Rock River Capital Partners

Rock River Capital Partners is a Midwest-based venture capital firm based in Madison, Wisconsin, that funds early-stage and growth companies across sectors, with a focus on technology-driven businesses such as software. It seeks ventures with initial product-market fit and strong growth potential, and often emphasizes disruptive innovations. The firm aims to be the lead investor and regularly takes a board seat to add value while keeping deal terms straightforward and founder-friendly. It reserves capital for follow-on investments to support portfolio companies through subsequent rounds and collaborates with other large Midwest venture investors to help portfolio companies reach the next level of funding. The emphasis is on hands-on partnership with entrepreneurs to align objectives and accelerate scale.

Christopher Eckstrom

Co-Founder and Partner

Past deals in Wisconsin

AirDeck

Seed Round in 2023
AirDeck, Inc. is a software-as-a-service (SaaS) company that provides an online platform for creating narrated presentations and documents for on-demand viewing. Founded in 2019 and based in Madison, Wisconsin, AirDeck allows users to personalize content, embed and share presentations, and record individual slides with audio or video. The platform also offers features such as viewer analytics, secure document sharing, and real-time chat, making it suitable for various applications including education, sales, investor communications, board meetings, webinars, online training, thought leadership, and employee onboarding. This versatility positions AirDeck as a valuable tool for enhancing communication and engagement across different sectors.

AirDeck

Seed Round in 2020
AirDeck, Inc. is a software-as-a-service (SaaS) company that provides an online platform for creating narrated presentations and documents for on-demand viewing. Founded in 2019 and based in Madison, Wisconsin, AirDeck allows users to personalize content, embed and share presentations, and record individual slides with audio or video. The platform also offers features such as viewer analytics, secure document sharing, and real-time chat, making it suitable for various applications including education, sales, investor communications, board meetings, webinars, online training, thought leadership, and employee onboarding. This versatility positions AirDeck as a valuable tool for enhancing communication and engagement across different sectors.

AIQ Solutions

Series A in 2019
AIQ Solutions is a medical device company based in Madison, Wisconsin, that develops quantitative imaging platforms for assessing cancer lesions. Founded in 2015 by researchers from the University of Wisconsin Carbone Cancer Center, the company builds software and hardware that automatically localizes every lesion on molecular imaging studies and calculates standardized uptake value metrics to measure disease burden and treatment response. Its flagship products include the Quantitative Total Bone Imaging (QTBI) device, which provides detailed insight into metastatic bone disease from prostate or breast cancer, and the Quantitative Total Marrow Imaging (QTMI) system, which evaluates marrow heterogeneity and response to therapy. The QTxI platform received FDA 510(k) clearance in 2018 and is licensed to the Wisconsin Alumni Research Foundation. AIQ Solutions serves oncologists, radiologists, nuclear medicine physicians, and pharmaceutical companies, aiming to improve patient outcomes and reduce healthcare costs.

Spin Live

Seed Round in 2018
Spin Live is a company based in Madison, Wisconsin, that operates an online shopping game platform designed for brands and influencers to host live-streamed shopping events. Through its application, users can participate in these virtual shopping parties, competing for cash prizes and securing deals on featured products. Additionally, the platform allows users to raise money for charitable causes. Originally founded in 2016 as Gravy Live, Inc., the company rebranded to Spin Live, Inc. in March 2020.
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