Right Side Capital Management

Landing Lion, Inc. is a platform designed for modern marketers to create landing pages efficiently without requiring coding skills. Founded in 2015 and based in Atlanta, Georgia, it offers a comprehensive suite of tools for building, A/B split testing, and optimizing landing pages. The platform features a user-friendly drag-and-drop editor, secure hosting, and lead generation capabilities, all aimed at enhancing conversion rates. Pages created with Landing Lion are automatically optimized for search engine performance, improving visibility in both paid and organic search results. By integrating various applications and providing robust visitor tracking and analytics, Landing Lion streamlines the content creation and measurement process, enabling marketers to launch campaigns more effectively.

Lightning AI operates an online marketing platform designed to identify target audiences for digital advertising. The platform leverages artificial intelligence to automate and optimize key processes, including bidding, audience expansion, and re-targeting, which helps businesses achieve their marketing objectives. By streamlining these functions, Lightning AI enables marketers to lower customer acquisition costs while allowing them to concentrate on developing creative and engaging marketing campaigns.

AddStructure Inc. is a technology company based in New York that specializes in developing a platform for retailers, leveraging artificial intelligence, machine learning, and natural language processing. Founded in 2014, the company offers several key products, including Signal, a plugin that enhances search relevance; Path, which generates search engine optimized landing pages; and Scaffold, an API that supports various search and discovery applications. These tools are designed to help retailers improve their search capabilities and increase organic traffic without the need for extensive engineering resources. AddStructure's technology also enables conversational commerce, allowing consumers to interact with intelligent digital assistants for product discovery and purchasing. As of February 2018, AddStructure operates as a subsidiary of Bazaarvoice, Inc.

Nozzle is a digital marketing platform that specializes in marketing analytics, particularly in keyword rank tracking. Founded in 2014 and based in Lehi, Utah, the company provides tools for brand tracking, competitive analysis, and reputation management. Its software enables businesses to automate the collection and reporting of marketing data and offers intelligent recommendations to enhance service delivery, especially for marketing agencies. Nozzle's platform features flexible scheduling and real-time updates, assisting digital marketing firms in obtaining vital search engine optimization data. This focus on automation and intelligent insights aims to streamline operations and improve efficiency in an ever-evolving digital landscape.

TheGreatOut is a digital performance platform designed specifically for businesses in the outdoor sector, including fishing, hunting, and adventure guiding. Based in Austin, Texas, the company provides a range of tools that enhance marketing and operational efficiency for outfitters, lodges, and guides. Its offerings include outfitter websites, a Contact Manager Application for direct communication with clients, and a Social Referral Tool for sharing trip photos. Additionally, the platform features a Booking Calendar for managing client bookings and payments, an Email Engage Engine for marketing communications, and a Payment Engine for transaction processing. The Guide Manager Tool enables user collaboration with guides by sharing essential customer information, while the Tradeshow Application assists in lead capture. The Image Manager helps businesses organize and share photos with clients. Overall, TheGreatOut focuses on improving lead generation, customer engagement, and operational efficiency for outdoor service providers.

BentoBox CMS Inc. is a New York-based company that has developed a mobile operations platform aimed at enhancing the efficiency of restaurants. Founded in 2013, BentoBox provides tools to automate various tasks, including menu updates, social media management, event promotion, and gift card sales. Its platform also features functionalities such as search engine optimization, newsletter sign-up, and one-click reservations, all designed to facilitate direct interactions between restaurants and their customers. By enabling restaurants to manage their online presence and revenue streams more effectively, BentoBox disrupts traditional third-party services, allowing dining establishments to prioritize their relationship with guests and drive higher profit margins through their own websites.

Heroic.ly is an online marketing platform headquartered in Seattle, Washington, that specializes in retail marketing solutions. The platform features a recommendation engine that analyzes various factors, including region, consumer behavior, and product offerings, to identify growth opportunities. By providing insights on the ideal combinations of products, regions, and advertising networks, Heroic.ly helps marketing organizations optimize their strategies to meet demand and enhance sales performance. Additionally, the platform offers valuable customer-centric insights such as predicted revenue and cost-per-acquisition targets, enabling businesses to refine their marketing funnels effectively.

MobileDevHQ is an enterprise organic app marketing platform that offers mobile marketers with app store optimization (ASO) solutions. The platform enables app marketers to analyze and optimize the app store presence of an app, track an app’s relevant search ranking queries in an app store, discover top chart rankings, analyze keywords, and receive daily email updates. It helps them increase organic downloads in iStore and Google Play. MobileDevHQ was launched in February 2012 and its operations are based in Washington, United States.