Button facilitates seamless mobile commerce by connecting brands and consumers via its platform. It enables brands to drive sales and publishers to earn revenue through enhanced user experiences.
Qutoutiao
Series B in 2018
Founded in 2016, Qutoutiao operates as a mobile platform for distributing, consuming, and sharing light entertainment content in China. Its flagship product is Qutoutiao, a mobile application that aggregates articles and videos from various sources and presents real-time customized feeds to users based on their profiles and behavior using AI-powered recommendation engines.
TruSignal
Series A in 2017
TruSignal, a TransUnion company, specializes in people-based marketing technology. It offers predictive scoring powered by AI to make big data actionable for personalized marketing campaigns. The TruAudience Platform combines deterministic identity graphs, third-party datasets, machine learning algorithms, and ID matching technologies to deliver accurate, scalable solutions for Fortune 500 brands, agencies, and publishers.
Qutoutiao
Series A in 2017
Founded in 2016, Qutoutiao operates as a mobile platform for distributing, consuming, and sharing light entertainment content in China. Its flagship product is Qutoutiao, a mobile application that aggregates articles and videos from various sources and presents real-time customized feeds to users based on their profiles and behavior using AI-powered recommendation engines.
Button facilitates seamless mobile commerce by connecting brands and consumers via its platform. It enables brands to drive sales and publishers to earn revenue through enhanced user experiences.
Wochit Inc. operates an online video creation platform tailored for publishers, newsrooms, media companies, and brands seeking to enhance audience engagement through social videos. Founded in 2012 and based in Yehud, Israel, Wochit's platform simplifies the video creation process, allowing users to produce short-form videos using a real-time and license-cleared media collection. This capability enables organizations to design socially-optimized video content that can be easily shared across various social and digital platforms. By providing powerful yet user-friendly video storytelling solutions, Wochit empowers a wide range of organizations, from brands to nonprofits, to connect with their audiences in innovative ways.
Button facilitates seamless mobile commerce by connecting brands and consumers via its platform. It enables brands to drive sales and publishers to earn revenue through enhanced user experiences.
true[x] is a digital advertising technology company that specializes in engagement advertising for brands. As a subsidiary of Gimbal, Inc., true[x] provides advertisers with the ability to connect with consumers across various digital platforms, including social media, gaming, content, music, video, and travel. The company focuses on delivering interactive and engaging ad experiences that resonate with audiences, ensuring that brands can effectively reach consumers in their preferred environments.
Wochit Inc. operates an online video creation platform tailored for publishers, newsrooms, media companies, and brands seeking to enhance audience engagement through social videos. Founded in 2012 and based in Yehud, Israel, Wochit's platform simplifies the video creation process, allowing users to produce short-form videos using a real-time and license-cleared media collection. This capability enables organizations to design socially-optimized video content that can be easily shared across various social and digital platforms. By providing powerful yet user-friendly video storytelling solutions, Wochit empowers a wide range of organizations, from brands to nonprofits, to connect with their audiences in innovative ways.
Founded in 2008, Inadco is a platform that facilitates two-way communication between marketers and consumers through native ads. It enables advertisers to build cost-per-lead campaigns and buy media on a CPL basis, while allowing publishers to sell ad inventory on the same model.
Wochit Inc. operates an online video creation platform tailored for publishers, newsrooms, media companies, and brands seeking to enhance audience engagement through social videos. Founded in 2012 and based in Yehud, Israel, Wochit's platform simplifies the video creation process, allowing users to produce short-form videos using a real-time and license-cleared media collection. This capability enables organizations to design socially-optimized video content that can be easily shared across various social and digital platforms. By providing powerful yet user-friendly video storytelling solutions, Wochit empowers a wide range of organizations, from brands to nonprofits, to connect with their audiences in innovative ways.
Miaozhen Systems
Series C in 2013
Miaozhen Systems is a prominent third-party advertising technology company based in Beijing, China, founded in 2006. With over 280 employees and branch offices in Shanghai, Guangzhou, and Singapore, the company serves clients across Taiwan, Japan, and Australia. Miaozhen excels in data processing, handling 100 billion ad requests daily and storing more than 2 petabytes of data. Its innovative Moment Tracking Technology enables advertisers, agencies, and publishers to effectively measure the impact of online campaigns by analyzing reach, frequency, and audience demographics, thereby enhancing advertising returns. The company is a pioneer in digital advertising evaluation and optimization, addressing issues related to online advertisement effectiveness through metrics such as effective frequency and internet gross rating points. Miaozhen's solutions are utilized by numerous leading multinational brands, including P&G, Microsoft, and Coca-Cola, to improve their digital marketing strategies.
Leading Smart Holdings Limited
Series C in 2013
Leading Smart Holdings Limited is the digital advertising measurement company in China.
FreeMonee
Series B in 2012
FreeMonee is transforming advertising by allowing stores and restaurants to attract customers through cash gifts, known as FreeMonee Gifts. These gifts, which are delivered directly to cardholders of major financial institutions, are tailored to align with consumer interests, enabling recipients to shop freely at designated locations. The company's proprietary Gift Underwriting Engine ensures that the gifts effectively engage consumers while providing a strong return on investment for merchants. Unlike traditional coupons, FreeMonee Gifts resemble personal gifts, encouraging customer visits without the stigma of discounts. Retailers benefit from increased customer traffic, while banks and credit card companies can enhance customer loyalty through positive engagement. Founded in 2009 and based in San Mateo, California, FreeMonee has raised significant funding from notable investors and aims to reach millions of households through partnerships with leading financial institutions.
Jumptap
Venture Round in 2012
Jumptap is a prominent mobile advertising network that specializes in targeted mobile advertising. It connects with 107 million mobile users in the U.S. and 156 million globally, leveraging an extensive portfolio of technology and strategic partnerships with third-party data providers to gain deep insights into mobile audiences. This enables Jumptap to deliver precise targeting at scale. The company maintains a large network of premium publishers and applications, ensuring continuous campaign optimization to maximize return on investment for advertisers while providing high yields for publishers and developers. Jumptap is also recognized for its commitment to mobile advertising privacy standards and actively engages in industry research, including its Understanding Mobile Audience series and monthly MobileSTAT reports, to enhance mobile opportunities for all stakeholders involved.
Domob Network Technology (Beijing) Co., Ltd. is a Chinese company specializing in mobile internet advertising services, founded in 2010 and headquartered in Beijing. The company operates an advertising platform focused on smartphones, facilitating connections between advertisers and application developers. Domob's services include in-app advertisements, leveraging mass data processing to optimize ad placements within mobile applications. By integrating various advertisement sources, Domob provides promotional services that benefit application developers while offering efficient marketing solutions for branded advertisers. The company's commitment to technological innovation enhances its ability to support clients in promoting their brands across social media platforms and within mobile environments.
Bluefin Labs
Series B in 2012
Bluefin Labs is a social TV analytics company that specializes in providing solutions to brand advertisers, advertising agencies, and television networks. Founded in 2008 and based in Cambridge, MA, with an additional office in New York, NY, the company leverages advanced technology and data analytics to connect social media commentary with the television shows and commercials viewed by audiences. This ability allows clients to access and analyze data at scale, enhancing their understanding of viewer engagement and advertising effectiveness. Grounded in extensive research in cognitive science and machine learning from the MIT Media Lab, Bluefin Labs was acquired by Twitter in 2013.
Miaozhen Systems
Series B in 2011
Miaozhen Systems is a prominent third-party advertising technology company based in Beijing, China, founded in 2006. With over 280 employees and branch offices in Shanghai, Guangzhou, and Singapore, the company serves clients across Taiwan, Japan, and Australia. Miaozhen excels in data processing, handling 100 billion ad requests daily and storing more than 2 petabytes of data. Its innovative Moment Tracking Technology enables advertisers, agencies, and publishers to effectively measure the impact of online campaigns by analyzing reach, frequency, and audience demographics, thereby enhancing advertising returns. The company is a pioneer in digital advertising evaluation and optimization, addressing issues related to online advertisement effectiveness through metrics such as effective frequency and internet gross rating points. Miaozhen's solutions are utilized by numerous leading multinational brands, including P&G, Microsoft, and Coca-Cola, to improve their digital marketing strategies.
Leading Smart Holdings Limited
Series B in 2011
Leading Smart Holdings Limited is the digital advertising measurement company in China.
Domob Network Technology (Beijing) Co., Ltd. is a Chinese company specializing in mobile internet advertising services, founded in 2010 and headquartered in Beijing. The company operates an advertising platform focused on smartphones, facilitating connections between advertisers and application developers. Domob's services include in-app advertisements, leveraging mass data processing to optimize ad placements within mobile applications. By integrating various advertisement sources, Domob provides promotional services that benefit application developers while offering efficient marketing solutions for branded advertisers. The company's commitment to technological innovation enhances its ability to support clients in promoting their brands across social media platforms and within mobile environments.
FreeMonee
Series A in 2011
FreeMonee is transforming advertising by allowing stores and restaurants to attract customers through cash gifts, known as FreeMonee Gifts. These gifts, which are delivered directly to cardholders of major financial institutions, are tailored to align with consumer interests, enabling recipients to shop freely at designated locations. The company's proprietary Gift Underwriting Engine ensures that the gifts effectively engage consumers while providing a strong return on investment for merchants. Unlike traditional coupons, FreeMonee Gifts resemble personal gifts, encouraging customer visits without the stigma of discounts. Retailers benefit from increased customer traffic, while banks and credit card companies can enhance customer loyalty through positive engagement. Founded in 2009 and based in San Mateo, California, FreeMonee has raised significant funding from notable investors and aims to reach millions of households through partnerships with leading financial institutions.
Jumptap
Venture Round in 2011
Jumptap is a prominent mobile advertising network that specializes in targeted mobile advertising. It connects with 107 million mobile users in the U.S. and 156 million globally, leveraging an extensive portfolio of technology and strategic partnerships with third-party data providers to gain deep insights into mobile audiences. This enables Jumptap to deliver precise targeting at scale. The company maintains a large network of premium publishers and applications, ensuring continuous campaign optimization to maximize return on investment for advertisers while providing high yields for publishers and developers. Jumptap is also recognized for its commitment to mobile advertising privacy standards and actively engages in industry research, including its Understanding Mobile Audience series and monthly MobileSTAT reports, to enhance mobile opportunities for all stakeholders involved.
Adap.tv, now integrated into ONE by AOL, specializes in programmatic video advertising, facilitating the buying and selling of video ads across various platforms, including desktop, mobile, and television. The company provides innovative tools and services designed for video publishers, most notably through its Adap.tv OneSource platform. This open video advertising solution enables publishers to efficiently manage and serve advertisements from both their in-house sales teams and external advertising networks within a single, user-friendly interface. By focusing on enhancing the advertising experience, Adap.tv positions itself as a key partner for publishers, advertisers, and agencies aiming to optimize their online brand value.
true[x] is a digital advertising technology company that specializes in engagement advertising for brands. As a subsidiary of Gimbal, Inc., true[x] provides advertisers with the ability to connect with consumers across various digital platforms, including social media, gaming, content, music, video, and travel. The company focuses on delivering interactive and engaging ad experiences that resonate with audiences, ensuring that brands can effectively reach consumers in their preferred environments.
Domob Network Technology (Beijing) Co., Ltd. is a Chinese company specializing in mobile internet advertising services, founded in 2010 and headquartered in Beijing. The company operates an advertising platform focused on smartphones, facilitating connections between advertisers and application developers. Domob's services include in-app advertisements, leveraging mass data processing to optimize ad placements within mobile applications. By integrating various advertisement sources, Domob provides promotional services that benefit application developers while offering efficient marketing solutions for branded advertisers. The company's commitment to technological innovation enhances its ability to support clients in promoting their brands across social media platforms and within mobile environments.
Auditude is a prominent video management and monetization technology company that enhances video revenue for content owners and aggregators. Its proprietary platform, Auditude Connect, serves as an advanced ad management system tailored for premium video websites, enabling efficient management of business requirements and ad serving needs. Auditude collaborates with major players in the online video sector, including Comcast, Major League Baseball, MTV Networks, MySpace Music and Video, Universal Music Group, and Yahoo!. The company’s team comprises experts from leading technology firms such as DoubleClick, eBay, Google, PayPal, and Yahoo!. Headquartered in Palo Alto, Auditude also maintains offices in Los Angeles and New York City.
Bluefin Labs
Series A in 2010
Bluefin Labs is a social TV analytics company that specializes in providing solutions to brand advertisers, advertising agencies, and television networks. Founded in 2008 and based in Cambridge, MA, with an additional office in New York, NY, the company leverages advanced technology and data analytics to connect social media commentary with the television shows and commercials viewed by audiences. This ability allows clients to access and analyze data at scale, enhancing their understanding of viewer engagement and advertising effectiveness. Grounded in extensive research in cognitive science and machine learning from the MIT Media Lab, Bluefin Labs was acquired by Twitter in 2013.
Leading Smart Holdings Limited
Series A in 2010
Leading Smart Holdings Limited is the digital advertising measurement company in China.
Miaozhen Systems
Series A in 2010
Miaozhen Systems is a prominent third-party advertising technology company based in Beijing, China, founded in 2006. With over 280 employees and branch offices in Shanghai, Guangzhou, and Singapore, the company serves clients across Taiwan, Japan, and Australia. Miaozhen excels in data processing, handling 100 billion ad requests daily and storing more than 2 petabytes of data. Its innovative Moment Tracking Technology enables advertisers, agencies, and publishers to effectively measure the impact of online campaigns by analyzing reach, frequency, and audience demographics, thereby enhancing advertising returns. The company is a pioneer in digital advertising evaluation and optimization, addressing issues related to online advertisement effectiveness through metrics such as effective frequency and internet gross rating points. Miaozhen's solutions are utilized by numerous leading multinational brands, including P&G, Microsoft, and Coca-Cola, to improve their digital marketing strategies.
true[x] is a digital advertising technology company that specializes in engagement advertising for brands. As a subsidiary of Gimbal, Inc., true[x] provides advertisers with the ability to connect with consumers across various digital platforms, including social media, gaming, content, music, video, and travel. The company focuses on delivering interactive and engaging ad experiences that resonate with audiences, ensuring that brands can effectively reach consumers in their preferred environments.
Clicker Media
Series B in 2010
Clicker Media, based in Bay Harbor Islands, Florida, is a web publisher and brand builder specializing in developing stand-alone consumer brands that integrate social networking and reward properties. The company focuses on leveraging content, commerce, and advertising to create engaging experiences for global internet users. Clicker Media's primary service is Clicker, a comprehensive guide to internet television that organizes and delivers broadcast programming and TV-quality web originals from various sources, enabling users to easily find, save, share, and contribute content for any show or episode online. Additionally, Clicker Media owns and operates several web properties, such as Sippinit.com and Sportsgulp.net, and owns internet domain names like Forwant.com.
impact.com
Series A in 2010
Impact is a marketing technology company that specializes in partnership automation, helping brands to enhance their paid marketing and media expenditures. Founded in 2008 in Santa Barbara, California, Impact has expanded to ten offices worldwide and employs over 400 individuals. The company's platform addresses marketers' needs for simplicity and transparency while enabling more effective media measurement, attribution, and optimization. By automating the full lifecycle of partnerships, Impact facilitates the discovery, recruitment, onboarding, engagement, and performance enhancement of various partnership types. Its solutions also focus on preventing ad fraud, thereby fostering informed decision-making. Impact serves a diverse range of global enterprises, including well-known brands, and seeks to drive revenue growth through innovative partnership strategies in the evolving Partnership Economy.
Clicker Media
Series A in 2009
Clicker Media, based in Bay Harbor Islands, Florida, is a web publisher and brand builder specializing in developing stand-alone consumer brands that integrate social networking and reward properties. The company focuses on leveraging content, commerce, and advertising to create engaging experiences for global internet users. Clicker Media's primary service is Clicker, a comprehensive guide to internet television that organizes and delivers broadcast programming and TV-quality web originals from various sources, enabling users to easily find, save, share, and contribute content for any show or episode online. Additionally, Clicker Media owns and operates several web properties, such as Sippinit.com and Sportsgulp.net, and owns internet domain names like Forwant.com.
Founded in 2008, Inadco is a platform that facilitates two-way communication between marketers and consumers through native ads. It enables advertisers to build cost-per-lead campaigns and buy media on a CPL basis, while allowing publishers to sell ad inventory on the same model.
SpinMedia
Series D in 2009
SpinMedia Group is a leading digital media company specializing in pop culture and targeting millennial audiences. With over 100 million monthly unique visitors, it operates a diverse portfolio of more than 35 influential brands, including Celebuzz, Stereogum, and Buzznet, among others. These brands are recognized as authoritative voices in their respective categories, effectively engaging with young adults. SpinMedia Group ranks as the fifth largest web destination for adults aged 18-24 and is a significant player in the digital publishing space, being the second largest publisher in entertainment news and the tenth in music. By leveraging its extensive reach and understanding of its audience, SpinMedia Group offers tailored marketing and advertising solutions through its various platforms, connecting fans with the celebrities and brands they admire.
Buzz Media
Series D in 2009
Buzzmedia is an entertainment publisher focused on pop culture, music, and celebrity content. Based on concepts on social media, its platform enables brand advertisers to access and engage audiences using a combination of professional editorial, expert opinion, user contributions, and customized marketing solutions.
Auditude is a prominent video management and monetization technology company that enhances video revenue for content owners and aggregators. Its proprietary platform, Auditude Connect, serves as an advanced ad management system tailored for premium video websites, enabling efficient management of business requirements and ad serving needs. Auditude collaborates with major players in the online video sector, including Comcast, Major League Baseball, MTV Networks, MySpace Music and Video, Universal Music Group, and Yahoo!. The company’s team comprises experts from leading technology firms such as DoubleClick, eBay, Google, PayPal, and Yahoo!. Headquartered in Palo Alto, Auditude also maintains offices in Los Angeles and New York City.
true[x] is a digital advertising technology company that specializes in engagement advertising for brands. As a subsidiary of Gimbal, Inc., true[x] provides advertisers with the ability to connect with consumers across various digital platforms, including social media, gaming, content, music, video, and travel. The company focuses on delivering interactive and engaging ad experiences that resonate with audiences, ensuring that brands can effectively reach consumers in their preferred environments.
Adap.tv, now integrated into ONE by AOL, specializes in programmatic video advertising, facilitating the buying and selling of video ads across various platforms, including desktop, mobile, and television. The company provides innovative tools and services designed for video publishers, most notably through its Adap.tv OneSource platform. This open video advertising solution enables publishers to efficiently manage and serve advertisements from both their in-house sales teams and external advertising networks within a single, user-friendly interface. By focusing on enhancing the advertising experience, Adap.tv positions itself as a key partner for publishers, advertisers, and agencies aiming to optimize their online brand value.
Jumptap is a prominent mobile advertising network that specializes in targeted mobile advertising. It connects with 107 million mobile users in the U.S. and 156 million globally, leveraging an extensive portfolio of technology and strategic partnerships with third-party data providers to gain deep insights into mobile audiences. This enables Jumptap to deliver precise targeting at scale. The company maintains a large network of premium publishers and applications, ensuring continuous campaign optimization to maximize return on investment for advertisers while providing high yields for publishers and developers. Jumptap is also recognized for its commitment to mobile advertising privacy standards and actively engages in industry research, including its Understanding Mobile Audience series and monthly MobileSTAT reports, to enhance mobile opportunities for all stakeholders involved.
impact.com
Series A in 2008
Impact is a marketing technology company that specializes in partnership automation, helping brands to enhance their paid marketing and media expenditures. Founded in 2008 in Santa Barbara, California, Impact has expanded to ten offices worldwide and employs over 400 individuals. The company's platform addresses marketers' needs for simplicity and transparency while enabling more effective media measurement, attribution, and optimization. By automating the full lifecycle of partnerships, Impact facilitates the discovery, recruitment, onboarding, engagement, and performance enhancement of various partnership types. Its solutions also focus on preventing ad fraud, thereby fostering informed decision-making. Impact serves a diverse range of global enterprises, including well-known brands, and seeks to drive revenue growth through innovative partnership strategies in the evolving Partnership Economy.
Answers Corporation
Post in 2008
Answers’ mission is to connect businesses, organizations and consumers with the right answers. The Answers Platform comprises a suite of cloud-based solutions that enable companies to engage their customers throughout the entire customer lifecycle, helping both brands and consumers alike make better-informed decisions about products and services. The key components of the platform - content publisher, customer analytics and advertising solutions via the top-20 comScore site Answers.com - enable brands to engage their customers in dialogue at key moments of their decision-making journey, across multiple channels and devices.
LeadPoint
Series E in 2008
LeadPoint, Inc. is a performance advertising company founded in 2004 and headquartered in Los Angeles, California, with an additional presence in London, United Kingdom. It pioneered the online lead generation industry by creating the first online lead marketplace, facilitating connections between lead buyers and sellers through public and private auctions. The company offers Lead MarketPlace, a platform that auctions voice and text leads across various sectors, including consumer lending, automotive lending, education, and business services. Additionally, LeadPoint provides PrecisionAds, a consumer-focused vertical search platform that delivers real-time rate information. With a client base exceeding 2,000 customers, including many Fortune 500 companies, LeadPoint trades millions of leads annually in North America and Europe, alongside offering analytics tools to enhance campaign performance and integrate with lead management systems.
SpinMedia
Series C in 2008
SpinMedia Group is a leading digital media company specializing in pop culture and targeting millennial audiences. With over 100 million monthly unique visitors, it operates a diverse portfolio of more than 35 influential brands, including Celebuzz, Stereogum, and Buzznet, among others. These brands are recognized as authoritative voices in their respective categories, effectively engaging with young adults. SpinMedia Group ranks as the fifth largest web destination for adults aged 18-24 and is a significant player in the digital publishing space, being the second largest publisher in entertainment news and the tenth in music. By leveraging its extensive reach and understanding of its audience, SpinMedia Group offers tailored marketing and advertising solutions through its various platforms, connecting fans with the celebrities and brands they admire.
WebVisible
Series B in 2008
WebVisible, based in Southern California, is a Software as a Service (SaaS) company specializing in local online advertising. The company focuses on assisting small businesses worldwide in leveraging the Internet for advertising and customer acquisition. Through direct sales and partnerships with entities in the Yellow Pages, newspapers, and online marketing sectors, WebVisible provides innovative online advertising solutions. Its advertising products are powered by the Geneva software platform, recognized as the 2008 Internet Product of the Year by the American Electronics Association. This platform enables small business customers to purchase advertising space across various media, ensuring they receive effective, locally targeted advertising that maximizes their investment.
true[x] is a digital advertising technology company that specializes in engagement advertising for brands. As a subsidiary of Gimbal, Inc., true[x] provides advertisers with the ability to connect with consumers across various digital platforms, including social media, gaming, content, music, video, and travel. The company focuses on delivering interactive and engaging ad experiences that resonate with audiences, ensuring that brands can effectively reach consumers in their preferred environments.
Adap.tv, now integrated into ONE by AOL, specializes in programmatic video advertising, facilitating the buying and selling of video ads across various platforms, including desktop, mobile, and television. The company provides innovative tools and services designed for video publishers, most notably through its Adap.tv OneSource platform. This open video advertising solution enables publishers to efficiently manage and serve advertisements from both their in-house sales teams and external advertising networks within a single, user-friendly interface. By focusing on enhancing the advertising experience, Adap.tv positions itself as a key partner for publishers, advertisers, and agencies aiming to optimize their online brand value.
SpinMedia
Series B in 2007
SpinMedia Group is a leading digital media company specializing in pop culture and targeting millennial audiences. With over 100 million monthly unique visitors, it operates a diverse portfolio of more than 35 influential brands, including Celebuzz, Stereogum, and Buzznet, among others. These brands are recognized as authoritative voices in their respective categories, effectively engaging with young adults. SpinMedia Group ranks as the fifth largest web destination for adults aged 18-24 and is a significant player in the digital publishing space, being the second largest publisher in entertainment news and the tenth in music. By leveraging its extensive reach and understanding of its audience, SpinMedia Group offers tailored marketing and advertising solutions through its various platforms, connecting fans with the celebrities and brands they admire.
Buzz Media
Series B in 2007
Buzzmedia is an entertainment publisher focused on pop culture, music, and celebrity content. Based on concepts on social media, its platform enables brand advertisers to access and engage audiences using a combination of professional editorial, expert opinion, user contributions, and customized marketing solutions.
LeadPoint
Series D in 2007
LeadPoint, Inc. is a performance advertising company founded in 2004 and headquartered in Los Angeles, California, with an additional presence in London, United Kingdom. It pioneered the online lead generation industry by creating the first online lead marketplace, facilitating connections between lead buyers and sellers through public and private auctions. The company offers Lead MarketPlace, a platform that auctions voice and text leads across various sectors, including consumer lending, automotive lending, education, and business services. Additionally, LeadPoint provides PrecisionAds, a consumer-focused vertical search platform that delivers real-time rate information. With a client base exceeding 2,000 customers, including many Fortune 500 companies, LeadPoint trades millions of leads annually in North America and Europe, alongside offering analytics tools to enhance campaign performance and integrate with lead management systems.
Jumptap is a prominent mobile advertising network that specializes in targeted mobile advertising. It connects with 107 million mobile users in the U.S. and 156 million globally, leveraging an extensive portfolio of technology and strategic partnerships with third-party data providers to gain deep insights into mobile audiences. This enables Jumptap to deliver precise targeting at scale. The company maintains a large network of premium publishers and applications, ensuring continuous campaign optimization to maximize return on investment for advertisers while providing high yields for publishers and developers. Jumptap is also recognized for its commitment to mobile advertising privacy standards and actively engages in industry research, including its Understanding Mobile Audience series and monthly MobileSTAT reports, to enhance mobile opportunities for all stakeholders involved.
Efficient Frontier
Series C in 2006
Efficient Frontier is a digital performance marketing company that helps advertisers and agencies improve online presence and campaign performance across search, display, social media, and other channels. It manages substantial marketing spend on behalf of clients and offers services including search engine marketing, social media marketing, display advertising, SEO, pay-per-click, content creation, email campaigns, and web design, complemented by analytics. Founded in 2002 and headquartered in Sunnyvale, California, the company operates with offices in New York, San Francisco, the United Kingdom, France, Germany, and India, and maintains technology licensing partnerships in Japan, Hong Kong, and Australia. In 2011 it expanded its social media capabilities by acquiring Context Optional, creating a unified solution for Facebook fan acquisition through retention and engagement. Efficient Frontier is privately held, with funding from Redpoint Ventures and Cambrian Ventures.
LeadPoint
Series B in 2006
LeadPoint, Inc. is a performance advertising company founded in 2004 and headquartered in Los Angeles, California, with an additional presence in London, United Kingdom. It pioneered the online lead generation industry by creating the first online lead marketplace, facilitating connections between lead buyers and sellers through public and private auctions. The company offers Lead MarketPlace, a platform that auctions voice and text leads across various sectors, including consumer lending, automotive lending, education, and business services. Additionally, LeadPoint provides PrecisionAds, a consumer-focused vertical search platform that delivers real-time rate information. With a client base exceeding 2,000 customers, including many Fortune 500 companies, LeadPoint trades millions of leads annually in North America and Europe, alongside offering analytics tools to enhance campaign performance and integrate with lead management systems.
Jumptap is a prominent mobile advertising network that specializes in targeted mobile advertising. It connects with 107 million mobile users in the U.S. and 156 million globally, leveraging an extensive portfolio of technology and strategic partnerships with third-party data providers to gain deep insights into mobile audiences. This enables Jumptap to deliver precise targeting at scale. The company maintains a large network of premium publishers and applications, ensuring continuous campaign optimization to maximize return on investment for advertisers while providing high yields for publishers and developers. Jumptap is also recognized for its commitment to mobile advertising privacy standards and actively engages in industry research, including its Understanding Mobile Audience series and monthly MobileSTAT reports, to enhance mobile opportunities for all stakeholders involved.
WebVisible
Series A in 2005
WebVisible, based in Southern California, is a Software as a Service (SaaS) company specializing in local online advertising. The company focuses on assisting small businesses worldwide in leveraging the Internet for advertising and customer acquisition. Through direct sales and partnerships with entities in the Yellow Pages, newspapers, and online marketing sectors, WebVisible provides innovative online advertising solutions. Its advertising products are powered by the Geneva software platform, recognized as the 2008 Internet Product of the Year by the American Electronics Association. This platform enables small business customers to purchase advertising space across various media, ensuring they receive effective, locally targeted advertising that maximizes their investment.
Right Media
Series A in 2005
Right Media, founded in 2003 and headquartered in New York, operates as a digital advertising exchange provider. The company launched the Right Media Exchange in 2005, establishing a platform that facilitates connections among advertisers, publishers, ad networks, and technology providers. This auction-based marketplace enables participants in the digital advertising ecosystem to trade media while managing their advertising business comprehensively. In addition to its core exchange services, Right Media offers customer support, instructor-led training, and various e-learning and documentation resources to enhance user experience and operational efficiency. With additional offices in London, Moscow, Eugene, San Francisco, and Tallahassee, Right Media serves a global clientele in the digital advertising industry.
Efficient Frontier
Series B in 2004
Efficient Frontier is a digital performance marketing company that helps advertisers and agencies improve online presence and campaign performance across search, display, social media, and other channels. It manages substantial marketing spend on behalf of clients and offers services including search engine marketing, social media marketing, display advertising, SEO, pay-per-click, content creation, email campaigns, and web design, complemented by analytics. Founded in 2002 and headquartered in Sunnyvale, California, the company operates with offices in New York, San Francisco, the United Kingdom, France, Germany, and India, and maintains technology licensing partnerships in Japan, Hong Kong, and Australia. In 2011 it expanded its social media capabilities by acquiring Context Optional, creating a unified solution for Facebook fan acquisition through retention and engagement. Efficient Frontier is privately held, with funding from Redpoint Ventures and Cambrian Ventures.