Salesforce

Salesforce is a cloud-based software company that provides enterprise customer relationship management software and applications on a subscription basis. It designs and develops cloud-based enterprise software for sales, customer service, marketing automation, e-commerce, analytics, and application development, offering a comprehensive suite including Service Cloud, Marketing Cloud, Commerce Cloud, MuleSoft for data integration, and the Salesforce Platform. Its Customer 360 platform unifies customer data across systems, apps, and devices to help organizations sell, service, market, and conduct commerce more effectively.

Samuel Ackah-Yensu

Investor

Adrianna Alterman

Principal

Ken Asada

Partner

Jess Bartos

Investor

Marc Benioff

Co-Founder, Co-CEO and Chairman

Arundhati Bhattacharya

Chairperson and CEO

Kevin Chen

Investor

Robert DeSisto

SVP, GM B2B and B2C Commerce

Olivia Donatelli

Investor

Paul Drews

Managing Director

Claudine Emeott

Partner

Dan Farber

SVP Strategic Communications

Kartik Gupta

Investor

Kartikeya Gupta

Principal

Takuya Hosomura

Principal

Achyut Jajoo

Senior Vice President and General Manager of Manufacturing and Automotive

Nowi Kallen

Managing Director

David Kellenberger

Principal

Jody Kohner

EVP, Global Enablement

Zak Kokosa

Investor

Rohit Mahna

SVP and General Manager

Sherrick Murdoff

Partner

Fatima Paruk

SVP and Chief Health Officer, Salesforce Health and Life Sciences

Bill Patterson

EVP and GM, CRM Applications

Lauryn Poyser

Investor

Dom Pusateri

Investor

Alexandra Quie

Investor

Laura Rowson

Investor

Katie Schwartz Thiry

Managing Director

John Somorjai

President

Jason Spinell

Partner, Slack Fund

Jim Steele

President, Global Strategic Customers

Emily Zhao

Investor

Past deals in Marketing

Hightouch

Series C in 2025
Hightouch operates a customer data platform that synchronizes data between various marketing and operational tools. It connects businesses' existing data warehouses with applications like CRM systems, email platforms, and advertising networks for personalized marketing campaigns and enhanced customer engagement.

Thunder

Venture Round in 2024
Thunder is a management consulting company focused on delivering business value through intelligent frameworks and solutions. The company specializes in assisting leading brands in addressing complex challenges using Salesforce. Additionally, Thunder operates an online data analysis platform that converts data into transformative business outcomes. This platform provides a service cloud for customer support and marketing clouds for digital marketing campaigns, allowing users to leverage data analysis to achieve a competitive advantage.

Thunder

Series A in 2023
Thunder is a management consulting company focused on delivering business value through intelligent frameworks and solutions. The company specializes in assisting leading brands in addressing complex challenges using Salesforce. Additionally, Thunder operates an online data analysis platform that converts data into transformative business outcomes. This platform provides a service cloud for customer support and marketing clouds for digital marketing campaigns, allowing users to leverage data analysis to achieve a competitive advantage.

Leadplus

Venture Round in 2022
LeadPlus is a Japanese company specializing in digital marketing and online advertising services for small and medium-sized enterprises (SMEs). They offer comprehensive solutions, from strategic planning to execution and optimization of advertising campaigns, helping SMEs attract customers and achieve business growth objectives cost-effectively.

Thunder

Venture Round in 2022
Thunder is a management consulting company focused on delivering business value through intelligent frameworks and solutions. The company specializes in assisting leading brands in addressing complex challenges using Salesforce. Additionally, Thunder operates an online data analysis platform that converts data into transformative business outcomes. This platform provides a service cloud for customer support and marketing clouds for digital marketing campaigns, allowing users to leverage data analysis to achieve a competitive advantage.

Charles

Series A in 2022
Charles is a prominent WhatsApp marketing platform based in Berlin, specializing in conversational commerce. The company provides an intuitive interface that allows brands to effectively manage and enhance their communication with consumers through messaging applications. Its core offerings include Campaigns, which enable brands to send targeted marketing messages and monitor customer responses, and Journeys, designed for creating automated conversational flows. This functionality includes tools such as product finders and promotional competitions, all while ensuring compliance with GDPR regulations. Additionally, Charles supports brands with analytics and proactive assistance, enhancing customer engagement and driving sales growth.

Front

Series D in 2022
Front is a communication hub that centralizes customer interactions across various digital channels to enhance relationship management. The platform focuses on streamlining conversations by integrating collaboration tools and contextual data from multiple systems, allowing teams to provide timely, accurate, and personalized communications. Over 7,500 businesses, including notable names like Shopify, Airbnb, and Hulu, utilize Front to improve their customer engagement. The company's multi-channel inbox platform specializes in consolidating communication, facilitating internal discussions, and incorporating social features, thus enabling users to chat effectively and save time. By placing customer conversations at the forefront, Front empowers organizations to build stronger relationships through each interaction.

Primer

Venture Round in 2022
Primer is a business-to-business marketing platform that focuses on enhancing marketing technologies for companies. It offers services such as audience automation, LinkedIn automation, and marketing and sales automation. The platform enriches leads and matches them across different channels while orchestrating workflows to streamline marketing efforts. By connecting various applications and facilitating data movement, Primer enables coordinated multichannel campaigns. Additionally, it assists in mapping a lead's identity across multiple marketing channels, providing sales personnel with accurate contact information to improve lead conversion rates and maximize advertising efficiency.

Qualified

Series C in 2022
Qualified.com, Inc. specializes in a conversational marketing platform designed to enhance engagement with potential customers. The platform alerts sales teams when qualified leads visit their websites, enabling immediate interaction through chat, voice calls, and screen sharing. Tailored for companies utilizing Salesforce, Qualified empowers enterprise sales and marketing teams to convert their corporate websites into effective sales tools, thereby optimizing their sales pipelines. By providing a comprehensive view of website visitors and equipping businesses with the necessary tools to identify target buyers, Qualified facilitates real-time conversations that can significantly drive sales growth. The company, based in San Francisco, California, was formerly known as FATBEAR LABS Inc. and rebranded in January 2019.

Qodek

Pre Seed Round in 2022
Qodek is a technology company that specializes in marketing automation. It offers a platform designed to enhance customer relationship management and streamline contact outreach processes. The platform provides custom integrations to extract relevant data, simplify marketing tasks, and optimize workflows. Services range from web scraping to CRM enhancement and account mapping, helping clients save time and increase efficiency. Led by expert engineers, Qodek is committed to simplifying marketing processes for its clients.

Thunder

Venture Round in 2021
Thunder is a management consulting company focused on delivering business value through intelligent frameworks and solutions. The company specializes in assisting leading brands in addressing complex challenges using Salesforce. Additionally, Thunder operates an online data analysis platform that converts data into transformative business outcomes. This platform provides a service cloud for customer support and marketing clouds for digital marketing campaigns, allowing users to leverage data analysis to achieve a competitive advantage.

PixelMEDIA

Private Equity Round in 2021
PixelMEDIA is a digital experience agency that drives revenue and brand awareness across all digital channels. Based in greater Boston, PixelMEDIA has a focus in both ecommerce and content management solutions, and has launched projects for brands like Cabot Corporation, ECCO Shoes, Bauer Hockey, Heinemann, Samuel Adams, Seven Towns / Rubik's Cube, Skillsoft, Velcro, Mass Save, and more.

Outreach

Series G in 2021
Outreach is a sales engagement platform that helps organizations manage and optimize interactions across email, voice, and social channels throughout the customer lifecycle. The platform uses machine learning to guide sales representatives to take the right actions, automate repetitive tasks, and personalize communications while tracking sales activity and performance. It supports account-based, outbound, and inbound sales, as well as sequence and task management, email and activity tracking, and insights that analyze buyer sentiment to optimize content and sequences in real time. By integrating automated alerts, collaboration features, and performance analytics, Outreach aims to increase the volume of qualified meetings and improve the efficiency and effectiveness of customer-facing teams.

Qualified

Series B in 2021
Qualified.com, Inc. specializes in a conversational marketing platform designed to enhance engagement with potential customers. The platform alerts sales teams when qualified leads visit their websites, enabling immediate interaction through chat, voice calls, and screen sharing. Tailored for companies utilizing Salesforce, Qualified empowers enterprise sales and marketing teams to convert their corporate websites into effective sales tools, thereby optimizing their sales pipelines. By providing a comprehensive view of website visitors and equipping businesses with the necessary tools to identify target buyers, Qualified facilitates real-time conversations that can significantly drive sales growth. The company, based in San Francisco, California, was formerly known as FATBEAR LABS Inc. and rebranded in January 2019.

Astound Commerce

Venture Round in 2021
Astound Digital is a global e-commerce provider that specializes in delivering comprehensive digital commerce solutions to prominent brands and retailers. With a team of 400 skilled professionals, the company operates its own marketing and sales teams, ensuring direct collaboration with clients. Astound Digital's clientele includes renowned brands such as Adidas, Versace, and Crocs. The company offers e-commerce solutions across six enterprise-class platforms, including IBM WebSphere Commerce and Magento, enabling businesses to create flexible and high-traffic-capable online environments. Established in 1999, Astound Digital combines technology with customer engagement strategies and data analysis to optimize business performance and enhance customer experiences, ultimately driving revenue growth for its clients.

AppsFlyer

Venture Round in 2020
AppsFlyer Ltd. is a mobile app measurement platform founded in 2011 and headquartered in Herzliya, Israel, with additional offices worldwide. The company specializes in helping mobile app developers, brands, and advertising agencies measure and optimize their customer acquisition strategies through a real-time analytics dashboard. Its platform integrates with numerous media partners, allowing advertisers to assess and enhance their mobile app promotional campaigns across various channels, including paid, organic, and social media. AppsFlyer offers several key solutions, such as Ad Revenue Attribution, which aids mobile publishers in evaluating user lifetime value by considering diverse revenue sources. The company also provides Agency Transparency for brands to gain insights into their campaigns and Protect360, a robust fraud protection service. With a focus on privacy and user experience, AppsFlyer supports a wide array of applications across platforms like the Apple App Store and Google Play, enabling clients to foster meaningful customer relationships through advanced data analytics and engagement tools.

Xica

Series D in 2020
Founded in Tokyo, Japan in 2012, Xica specializes in applied data science. It offers MAGELLAN, Japan's leading Marketing Mix Modeling tool, supporting over 200 major brands. The company automates, visualizes, and optimizes both offline and online marketing effectiveness.

Qualified

Series A in 2020
Qualified.com, Inc. specializes in a conversational marketing platform designed to enhance engagement with potential customers. The platform alerts sales teams when qualified leads visit their websites, enabling immediate interaction through chat, voice calls, and screen sharing. Tailored for companies utilizing Salesforce, Qualified empowers enterprise sales and marketing teams to convert their corporate websites into effective sales tools, thereby optimizing their sales pipelines. By providing a comprehensive view of website visitors and equipping businesses with the necessary tools to identify target buyers, Qualified facilitates real-time conversations that can significantly drive sales growth. The company, based in San Francisco, California, was formerly known as FATBEAR LABS Inc. and rebranded in January 2019.

Outreach

Series F in 2020
Outreach is a sales engagement platform that helps organizations manage and optimize interactions across email, voice, and social channels throughout the customer lifecycle. The platform uses machine learning to guide sales representatives to take the right actions, automate repetitive tasks, and personalize communications while tracking sales activity and performance. It supports account-based, outbound, and inbound sales, as well as sequence and task management, email and activity tracking, and insights that analyze buyer sentiment to optimize content and sequences in real time. By integrating automated alerts, collaboration features, and performance analytics, Outreach aims to increase the volume of qualified meetings and improve the efficiency and effectiveness of customer-facing teams.

The CMO Club

Acquisition in 2020
The CMO Club is a marketing leadership community based in New York, dedicated to fostering innovation and dialogue among chief marketing officers across the United States. Its mission is to create an exclusive environment where CMOs can engage in meaningful face-to-face interactions, share diverse experiences, and address common challenges. The organization facilitates valuable exchanges of ideas and insights through local dinners, which are integral to its tradition, and a dedicated online platform that supports ongoing networking and communication. Additionally, the CMO Club offers resources such as a mobile app, vendor recommendations, and events like the spring innovation and inspiration summit, all designed to empower its members and enhance their effectiveness as marketing leaders.

i2Max

Series A in 2020
i2Max is a company that specializes in cloud consulting services, offering a comprehensive platform designed to enhance various aspects of business operations. The platform includes tools for sales management, marketing management, service management, pipeline management, customer management, and customer experience management. By leveraging advanced cloud services, i2Max helps clients streamline their processes and improve efficiency, ultimately fostering business growth. The company's focus on community and sales services further supports its clients in navigating the complexities of the cloud landscape effectively.

Evergage

Acquisition in 2020
Evergage, Inc. is a technology company that specializes in a cloud-based real-time personalization platform aimed at enhancing customer engagement for digital marketers. Founded in 2010 and based in Somerville, Massachusetts, Evergage offers a suite of solutions that enable marketers to create individualized experiences for website visitors and mobile app users. Key offerings include the Evergage Platform, which allows for website personalization; Evergage Recommend, which provides tailored product and content recommendations; and Evergage Promote, which catalogs and promotes assets based on user behavior. The platform also includes tools for tracking shopping patterns, analyzing user history through engagement algorithms, and delivering customized experiences based on visitor data. Evergage serves various industries, including retail, financial services, technology, and hospitality, and has facilitated personalized interactions for over 2 billion web visitors across more than 150 organizations. The company has received multiple awards for its innovative approach to digital marketing.

toBe marketing

Venture Round in 2019
ToBe Marketing Co., Ltd. is a Tokyo-based information technology company founded in 2015, specializing in client management systems and marketing automation. The company offers consulting services to help businesses integrate marketing technology with customer relationship management, aiming to enhance engagement between companies and their customers. ToBe Marketing provides a suite of tools that support various marketing and sales operations, including social media collaboration, email distribution, and salesforce integration. By focusing on the effective use of digital technology, ToBe Marketing empowers clients to improve their marketing outcomes and drive sales growth.

Akeneo

Series C in 2019
Akeneo is a global leader in Product Experience Management (PXM) solutions, specializing in enhancing product information management (PIM) for merchants and brands. The company provides a platform that centralizes and harmonizes marketing and technical information for product listings, enabling retailers to deliver consistent and enriched experiences across various sales channels, including eCommerce, mobile, print, and retail points of sale. Akeneo's solutions improve the quality and accuracy of product data while simplifying the management of product catalogs. By offering validation workflows and data quality insights, Akeneo helps brands create meaningful connections with their customers.

Qualified

Seed Round in 2019
Qualified.com, Inc. specializes in a conversational marketing platform designed to enhance engagement with potential customers. The platform alerts sales teams when qualified leads visit their websites, enabling immediate interaction through chat, voice calls, and screen sharing. Tailored for companies utilizing Salesforce, Qualified empowers enterprise sales and marketing teams to convert their corporate websites into effective sales tools, thereby optimizing their sales pipelines. By providing a comprehensive view of website visitors and equipping businesses with the necessary tools to identify target buyers, Qualified facilitates real-time conversations that can significantly drive sales growth. The company, based in San Francisco, California, was formerly known as FATBEAR LABS Inc. and rebranded in January 2019.

Astound Commerce

Venture Round in 2019
Astound Digital is a global e-commerce provider that specializes in delivering comprehensive digital commerce solutions to prominent brands and retailers. With a team of 400 skilled professionals, the company operates its own marketing and sales teams, ensuring direct collaboration with clients. Astound Digital's clientele includes renowned brands such as Adidas, Versace, and Crocs. The company offers e-commerce solutions across six enterprise-class platforms, including IBM WebSphere Commerce and Magento, enabling businesses to create flexible and high-traffic-capable online environments. Established in 1999, Astound Digital combines technology with customer engagement strategies and data analysis to optimize business performance and enhance customer experiences, ultimately driving revenue growth for its clients.

Bonobo AI

Acquisition in 2019
Bonobo AI is a Tel Aviv-based company established in 2017 that specializes in marketing automation and behavioral insights for conversational human-machine interactions. The company's platform centralizes fragmented customer interaction data from various channels and utilizes artificial intelligence to generate actionable insights throughout the customer journey. By analyzing all customer interactions, Bonobo AI enables organizations to understand their customers better, enhancing personalization and driving customer satisfaction and loyalty. The platform empowers clients to improve conversion rates, retention, and upselling opportunities, ultimately fostering stronger customer relationships at scale.

Salesforce

Acquisition in 2019
Salesforce is a cloud-based software company that provides enterprise customer relationship management software and applications on a subscription basis. It designs and develops cloud-based enterprise software for sales, customer service, marketing automation, e-commerce, analytics, and application development, offering a comprehensive suite including Service Cloud, Marketing Cloud, Commerce Cloud, MuleSoft for data integration, and the Salesforce Platform. Its Customer 360 platform unifies customer data across systems, apps, and devices to help organizations sell, service, market, and conduct commerce more effectively.

Digital Onboarding

Seed Round in 2019
Digital Onboarding Inc. is a Boston-based company that specializes in developing a SaaS-based software platform designed to streamline the new account activation process for banks and credit unions. Founded in 2015, the company provides an automated onboarding solution that enhances member engagement and facilitates seamless communication across various channels. Its platform empowers financial institutions to effectively market and educate their customers about products and services, thereby fostering stronger relationships. By enabling the creation of personalized email and SMS reminders, Digital Onboarding encourages customers to adopt essential account-related services such as direct deposit and online bill pay. This approach not only increases activation rates but also helps transform account holders into engaged, profitable relationships, positioning the bank or credit union as the primary financial institution for its members.

Akeneo

Corporate Round in 2018
Akeneo is a global leader in Product Experience Management (PXM) solutions, specializing in enhancing product information management (PIM) for merchants and brands. The company provides a platform that centralizes and harmonizes marketing and technical information for product listings, enabling retailers to deliver consistent and enriched experiences across various sales channels, including eCommerce, mobile, print, and retail points of sale. Akeneo's solutions improve the quality and accuracy of product data while simplifying the management of product catalogs. By offering validation workflows and data quality insights, Akeneo helps brands create meaningful connections with their customers.

CarServ

Seed Round in 2018
CarServ develops an automated communication and management platform for the automotive repair industry. Its platform enables businesses to streamline operations, engage customers effectively, and enhance customer retention rates.

4C Consulting

Series A in 2018
4C Consulting is a management consultancy firm specializing in customized solutions for marketing, sales, and customer service. As a Platinum Salesforce partner, the company excels in integrating Salesforce with various cloud applications, offering expertise across customer 360, e-commerce, quote to cash, and DocuSign's Agreement Cloud. 4C Consulting is dedicated to fostering client success by thoroughly understanding clients' challenges and building long-term relationships. The firm focuses on designing, consulting, implementing, and supporting Salesforce services and solutions, aiming to help businesses create intelligent, omnichannel platforms that enhance customer-centric experiences.

Creators Match

Series C in 2018
Creators Match is a Japanese company based in Tokyo, founded in 2007. It specializes in planning and producing internet advertisements, with services including banner design, landing page creation, and leaflet production. The company also organizes seminars and provides educational materials to support the development of platforms and creators within the internet advertising industry. Additionally, Creators Match offers digital marketing services aimed at enhancing market penetration for its clients.

Rebel

Acquisition in 2018
Rebel is a company based in Washington, D.C., that specializes in in-email checkout products, allowing businesses to transform their email communications into interactive marketing tools. Founded in 2014 and known originally as Rebelmail, the company rebranded to Rebel in June 2018. By enabling actionable experiences directly within the inbox, Rebel enhances user engagement and increases conversion rates, effectively turning email into a powerful extension of a brand's app or website. This innovative approach helps businesses drive more actions from recipients, leveraging email as a key revenue driver. As of October 2018, Rebel operates as a subsidiary of Salesforce.

SessionM

Series E in 2018
SessionM, Inc. is a cloud-based customer engagement and loyalty platform that enables brands to enhance their relationships with customers through personalized interactions. The platform collects and analyzes customer behavior from various channels, including in-store, online, and mobile, allowing for real-time data integration and insights. By utilizing advanced machine learning and a rules-based engine, SessionM delivers tailored marketing automation and loyalty solutions, which help businesses engage customers more effectively with targeted offers and recommendations. The company's services also include a reporting tool that assesses the impact of loyalty programs on revenue. Headquartered in Boston, Massachusetts, SessionM operates globally with additional offices in major cities such as New York, Chicago, Pittsburgh, London, and Amsterdam. Incorporated in 2010, the company has positioned itself as a key player in the customer loyalty sector, focusing on helping enterprises create profitable customer relationships.

Datorama

Acquisition in 2018
Datorama Inc. is a marketing analytics company that offers a comprehensive Software-as-a-Service platform designed to help enterprises, agencies, publishers, and platforms optimize their marketing performance. Founded in 2012 and based in New York, Datorama provides a marketing integration engine that enables users to connect disparate data sources into a unified platform, facilitating reporting, decision-making, and performance control. The company's offerings include Datorama TotalConnect for API-like connections, a library of pre-built data connectors, and an analytics suite that covers standard KPI reporting to predictive analytics. Additionally, Datorama incorporates artificial intelligence through its Datorama Genius feature, which automates insights from marketing data, and SmartLenses, which offers one-click dashboards for key marketing metrics. Serving a global clientele that includes notable brands such as IBM, Nike, and Ticketmaster, Datorama empowers marketers to make informed decisions and enhance customer loyalty. The company operates multiple offices worldwide and has been recognized for its innovative approach in the marketing analytics space.

FunnelCake

Grant in 2018
FunnelCake is a developer of an analytical marketing platform tailored for B2B marketing teams. The company’s platform enables users to consolidate data from various sources, including automation tools, customer relationship management systems, and revenue operation reports. This integration fosters collaboration between sales and marketing teams, allowing clients to better understand their impact on the buyer journey. By enhancing lead and pipeline management, FunnelCake's solutions facilitate improved deal volume and conversion rates, ultimately driving efficient growth across sales, marketing, and customer success. The company is focused on accelerating revenue at scale for its clients.

Crafter

Seed Round in 2018
Crafter is now a member of Monex Group! Crafter provides Crew, a team collaboration tool powered by GPT-3 and CraftChat. CraftChat is a SaaS platform for marketers who work in enterprises to automate acquiring leads and providing best customer experience in your absence.We remove the trouble of spending lots of money on online marketing and make better conversions. If you are using CraftChat, users don’t have to visit the website, it comes to you on your social media advertisements. CraftChat delivers more solid targeting based on social media activity and profiles.

Devenson

Series A in 2018
Devenson SAS, founded in 2010 and based in Boulogne-Billancourt, France, is a digital services company specializing in customer relationship management (CRM) and digital transformation. The company offers consulting and implementation services for CRM software and marketing automation solutions, such as Pardot. Additionally, Devenson provides integration services for third-party applications and web services. By leveraging their expertise in sales, marketing, and customer support, Devenson designs tailored solutions that enhance clients’ operational performance and competitive advantage. As a subsidiary of Viseo Business Solutions, Devenson is committed to delivering innovative and effective strategies to meet the diverse needs of their customers.

Bryj

Series B in 2017
Bryj is an enterprise mobile app solution provider that offers a comprehensive platform for mobile application development and management. Founded in Paris in 2013 and later relocating to Silicon Valley in 2022, Bryj delivers a full lifecycle service that supports clients from the initial idea stage to ongoing app success through a single subscription model. The platform integrates enterprise systems and utilizes advanced analytics and artificial intelligence to enhance user experience and marketing effectiveness. Bryj's services include an app configurator studio and tools for real-time engagement and personalized marketing. The company has established partnerships with leading technology firms and has facilitated trillions of user engagements and billions of app sessions, showcasing its capability in the mobile app ecosystem.

Anaplan

Series F in 2017
Anaplan, Inc. offers a cloud-based connected planning platform that enables organizations to unify disparate data structures across various business functions, including finance, sales, supply chain, marketing, human resources, and operations. Founded in 2008 and headquartered in San Francisco, Anaplan provides its services through a subscription model, allowing users to access its platform over the Internet. The company focuses on enhancing decision-making and collaboration within organizations by delivering business planning and performance management solutions from a single hub. In addition to its core platform, Anaplan offers professional services, including consulting, implementation, training, and planning transformation advisory services. With operations in multiple countries and a network of expert partners, Anaplan supports large and fast-growing organizations in streamlining their planning processes and making informed decisions.

toBe marketing

Series B in 2017
ToBe Marketing Co., Ltd. is a Tokyo-based information technology company founded in 2015, specializing in client management systems and marketing automation. The company offers consulting services to help businesses integrate marketing technology with customer relationship management, aiming to enhance engagement between companies and their customers. ToBe Marketing provides a suite of tools that support various marketing and sales operations, including social media collaboration, email distribution, and salesforce integration. By focusing on the effective use of digital technology, ToBe Marketing empowers clients to improve their marketing outcomes and drive sales growth.

ZenIQ.io

Seed Round in 2017
ZenIQ, Inc. operates an account-based marketing and sales orchestration platform designed to streamline lead generation processes for B2B marketers. The ZenIQ platform integrates account-centric data from various sources, including CRM and marketing automation systems, to enhance data management and trigger alerts for critical changes. This functionality allows marketers to execute data-driven, multi-channel campaigns that engage all members of a target account's buying center. Additionally, ZenIQ offers a content management tool to facilitate lead acquisition, target account selection, and campaign execution, alongside a product called Playbase, which provides a collection of proven B2B marketing strategies. Founded in 2015 and based in Los Altos, California, ZenIQ serves clients such as CallidusCloud and Avalara, and operates as a subsidiary of 6Sense Insights Inc.

Ortto

Venture Round in 2017
Ortto is a marketing automation company based in Sydney, Australia, specializing in customer data integration for Ecommerce, SaaS, and B2B sectors. The company offers a platform that consolidates customer data, messaging, artificial intelligence, and analytics, allowing businesses to break down data silos. Ortto's software enables users to create detailed customer segments and engage them throughout their journey with personalized, multi-channel messaging. Additionally, it automates actions such as lead assignment and provides reporting tools to help users analyze behavior, measure attribution, and track essential metrics like sign-ups. With a global customer base exceeding 10,000, Ortto has positioned itself as a leading solution for businesses seeking to enhance their marketing strategies through data-driven insights.

Chute

Series B in 2017
Chute is a company headquartered in San Francisco, California, founded in 2011, that specializes in empowering marketers to leverage visual content for enhanced engagement and actionable insights. It provides a cloud-based development platform designed to facilitate the creation of media applications and websites. Chute's platform enables brands and publishers to discover and curate user-generated photos and videos through advanced features such as visual recognition, geolocation, and text search. This holistic approach allows businesses to capture, manage, and display user-generated media effectively, while also obtaining permission to use this content and gaining valuable insights about influencers.

Sequence

Acquisition in 2017
Sequence LLC is a creative development agency based in San Francisco, with an additional office in New York. Founded in 2005, the company specializes in designing and developing customer experiences and digital products that enhance brand engagement and business growth. Sequence offers a range of services including customer experience strategy, digital product and service definition, brand strategy, and content strategy. The agency conducts research and insights through methods such as ethnography and user testing, and provides UI/UX design services that encompass user-interface design and prototyping. Additionally, Sequence focuses on brand communication, offering services in brand identity, content creation, and customer engagement. The company also delivers design services, including journey mapping and experience validation, along with development services encompassing web and mobile application development. Sequence has collaborated with numerous well-known brands, effectively connecting them with their audiences through design-driven transformations.

Krux

Acquisition in 2016
Krux Digital Inc. develops a cloud-based data management platform designed for marketers, media companies, publishers, and agencies on a global scale. The platform consolidates consumer data from various sources and devices, analyzes individual preferences, and activates this data in real time across multiple channels, including desktop, mobile, social, and video. Founded in 2010 and headquartered in San Francisco, Krux operates additional offices in major cities worldwide. The company provides a comprehensive range of services, including audience data management, identity management, and cross-channel frequency management. With its platform, Krux enables businesses to deliver tailored content, advertising, and shopping experiences, making it easier to engage audiences effectively. As of November 2016, Krux operates as a subsidiary of Salesforce.com.

SessionM

Series D in 2016
SessionM, Inc. is a cloud-based customer engagement and loyalty platform that enables brands to enhance their relationships with customers through personalized interactions. The platform collects and analyzes customer behavior from various channels, including in-store, online, and mobile, allowing for real-time data integration and insights. By utilizing advanced machine learning and a rules-based engine, SessionM delivers tailored marketing automation and loyalty solutions, which help businesses engage customers more effectively with targeted offers and recommendations. The company's services also include a reporting tool that assesses the impact of loyalty programs on revenue. Headquartered in Boston, Massachusetts, SessionM operates globally with additional offices in major cities such as New York, Chicago, Pittsburgh, London, and Amsterdam. Incorporated in 2010, the company has positioned itself as a key player in the customer loyalty sector, focusing on helping enterprises create profitable customer relationships.

Emark

Series B in 2016
Emark is a prominent marketing technology company headquartered in Amsterdam, with additional offices in Barcelona and London. The company specializes in providing a comprehensive marketing technology stack and strategy, focusing on the integration and activation of these solutions within organizations. Emark is recognized as the largest and most innovative Salesforce Marketing Cloud Platinum Partner in Europe, delivering advanced e-mail and online marketing automation tools that facilitate data-driven campaigns and personalized customer interactions. Its platform encompasses cloud marketing, commerce cloud management, data analytics, and marketing intelligence, empowering marketers to engage with customers on a personal level, leveraging behavioral data. Emark serves a diverse array of leading clients, including KLM, Philips, and Randstad, among others.

Amplero

Series A in 2016
Amplero is a provider of an artificial intelligence-driven market optimization platform that enhances customer engagement through personalized messaging. By utilizing machine learning and multi-armed bandit experimentation, the company automatically identifies valuable audience micro-segments and tailors compelling messages for each segment. Its platform continuously tests numerous permutations to optimize customer interactions, thereby maximizing customer lifetime value and loyalty. This is particularly beneficial for business-to-consumer marketers in the financial services sector, who face significant challenges due to organizational silos, tech-related complexities, and the sensitive nature of building customer relationships in a regulated industry. Amplero's focus on delivering personalized experiences enables companies to meet the evolving expectations of consumers who seek tailored interactions that connect with their preferences.

toBe marketing

Venture Round in 2016
ToBe Marketing Co., Ltd. is a Tokyo-based information technology company founded in 2015, specializing in client management systems and marketing automation. The company offers consulting services to help businesses integrate marketing technology with customer relationship management, aiming to enhance engagement between companies and their customers. ToBe Marketing provides a suite of tools that support various marketing and sales operations, including social media collaboration, email distribution, and salesforce integration. By focusing on the effective use of digital technology, ToBe Marketing empowers clients to improve their marketing outcomes and drive sales growth.

Evariant

Series C in 2016
Evariant, Inc. is a healthcare technology company that offers a comprehensive platform designed to enhance patient acquisition and retention for healthcare organizations. Founded in 2008 and based in Farmington, Connecticut, Evariant provides a suite of solutions that includes tools for understanding patient demographics, managing marketing campaigns, and fostering engagement with both patients and physicians. Its offerings encompass Patient Market Solver for data analysis, multi-channel CRM solutions for targeted growth, and physician relationship management tools to improve collaboration and recruitment. Additionally, Evariant supports healthcare providers with campaign services, digital media solutions, and professional training. The company aims to deliver actionable insights and improve the effectiveness of marketing strategies, thereby optimizing growth and enhancing the overall patient experience. Evariant serves over 1,000 hospitals nationwide, positioning itself as a trusted partner in the healthcare sector.

Bryj

Series A in 2016
Bryj is an enterprise mobile app solution provider that offers a comprehensive platform for mobile application development and management. Founded in Paris in 2013 and later relocating to Silicon Valley in 2022, Bryj delivers a full lifecycle service that supports clients from the initial idea stage to ongoing app success through a single subscription model. The platform integrates enterprise systems and utilizes advanced analytics and artificial intelligence to enhance user experience and marketing effectiveness. Bryj's services include an app configurator studio and tools for real-time engagement and personalized marketing. The company has established partnerships with leading technology firms and has facilitated trillions of user engagements and billions of app sessions, showcasing its capability in the mobile app ecosystem.

Invoca

Series D in 2016
Invoca is a leader in conversation intelligence AI, empowering marketing, e-commerce, and contact center teams to boost revenue by extracting insights from customer calls. Its platform integrates with major tech platforms, enabling automated actions based on conversation data for enhanced digital touchpoints and improved experiences.

Qubit

Series C in 2016
Qubit Digital Limited specializes in software solutions that collect and process extensive data sets to enhance online customer experiences. The company develops and licenses technology for web data processing, offering a variety of services including tag management, marketing attribution, customer intelligence, and web personalization. Key offerings include OpenTag, an open-source tag management solution that improves website efficiency, and Qubit Pro, a personalization platform that leverages customer data to influence user behavior. Its customer analytics solutions encompass behavioral attribution and usability labs, while automation tools facilitate web testing and personalized experiences. Qubit serves various sectors, including e-commerce, publishing, and lead generation, with a focus on helping businesses understand and influence customer behavior to drive revenue and improve marketing efficiency. Founded in 2010 and headquartered in London, Qubit has expanded its presence with offices in major cities across the United States and Europe.

Bloomreach

Series D in 2016
Bloomreach empowers businesses to deliver personalized customer journeys by connecting customer and product data. Its Commerce Experience Cloud offers AI-driven search, merchandising, headless CMS, CDP, and marketing automation solutions. Serving over 850 global brands, Bloomreach partners with leading commerce platforms and agencies.

Vidyard

Series C in 2016
Vidyard is a business-focused video platform that enhances engagement and converts views into action. It offers video hosting, management, and analytics features, helping global companies like Honeywell and Lenovo drive revenue through online video strategies.

Anaplan

Series E in 2016
Anaplan, Inc. offers a cloud-based connected planning platform that enables organizations to unify disparate data structures across various business functions, including finance, sales, supply chain, marketing, human resources, and operations. Founded in 2008 and headquartered in San Francisco, Anaplan provides its services through a subscription model, allowing users to access its platform over the Internet. The company focuses on enhancing decision-making and collaboration within organizations by delivering business planning and performance management solutions from a single hub. In addition to its core platform, Anaplan offers professional services, including consulting, implementation, training, and planning transformation advisory services. With operations in multiple countries and a network of expert partners, Anaplan supports large and fast-growing organizations in streamlining their planning processes and making informed decisions.

Pierry

Seed Round in 2016
Pierry Software is a digital marketing agency founded in 2008, specializing in enhancing companies' online presence through its innovative Marketing as a Service (MaaS) platform. The agency assists organizations in optimizing their marketing efforts without the need for additional personnel or extensive training, thereby allowing them to focus on building personalized relationships with their clients. By integrating its platform with established systems like Salesforce Marketing Cloud, Pierry enables businesses to implement and manage effective marketing campaigns that improve efficiency, impact, and return on investment. Over the years, Pierry has evolved into a full-service digital marketing provider, collaborating with notable clients such as Ticketmaster and Movable Ink.

Full Circle Insights

Series B in 2015
Full Circle Insights provides a marketing performance management platform that consolidates marketing data and delivers attribution, ROI insights, and complete funnel metrics across sales and marketing. Built on Salesforce and compatible with leading marketing automation tools, the platform enables marketers to answer questions in one place by measuring the full journey from spend to revenue and delivering authentic data to drive revenue growth.

MinHash

Acquisition in 2015
MinHash, Inc. is a technology company based in Palo Alto, California, established in 2014, that specializes in developing a demand data platform designed to collect, augment, and organize demand signals from diverse external and internal sources. The company's platform, known as AILA, leverages artificial intelligence to identify emerging trends and trending products across thousands of media outlets. By analyzing various forms of data, including text, images, hashtags, and URLs, AILA assists marketers and merchandisers in formulating timely and relevant campaigns. The platform acts as a virtual assistant, enabling users to respond swiftly to shifting market dynamics by crafting campaigns with unique messaging and targeted audiences. MinHash operates as a subsidiary of salesforce.com.

BrightFunnel

Series A in 2015
BrightFunnel is a marketing attribution and data analytics platform for B2B marketers that provides a revenue intelligence suite and tools for marketing attribution, analytics, and reporting. It collects data from CRM, marketing automation, websites, and advertising platforms to determine how marketing activities influence closed deals and to generate predictive, actionable revenue insights. The platform includes revenue funnel analysis to track lead flow and conversion rates across sales stages, account-based marketing measurement to assess engagement by target accounts, and Web analytics, forecasting, and data optimization to improve reporting accuracy. BrightFunnel also offers marketing impact reporting across channels and campaigns, along with related services to support data quality and interpretation. Founded in 2012 and based in San Francisco, BrightFunnel focuses on helping CMOs and marketing teams plan and measure the revenue impact of their decisions in a data-driven way.

Evariant

Series C in 2015
Evariant, Inc. is a healthcare technology company that offers a comprehensive platform designed to enhance patient acquisition and retention for healthcare organizations. Founded in 2008 and based in Farmington, Connecticut, Evariant provides a suite of solutions that includes tools for understanding patient demographics, managing marketing campaigns, and fostering engagement with both patients and physicians. Its offerings encompass Patient Market Solver for data analysis, multi-channel CRM solutions for targeted growth, and physician relationship management tools to improve collaboration and recruitment. Additionally, Evariant supports healthcare providers with campaign services, digital media solutions, and professional training. The company aims to deliver actionable insights and improve the effectiveness of marketing strategies, thereby optimizing growth and enhancing the overall patient experience. Evariant serves over 1,000 hospitals nationwide, positioning itself as a trusted partner in the healthcare sector.

Optimizely

Series C in 2015
Optimizely operates a website optimization platform that enables organizations worldwide to conduct A/B testing, multivariate testing, and personalization. Its platform facilitates data-driven decisions through experiments, available in multiple languages. Serving diverse industries like agencies, e-commerce, enterprises, and small businesses, Optimizely was founded in 2009 and is headquartered in San Francisco with offices globally.

AKTA

Acquisition in 2015
ÄKTA is a digital experience and engagement consultancy that works with leading global brands and emerging growth companies to discover new opportunities, define intelligent user experiences, design innovative digital services and bring successful products and applications to market.

Ortto

Series B in 2015
Ortto is a marketing automation company based in Sydney, Australia, specializing in customer data integration for Ecommerce, SaaS, and B2B sectors. The company offers a platform that consolidates customer data, messaging, artificial intelligence, and analytics, allowing businesses to break down data silos. Ortto's software enables users to create detailed customer segments and engage them throughout their journey with personalized, multi-channel messaging. Additionally, it automates actions such as lead assignment and provides reporting tools to help users analyze behavior, measure attribution, and track essential metrics like sign-ups. With a global customer base exceeding 10,000, Ortto has positioned itself as a leading solution for businesses seeking to enhance their marketing strategies through data-driven insights.

PersistIQ

Seed Round in 2015
PersistIQ is a sales outreach platform that streamlines prospecting and enhances sales communication through automation. It enables sales teams to efficiently manage their outreach efforts by automating tasks such as email outreach, follow-ups, and calls. The platform allows users to find prospect emails and personalize their communication, which helps in booking more meetings. By unifying various sales workflows into a single, user-friendly interface, PersistIQ effectively reduces the sales cycle duration. Its software also syncs emails to eliminate duplicates, ensuring that marketing campaigns are more targeted and efficient. As a result, PersistIQ is utilized by numerous sales teams seeking to optimize their outbound sales efforts.

LeadSift

Venture Round in 2015
LeadSift Inc. is a company that specializes in developing intent data mining solutions to enhance sales intelligence for B2B marketers. Founded in 2012 and based in Halifax, Canada, LeadSift utilizes proprietary artificial intelligence and data mining technologies to analyze publicly available information from various social media platforms, including Twitter, Facebook, and LinkedIn. The company’s platform transforms extensive data points into actionable insights, allowing businesses to identify potential leads based on user behavior and engagement outside of their owned channels. By focusing on brand intent and audience segmentation, LeadSift helps fast-growing B2B software companies create targeted messaging for outreach and follow-up, ultimately driving new business opportunities.

Kapost

Series B in 2015
Kapost is a provider of content marketing software that enables companies to manage content marketing as a structured business process. Its platform supports ideation, production, distribution, and analytics to help marketers create more content, reach target audiences, and generate leads. The solution includes a content library, templates, and tools to plan and produce personalized content, coordinate distribution across channels, and measure performance at scale. Kapost focuses on building efficient content operations for demand generation and content-driven marketing programs across B2B and enterprise teams.

Livefyre

Series D in 2015
Livefyre is a content marketing and engagement platform that helps brands and publishers integrate user-generated content into their digital experiences. Founded in 2009, Livefyre provides tools that enable marketers to seamlessly incorporate social content into their websites, enhancing audience engagement and driving traffic, conversions, and revenue. The platform allows for real-time streaming of user-generated content across various mediums, including websites, ads, emails, and digital billboards. Livefyre has collaborated with over 1,500 prominent brands, such as CBS, Cisco Systems, and CNN, to enhance their content marketing strategies. The company has also formed significant partnerships with major entities like Adobe and Salesforce, further expanding its capabilities in the digital marketing landscape.

Vidyard

Series B in 2015
Vidyard is a business-focused video platform that enhances engagement and converts views into action. It offers video hosting, management, and analytics features, helping global companies like Honeywell and Lenovo drive revenue through online video strategies.

SALES ROBOTICS

Corporate Round in 2014
Sales Robotics Co., Ltd., founded in 2004 and based in Tokyo, Japan, specializes in developing and providing business support cloud services. The company focuses on building customer databases and sales pipelines, offering sales strategy consulting, and providing inside sales support. Additionally, it sells salesforce licenses and constructs sales support systems while also engaging in operation support and web system development projects. Sales Robotics also offers a service platform tailored for foreign language education, which includes language lessons alongside marketing and sales tools that facilitate data analysis and strategic sales preparation. Through these diverse offerings, the company aims to enhance operational efficiency and drive business growth for its clients.

Demandbase

Series F in 2014
Demandbase empowers B2B companies to achieve revenue goals more efficiently. Its AI-driven account-based marketing platform aligns sales and marketing teams by identifying high-potential accounts, enabling targeted engagement and resource allocation.

Qubit

Series B in 2014
Qubit Digital Limited specializes in software solutions that collect and process extensive data sets to enhance online customer experiences. The company develops and licenses technology for web data processing, offering a variety of services including tag management, marketing attribution, customer intelligence, and web personalization. Key offerings include OpenTag, an open-source tag management solution that improves website efficiency, and Qubit Pro, a personalization platform that leverages customer data to influence user behavior. Its customer analytics solutions encompass behavioral attribution and usability labs, while automation tools facilitate web testing and personalized experiences. Qubit serves various sectors, including e-commerce, publishing, and lead generation, with a focus on helping businesses understand and influence customer behavior to drive revenue and improve marketing efficiency. Founded in 2010 and headquartered in London, Qubit has expanded its presence with offices in major cities across the United States and Europe.

Innova

Series A in 2014
Innova, Inc. is a Tokyo-based agency specializing in content marketing and search engine optimization (SEO) services. Established in 2011, the company has developed a strong reputation for assisting businesses in enhancing their marketing strategies through effective management of owned media websites. Innova focuses on producing SEO-optimized content and articles, enabling clients to effectively reach and engage consumers. The agency serves a diverse client base, which includes prominent Japanese firms such as Yahoo Japan, Rakuten, Sony, DeNA, Opt, and Septeni Holdings, demonstrating its capability to cater to the needs of major industry players.

Wyng

Series C in 2014
Wyng Inc. is a marketing platform based in New York that enables brands and agencies to create and manage digital, mobile, and social campaigns. Established in 2005 and previously known as Offerpop Corporation, Wyng focuses on privacy-first personalization, utilizing a zero-party data API and adhering to privacy by design principles. The platform allows marketers to deliver customer experiences that are relevant and compliant, fostering direct and trusted relationships between brands and their customers. With a user-friendly dashboard, Wyng offers a library of templates and a drag-and-drop campaign builder, making it easier for over 250 brands and enterprises to configure and personalize their marketing efforts across various digital channels.

Anaplan

Series D in 2014
Anaplan, Inc. offers a cloud-based connected planning platform that enables organizations to unify disparate data structures across various business functions, including finance, sales, supply chain, marketing, human resources, and operations. Founded in 2008 and headquartered in San Francisco, Anaplan provides its services through a subscription model, allowing users to access its platform over the Internet. The company focuses on enhancing decision-making and collaboration within organizations by delivering business planning and performance management solutions from a single hub. In addition to its core platform, Anaplan offers professional services, including consulting, implementation, training, and planning transformation advisory services. With operations in multiple countries and a network of expert partners, Anaplan supports large and fast-growing organizations in streamlining their planning processes and making informed decisions.

Evariant

Series B in 2014
Evariant, Inc. is a healthcare technology company that offers a comprehensive platform designed to enhance patient acquisition and retention for healthcare organizations. Founded in 2008 and based in Farmington, Connecticut, Evariant provides a suite of solutions that includes tools for understanding patient demographics, managing marketing campaigns, and fostering engagement with both patients and physicians. Its offerings encompass Patient Market Solver for data analysis, multi-channel CRM solutions for targeted growth, and physician relationship management tools to improve collaboration and recruitment. Additionally, Evariant supports healthcare providers with campaign services, digital media solutions, and professional training. The company aims to deliver actionable insights and improve the effectiveness of marketing strategies, thereby optimizing growth and enhancing the overall patient experience. Evariant serves over 1,000 hospitals nationwide, positioning itself as a trusted partner in the healthcare sector.

Xica

Series A in 2014
Founded in Tokyo, Japan in 2012, Xica specializes in applied data science. It offers MAGELLAN, Japan's leading Marketing Mix Modeling tool, supporting over 200 major brands. The company automates, visualizes, and optimizes both offline and online marketing effectiveness.

Xica

Series A in 2014
Founded in Tokyo, Japan in 2012, Xica specializes in applied data science. It offers MAGELLAN, Japan's leading Marketing Mix Modeling tool, supporting over 200 major brands. The company automates, visualizes, and optimizes both offline and online marketing effectiveness.

Invoca

Series C in 2014
Invoca is a leader in conversation intelligence AI, empowering marketing, e-commerce, and contact center teams to boost revenue by extracting insights from customer calls. Its platform integrates with major tech platforms, enabling automated actions based on conversation data for enhanced digital touchpoints and improved experiences.

ExactTarget

Acquisition in 2013
ExactTarget is a provider of on-demand email marketing software solutions, specializing in enhancing customer engagement through targeted communication. The company offers a suite of marketing applications that allow clients to send critical business messages and event-triggered communications, ultimately aimed at increasing sales and optimizing marketing investments. In addition to its core software, ExactTarget provides integrated solutions designed for platforms like AppExchange and Microsoft Dynamics CRM. The company's focus on one-to-one marketing applications enables businesses to build and strengthen customer relationships effectively.

Anaplan

Series C in 2013
Anaplan, Inc. offers a cloud-based connected planning platform that enables organizations to unify disparate data structures across various business functions, including finance, sales, supply chain, marketing, human resources, and operations. Founded in 2008 and headquartered in San Francisco, Anaplan provides its services through a subscription model, allowing users to access its platform over the Internet. The company focuses on enhancing decision-making and collaboration within organizations by delivering business planning and performance management solutions from a single hub. In addition to its core platform, Anaplan offers professional services, including consulting, implementation, training, and planning transformation advisory services. With operations in multiple countries and a network of expert partners, Anaplan supports large and fast-growing organizations in streamlining their planning processes and making informed decisions.

Magnet 360

Series B in 2013
Magnet 360, LLC is a consulting firm specializing in Salesforce multi-cloud implementation strategies and services. Founded in 2004 and headquartered in Minneapolis, Minnesota, the company also has offices in New York, Chicago, and Los Angeles. Magnet 360 focuses on assessing the go-to-market goals of organizations and offers expertise in areas such as marketing automation, community cloud solutions, and engagement strategies. The firm serves a diverse clientele that includes Fortune 500 companies across various sectors, including finance, healthcare, hospitality, manufacturing, technology, and retail. As a partner in Salesforce consulting and implementation, Magnet 360 integrates multiple marketing disciplines to enhance client engagement and drive positive outcomes. The company operates as a subsidiary of MindTree Limited.

Chute

Seed Round in 2012
Chute is a company headquartered in San Francisco, California, founded in 2011, that specializes in empowering marketers to leverage visual content for enhanced engagement and actionable insights. It provides a cloud-based development platform designed to facilitate the creation of media applications and websites. Chute's platform enables brands and publishers to discover and curate user-generated photos and videos through advanced features such as visual recognition, geolocation, and text search. This holistic approach allows businesses to capture, manage, and display user-generated media effectively, while also obtaining permission to use this content and gaining valuable insights about influencers.

Shanon

Corporate Round in 2011
Shanon Inc. is a Tokyo-based company that specializes in cloud-based marketing solutions designed to enhance strategic communication and streamline marketing operations. Founded in 2000, Shanon offers a range of services, including marketing automation, event marketing, and seminar marketing. The company also provides consulting and outsourcing services tailored to various industries, such as finance, manufacturing, software, construction, real estate, information and communication, advertising, media, and trading. By focusing on integrated data management and automation, Shanon aims to improve efficiency for its clients in managing their marketing efforts.

Airship

Series C in 2011
Airship empowers brands to create seamless mobile-first customer experiences. Since 2009, it has pioneered technologies like push notifications and mobile wallet boarding passes. Today, its platform unifies experiences across apps, websites, email, SMS, and more. It offers a no-code editor for swift experience creation, AI-driven journeys, app store optimization, and customer journey orchestration.

Radian6 Technologies

Acquisition in 2011
Radian6 Technologies is a provider of social media monitoring software that enables businesses to listen to and engage in online conversations about their brands. The company’s platform collects discussions from various sources, including blogs, forums, and social networks, and presents the data through an interactive dashboard. This allows users to analyze, manage, and track their social media efforts in real-time. Radian6 offers features such as automated sentiment analysis, customizable reporting tools, and the ability to integrate with customer relationship management and web analytics systems. The platform supports multiple languages and provides tools for identifying influencers and measuring engagement, making it suitable for marketing, communications, and customer support professionals. Additionally, Radian6's mobile application allows users to monitor their brand's online presence on the go, ensuring they remain connected to their audience and can respond quickly to emerging conversations.

Synergy Marketing

Venture Round in 2011
Synergy Marketing, founded in 1997 and headquartered in Osaka, Japan, specializes in cloud services that enhance communication between companies and their customers. The firm offers enterprise-level, software-as-a-service (SaaS) solutions that leverage predictive techniques and marketing technologies. Its cloud-based digital platform focuses on customer relationship management, enabling businesses to improve their engagement and interaction with clients. Notably, Synergy Marketing is recognized as the first Japanese company to receive an investment from a U.S.-based firm, Salesforce.com, marking a significant milestone in its international presence.

Magnet 360

Series A in 2011
Magnet 360, LLC is a consulting firm specializing in Salesforce multi-cloud implementation strategies and services. Founded in 2004 and headquartered in Minneapolis, Minnesota, the company also has offices in New York, Chicago, and Los Angeles. Magnet 360 focuses on assessing the go-to-market goals of organizations and offers expertise in areas such as marketing automation, community cloud solutions, and engagement strategies. The firm serves a diverse clientele that includes Fortune 500 companies across various sectors, including finance, healthcare, hospitality, manufacturing, technology, and retail. As a partner in Salesforce consulting and implementation, Magnet 360 integrates multiple marketing disciplines to enhance client engagement and drive positive outcomes. The company operates as a subsidiary of MindTree Limited.

Synergy Marketing

Venture Round in 2010
Synergy Marketing, founded in 1997 and headquartered in Osaka, Japan, specializes in cloud services that enhance communication between companies and their customers. The firm offers enterprise-level, software-as-a-service (SaaS) solutions that leverage predictive techniques and marketing technologies. Its cloud-based digital platform focuses on customer relationship management, enabling businesses to improve their engagement and interaction with clients. Notably, Synergy Marketing is recognized as the first Japanese company to receive an investment from a U.S.-based firm, Salesforce.com, marking a significant milestone in its international presence.

Latern

Latern is a customer engagement automation platform to optimize upsell opportunities.
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