RevTech Ventures

RevTech Ventures, founded in 2012 and based in Dallas, Texas, is a venture capital firm specializing in early-stage investments within the retail technology sector. The firm focuses on identifying and supporting innovative companies at the intersection of retail and technology. RevTech Ventures initiates numerous small investments in promising startups and provides larger follow-on funding to those that exhibit significant growth and a sustainable competitive edge. The firm is dedicated to assisting the retail industry in adapting to the challenges posed by evolving market dynamics, particularly in the context of increasing competition from major online retailers.
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Lindsay Lightman

Principal

David Matthews

Managing Director

Past deals in Texas

Pensa Systems

Series A in 2021
Pensa Systems, Inc., established in 2016 with headquarters in Austin, Texas, and an office in Den Haag, Netherlands, specializes in developing autonomous perception systems for inventory visibility and management. The company employs advanced computer vision and artificial intelligence to provide real-time, accurate insights into retail shelf inventory for consumer packaged goods (CPG) brands and retailers worldwide. Pensa's technology comprises autonomous vision capture at the front-end and predictive analytics on the back-end to minimize stockouts and optimize revenues. Notable clients include Johnson & Johnson, General Mills, Anheuser-Busch InBev, Circle K, and Unilever.

Pressed Roots

Seed Round in 2021
Founded by Piersten Gaines in 2018, Pressed Roots operates a salon chain specializing in the care and styling of highly textured hair. They offer hair care services, education, and products tailored to women with curly or textured hair.

Topl

Seed Round in 2020
Topl is a blockchain-based technology company that enables organizations to monetize ethical and sustainable practices by recording verified impact on a transparent, auditable ledger. It provides a decentralized protocol and accompanying services designed to build an impact technology economy, allowing enterprises to prove and monetize their positive impact as an asset across industries and borders. The Topl platform offers blockchain infrastructure, a blockchain for impact verification, and hosted tooling that simplifies interaction with the network, including supply chain certification and related services. By combining cross-border projects with verifiable impact data, Topl helps brands unlock value from social and environmental programs while providing a scalable solution for impact monetization.

The Citizenry

Series A in 2020
The Citizenry, Inc. is an online retailer specializing in handmade household products, offering a range of items including furniture, textiles, and decorative accents. Founded in 2013 and based in Dallas, Texas, the company partners with master artisans from various countries to create exclusive collections that merge contemporary design with traditional craftsmanship. By eliminating middlemen, The Citizenry provides ethically crafted home goods at competitive prices while supporting artisan entrepreneurs. Their diverse product offerings include pillows, blankets, baskets, and rugs, all made from high-quality materials using time-honored techniques. The company not only focuses on delivering unique home decor but also reinvests 10% of its proceeds back into the artisan communities, fostering sustainable development and celebrating the cultural heritage of the makers involved.

Neighborhood Goods

Series A in 2020
Neighborhood Goods, Inc. is a retail company that operates a department store in Dallas, Texas, offering a diverse range of products including apparel, accessories, cosmetics, and groceries. Established in 2017, the company emphasizes an innovative shopping experience by featuring a rotating selection of brands and concepts, along with community-focused activities such as events, food offerings, and live speakers. Neighborhood Goods aims to create a vibrant environment where customers can shop, dine, and engage with thoughtful content, both in their physical locations and through their online platform.

UrComped

Venture Round in 2019
UrComped LLC is a Texas-based company founded in 2013 that specializes in providing online services for casino players seeking access to premium accommodations and VIP services at casinos and cruise lines, both domestically and internationally. The company offers a range of complimentary services, including hotel rooms, show tickets, and food and beverage credits, tailored to the players' gambling levels. UrComped addresses inefficiencies in the casino industry by allowing players to establish their own value to casinos through a proprietary algorithm, thereby opening up opportunities for players to receive comp offers even before they have gambled at a particular venue. Additionally, UrComped enables users to share and showcase their jackpot photos and videos, creating a community among players. Through its innovative platform, UrComped connects players with a growing network of partner casinos, enhancing their gaming experience and allowing casinos to attract new customers.

Crave Retail

Pre Seed Round in 2019
Founded in 2018, Crave Retail specializes in transforming traditional fitting rooms into smart spaces. Its platform integrates digital screens for shoppers to request different sizes and colors, offers product recommendations, and provides real-time insights into store performance via a store experience dashboard.

Pensa Systems

Venture Round in 2019
Pensa Systems, Inc., established in 2016 with headquarters in Austin, Texas, and an office in Den Haag, Netherlands, specializes in developing autonomous perception systems for inventory visibility and management. The company employs advanced computer vision and artificial intelligence to provide real-time, accurate insights into retail shelf inventory for consumer packaged goods (CPG) brands and retailers worldwide. Pensa's technology comprises autonomous vision capture at the front-end and predictive analytics on the back-end to minimize stockouts and optimize revenues. Notable clients include Johnson & Johnson, General Mills, Anheuser-Busch InBev, Circle K, and Unilever.

Pressed Roots

Convertible Note in 2019
Founded by Piersten Gaines in 2018, Pressed Roots operates a salon chain specializing in the care and styling of highly textured hair. They offer hair care services, education, and products tailored to women with curly or textured hair.

EnTouch Controls

Venture Round in 2019
EnTouch Controls, Inc. is a company based in Richardson, Texas, that specializes in designing and developing wireless building management systems for small and medium businesses (SMBs) across various industries, including retail, property management, restaurants, healthcare, education, and hospitality. Founded in 2008, EnTouch Controls provides software-as-a-service (SaaS) solutions focused on energy management. Its EnTouch 360° service platform offers a comprehensive suite of features, including real-time dashboards, management analytics, and issue ticketing, all aimed at detecting HVAC maintenance issues and optimizing performance. This platform helps national chains, franchise owners, schools, and offices lower their energy costs while gaining enterprise visibility and control over their operations.

Neighborhood Goods

Series A in 2019
Neighborhood Goods, Inc. is a retail company that operates a department store in Dallas, Texas, offering a diverse range of products including apparel, accessories, cosmetics, and groceries. Established in 2017, the company emphasizes an innovative shopping experience by featuring a rotating selection of brands and concepts, along with community-focused activities such as events, food offerings, and live speakers. Neighborhood Goods aims to create a vibrant environment where customers can shop, dine, and engage with thoughtful content, both in their physical locations and through their online platform.

Theatro

Convertible Note in 2019
Theatro develops wearable-based communication and digital workflow software for indoor mobile workers, primarily serving retail, hospitality, and manufacturing sectors. Its platform combines real-time command, collaboration, and information delivery through SaaS apps and, at times, hardware, supported by cloud services, in‑door location, and analytics. The company emphasizes gathering behavioral and contextual data to optimize workflows, safety, and customer service, and enables AI-enabled interactions with minimal processing overhead. Theatro is headquartered in Richardson, Texas, with additional operations in Dallas and Bengaluru, India, and was founded in 2011 (originally in Menlo Park).

EnTouch Controls

Convertible Note in 2019
EnTouch Controls, Inc. is a company based in Richardson, Texas, that specializes in designing and developing wireless building management systems for small and medium businesses (SMBs) across various industries, including retail, property management, restaurants, healthcare, education, and hospitality. Founded in 2008, EnTouch Controls provides software-as-a-service (SaaS) solutions focused on energy management. Its EnTouch 360° service platform offers a comprehensive suite of features, including real-time dashboards, management analytics, and issue ticketing, all aimed at detecting HVAC maintenance issues and optimizing performance. This platform helps national chains, franchise owners, schools, and offices lower their energy costs while gaining enterprise visibility and control over their operations.

Pensa Systems

Series A in 2019
Pensa Systems, Inc., established in 2016 with headquarters in Austin, Texas, and an office in Den Haag, Netherlands, specializes in developing autonomous perception systems for inventory visibility and management. The company employs advanced computer vision and artificial intelligence to provide real-time, accurate insights into retail shelf inventory for consumer packaged goods (CPG) brands and retailers worldwide. Pensa's technology comprises autonomous vision capture at the front-end and predictive analytics on the back-end to minimize stockouts and optimize revenues. Notable clients include Johnson & Johnson, General Mills, Anheuser-Busch InBev, Circle K, and Unilever.

Arcade

Seed Round in 2018
Arcade Solutions, Inc. is a Dallas-based company, also with an office in Melbourne, Australia, that specializes in workforce engagement solutions. Founded in 2016, Arcade offers a platform designed to enhance the performance and retention of sales teams by gamifying employee goals. The software provides an all-in-one solution that incorporates rewards, recognition, contests, communication, and staff training, facilitating improved productivity through streamlined interactions and incentivized engagement. Arcade's dynamic approach caters to various industries, serving both small and large teams worldwide, and has demonstrated proven results in boosting employee performance and motivation.

Neighborhood Goods

Seed Round in 2018
Neighborhood Goods, Inc. is a retail company that operates a department store in Dallas, Texas, offering a diverse range of products including apparel, accessories, cosmetics, and groceries. Established in 2017, the company emphasizes an innovative shopping experience by featuring a rotating selection of brands and concepts, along with community-focused activities such as events, food offerings, and live speakers. Neighborhood Goods aims to create a vibrant environment where customers can shop, dine, and engage with thoughtful content, both in their physical locations and through their online platform.

Pensa Systems

Seed Round in 2018
Pensa Systems, Inc., established in 2016 with headquarters in Austin, Texas, and an office in Den Haag, Netherlands, specializes in developing autonomous perception systems for inventory visibility and management. The company employs advanced computer vision and artificial intelligence to provide real-time, accurate insights into retail shelf inventory for consumer packaged goods (CPG) brands and retailers worldwide. Pensa's technology comprises autonomous vision capture at the front-end and predictive analytics on the back-end to minimize stockouts and optimize revenues. Notable clients include Johnson & Johnson, General Mills, Anheuser-Busch InBev, Circle K, and Unilever.

Arcade

Funding Round in 2016
Arcade Solutions, Inc. is a Dallas-based company, also with an office in Melbourne, Australia, that specializes in workforce engagement solutions. Founded in 2016, Arcade offers a platform designed to enhance the performance and retention of sales teams by gamifying employee goals. The software provides an all-in-one solution that incorporates rewards, recognition, contests, communication, and staff training, facilitating improved productivity through streamlined interactions and incentivized engagement. Arcade's dynamic approach caters to various industries, serving both small and large teams worldwide, and has demonstrated proven results in boosting employee performance and motivation.

Xclaim Mobile

Convertible Note in 2016
Xclaim Mobile, Inc. is a Dallas-based company that specializes in developing an enterprise-grade mobile offer platform designed to enhance digital marketing efforts. Founded in 2016, Xclaim offers a solution that streamlines the transition to mobile marketing by providing tools for location-based marketing campaigns. The platform detects users' devices, locations, and wallet types, allowing for customized offers that can be accepted through popular mobile payment systems such as Apple Pay, Android Pay, and Microsoft Wallet. By enabling brands to engage consumers with timely notifications and relevant offers, Xclaim aims to drive customer response and revenue across industries such as telecommunications, consumer lending, automotive, and retail.

EverThread

Seed Round in 2015
EverThread, Inc. is a Dallas-based company that specializes in the design, customization, development, manufacturing, and sale of digitally printed textiles, both in the United States and internationally. The company allows users to select and customize designs, colors, fabrics, and scales for their textiles, which are primarily printed on natural fibers such as cotton, linen, and silk. These textiles are utilized in various applications, including apparel and home décor, with products suitable for items like chairs and curtains. EverThread also operates an online marketplace that connects designers with a community of creative professionals and design enthusiasts, enhancing user engagement through a platform that supports on-demand customization and personalization.

The Citizenry

Seed Round in 2015
The Citizenry, Inc. is an online retailer specializing in handmade household products, offering a range of items including furniture, textiles, and decorative accents. Founded in 2013 and based in Dallas, Texas, the company partners with master artisans from various countries to create exclusive collections that merge contemporary design with traditional craftsmanship. By eliminating middlemen, The Citizenry provides ethically crafted home goods at competitive prices while supporting artisan entrepreneurs. Their diverse product offerings include pillows, blankets, baskets, and rugs, all made from high-quality materials using time-honored techniques. The company not only focuses on delivering unique home decor but also reinvests 10% of its proceeds back into the artisan communities, fostering sustainable development and celebrating the cultural heritage of the makers involved.

PnP Loyalty

Seed Round in 2015
PnP Loyalty, L.L.C. is a Dallas-based company that specializes in providing a cloud-based Software-as-a-Service platform designed for loyalty marketing in chain restaurants and retail stores. The platform offers clients the ability to customize non-transactional segments, such as day parts and age ranges, and includes features such as point-of-sale integration, email and SMS communications, and robust ROI reporting. PnP Loyalty's tools enable businesses to analyze guest behavior through intuitive check-level analytics and automate marketing campaigns, allowing for targeted communications and offers that aim to enhance customer engagement and drive incremental sales.

UrComped

Seed Round in 2015
UrComped LLC is a Texas-based company founded in 2013 that specializes in providing online services for casino players seeking access to premium accommodations and VIP services at casinos and cruise lines, both domestically and internationally. The company offers a range of complimentary services, including hotel rooms, show tickets, and food and beverage credits, tailored to the players' gambling levels. UrComped addresses inefficiencies in the casino industry by allowing players to establish their own value to casinos through a proprietary algorithm, thereby opening up opportunities for players to receive comp offers even before they have gambled at a particular venue. Additionally, UrComped enables users to share and showcase their jackpot photos and videos, creating a community among players. Through its innovative platform, UrComped connects players with a growing network of partner casinos, enhancing their gaming experience and allowing casinos to attract new customers.

CultureMap

Seed Round in 2013
CultureMap is a digital lifestyle brand offering insights on entertainment, city life, food, fashion, and events. It reaches over 2.5 million users monthly across Houston, Dallas, Austin, San Antonio, and Fort Worth. The company operates on a breakeven basis, generating approximately $360K in monthly revenue through web, mobile, video platforms, and iBeacon technology.

OrderMyGear

Seed Round in 2013
OrderMyGear is a sporting goods marketplace and e-commerce platform that simplifies group shopping for teams, leagues, and schools. The platform enables online team stores, group orders, and purchasing of uniforms, apparel, and related decorated products by connecting teams with distributors and manufacturers to streamline merchandising, ordering, and fulfillment. It provides services for store setup, artwork preparation, training and onboarding, end-customer support, and decorating and fulfillment. Headquartered in Dallas, Texas, OrderMyGear is built to improve efficiency and consistency in the sports gear supply process for organizations that buy and customize gear for groups.

OrderMyGear

Convertible Note in 2012
OrderMyGear is a sporting goods marketplace and e-commerce platform that simplifies group shopping for teams, leagues, and schools. The platform enables online team stores, group orders, and purchasing of uniforms, apparel, and related decorated products by connecting teams with distributors and manufacturers to streamline merchandising, ordering, and fulfillment. It provides services for store setup, artwork preparation, training and onboarding, end-customer support, and decorating and fulfillment. Headquartered in Dallas, Texas, OrderMyGear is built to improve efficiency and consistency in the sports gear supply process for organizations that buy and customize gear for groups.
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