Progress Ventures

TvScientific is a performance advertising platform focused on making connected TV (CTV) advertising accessible and measurable for brands and applications of all sizes. The platform utilizes data to demonstrate the true value of TV advertising while simplifying and automating the processes of CTV buying and optimization. TvScientific offers real-time reporting that allows users to monitor campaign performance effectively, ensuring that their advertising efforts achieve optimal results. Additionally, the platform features Always-On Incrementality testing, which provides insights into the incremental value generated by CTV campaigns, further assuring users that their marketing strategies are effective. By combining intuitive campaign management with digital-like measurement and attribution, TvScientific enables businesses to harness CTV as a scalable performance channel.

ID5 is focused on enhancing online advertising for consumers, media owners, and advertisers, with the goal of helping publishers achieve sustainable revenue growth. The company offers a transparent and privacy-compliant identity infrastructure that replaces third-party cookies and mobile advertising IDs with a stable, consented, and encrypted user ID. This solution improves user recognition and match rates, enabling publishers to better monetize their audiences and helping advertisers run effective and measurable campaigns. Additionally, ID5's platform addresses inefficiencies in website campaign performance by managing cookie synchronization among partners, ensuring privacy compliance, and streamlining consent management. This ultimately enhances the user experience, increases page load speeds, and allows clients such as publishers and data providers to operate more efficiently while maximizing the value of their data and inventory.

TvScientific is a performance advertising platform focused on making connected TV (CTV) advertising accessible and measurable for brands and applications of all sizes. The platform utilizes data to demonstrate the true value of TV advertising while simplifying and automating the processes of CTV buying and optimization. TvScientific offers real-time reporting that allows users to monitor campaign performance effectively, ensuring that their advertising efforts achieve optimal results. Additionally, the platform features Always-On Incrementality testing, which provides insights into the incremental value generated by CTV campaigns, further assuring users that their marketing strategies are effective. By combining intuitive campaign management with digital-like measurement and attribution, TvScientific enables businesses to harness CTV as a scalable performance channel.

Tracer provides transparency into the performance of their investments using cross-platform data specific to their business. The competitive landscape is increasingly driven by specialized products such as data-driven software and consulting services. Buying a pilot is like buying a plane. This browser-based system allows you to manipulate, report on, and analyze all of your data.

Tenovos, Inc. operates an Active Story Management platform that enables brands to engage with customers through compelling narratives and data-driven insights. Founded in 2018 and based in New York City, the company offers several products, including Story Manager, which provides role-based capabilities for managing assets throughout their lifecycle; Story Streams, which aids in the orchestration and optimization of content; Story Insights, which delivers analytics on performance data; and Story Cloud, offering microservices and data integration for enterprise needs. Tenovos primarily serves consumer brands across various industries, including consumer packaged goods, retail, media and entertainment, and food and beverage, helping them to transform static assets into dynamic storytelling experiences.

Sovrn offers products and services to tens of thousands of online publishers that help them grow, operate their business, understand their readership, and manage consumer data. Sovrn is dedicated to helping content creators do more of what they love, and less of what they don’t. The company is headquartered in Boulder, Colorado with offices in San Francisco, New York, and London.

Veritonic, Inc. is a marketing analytics company based in New York that specializes in audio research and analytics. Founded in 2015, Veritonic offers a platform designed to measure, compare, and test various audio assets, including music, voiceovers, and jingles, to assess their effectiveness across different audience segments. The platform provides qualitative and quantitative insights into marketing responses, allowing brands, agencies, and publishers to evaluate the return on investment (ROI) of their audio campaigns before, during, and after execution. By leveraging artificial intelligence metrics, Veritonic helps clients optimize their audio marketing strategies, mitigate risks, and enhance consumer engagement through impactful audio experiences.

Tenovos, Inc. operates an Active Story Management platform that enables brands to engage with customers through compelling narratives and data-driven insights. Founded in 2018 and based in New York City, the company offers several products, including Story Manager, which provides role-based capabilities for managing assets throughout their lifecycle; Story Streams, which aids in the orchestration and optimization of content; Story Insights, which delivers analytics on performance data; and Story Cloud, offering microservices and data integration for enterprise needs. Tenovos primarily serves consumer brands across various industries, including consumer packaged goods, retail, media and entertainment, and food and beverage, helping them to transform static assets into dynamic storytelling experiences.

ID5 is focused on enhancing online advertising for consumers, media owners, and advertisers, with the goal of helping publishers achieve sustainable revenue growth. The company offers a transparent and privacy-compliant identity infrastructure that replaces third-party cookies and mobile advertising IDs with a stable, consented, and encrypted user ID. This solution improves user recognition and match rates, enabling publishers to better monetize their audiences and helping advertisers run effective and measurable campaigns. Additionally, ID5's platform addresses inefficiencies in website campaign performance by managing cookie synchronization among partners, ensuring privacy compliance, and streamlining consent management. This ultimately enhances the user experience, increases page load speeds, and allows clients such as publishers and data providers to operate more efficiently while maximizing the value of their data and inventory.

Disruptel is a visually-aware artificial intelligence that understands image and video content. It enables people to ask questions about what they're watching and purchasing products that appear on-screen. Disruptel partners with streaming services, device manufacturers, and operating systems. The company was founded in 2017 and is headquartered in St Louis, Missouri.

Blutag Inc. is a New York-based company that specializes in providing online applications to facilitate voice shopping experiences for retailers and brands. Founded in 2015, Blutag leverages over 20 years of expertise in eCommerce and technology to address the growing consumer demand for convenient product discovery through voice commands. The company's cloud-based platform allows retailers to create branded voice assistant systems without the need for coding, enabling seamless integration with their existing product catalogs. This innovative approach empowers retailers to enhance customer engagement and streamline the shopping experience through voice-enabled devices.

Tenovos, Inc. operates an Active Story Management platform that enables brands to engage with customers through compelling narratives and data-driven insights. Founded in 2018 and based in New York City, the company offers several products, including Story Manager, which provides role-based capabilities for managing assets throughout their lifecycle; Story Streams, which aids in the orchestration and optimization of content; Story Insights, which delivers analytics on performance data; and Story Cloud, offering microservices and data integration for enterprise needs. Tenovos primarily serves consumer brands across various industries, including consumer packaged goods, retail, media and entertainment, and food and beverage, helping them to transform static assets into dynamic storytelling experiences.

Voguma sells clothes, beauty products, food items, household goods, digital products, and accessories.

Tru Optik specializes in identity resolution for the streaming media ecosystem, offering a data marketplace platform that facilitates the buying and selling of third-party data. Its proprietary Household Graph™ encompasses over 80 million homes, allowing brands, agencies, media companies, and platforms to effectively engage consumers across over-the-top (OTT) services, streaming audio, and gaming. The platform enables advertisers and publishers to create custom audiences by leveraging both first-party and third-party data, enhancing targeted advertising capabilities. Tru Optik is committed to delivering precise audience identification, engagement, and measurement while ensuring privacy compliance in its operations.

Blutag Inc. is a New York-based company that specializes in providing online applications to facilitate voice shopping experiences for retailers and brands. Founded in 2015, Blutag leverages over 20 years of expertise in eCommerce and technology to address the growing consumer demand for convenient product discovery through voice commands. The company's cloud-based platform allows retailers to create branded voice assistant systems without the need for coding, enabling seamless integration with their existing product catalogs. This innovative approach empowers retailers to enhance customer engagement and streamline the shopping experience through voice-enabled devices.

Skyword is a content creation platform that aids marketing leaders and content creators in developing effective storytelling strategies. By promoting a sustainable and scalable approach to content marketing, Skyword helps brands establish deeper connections with their audiences. The platform streamlines the production, optimization, and promotion of content, facilitating meaningful engagement at any scale. Additionally, Skyword provides access to a vast community of freelance writers and videographers, along with an editorial team and program managers, enhancing the creative quality of clients' content marketing initiatives. Headquartered in Boston, Massachusetts, with offices in Palo Alto and New York City, Skyword also has a technology center in Pittsburgh, Pennsylvania. The company is supported by various investors, including Cox Media Group and American Public Media Group.

Instreamatic is a developer of an advertisement optimization platform that focuses on audio and video ads. The company utilizes artificial intelligence to create highly personalized and contextually relevant ad variations quickly, allowing businesses to enhance engagement and improve return on investment (ROI). By generating numerous tailored ad concepts, Instreamatic ensures that each advertisement resonates with individual users, maximizing campaign effectiveness. This approach not only accelerates the ad production process but also reduces costs, making it easier for businesses to connect with their target audiences in a meaningful way.

Tru Optik specializes in identity resolution for the streaming media ecosystem, offering a data marketplace platform that facilitates the buying and selling of third-party data. Its proprietary Household Graph™ encompasses over 80 million homes, allowing brands, agencies, media companies, and platforms to effectively engage consumers across over-the-top (OTT) services, streaming audio, and gaming. The platform enables advertisers and publishers to create custom audiences by leveraging both first-party and third-party data, enhancing targeted advertising capabilities. Tru Optik is committed to delivering precise audience identification, engagement, and measurement while ensuring privacy compliance in its operations.

CraveLabs, Inc. is a Boston-based software company that specializes in real-time location intelligence and mobile advertising. Its primary offering, the DropIn platform, enables brands, agencies, and retailers to deliver hyper-local ad campaigns by leveraging location data to monitor customer behavior and engagement patterns. The platform facilitates targeted advertising by analyzing vast amounts of location-based data, allowing clients to reach specific audiences at optimal times and places. With capabilities to generate insights from over one trillion data points monthly, CraveLabs supports media companies and other organizations in optimizing their advertising strategies through place-based intelligence.

LISNR, Inc. specializes in ultrasonic communication technology that enables data transmission over audio. The company's key offerings include LISNR Point for close-range, LISNR Zone for mid-range, and LISNR Radius for long-range ultrasonic data transfer between devices. Additionally, it provides the Acceptance Device, which facilitates data transmission. These solutions are utilized primarily in retail and mobility sectors, enhancing the customer experience by enabling secure and seamless transactions. Founded in 2012 and based in Oakland, California, with an office in Cincinnati, Ohio, LISNR has established strategic partnerships with notable companies such as Cisco, AEG, Intel, and Visa. Its technology is currently employed by various global brands, including Jaguar Land Rover and Ticketmaster, to create frictionless interactions for consumers.

Capture is a family of innovators, motivated by the challenge of solving the hardest problems in higher ed. It leverages demographic, socio-economic, and behavioral data to deliver valuable insights for more effective and progressive student recruitment. Using an algorithmic approach, Capture maximizes meaningful engagement with prospective students at the most influential times in their decision-making journey, providing a better ROI to its partner institutions. Capture’s proprietary technology is built specifically for enrollment professionals, with real-time analytics and data visualization tools to easily monitor progress and measure the success of enrollment goals at any time. Headquartered in Louisville, KY, Capture Higher Ed has served nearly 75 higher education institutions across the country and has been recognized by Inc. 5000 as a 2015 fastest-growing U.S. company.

Trust Metrics is a brand safety planning tool and management platform focused on enhancing campaign performance and addressing misinformation crises. Founded in 2009 and based in New York, the company offers a comprehensive Trust Management Platform that integrates various forms of data, including publisher reputation, transparency, source quality, brand safety, and indicators of misinformation. By utilizing statistical and machine learning techniques, Trust Metrics analyzes content quality features such as page design and user experience, allowing businesses to receive valuable feedback and strategize effectively. The platform aims to improve transparency and effectiveness in media, helping the industry combat the challenges posed by misinformation and disinformation.

Qualia is a digital advertising platform that assists organizations in converting potential customers into clients by providing a seamless consumer experience across various devices. The platform utilizes intent targeting and cross-screen audience association, merging multiple intent signals from consumers to enhance targeting capabilities. This allows businesses to effectively identify and follow the path of purchase from intent to conversion, optimizing marketing spend across devices. Qualia's cloud-based Data Intelligence Platform features the IQ Decision Engine, which enables real-time, omni-channel targeting and measurement. The company, led by CEO Kathy Leake, is committed to enhancing consumer targeting through data integrity and quality. Headquartered in New York City, Qualia also has offices in several major U.S. cities including Chicago, Irvine, Los Angeles, San Francisco, and Atlanta.

Skyword is a content creation platform that aids marketing leaders and content creators in developing effective storytelling strategies. By promoting a sustainable and scalable approach to content marketing, Skyword helps brands establish deeper connections with their audiences. The platform streamlines the production, optimization, and promotion of content, facilitating meaningful engagement at any scale. Additionally, Skyword provides access to a vast community of freelance writers and videographers, along with an editorial team and program managers, enhancing the creative quality of clients' content marketing initiatives. Headquartered in Boston, Massachusetts, with offices in Palo Alto and New York City, Skyword also has a technology center in Pittsburgh, Pennsylvania. The company is supported by various investors, including Cox Media Group and American Public Media Group.

Upland Localytics is a mobile app analytics and marketing platform. It gives companies the insights and tools they need to improve their mobile app acquisition, engagement, and retention efforts. It provides a family of cloud-based enterprise work management software applications for information technology, process excellence, finance, professional services, and marketing functions within organizations. The company's platform is used in more than 6,000 apps on more than 2 billion devices by companies such as Live Nation, HSN, Comcast, and The New York Times.

Simpli.fi is a prominent advertising success platform that specializes in programmatic advertising solutions and workflow software for media teams, agencies, and brands. The company serves over 2,000 clients, enabling them to enhance the relevance and effectiveness of their advertising efforts across various media types, including connected TV, mobile, and display. Simpli.fi's platform leverages unstructured data to facilitate real-time bidding, allowing advertisers to target, bid, optimize, and report at a granular level. This capability supports organizations in executing campaigns more efficiently and effectively, with the platform handling over 140,000 campaigns monthly for approximately 30,000 advertisers. The company is backed by notable private equity firms, which underscores its position in the digital advertising landscape.

Crunched is a presentation and analytics platform that helps business professionals close more deals with deeper insights into their customers. Crunched shows you who your most valuable customers are so you can prioritize the right people at the right time with the right solution.

Gather is a demand-driven media company. The company is a wholly-owned subsidiary of Skyword, the leader in Search-Driven Media (SDM). The site is powered by content created by Skywriters, who create more than 8,000 pieces of content that reach more than 9M people worldwide. Gather is the place where millions and millions of people come for fresh perspective on what's happening now. Gather members can share their own views and join in conversation with others who share their interests. The Gather site offers thousands of pieces of content in the following categories: Entertainment, Sports, Politics, Celebs, Business and Technology.

Integral Ad Science operates as a media valuation platform that helps digital buyers and sellers evaluate the quality and effectiveness of their advertising opportunities across various channels and devices. The company provides a range of solutions designed to enhance the digital advertising ecosystem, including customizable verification tools that help advertisers block unwanted impressions and assess return on investment. Its offerings include dynamic data solutions for programmatic buying and API integration tools for inventory quality insights. Integral Ad Science also focuses on ensuring brand safety, viewability, and fraud prevention in digital advertising placements. By delivering independent measurement and verification across all media formats, the company aims to establish trust and transparency in digital media quality for brands, publishers, and advertising platforms worldwide. Founded in 2008 and headquartered in New York City, Integral Ad Science has expanded its presence globally with offices in multiple countries.

MediaMath, Inc. is a digital advertising technology company that specializes in providing solutions for advertisers globally. Founded in 2007 and headquartered in New York, the company offers its TerminalOne platform, which facilitates data activation, automated execution, and optimization of advertising interactions across various media channels. MediaMath's programmatic marketing platform enhances customer engagement by utilizing predictive audience targeting and machine learning to ensure relevant messaging. In addition to its technology offerings, the company provides professional services that include programmatic strategy, analytics, technology support, and advertising operations, as well as training and certification programs in digital marketing. MediaMath operates additional offices in several cities across the United States and internationally, including London, Madrid, Berlin, Singapore, Tokyo, Sao Paulo, Sydney, Melbourne, and Bengaluru.

Dstillery, Inc. is a digital intelligence platform that specializes in providing marketing solutions for brands and media partners. Founded in 2008 and based in New York City, the company offers a range of services aimed at enhancing brand awareness, consideration, and customer retention. Dstillery employs artificial intelligence to analyze consumer data, enabling brands to optimize their advertising strategies across mobile, desktop, and video channels. One of its notable products, ID-free®, offers a privacy-safe approach to behavioral targeting, ensuring comprehensive audience reach. The platform also features Dscover Maps, a geospatial insights tool that helps clients understand market composition based on geography. Dstillery's ongoing innovation is reflected in its numerous patents for advanced AI technology, which supports its mission to empower brands and agencies in executing high-performing programmatic advertising campaigns.