Salesforce is a leading cloud-based software company that specializes in customer relationship management (CRM) solutions. It offers a suite of applications designed to help businesses manage their sales, customer service, marketing, e-commerce, and analytics. The company's flagship Customer 360 platform integrates customer data from various systems and devices, providing a unified view that enhances decision-making and operational efficiency. Salesforce's offerings include Service Cloud for customer support, Marketing Cloud for digital marketing, and Commerce Cloud for e-commerce solutions, among others. Additionally, Salesforce Ventures, the company's investment arm, supports emerging enterprise software companies, providing them with funding, resources, and access to a vast network in the cloud ecosystem. Through its innovative solutions and strategic investments, Salesforce enables organizations to connect with their customers more effectively and drive business growth.
GM and Vice President, Media Cloud, Salesforce Industries
Suzanne DiBianca
EVP Corporate Relations and Chief Impact Officer
Paul Drews
Managing Director, Salesforce Ventures
Claudine Emeott
Senior Director, Impact Investing
Dan Farber
SVP Strategic Communications
Takuya Hosomura
Principal
Achyut Jajoo
SVP and GM, Manufacturing and Automotive
Kenneth I. Juster
EVP, Law, Policy and Corporate Strategy
Nowi Kallen
Managing Director
Alex Kayyal
SVP and Managing Partner
David Kellenberger
Principal
Rohit Mahna
SVP and General Manager
Sherrick Murdoff
Vice President, Partner Investments and M&A
Fatima Paruk MD
Senior Vice President and Chief Health Officer
Bill Patterson
EVP and GM, CRM Applications
Katie Schwartz
Principal, Salesforce Ventures
John Somorjai
Executive Vice President, Corporate Development
Jim Steele
President, Global Strategic Customers
Past deals in Advertising
Hightouch
Series C in 2025
Hightouch is a customer data platform that specializes in synchronizing data between various marketing and operational tools. It enables businesses to connect their existing data warehouses with applications such as customer relationship management systems, email marketing platforms, and advertising networks. By facilitating direct data access without duplication, Hightouch helps organizations maintain data integrity and security while leveraging their data for personalized marketing campaigns. The platform features a user-friendly interface that simplifies data integration and management, allowing businesses to create customer segments, explore data, and automate workflows. This functionality supports companies in optimizing their marketing strategies and improving customer engagement.
FLUX
Series B in 2023
FLUX Inc. is a company that specializes in developing digital marketing solutions aimed at optimizing the online customer experience. Founded in 2018 and based in Shibuya-ku, Japan, FLUX offers a range of products, including the FLUX Header Bidding Solution, which enhances advertising revenue by fostering fair competition among advertisers. Additionally, the FLUX LTV Analytics tool utilizes statistics and machine learning to analyze customer data, allowing businesses to predict customer lifetime value with limited data sets. The company's Digital Experience Platform (DXP) further empowers online businesses by personalizing interactions across all digital touchpoints through its proprietary digital identification technology.
Primer
Venture Round in 2022
Primer is a company that provides audience automation, Linkedln automation, and marketing and sales automation. Primer Serve ads only to pre-qualified leads from CRM, boosts ad budget efficiency and conversion rates, and extends reach with nearly identical audiences in FB, Google, and LinkedIn.
PixelMEDIA
Private Equity Round in 2021
PixelMEDIA is a digital experience agency that drives revenue and brand awareness across all digital channels. Based in greater Boston, PixelMEDIA has a focus in both ecommerce and content management solutions, and has launched projects for brands like Cabot Corporation, ECCO Shoes, Bauer Hockey, Heinemann, Samuel Adams, Seven Towns / Rubik's Cube, Skillsoft, Velcro, Mass Save, and more.
Creators Match
Series C in 2018
Creators Match specializes in planning and production of Internet advertisements, organizing seminars, and providing educational materials to foster platform development and creators for Internet advertising companies. It began operation on August 1, 2007, with its headquarters in Tokyo in Japan.
Ortto
Venture Round in 2017
Ortto is a marketing automation platform based in Sydney, Australia, that specializes in unifying customer data for businesses in ecommerce and SaaS sectors. The company has developed software that integrates customer data, messaging, artificial intelligence, and analytics to enhance marketing strategies. With a customer base exceeding 10,000 globally, Ortto's platform allows users to break down data silos, create detailed customer segments, and engage audiences through personalized multi-channel messaging. The automation capabilities enable users to streamline actions such as lead assignments while providing robust reporting tools to track user behavior, attribution, and key performance metrics. Ortto has successfully raised $32 million in funding from notable investors, including Salesforce Ventures and Blackbird Ventures.
Claire
Seed Round in 2017
Claire is a U.S.-based company established in 2015 by Marta Jamrozik and Misha Laskin, specializing in market survey and advertising services through a Facebook Messenger bot. This innovative platform enables brands and retailers to test consumer products effectively by identifying top and underperforming items before they go into production. Through interactive surveys, Claire helps businesses optimize their products and advertising campaigns. The bot facilitates consumer engagement by sending emails with links to chat and rewarding participants with loyalty points and giveaways. Additionally, Claire analyzes consumer interactions to provide brands with valuable insights, enhancing their decision-making processes.
Krux
Acquisition in 2016
Krux helps companies deliver personalized commerce, media, and marketing experiences to the right people, in the right way, at the right time across all devices, browsers, and operating systems. Krux’s cloud-based data management platform (DMP) unifies people data from multiple screens and sources into a single view of the individual, analyzes the data to understand each individual’s preferences, and activates the data across every channel (desktop, mobile, social, display, web, set-top) in real time. Founded in 2010, Krux interacts with over two billion browsers and devices worldwide, serves over 20 billion page views per month, and processes more than 1.5 billion CRM records per month. Krux is a venture-backed company headquartered in San Francisco with offices across four continents. Krux clients such as Kellogg, Time Warner, and Meredith have achieved a 10x return or higher on their investment. Follow Krux on Facebook, Twitter, LinkedIn and Google+.
Ortto
Series B in 2015
Ortto is a marketing automation platform based in Sydney, Australia, that specializes in unifying customer data for businesses in ecommerce and SaaS sectors. The company has developed software that integrates customer data, messaging, artificial intelligence, and analytics to enhance marketing strategies. With a customer base exceeding 10,000 globally, Ortto's platform allows users to break down data silos, create detailed customer segments, and engage audiences through personalized multi-channel messaging. The automation capabilities enable users to streamline actions such as lead assignments while providing robust reporting tools to track user behavior, attribution, and key performance metrics. Ortto has successfully raised $32 million in funding from notable investors, including Salesforce Ventures and Blackbird Ventures.
Livefyre
Series D in 2015
Livefyre is a content marketing and engagement platform that enables brands and publishers to integrate user-generated content into their websites and marketing efforts. Founded in 2009, the platform allows marketers to leverage real-time social content, enhancing audience engagement and driving traffic, conversions, and revenue. Livefyre serves over 1,500 prominent brands, including CBS, Cisco Systems, and CNN, by providing tools that facilitate the seamless incorporation of trusted content across various channels, such as websites, advertisements, emails, and digital displays. The company has established significant partnerships with major players like Adobe and Salesforce, positioning itself as a leader in content marketing solutions. Backed by notable investors, Livefyre continues to innovate in the realm of audience engagement and content curation.
Demandbase
Series F in 2014
Demandbase is a developer of an account-based marketing platform tailored for business-to-business (B2B) companies seeking to optimize their revenue generation while utilizing fewer resources. The platform integrates advertising, marketing, sales, and analytics, allowing sales and marketing professionals to effectively identify and engage with high-potential accounts. By leveraging a combination of proprietary data and artificial intelligence, Demandbase enables organizations to align their sales and marketing efforts, ensuring that time and budget are directed toward accounts most likely to convert. Additionally, the company offers a pay-as-you-go service for acquiring B2B marketing lists, sales leads, and email marketing solutions, thereby enhancing clients' overall marketing performance.
Shanon
Corporate Round in 2011
Shanon is a marketing platform that offers its services to events, seminars, and virtual events. The company targets the financial, manufacturing, software, construction and real estate, information and communication, advertising and media, and trading industries. The company is based in Japan.
Kieden
Acquisition in 2006
Kieden was a Search Engine Marketing application for Salesforce.com. The technology delivers real-time integration between Google's dominant advertising app (Google AdWords) and Salesforce CRM, allowing marketers to clearly understand return on Google advertising investments. The solution is currently known as Salesforce for Google AdWords, and is the foundation of the Google/Salesforce.com alliance. Kieden was acquired by salesforce.com in August 2006.
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