Right Side Capital Management (RSCM) is a venture capital firm established in 2010 and headquartered in San Francisco, California. The firm specializes in investing in the pre-seed stage of technology startups, primarily focusing on capital-efficient businesses that are not yet at full product-market fit. RSCM typically makes 75 to 100 investments annually, targeting companies with pre-money valuations between $1 million and $3 million. While the firm primarily invests in the United States and Canada, it occasionally extends its focus to startups in Western Europe, Israel, Australia, and New Zealand. RSCM aims to support what it perceives as the most underserved segments of the startup ecosystem, often investing in companies located outside major tech hubs like the San Francisco Bay Area and New York City. The firm is a Registered Investment Adviser and strives to provide potential entrepreneurs with a clear decision regarding their funding applications within two weeks. Since its inception, RSCM has made approximately 200 investments across 19 states.
An end-to-end video game distribution and marketing platform, helping game studios increase sales
Knead
Pre Seed Round in 2022
Knead is a sales and marketing platform that tracks performance, automates marketing, and handles customer care.
Endorsify
Venture Round in 2020
Endorsify, Inc. is a Los Angeles-based company that operates a Software as a Service (SaaS) platform designed to facilitate connections between brands and influencers. Founded in 2016, the platform enables influencers to create detailed profiles while allowing brands to discover and engage with these influencers for their marketing campaigns. Endorsify offers a range of features, including a network for content creators, a pricing model for influencer-generated content, and tools for managing campaign details and strategies. Additionally, the platform provides fully managed campaign services to assist brands in executing their marketing initiatives effectively.
Lumanu
Pre Seed Round in 2019
Lumanu, Inc. is a digital marketing platform that facilitates connections between companies and brand ambassadors, primarily serving brand marketers, performance marketers, agency marketers, and creators. Founded in 2016 and based in Oakland, California, with an additional office in Milwaukee, the company offers a range of solutions including SocialCert, which enables influencers to share content and usage rights with marketers; Content Manager, which helps in content ingestion from influencers; and SmartBoost, which generates advertisements using influencer-created content. In addition to its marketing solutions, Lumanu provides financial management tools that simplify payment processes and compliance for creators and freelancers, enabling them to efficiently manage their business operations while fostering a supportive community.
Bottlespark
Pre Seed Round in 2019
Bottlespark, Inc. is a digital advertising network founded in 2017 and based in Burlington, Vermont. The company has developed a software platform that connects online influencers with advertisers and sponsors, facilitating access to a wide range of content creators. Bottlespark provides a marketplace that not only enhances branding visibility but also offers measurable performance-based advertising solutions. By equipping advertisers with the necessary tools, Bottlespark enables them to effectively collaborate with influencers, thereby maximizing their marketing efforts and reaching their target audiences efficiently.
Ad Badger
Pre Seed Round in 2018
Ad Badger LLC, founded in 2017 and based in Austin, Texas, develops a software solution aimed at enhancing pay-per-click (PPC) sales for Amazon sellers, primarily in the United States. The company offers a cloud-based marketing analytics platform that employs intelligent automation to optimize advertising campaigns for e-commerce businesses. By utilizing automated bid algorithms, keyword management, and campaign optimization strategies, Ad Badger enables sellers to efficiently manage their paid traffic campaigns. This innovative approach not only saves time but also yields superior results compared to traditional manual campaign management, ultimately driving improved sales growth for retail businesses.
Obsess
Pre Seed Round in 2018
Obsess is focused on transforming the online shopping experience by offering a platform that enables brands to create immersive, three-dimensional virtual stores. This innovative approach moves away from traditional e-commerce interfaces, providing an engaging and visually appealing environment that captures shoppers' attention. By integrating elements of gaming into the shopping process, Obsess helps brands connect with a broader, younger audience while gaining valuable insights into consumer behavior. The company has established itself as a leader in the market, having launched over 200 virtual stores for prominent brands across various sectors, including retail, beauty, luxury, consumer packaged goods, and media. Through its AI-powered interactive 3D solutions, Obsess aims to redefine how consumers interact with brands online, fostering memorable digital experiences.
SmartTones Media
Seed Round in 2018
SmartTones Media specializes in enhancing advertising effectiveness through innovative audience engagement solutions. By integrating the extensive reach of broadcast media with the analytical capabilities of digital platforms, the company delivers interactive and entertaining experiences directly to mobile devices. SmartTones Media employs silent sound codes embedded in various content formats, such as television, film, radio, and live events, to track real-time user responses and consumer demographics. This data is captured and monitored through a comprehensive dashboard, allowing brands to execute smart campaigns seamlessly within their existing workflows. With a focus on privacy protection, SmartTones Media enables advertisers and content creators to connect with their audiences through moment marketing while obtaining detailed insights into campaign performance.
Chatcast
Convertible Note in 2018
Chatcast turns Messaging Apps into your most powerful marketing tool.
Adistry
Convertible Note in 2018
Adistry Inc. is a digital advertising agency focused on serving the cannabis industry, although it also facilitates advertising opportunities beyond this sector. Founded in 2014 and headquartered in Longmont, Colorado, the company offers an online and offline platform that allows small businesses to search, compare, purchase, and track advertising campaigns across various media types, including TV, podcasts, radio, magazines, and direct mail. Adistry's technology streamlines the process of buying and selling media and event sponsorships, helping clients automate manual sales tasks and diversify their revenue streams. Additionally, the platform features a subscription planning tool that transforms one-time media sales into ongoing relationships, thereby enhancing profitability for its customers.
Omni Labs
Convertible Note in 2017
Omni Labs is a developer of an automation platform that empowers users to streamline and automate repetitive tasks within web browsers. By transforming the way individuals interact with the Internet, the platform allows for the automation of manual processes, particularly in digital marketing. It aggregates and analyzes data from various sources, facilitating the creation of effective cross-media campaigns. This data-driven approach enables brands to optimize their marketing budgets and enhance their overall outcomes. Omni Labs aims to revolutionize the web browsing experience, moving beyond traditional methods that have remained unchanged for decades.
DirecTech Labs
Convertible Note in 2017
Founded in 2016, DirecTech Labs is a machine Learning platform for direct and social selling. The company is headquartered in Santa Monica, California, United States.
Heartbeat
Seed Round in 2017
Using our unique software and devoted team at Heartbeat, we pair the best content creators with like-minded brands who share a love for the same products and services. The result is a genuine connection that develops into long-lasting relationships.
Landing Lion
Convertible Note in 2017
Landing Lion is a high-performance landing page platform that lets digital marketers quickly build beautiful, high-converting landing pages - no coding needed. Pages built in Landing Lion are automatically optimized for SEO and Google ad quality score, helping you rise above your competitors in paid and organic search engine rankings. With a suite of conversion rate optimization tools, a smooth drag-and-drop builder, and automatic integrations with apps you already love, Landing Lion helps you get to market faster and smarter by combining everything you need to craft and measure content into one, friendly platform.
Xclaim Mobile
Convertible Note in 2017
Xclaim Mobile, Inc. is a company that specializes in developing an enterprise-grade mobile offer platform aimed at enhancing digital marketing efforts. Founded in 2016 and based in Dallas, Texas, Xclaim offers a platform that streamlines the transition to mobile marketing by integrating location-based technology. This software detects user devices, locations, and wallet types, allowing for customized offers compatible with major mobile payment systems such as Apple Pay, Android Pay, and Microsoft Wallet. By enabling marketers to deliver targeted content through mobile wallets, Xclaim helps brands engage consumers effectively based on time and location triggers. The platform serves various industries, including telecommunications, consumer lending, automotive, and retail, facilitating improved customer interaction and driving revenue through enhanced digital advertising strategies.
Pollen
Seed Round in 2016
Pollen enables retailers to serve highly targeted ads to new customers through Facebook and Display networks. They leverage consumers’ browsing, buying, and abandonment behavior so you can engage consumers who are interested in purchasing your specific products.
Xclaim Mobile
Convertible Note in 2016
Xclaim Mobile, Inc. is a company that specializes in developing an enterprise-grade mobile offer platform aimed at enhancing digital marketing efforts. Founded in 2016 and based in Dallas, Texas, Xclaim offers a platform that streamlines the transition to mobile marketing by integrating location-based technology. This software detects user devices, locations, and wallet types, allowing for customized offers compatible with major mobile payment systems such as Apple Pay, Android Pay, and Microsoft Wallet. By enabling marketers to deliver targeted content through mobile wallets, Xclaim helps brands engage consumers effectively based on time and location triggers. The platform serves various industries, including telecommunications, consumer lending, automotive, and retail, facilitating improved customer interaction and driving revenue through enhanced digital advertising strategies.
Nozzle
Convertible Note in 2016
Nozzle is a digital marketing platform that specializes in marketing analytics, particularly in keyword rank tracking. Founded in 2014 and based in Lehi, Utah, the company provides tools for brand tracking, competitive analysis, and reputation management. Its software enables businesses to automate the collection and reporting of marketing data and offers intelligent recommendations to enhance service delivery, especially for marketing agencies. Nozzle's platform features flexible scheduling and real-time updates, assisting digital marketing firms in obtaining vital search engine optimization data. This focus on automation and intelligent insights aims to streamline operations and improve efficiency in an ever-evolving digital landscape.
ResponsiveAds
Pre Seed Round in 2016
ResponsiveAds, Inc. is a New York-based company that specializes in programmatic, direct, and native advertising solutions. Founded in 2012, the company offers two primary products: STRETCH, a banner advertising platform that allows a single advertising creative to function across various digital environments using a standard third-party tag, and NarratorStudio, a self-service cloud application for creating precise HTML5 responsive ads. ResponsiveAds focuses on enhancing ad performance across mobile, tablet, and desktop platforms, enabling publishers and advertisers to better engage audiences. The company’s innovative Fully-Fluid™ creative management platform allows marketers to produce dynamic HTML5 assets compatible with any ad slot, significantly streamlining the creative process. With a comprehensive library of templates and custom solutions, ResponsiveAds has delivered billions of impressions for prominent brands and agencies, emphasizing high-quality, visually appealing ads that drive revenue and audience engagement.
Feedmob
Convertible Note in 2016
Feedmob Inc. is a mobile advertising and analytics company headquartered in San Francisco, California. Founded in 2015, it specializes in providing mobile growth solutions and real-time campaign evaluation for brands. The company's platform is designed to enhance transparency and control for direct advertisers, focusing on data-driven insights and post-install key performance indicators (KPIs). Feedmob's mobile analytics and anti-fraud technology allows clients to visualize large data sets and automatically map attribution, ensuring effective campaign performance. By aggregating and vetting high-quality mobile advertising inventory, Feedmob empowers its clients with informed analysis and recommendations, enabling them to achieve their marketing objectives efficiently.
Heartbeat
Convertible Note in 2016
Using our unique software and devoted team at Heartbeat, we pair the best content creators with like-minded brands who share a love for the same products and services. The result is a genuine connection that develops into long-lasting relationships.
AdHawk
Seed Round in 2015
AdHawk, founded in 2015 and located in Boulder, Colorado, offers a web application that aggregates digital marketing data, enabling organizations to gain insights into their advertising performance and sales metrics. The platform simplifies the management of Google and Facebook Ads, providing advertisers with one-click optimization solutions to enhance their campaigns at scale. By consolidating advertising data with revenue metrics, AdHawk empowers businesses to make informed decisions and improve their marketing strategies.
Red Fox Clan
Convertible Note in 2015
Red Fox Clan operates as a community-driven platform where gamers express their opinions on various games, highlighting both their likes and dislikes. This valuable feedback is utilized to guide product and marketing strategies for prominent gaming brands. Additionally, Red Fox Clan has developed a marketing platform specifically for mobile games, equipping developers with the necessary tools and instructions to effectively promote their games, akin to the tactics employed by major studios and publishers. Through these initiatives, Red Fox Clan aims to enhance the gaming experience and support developers in reaching their target audiences more effectively.
Metricstory
Convertible Note in 2015
Metricstory is the ad automation toolkit that amplifies efforts and ad dollars. We offer the fastest, simplest, and most effective way to launch, manage, and maximize Google Ads. The suite of AI, data-driven technology cuts through the complexity of digital advertising to make revenue growth and optimization easy. In today’s climate, it’s crucial to have the right data and insights to connect with customers when they’re searching.
Adhusky
Convertible Note in 2015
AdHusky, founded in 2012 and based in San Francisco, California, specializes in automated advertising solutions on Facebook, particularly for financial service firms and small businesses. The company allows advertisers to create customized advertisements and run targeted campaigns to effectively reach their desired audiences. AdHusky's platform offers tailored templates that align with specific business needs and refines target markets based on location. It also manages the bidding and advertisement launch processes, streamlining social marketing efforts. By focusing on these services, AdHusky helps small businesses engage with their customers more efficiently through social networking platforms.
Shareable Social
Convertible Note in 2014
Shareable Social, Inc. is a content marketing platform based in Denver, Colorado, that assists businesses in enhancing their brand presence through social media. Established in 2013, the company focuses on creating a consistent online identity for its clients by automating daily content postings on platforms such as Facebook, Twitter, and LinkedIn. This approach not only streamlines social media management but also boosts visibility, web traffic, client engagement, and brand awareness. By providing tailored, engaging, and informative content, Shareable Social enables organizations to effectively promote their products and reach a broader audience in the digital landscape.
NMRKT
Convertible Note in 2014
NMRKT unlocks audience purchase intent for online publishers, helping them optimize overall revenue and engagement. Through our proprietary native commerce technology, publishers can launch an affiliate shop on their site in under 30 minutes. With an affiliate product library of over 200M aggregated and normalized items, NMRKT connects content providers with the brands they love, allowing them to curate brand-right assortments for their readers.
Magnific
Convertible Note in 2014
Magnific creates unique original written content from a pool of 750+ writers, then has the skillset to make this content go viral. They racked up 6 million+ page views on the sites they run in Q1 2014, & offer their content writing and social media services to corporate clients. They are finding new ways to monetise content.
Good Audience
Convertible Note in 2014
Good Audience is a U.S.-based company that offers online services aimed at enhancing brand visibility among active social media users. The company specializes in creating tailored marketing campaigns, intelligent targeting, and social media strategies that prioritize organic engagement without relying on aggressive advertising tactics. By utilizing intelligent automation technologies, Good Audience assists startups in effectively reaching their target demographics, fostering brand engagement, and converting followers into loyal fans. Their approach emphasizes genuine interaction, allowing users to choose to engage with brands based on their interests, rather than through intrusive promotions or spam.
Evergreen
Seed Round in 2013
Evergreen is a beverage marketing and management software for bars, restaurants, brands, and consumers. Their tools help bars, restaurants, tasting rooms, and bottle shops more effectively manage and market their beer, spirits, and cocktail programs. They help them save time and sell more, which is why they're in business in the first place. Evergreen tools also automate menu updates across digital, print, Google, Facebook, and website menus streamline inventory management, help them spread the word through social, monitor their reviews, and so much more. Through cutting-edge technology, unparalleled customer service, and deep industry expertise, they enable businesses to harness easy-to-use digital tools to streamline back-of-house operations and better market to new and existing patrons.
Inside Social
Seed Round in 2013
Inside Social is an early-stage technology company, allowing users to measure and increase the impact that social sharing has on the metrics that drive its business. It has built a social marketing platform that helps large brands and e-commerce companies do better social marketing.Inside Social improves social media’s full potential by tracking the metrics that really matter all the way through to downstream conversions, resulting in meaningful and actionable insights. It was founded in 2012 by Brewster Stanislaw and Joey Kotkins. It is based in Seattle, Washington.
SimpleRelevance
Series A in 2013
SimpleRelevance's machine learning technology was acquired in December 2015 by Rise Interactive. To see more information about Rise, visit their page here: www.riseinteractive.com Read more about the machine learning technology below. SimpleRelevance is the only machine learning platform that leverages your existing tools and workflow to personalize your digital marketing messages. SimpleRelevance is the only multi-channel optimization platform that uses internal and external data to automate and execute smarter marketing messages. SimpleRelevance combines customers’ behavioral, demographic, and psychographic data, with patent-pending technology to create digital marketing messages that are individually personalized down to the time of day the message is sent, subject line, and product recommendations shown. The result? Higher conversions, sales, and ROI.
Hull
Convertible Note in 2013
Hull Inc. is a developer of a SaaS-based marketing platform that assists brands in building meaningful relationships with their customers. Founded in 2013 and headquartered in Atlanta, Georgia, with an additional office in Paris, Hull's solution consolidates customer data from various channels, including email marketing, websites, and mobile applications, into a unified consumer profile. This integration allows companies to synchronize and enrich customer data in real-time, facilitating personalized marketing experiences without the need for extensive coding. Hull also partners with Facebook to streamline digital marketing efforts, helping brands connect more effectively with their customers and prospects. By eliminating data silos, Hull empowers businesses to create relevant customer interactions and optimize their marketing strategies.
Jebbit
Seed Round in 2013
Jebbit, Inc. is a Boston-based company that specializes in providing interactive mobile solutions aimed at helping brands capture valuable consumer data. Founded in 2011, Jebbit operates a declared data platform that enables marketing and sales teams to create engaging mobile experiences, such as quizzes and virtual tours. This platform allows brands to collect first-party data directly from consumers, offering insights into their preferences, motivations, and intentions, rather than relying on often inaccurate third-party data. Jebbit's offerings cater primarily to the travel, e-commerce, and sports industries, with notable clients including Cathay Pacific Airways, LifeLock, and the New England Revolution. The company has received recognition for its innovative approach, having been named one of the Top 25 Most Promising Companies in the World by CNBC and awarded for its tech culture in Boston.
Linksy
Seed Round in 2012
Linksy is an online marketing platform designed to assist marketers in effectively reaching their target audiences. The platform enables employees, customers, and fans to share messages through various social media channels, facilitating broader communication and engagement. By offering a suite of marketing tools, Linksy helps organizations enhance their outreach and connect with stakeholders, ultimately promoting their brand and message across social networks.
Ceemo
Ceemo is a branding and pitch deck design company that provides automated branding solutions for small and medium-sized businesses, startups, and non-profits. Utilizing data-driven strategies and algorithms, Ceemo streamlines the brand creation process, allowing entrepreneurs to efficiently develop and apply their brand across various marketing materials. The company's software-as-a-service platform combines essential skills for creating effective pitch decks, serving as both a functional business tool and an aesthetically appealing presentation medium. By managing the marketing aspects of branding, Ceemo enables founders to concentrate on the core substance of their ventures, thus facilitating accelerated growth and funding opportunities.
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