improved relationships and personalized experiences. The platform aims to drive customer satisfaction and loyalty by providing tools that support conversion, retention, and upselling efforts throughout the customer journey.
6Sense
Venture Round in 2019
6Sense is a company that transforms how organizations manage and convert sales pipelines into revenue. It offers a predictive intelligence platform that leverages artificial intelligence, big data, and machine learning to capture anonymous buying signals and provide insights into customer behavior. By identifying the right accounts and suggesting optimal communication channels and messages, 6Sense helps sales, marketing, and customer success teams enhance pipeline quality and accelerate sales processes. This technology not only reduces guesswork and friction in the sales journey but also aims to increase conversion rates and facilitate predictable revenue growth. Through its omnichannel connectivity and visibility, 6Sense enables revenue teams to make informed decisions based on buyer intent data and other predictive analytics.
EventHub
Seed Round in 2019
EventHub is a developer of an event management platform designed to streamline the entire event organizing process, from registration to follow-up. The platform supports virtual, hybrid, and in-person events, offering features such as ticket sales, payment processing, session registration, and survey distribution. It facilitates effective communication between event organizers, attendees, and exhibitors through a centralized management page. By leveraging data-driven marketing strategies, EventHub aims to enhance the customer journey and optimize lead conversion, ultimately contributing to business growth for its clients.
Digital Onboarding
Seed Round in 2019
Digital Onboarding Inc. develops a software-as-a-service (SaaS) platform aimed at simplifying the new account activation process for banks and credit unions. Founded in 2015 and based in Boston, Massachusetts, the company offers an automated onboarding solution that enhances customer engagement by providing tools for seamless communication across multiple channels. Its platform facilitates the adoption of account-related services such as direct deposit and online bill pay by sending personalized email and SMS reminders that guide users through their financial journey. This approach not only improves activation rates but also helps financial institutions foster stronger, more profitable relationships with their customers and members. Digital Onboarding was previously known as Salesbrief Inc. before its rebranding in 2017.
CarServ
Seed Round in 2018
CarServ, Inc. is a software company based in Austin, Texas, that specializes in providing an automated communication and marketing platform for the auto repair industry. Founded in 2015, CarServ offers a comprehensive SaaS solution designed to enhance operational efficiency and customer interaction for automotive repair businesses. The platform enables clients to manage their back-office operations and streamline customer communication throughout the repair process, thereby improving customer retention and satisfaction. By leveraging machine learning, CarServ's software automates various aspects of the workflow, reducing errors and stress while ultimately increasing profitability for repair facilities. The company's focus on delivering insights and data-driven solutions positions it as a key player in the automotive repair sector.
Rebel
Acquisition in 2018
Rebel is a company based in Washington, D.C., that specializes in in-email checkout products, enhancing the functionality of email as a marketing tool. Founded in 2014 and originally named Rebelmail, the company rebranded to Rebel in June 2018. It focuses on transforming traditional email into an interactive platform that delivers actionable experiences directly within the inbox. By integrating email with user applications and websites, Rebel aims to improve engagement, increase conversions, and encourage more actions from recipients. As of October 2018, Rebel operates as a subsidiary of Salesforce.
Highspot
Series C in 2018
Highspot, Inc. is a cloud-based sales engagement platform founded in 2012 and headquartered in Seattle, Washington, with an additional office in London, United Kingdom. The platform enhances how companies engage with their customers by providing intelligent content management, contextual guidance, and actionable analytics. Highspot enables businesses to optimize their content through features like semantic search and intelligent recommendations, while also delivering real-time alerts on customer interactions. Additionally, it offers marketing and sales portals, as well as customizable sales playbooks tailored to various roles, profiles, and industries. By integrating training, coaching, and engagement intelligence, Highspot aims to improve sales team performance and drive repeatable revenue for companies worldwide.
Sunbridge
Corporate Round in 2018
Sunbridge Co., Ltd. is a professional services company based in Tokyo, Japan, specializing in digital transformation and cloud-based solutions, particularly in relation to Salesforce. Founded in 2012, the company offers a variety of services that include business consulting, system development, and support for the implementation of Salesforce and its associated applications. Sunbridge develops and provides proprietary tools such as SmartVisca, which digitizes business card information for contact management, and Pardot, a marketing automation tool designed to enhance B2B marketing efforts. Additionally, the company delivers cloud-based business intelligence solutions and various marketing services. Sunbridge also focuses on the globalization of IT companies, facilitating their expansion both in Japan and internationally.
SessionM
Series E in 2018
SessionM, Inc. is a cloud-based customer engagement and loyalty platform that enables brands to enhance their relationships with customers through personalized interactions. The platform collects and analyzes customer behavior from various channels, including in-store, online, and mobile, allowing for real-time data integration and insights. By utilizing advanced machine learning and a rules-based engine, SessionM delivers tailored marketing automation and loyalty solutions, which help businesses engage customers more effectively with targeted offers and recommendations. The company's services also include a reporting tool that assesses the impact of loyalty programs on revenue. Headquartered in Boston, Massachusetts, SessionM operates globally with additional offices in major cities such as New York, Chicago, Pittsburgh, London, and Amsterdam. Incorporated in 2010, the company has positioned itself as a key player in the customer loyalty sector, focusing on helping enterprises create profitable customer relationships.
Datorama
Acquisition in 2018
Datorama Inc. is a marketing analytics company that offers a comprehensive Software-as-a-Service platform designed to integrate various marketing data sources for enterprises, agencies, and publishers. Founded in 2012 and based in New York, the platform allows users to consolidate their marketing tools and reports into a centralized system, facilitating informed decision-making and enhanced performance analysis. Key features include Datorama TotalConnect for creating API-like connections to diverse data sources, a library of pre-built connectors, an analytics suite for KPI reporting and predictive analytics, and AI capabilities for automating insights across marketing data. Datorama serves a global clientele, including major brands like IBM and Nike, enabling them to optimize their marketing strategies and enhance customer loyalty through actionable insights. The company operates 16 offices worldwide and has received recognition as a Gartner Cool Vendor and a top-ranked firm on the Deloitte Fast 500 list.
FunnelCake
Grant in 2018
FunnelCake provides an analytical marketing platform that assists B2B marketing teams in optimizing their buyer journey and enhancing revenue generation. The platform consolidates data from various sources, including automation tools, customer relationship management (CRM) systems, marketing campaigns, and revenue operation reports. This integration allows for improved collaboration between sales and marketing teams, enabling clients to better understand their impact on the buyer journey. By leveraging FunnelCake's capabilities, businesses can drive efficient growth, increase deal volume, and boost conversion rates, ultimately accelerating revenue at scale.
Crafter
Seed Round in 2018
Crafter is now a member of Monex Group! Crafter provides Crew, a team collaboration tool powered by GPT-3 and CraftChat. CraftChat is a SaaS platform for marketers who work in enterprises to automate acquiring leads and providing best customer experience in your absence.We remove the trouble of spending lots of money on online marketing and make better conversions. If you are using CraftChat, users don’t have to visit the website, it comes to you on your social media advertisements. CraftChat delivers more solid targeting based on social media activity and profiles.
Devenson
Series A in 2018
Devenson is a digital services company specialised in digital transformation. Their wide ranging expertise in Customer Relationship Management, Sales, Marketing, Service coupled with their innovation and drive ensured, they design effective bespoke solutions for their customers and ensuring true competitive added value.
Bryj
Series B in 2017
Bryj is a comprehensive enterprise mobile app solution provider, catering to clients worldwide from ideation to ongoing success. By offering a single-source platform and expert support through a subscription model, Bryj enables businesses to develop and grow mobile applications that efficiently connect to enterprise systems. The platform features intelligent analytics, advanced user experience marketing tools, and an app configurator studio, all aimed at enhancing customer engagement. With a strong foundation built on partnerships with leading technology firms like Salesforce and Microsoft, Bryj has facilitated trillions of user interactions and billions of app sessions, significantly impacting the mobile marketing landscape. Originally founded in Paris in 2013 and later relocating to Silicon Valley in 2022, Bryj has evolved from its initial identity as FollowAnalytics.
Anaplan
Series F in 2017
Anaplan, Inc. offers a cloud-based connected planning platform that enables organizations to unify disparate data structures across various business functions, including finance, sales, supply chain, marketing, human resources, and operations. Founded in 2008 and headquartered in San Francisco, Anaplan provides its services through a subscription model, allowing users to access its platform over the Internet. The company focuses on enhancing decision-making and collaboration within organizations by delivering business planning and performance management solutions from a single hub. In addition to its core platform, Anaplan offers professional services, including consulting, implementation, training, and planning transformation advisory services. With operations in multiple countries and a network of expert partners, Anaplan supports large and fast-growing organizations in streamlining their planning processes and making informed decisions.
toBe Marketing
Series B in 2017
ToBe Marketing is an information technology company based in Tokyo, Japan, founded in 2015. It specializes in integrating marketing automation with customer relationship management (CRM) to enhance corporate engagement with customers. The company provides consulting services in IT and marketing, focusing on the implementation and utilization of various marketing tools. These tools support a range of operations, including social media collaboration, email distribution, and salesforce integration. By leveraging digital technology, ToBe Marketing aims to improve the effectiveness of clients' marketing activities and drive sales growth.
Highspot
Series B in 2017
Highspot, Inc. is a cloud-based sales engagement platform founded in 2012 and headquartered in Seattle, Washington, with an additional office in London, United Kingdom. The platform enhances how companies engage with their customers by providing intelligent content management, contextual guidance, and actionable analytics. Highspot enables businesses to optimize their content through features like semantic search and intelligent recommendations, while also delivering real-time alerts on customer interactions. Additionally, it offers marketing and sales portals, as well as customizable sales playbooks tailored to various roles, profiles, and industries. By integrating training, coaching, and engagement intelligence, Highspot aims to improve sales team performance and drive repeatable revenue for companies worldwide.
ZenIQ.io
Seed Round in 2017
ZenIQ, Inc. operates an account-based marketing and sales orchestration platform designed to streamline lead generation processes for B2B marketers. The ZenIQ platform integrates account-centric data from various sources, including CRM and marketing automation systems, to enhance data management and trigger alerts for critical changes. This functionality allows marketers to execute data-driven, multi-channel campaigns that engage all members of a target account's buying center. Additionally, ZenIQ offers a content management tool to facilitate lead acquisition, target account selection, and campaign execution, alongside a product called Playbase, which provides a collection of proven B2B marketing strategies. Founded in 2015 and based in Los Altos, California, ZenIQ serves clients such as CallidusCloud and Avalara, and operates as a subsidiary of 6Sense Insights Inc.
Ortto
Venture Round in 2017
Ortto is a marketing automation platform based in Sydney, Australia, that specializes in unifying customer data for businesses in ecommerce and SaaS sectors. The company has developed software that integrates customer data, messaging, artificial intelligence, and analytics to enhance marketing strategies. With a customer base exceeding 10,000 globally, Ortto's platform allows users to break down data silos, create detailed customer segments, and engage audiences through personalized multi-channel messaging. The automation capabilities enable users to streamline actions such as lead assignments while providing robust reporting tools to track user behavior, attribution, and key performance metrics. Ortto has successfully raised $32 million in funding from notable investors, including Salesforce Ventures and Blackbird Ventures.
Chute
Series B in 2017
Chute is a cloud-based platform founded in 2011 and headquartered in San Francisco, California, that enables marketers to harness visual content for enhanced engagement and actionable insights. The company specializes in helping brands and publishers discover, curate, and manage user-generated photos and videos through advanced features such as visual recognition, geolocation, and text search. By obtaining permission to use consumer content, Chute allows businesses to effectively showcase this media in their campaigns and applications, ultimately facilitating stronger connections with audiences and valuable insights into influencer contributions.
Krux
Acquisition in 2016
Krux helps companies deliver personalized commerce, media, and marketing experiences to the right people, in the right way, at the right time across all devices, browsers, and operating systems. Krux’s cloud-based data management platform (DMP) unifies people data from multiple screens and sources into a single view of the individual, analyzes the data to understand each individual’s preferences, and activates the data across every channel (desktop, mobile, social, display, web, set-top) in real time. Founded in 2010, Krux interacts with over two billion browsers and devices worldwide, serves over 20 billion page views per month, and processes more than 1.5 billion CRM records per month. Krux is a venture-backed company headquartered in San Francisco with offices across four continents. Krux clients such as Kellogg, Time Warner, and Meredith have achieved a 10x return or higher on their investment. Follow Krux on Facebook, Twitter, LinkedIn and Google+.
SessionM
Series D in 2016
SessionM, Inc. is a cloud-based customer engagement and loyalty platform that enables brands to enhance their relationships with customers through personalized interactions. The platform collects and analyzes customer behavior from various channels, including in-store, online, and mobile, allowing for real-time data integration and insights. By utilizing advanced machine learning and a rules-based engine, SessionM delivers tailored marketing automation and loyalty solutions, which help businesses engage customers more effectively with targeted offers and recommendations. The company's services also include a reporting tool that assesses the impact of loyalty programs on revenue. Headquartered in Boston, Massachusetts, SessionM operates globally with additional offices in major cities such as New York, Chicago, Pittsburgh, London, and Amsterdam. Incorporated in 2010, the company has positioned itself as a key player in the customer loyalty sector, focusing on helping enterprises create profitable customer relationships.
Emark
Series B in 2016
Emark is a prominent marketing technology company that specializes in developing email and online marketing automation tools aimed at delivering data-driven campaigns and fostering personalized customer interactions. The company provides a comprehensive marketing technology stack and strategy that it implements and integrates within organizations, enhancing their digital communication channels. Emark is recognized as the largest and most innovative Salesforce Marketing Cloud Platinum Partner in Europe, serving a diverse portfolio of leading companies, including KLM, Philips, and Bugaboo. Headquartered in Amsterdam, with additional offices in Barcelona and London, Emark enables marketers to effectively reach their customers through cloud marketing and commerce management, along with robust data analytics and marketing intelligence solutions.
Amplero
Series A in 2016
Amplero operates an artificial intelligence-driven platform designed to enhance marketing optimization by identifying valuable audience micro-segments and crafting tailored messages for each. The platform utilizes machine learning and multi-armed bandit experimentation to dynamically test numerous variations, allowing for the adaptive optimization of customer interactions. This approach is particularly beneficial for business-to-consumer marketers in the financial services sector, where creating personalized experiences can be challenging due to regulatory constraints and data management issues. By continually learning customer preferences, Amplero aims to improve conversion rates and foster long-term customer loyalty, addressing the growing demand for personalized marketing in a competitive landscape.
toBe Marketing
Venture Round in 2016
ToBe Marketing is an information technology company based in Tokyo, Japan, founded in 2015. It specializes in integrating marketing automation with customer relationship management (CRM) to enhance corporate engagement with customers. The company provides consulting services in IT and marketing, focusing on the implementation and utilization of various marketing tools. These tools support a range of operations, including social media collaboration, email distribution, and salesforce integration. By leveraging digital technology, ToBe Marketing aims to improve the effectiveness of clients' marketing activities and drive sales growth.
Bryj
Series A in 2016
Bryj is a comprehensive enterprise mobile app solution provider, catering to clients worldwide from ideation to ongoing success. By offering a single-source platform and expert support through a subscription model, Bryj enables businesses to develop and grow mobile applications that efficiently connect to enterprise systems. The platform features intelligent analytics, advanced user experience marketing tools, and an app configurator studio, all aimed at enhancing customer engagement. With a strong foundation built on partnerships with leading technology firms like Salesforce and Microsoft, Bryj has facilitated trillions of user interactions and billions of app sessions, significantly impacting the mobile marketing landscape. Originally founded in Paris in 2013 and later relocating to Silicon Valley in 2022, Bryj has evolved from its initial identity as FollowAnalytics.
Invoca
Series D in 2016
Invoca, Inc. is a technology company that specializes in AI-powered call tracking and analytics, focusing on enhancing marketing and sales through actionable insights from customer conversations. Its platform provides tools for measuring and optimizing inbound calls, allowing marketers to achieve detailed campaign attribution and understand caller intent. The company offers a suite of call intelligence solutions, including voice analytics, a real-time engagement engine, and integrations with major marketing and sales applications. Invoca's products, such as the voice marketing cloud and machine learning algorithms, empower businesses to enhance their customer interactions and drive revenue growth. The company serves a wide range of sectors, including consumer and business-to-business markets, and has established partnerships with prominent brands such as AutoNation and Verizon. Founded in 2007 and based in Santa Barbara, California, Invoca has expanded its presence with additional offices in San Francisco and Denver.
Qubit
Series C in 2016
Qubit is the leader in highly persuasive personalization at scale. Leading ecommerce companies work with Qubit to transform the way they understand and influence their customers in order to increase revenue, build loyalty and improve marketing efficiency. By combining rich customer data, deep learning technology and advanced segmentation capabilities, the Qubit Customer Influence Engine can precisely match customers with the widest range of personal, online experiences to influence behavior at scale. Qubit is trusted to deliver real impact to the bottom line for the biggest brands in ecommerce including Ubisoft, CafePress, Topshop, Shiseido, and Emirates. Across the global Qubit customer base, $600 million worth of online sales are influenced over a typical week. To date, we have received over $76 million in funding from Goldman Sachs, Accel, Sapphire Ventures, Balderton Capital and Salesforce Ventures.
Vidyard
Series C in 2016
Vidyard is a video platform designed to assist businesses in enhancing communication and driving revenue through online video. Founded in 2011 and headquartered in Kitchener, Ontario, Vidyard goes beyond simple video hosting and management by enabling organizations to engage viewers more effectively, track individual viewing activities, and convert those views into actionable outcomes. The platform supports businesses in creating interactive and personalized video experiences, helping them expand their content usage and ultimately turn viewers into customers. Major global companies, including Honeywell, LinkedIn, and Citibank, utilize Vidyard to enhance their video content strategies.
Anaplan
Series E in 2016
Anaplan, Inc. offers a cloud-based connected planning platform that enables organizations to unify disparate data structures across various business functions, including finance, sales, supply chain, marketing, human resources, and operations. Founded in 2008 and headquartered in San Francisco, Anaplan provides its services through a subscription model, allowing users to access its platform over the Internet. The company focuses on enhancing decision-making and collaboration within organizations by delivering business planning and performance management solutions from a single hub. In addition to its core platform, Anaplan offers professional services, including consulting, implementation, training, and planning transformation advisory services. With operations in multiple countries and a network of expert partners, Anaplan supports large and fast-growing organizations in streamlining their planning processes and making informed decisions.
Pierry
Seed Round in 2016
Pierry Software is a digital marketing agency that specializes in extending your company’s voice across all platforms. We help our clients optimize their marketing department without the need to hire more employees or invest in extensive training programs. Pierry’s strength comes from our unique Marketing as a Service (MaaS) platform, which we use to help companies develop a more personal relationship with their clientele. Founded in 2008 Pierry began with the goal of helping organizations large and small make the most out of their online real estate. Over time we have grown into a full service digital marketing company partnering with big names such as Salesforce Marketing Cloud, Ticketmaster and Movable Ink.
Full Circle Insights
Series B in 2015
Full Circle Insights gives marketers powerful marketing performance management solutions, ensuring every deal is attributed to the right campaign so you can get accurate ROI, and answers all their marketing questions in one place. Their products are built 100% on Salesforce.com and are compatible with the leading marketing automation solutions. All their marketing data is in one place and so are the answers. Founded by former salesforce.com executives, product managers, and marketing automation specialists – they know what it takes to run a successful marketing organization. They are passionate about giving all marketers the answers they need to plan with confidence and grow revenue.
MinHash
Acquisition in 2015
MinHash has created AILA. AILA brings the power of artificial intelligence to uncover emerging trends that are relevant and actionable. AILA detects fast growing topics across 1000s of media sources and helps marketers respond quickly, pulling together data in all forms - text, images, hashtags and urls, automatically crafting them into a campaign with a relevant theme, unique messaging and the right audience.
BrightFunnel
Series A in 2015
BrightFunnel generates predictive, actionable revenue insights for B2B marketers. For the first time, CMOs and their teams can understand the future revenue impact of each decision, and align marketing plans with business priorities. Because BrightFunnel is predictive from day one, we help you not only prove results, but also plan future actions. The BrightFunnel marketing intelligence platform includes revenue analytics & forecasting, attribution and benchmarking.
Optimizely
Series C in 2015
Optimizely, Inc. operates a website optimization platform that offers A/B testing, multivariate testing, and website personalization, catering to both technical and non-technical users. The platform facilitates data-driven decision-making through experiments that enhance user engagement and conversion rates. It integrates web content management, digital experience software, multi-channel marketing, and predictive analytics into a single solution, making it accessible to a diverse range of clients, including agencies, e-commerce businesses, and small enterprises. Optimizely serves a global clientele, with a presence in the United States, Germany, the United Kingdom, and Spain, among other countries. Founded in 2009 and headquartered in San Francisco, California, the company also has offices in Amsterdam, Sydney, and Austin. Optimizely functions as a subsidiary of EPiServer AB.
PersistIQ
Seed Round in 2015
PersistIQ is a sales outreach platform that streamlines prospecting and communication for sales teams. It automates various tasks including email outreach, follow-ups, and calls, allowing users to efficiently manage their sales processes. The software helps organizations find prospects' email addresses and personalize outreach efforts, ultimately leading to more successful meetings. By unifying sales communication and workflow, PersistIQ shortens the sales cycle and enhances the effectiveness of outbound campaigns by eliminating duplicate contacts. This functionality supports enterprises in crafting targeted and effective marketing strategies.
Ortto
Series B in 2015
Ortto is a marketing automation platform based in Sydney, Australia, that specializes in unifying customer data for businesses in ecommerce and SaaS sectors. The company has developed software that integrates customer data, messaging, artificial intelligence, and analytics to enhance marketing strategies. With a customer base exceeding 10,000 globally, Ortto's platform allows users to break down data silos, create detailed customer segments, and engage audiences through personalized multi-channel messaging. The automation capabilities enable users to streamline actions such as lead assignments while providing robust reporting tools to track user behavior, attribution, and key performance metrics. Ortto has successfully raised $32 million in funding from notable investors, including Salesforce Ventures and Blackbird Ventures.
LeadSift
Venture Round in 2015
LeadSift Inc. is a company that specializes in intent data mining, utilizing publicly available information to identify relevant actions taken by individuals across various social media platforms, including Twitter, Facebook, and LinkedIn. Founded in 2012 and based in Halifax, Canada, LeadSift's platform employs proprietary artificial intelligence and data mining technologies to convert social media chatter into actionable insights for B2B marketers. By analyzing millions of data points, the company offers sales intelligence that helps businesses craft targeted messaging and improve customer engagement. LeadSift collaborates with rapidly growing B2B software companies, enabling them to drive tangible results and create new business opportunities through effective outreach and follow-up strategies.
Livefyre
Series D in 2015
Livefyre is a content marketing and engagement platform that enables brands and publishers to integrate user-generated content into their websites and marketing efforts. Founded in 2009, the platform allows marketers to leverage real-time social content, enhancing audience engagement and driving traffic, conversions, and revenue. Livefyre serves over 1,500 prominent brands, including CBS, Cisco Systems, and CNN, by providing tools that facilitate the seamless incorporation of trusted content across various channels, such as websites, advertisements, emails, and digital displays. The company has established significant partnerships with major players like Adobe and Salesforce, positioning itself as a leader in content marketing solutions. Backed by notable investors, Livefyre continues to innovate in the realm of audience engagement and content curation.
Vidyard
Series B in 2015
Vidyard is a video platform designed to assist businesses in enhancing communication and driving revenue through online video. Founded in 2011 and headquartered in Kitchener, Ontario, Vidyard goes beyond simple video hosting and management by enabling organizations to engage viewers more effectively, track individual viewing activities, and convert those views into actionable outcomes. The platform supports businesses in creating interactive and personalized video experiences, helping them expand their content usage and ultimately turn viewers into customers. Major global companies, including Honeywell, LinkedIn, and Citibank, utilize Vidyard to enhance their video content strategies.
SALES ROBOTICS
Corporate Round in 2014
Sales Robotics Co., Ltd., founded in 2004 and based in Tokyo, Japan, specializes in developing and providing cloud-based business support services. The company's offerings include building customer databases and sales pipelines, sales strategy consulting, and inside sales support. Additionally, Sales Robotics engages in the sale of salesforce licenses and the construction of sales support systems. The company also focuses on web system development projects and offers a platform tailored for digital content in foreign language education, which includes language lessons alongside marketing and sales solutions. Through these services, Sales Robotics enables businesses to analyze data effectively and refine their sales strategies.
Demandbase
Series F in 2014
Demandbase is a developer of an account-based marketing platform tailored for business-to-business (B2B) companies seeking to optimize their revenue generation while utilizing fewer resources. The platform integrates advertising, marketing, sales, and analytics, allowing sales and marketing professionals to effectively identify and engage with high-potential accounts. By leveraging a combination of proprietary data and artificial intelligence, Demandbase enables organizations to align their sales and marketing efforts, ensuring that time and budget are directed toward accounts most likely to convert. Additionally, the company offers a pay-as-you-go service for acquiring B2B marketing lists, sales leads, and email marketing solutions, thereby enhancing clients' overall marketing performance.
Qubit
Series B in 2014
Qubit is the leader in highly persuasive personalization at scale. Leading ecommerce companies work with Qubit to transform the way they understand and influence their customers in order to increase revenue, build loyalty and improve marketing efficiency. By combining rich customer data, deep learning technology and advanced segmentation capabilities, the Qubit Customer Influence Engine can precisely match customers with the widest range of personal, online experiences to influence behavior at scale. Qubit is trusted to deliver real impact to the bottom line for the biggest brands in ecommerce including Ubisoft, CafePress, Topshop, Shiseido, and Emirates. Across the global Qubit customer base, $600 million worth of online sales are influenced over a typical week. To date, we have received over $76 million in funding from Goldman Sachs, Accel, Sapphire Ventures, Balderton Capital and Salesforce Ventures.
Innova
Series A in 2014
Innova, Inc. is a Tokyo-based agency specializing in SEO and content marketing services. Founded in 2011, the company focuses on providing comprehensive content marketing solutions that enhance the visibility of its clients' products and services. Innova assists businesses in managing their owned media websites and produces SEO-optimized content to engage consumers effectively. The agency has established a strong client base, working with 72 notable companies in Japan, including Yahoo Japan, Rakuten, Sony, DeNA, Opt, and Septeni Holdings. With its expertise in content marketing, Innova aims to help organizations improve their marketing strategies and reach their target audiences more efficiently.
Wyng
Series C in 2014
Wyng Inc. is a marketing platform that enables brands and agencies to create and manage digital, mobile, and social campaigns. Founded in 2005 and based in New York, the company focuses on privacy-first personalization, utilizing a zero-party data API and adhering to privacy-by-design principles. Wyng's platform allows marketers to deliver relevant and compliant customer experiences by providing a user-friendly dashboard that facilitates the configuration and personalization of campaigns across various digital channels. With a library of templates and a drag-and-drop campaign builder, more than 250 brands and enterprises use Wyng to foster direct and trusted relationships with their customers.
Anaplan
Series D in 2014
Anaplan, Inc. offers a cloud-based connected planning platform that enables organizations to unify disparate data structures across various business functions, including finance, sales, supply chain, marketing, human resources, and operations. Founded in 2008 and headquartered in San Francisco, Anaplan provides its services through a subscription model, allowing users to access its platform over the Internet. The company focuses on enhancing decision-making and collaboration within organizations by delivering business planning and performance management solutions from a single hub. In addition to its core platform, Anaplan offers professional services, including consulting, implementation, training, and planning transformation advisory services. With operations in multiple countries and a network of expert partners, Anaplan supports large and fast-growing organizations in streamlining their planning processes and making informed decisions.
Xica
Series A in 2014
Xica Co., Ltd. is a Tokyo-based company specializing in applied data science and information technology systems. Founded in February 2012, it focuses on the development of tools and consulting services aimed at enhancing marketing effectiveness. Xica is known for MAGELLAN, a leading Marketing Mix Modeling tool in Japan that supports over 200 major brands. This tool enables clients to quantify the impact of both offline and online advertising campaigns by integrating and analyzing promotional data. By automating and visualizing complex data, Xica helps advertisers optimize their marketing strategies without requiring extensive analytical expertise.
Xica
Series A in 2014
Xica Co., Ltd. is a Tokyo-based company specializing in applied data science and information technology systems. Founded in February 2012, it focuses on the development of tools and consulting services aimed at enhancing marketing effectiveness. Xica is known for MAGELLAN, a leading Marketing Mix Modeling tool in Japan that supports over 200 major brands. This tool enables clients to quantify the impact of both offline and online advertising campaigns by integrating and analyzing promotional data. By automating and visualizing complex data, Xica helps advertisers optimize their marketing strategies without requiring extensive analytical expertise.
Invoca
Series C in 2014
Invoca, Inc. is a technology company that specializes in AI-powered call tracking and analytics, focusing on enhancing marketing and sales through actionable insights from customer conversations. Its platform provides tools for measuring and optimizing inbound calls, allowing marketers to achieve detailed campaign attribution and understand caller intent. The company offers a suite of call intelligence solutions, including voice analytics, a real-time engagement engine, and integrations with major marketing and sales applications. Invoca's products, such as the voice marketing cloud and machine learning algorithms, empower businesses to enhance their customer interactions and drive revenue growth. The company serves a wide range of sectors, including consumer and business-to-business markets, and has established partnerships with prominent brands such as AutoNation and Verizon. Founded in 2007 and based in Santa Barbara, California, Invoca has expanded its presence with additional offices in San Francisco and Denver.
ExactTarget
Acquisition in 2013
ExactTarget is a provider of on-demand email marketing software solutions, specializing in enhancing customer engagement through targeted communication. The company offers a suite of marketing applications that allow clients to send critical business messages and event-triggered communications, ultimately aimed at increasing sales and optimizing marketing investments. In addition to its core software, ExactTarget provides integrated solutions designed for platforms like AppExchange and Microsoft Dynamics CRM. The company's focus on one-to-one marketing applications enables businesses to build and strengthen customer relationships effectively.
Anaplan
Series C in 2013
Anaplan, Inc. offers a cloud-based connected planning platform that enables organizations to unify disparate data structures across various business functions, including finance, sales, supply chain, marketing, human resources, and operations. Founded in 2008 and headquartered in San Francisco, Anaplan provides its services through a subscription model, allowing users to access its platform over the Internet. The company focuses on enhancing decision-making and collaboration within organizations by delivering business planning and performance management solutions from a single hub. In addition to its core platform, Anaplan offers professional services, including consulting, implementation, training, and planning transformation advisory services. With operations in multiple countries and a network of expert partners, Anaplan supports large and fast-growing organizations in streamlining their planning processes and making informed decisions.
Chute
Seed Round in 2012
Chute is a cloud-based platform founded in 2011 and headquartered in San Francisco, California, that enables marketers to harness visual content for enhanced engagement and actionable insights. The company specializes in helping brands and publishers discover, curate, and manage user-generated photos and videos through advanced features such as visual recognition, geolocation, and text search. By obtaining permission to use consumer content, Chute allows businesses to effectively showcase this media in their campaigns and applications, ultimately facilitating stronger connections with audiences and valuable insights into influencer contributions.
Shanon
Corporate Round in 2011
Shanon is a marketing platform that offers its services to events, seminars, and virtual events. The company targets the financial, manufacturing, software, construction and real estate, information and communication, advertising and media, and trading industries. The company is based in Japan.
Airship
Series C in 2011
Airship, formerly known as Urban Airship, is a company that specializes in mobile customer engagement solutions, helping brands enhance their relationships with customers across various platforms. Founded in 2009 and headquartered in San Francisco, Airship offers an end-to-end Experience Platform that unifies customer interactions through mobile apps, websites, and other channels such as email and SMS. The platform provides tools for managing push notifications, in-app messages, and mobile wallet capabilities, enabling brands to optimize the customer lifecycle from acquisition to loyalty. With features like a no-code Experience Editor and AI-driven customer journey orchestration, Airship allows marketers and product managers to efficiently create and manage personalized customer experiences without extensive developer resources. The company serves a diverse range of industries, including retail, healthcare, and entertainment, empowering thousands of leading brands to adapt to the evolving landscape of mobile-first customer experiences.
Radian6
Acquisition in 2011
Radian6 is a social media monitoring software that enables businesses to listen to and engage in online conversations about their brand. By gathering data from various platforms, including blogs, forums, and social media networks, Radian6 provides tools for analyzing and managing these discussions in real time. Its flexible dashboard allows users to track engagement, measure sentiment, and identify influencers, facilitating informed decision-making. The software supports integration with customer relationship management (CRM) systems and web analytics, enhancing the ability to assess social media return on investment. Radian6 also offers features like automated sentiment analysis, customizable reporting, and team collaboration tools, enabling businesses to effectively monitor their brand's health and respond to customer interactions. With capabilities to filter results by source and language, Radian6 provides comprehensive insights that help businesses understand their social media impact and improve engagement strategies.
HubSpot Ventures
Series D in 2011
HubSpot, Inc. is a cloud-based software company headquartered in Cambridge, Massachusetts, founded in 2005. It specializes in providing an integrated platform designed for marketing, sales, and customer service, targeting mid-market business-to-business companies across the Americas, Europe, and the Asia Pacific. HubSpot's software suite includes tools for customer relationship management, search engine optimization, blogging, website content management, messaging, chatbots, social media engagement, marketing automation, email campaigns, predictive lead scoring, sales productivity, ticketing, helpdesk operations, customer satisfaction surveys, analytics, and reporting. In addition to its software offerings, HubSpot provides professional support services through phone, email, and chat to enhance user experience and client success.
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