GroundForce Capital

GroundForce Capital is an investment management organization founded in 2015 and headquartered in San Francisco, United States. The firm specializes in growth equity investments, focusing on high-potential companies in the consumer food and beverages sectors. GroundForce Capital aims to support businesses that promote human and environmental health and longevity. As a Registered Investment Adviser, it strategically seeks out opportunities that align with its mission to enhance the well-being of individuals and the planet.

George Birman

Principal, Investments

Kathryn Cicoletti

COO and Member of Leadership Team

Past deals in Organic Food

The Collaborative

Series B in 2024
The Collaborative is the fastest growing premium plant-based yogurt and dessert brand.

Flying Embers Hard Kombucha

Series C in 2022
Flying Embers is a producer of organic, hand-crafted beverages that blend ancient brewing traditions with modern innovation. The company specializes in creating low-calorie, low-carb, and low-alcohol beers that incorporate botanical adaptogens, such as reishi mushrooms, to enhance their health benefits. Their products are characterized by a unique brewing process that retains live cultures, resulting in probiotic drinks with a refreshing, unfiltered, and unpasteurized flavor. By combining traditional remedies with contemporary taste, Flying Embers aims to offer consumers a sessionable alcohol experience that emphasizes health and wellness.

Thistle

Series B in 2021
Thistle, established in 2013 and headquartered in San Francisco, specializes in delivering ready-to-eat, plant-based meals, snacks, and cold-pressed juices directly to customers. Its offerings are nutritious, gourmet, and sourced locally and organically, making healthy eating convenient and accessible.

Vive Organic

Series B in 2020
Vive Organic, Inc. is a company based in Venice, California, that specializes in producing cold-pressed organic wellness shots. Founded in 2015, it focuses on delivering high-quality, ready-to-drink beverages made from organic and non-GMO herbs, carefully sourced from top-tier farms worldwide. Vive Organic emphasizes a commitment to natural ingredients, avoiding artificial colors and sweeteners, and allowing nature to define the flavors and colors of its products. The company aims to support consumers' health with function-focused beverages that promote rejuvenation and well-being, and it distributes its products through various retail outlets as well as online.

The Collaborative

Series A in 2020
The Collaborative is the fastest growing premium plant-based yogurt and dessert brand.

Your Super

Series B in 2020
Your Super is a health and wellness brand founded in 2015 and based in Venice, California. The company specializes in producing and selling organic nutritional food products, including plant-based superfood and protein mixes, bars, and supplements. These products are formulated with 5-6 naturally dried superfoods, focusing on various health benefits such as digestion, detox, energy, well-being, beauty, and fitness. Each ingredient is certified organic, Non-GMO, glyphosate-free, gluten-free, and sustainably sourced. Your Super distributes its offerings directly to consumers online and through wholesale channels, emphasizing transparency and sustainability in its operations. As a certified B-Corp, the company is committed to maintaining high social and environmental standards.

Thistle

Series A in 2020
Thistle, established in 2013 and headquartered in San Francisco, specializes in delivering ready-to-eat, plant-based meals, snacks, and cold-pressed juices directly to customers. Its offerings are nutritious, gourmet, and sourced locally and organically, making healthy eating convenient and accessible.

Flying Embers Hard Kombucha

Series B in 2019
Flying Embers is a producer of organic, hand-crafted beverages that blend ancient brewing traditions with modern innovation. The company specializes in creating low-calorie, low-carb, and low-alcohol beers that incorporate botanical adaptogens, such as reishi mushrooms, to enhance their health benefits. Their products are characterized by a unique brewing process that retains live cultures, resulting in probiotic drinks with a refreshing, unfiltered, and unpasteurized flavor. By combining traditional remedies with contemporary taste, Flying Embers aims to offer consumers a sessionable alcohol experience that emphasizes health and wellness.

Fermented Sciences

Series B in 2019
Fermented Sciences makes handcrafted organic hard kombucha products called Flying Embers. It comes with probiotics and botanical adaptogens. The company's line of live beers with active bacteria cultures, bring to life ancient brews and remedies to the modern-day. There are 6 refreshing flavors that Flying Embers offers, these are berry, lemon, ginger, pineapple, cherry, and grapefruit, all USDA certified organic with zero grams of sugar and carbs. It is a low-calorie, gluten-free, vegan beverage ranging from 4.5% to 7.5% alcohol by volume. Fermented Sciences was founded in 2016 by passionate entrepreneurs focused on disrupting the alcohol beverage industry through the creation of a revolutionary platform of great-tasting botanical brews with functional benefits. It is headquartered in Ojai, California.

Vive Organic

Venture Round in 2018
Vive Organic, Inc. is a company based in Venice, California, that specializes in producing cold-pressed organic wellness shots. Founded in 2015, it focuses on delivering high-quality, ready-to-drink beverages made from organic and non-GMO herbs, carefully sourced from top-tier farms worldwide. Vive Organic emphasizes a commitment to natural ingredients, avoiding artificial colors and sweeteners, and allowing nature to define the flavors and colors of its products. The company aims to support consumers' health with function-focused beverages that promote rejuvenation and well-being, and it distributes its products through various retail outlets as well as online.

Garten

Seed Round in 2018
Garten, Inc. is a health food company based in San Mateo, California, that specializes in delivering vegan, gluten-free, organic, and non-GMO food products to businesses and individuals, primarily in Silicon Valley. Founded in 2014 and originally named Oh My Green, the company rebranded in June 2020. Garten provides a variety of healthy office snacks, beverages, dairy products, and fresh produce, along with equipment to support its offerings. Additionally, it features a wellness application that promotes employee well-being across various dimensions, including nutrition, exercise, and emotional health. Garten's services are tailored to meet the specific needs of clients and include options for budget management and office stocking. The company's mission is to empower individuals to make healthier choices and lead fulfilling lives. Founder Michael Heinrich's passion for health and nutrition stems from his childhood experiences in Berlin, where his grandmother cultivated an organic garden and emphasized the importance of eating fresh, wholesome food.

Rebbl

Venture Round in 2018
Rebbl Inc. is a California-based company founded in 2011 that specializes in the production and sale of plant-based beverages, particularly elixirs and tonics. The company focuses on crafting high-quality super herb drinks made from a variety of natural ingredients, including roots, extracts, berries, bark, and leaves. Rebbl's product line includes unique flavors such as dark chocolate, vanilla, and salted caramel, designed to provide nourishment and promote wellness. By utilizing revered traditional wellness plants and adaptogens, Rebbl aims to help consumers maintain a balanced and healthy lifestyle. The company's products are available through various retail outlets.

Rebbl

Series D in 2016
Rebbl Inc. is a California-based company founded in 2011 that specializes in the production and sale of plant-based beverages, particularly elixirs and tonics. The company focuses on crafting high-quality super herb drinks made from a variety of natural ingredients, including roots, extracts, berries, bark, and leaves. Rebbl's product line includes unique flavors such as dark chocolate, vanilla, and salted caramel, designed to provide nourishment and promote wellness. By utilizing revered traditional wellness plants and adaptogens, Rebbl aims to help consumers maintain a balanced and healthy lifestyle. The company's products are available through various retail outlets.

Veggie Grill

Series E in 2016
Veggie Grill, Inc. is a restaurant chain that operates primarily in California, Oregon, Washington, and Illinois, specializing in plant-based cuisine. Founded in 2005 and based in Los Angeles, the company offers a diverse menu that includes hot sandwiches, burgers, entrée salads, homestyle plates, daily soups, and housemade desserts, all crafted from hearty vegetable-based proteins and wholesome ingredients. In addition to its restaurant services, Veggie Grill provides catering options for office lunches, parties, and picnics, catering to the growing demand for vegetarian and vegan dining experiences. The restaurant concept is designed to deliver craveable and comforting meals in a fast-casual setting, appealing to a wide range of customers seeking convenient and nutritious food choices.

Perennial

Seed Round in 2016
At Perennial, we believe in living healthier and thriving at any age. Our mission is to champion and enhance the lives of those who are Greater than 50 – by harnessing the power and potential of plant-based ingredients and developing solutions tailor-made for longevity in health. Through relentless innovation, we strive to reimagine adult nutrition across the globe and prepare our world for a generation of people redefining what it means to be Greater than 50.

Rebbl

Seed Round in 2016
Rebbl Inc. is a California-based company founded in 2011 that specializes in the production and sale of plant-based beverages, particularly elixirs and tonics. The company focuses on crafting high-quality super herb drinks made from a variety of natural ingredients, including roots, extracts, berries, bark, and leaves. Rebbl's product line includes unique flavors such as dark chocolate, vanilla, and salted caramel, designed to provide nourishment and promote wellness. By utilizing revered traditional wellness plants and adaptogens, Rebbl aims to help consumers maintain a balanced and healthy lifestyle. The company's products are available through various retail outlets.

Thrive Market

Series A in 2015
Thrive Market, Inc. is a membership-based online shopping platform founded in 2014 and based in Culver City, California. The company aims to make healthy living accessible and affordable by providing a wide range of high-quality, organic, and non-GMO products at wholesale prices. Thrive Market offers over 5,000 items across various categories, including food, health, beauty, home, and pet supplies, allowing customers to shop according to their dietary preferences and lifestyles. The platform serves both residential and commercial customers throughout the United States. In addition to its core mission, Thrive Market matches every paid membership with a free membership for someone in need, and has initiated programs like Thrive Gives, which raises funds to support food access and environmental sustainability initiatives.

Hail Merry

Series A in 2015
Hail Merry LLC is a manufacturer and retailer of raw, vegan, and gluten-free snack products, established in 2006 and based in Dallas, Texas. The company offers a diverse range of snacks, including tarts, macaroons, grawnola, nuts and seeds, all crafted from pure, consciously sourced ingredients. Hail Merry emphasizes the benefits of plant-based dietary fats, particularly raw nuts and organic virgin coconut oil, which contribute to the flavor and health benefits of their products. Their snacks are low-temperature dehydrated to preserve the integrity of these ingredients, ensuring freshness and a superior taste experience. Hail Merry's products are available through retail stores in the United States, Canada, and the United Kingdom, as well as online, catering to consumers seeking guilt-free, healthy snacking options that are grain-free, gluten-free, dairy-free, non-GMO, vegan, and kosher certified.
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