Progress Ventures is a Boston-based venture capital firm and the venture capital arm of Progress Partners. It focuses on early-stage investments in marketing and media technology, with emphasis on B2B marketing, advertising technology, and related platforms within the digital ecosystem. The firm partners with experienced entrepreneurs and commits capital to start-ups seeking to become integral parts of the digital marketing and content landscape, typically targeting seed to Series A rounds in North America. By backing companies that enable new platforms and services in media, advertising, and marketing technology, Progress Ventures aims to support growth and innovation in the digital economy.
tvScientific is a platform that makes TV advertising accessible and measurable for brands and apps of all sizes. It leverages data to prove the value of TV ads, simplifies buying and optimization processes, and provides real-time reporting. Its Always-On Incrementality testing feature offers insights into the incremental value of CTV campaigns.
tvScientific
Convertible Note in 2024
tvScientific is a platform that makes TV advertising accessible and measurable for brands and apps of all sizes. It leverages data to prove the value of TV ads, simplifies buying and optimization processes, and provides real-time reporting. Its Always-On Incrementality testing feature offers insights into the incremental value of CTV campaigns.
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