Roku
Roku is a TV streaming platform provider with platform and player segments. The platform enables discovery and access to movies, TV episodes, live sports, music and news, and includes advertising products such as video ads, brand sponsorships, and audience development campaigns. Roku also sells TVs branded Roku TV, licenses its operating system, and offers streaming media players and accessories, along with subscription and billing services. It partners with retailers and device manufacturers for co-branded devices and sells directly to consumers, with a global reach that includes millions of households. The Roku Channel provides free, ad-supported on-demand and live programming. The Roku OS powers devices and licensed televisions, and the company earns revenue from devices, licensing and advertising. Founded in 2002 and headquartered in Los Gatos, California, Roku serves more than 90 million streaming households and logged about 127 billion streaming hours in 2024, reflecting its position as a leading streaming platform in the United States.
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Past deals in Video on Demand
Giraffic
Acquisition in 2021
Giraffic, Inc. specializes in video-on-demand streaming acceleration technology, designed to enhance the delivery of high-definition content for online media providers. Established in 2008 and headquartered in Tel-Aviv, Israel, Giraffic's technology facilitates simultaneous data retrieval from multiple sources, effectively eliminating re-buffering pauses during video playback. This capability allows media companies, content distributors, and social networks to provide seamless access to HD videos and images, as well as support for games and software downloads. The company gained recognition for its Adaptive Video Acceleration (AVA) technology, which significantly improved streaming performance and was adopted by industry leaders like Samsung and Roku. Following the sale of its AVA technology, Giraffic shifted focus to the Data Cloud Storage sector with its Distributed Adaptive Storage (DASS) platform, offering innovative solutions for distributed and hybrid cloud environments, including a consumer backup application that emphasizes virtually unlimited storage capacity.
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