Portfolia

Portfolia is a venture capital firm based in San Mateo, California, founded in 2013. It focuses on women-led investment initiatives and backs innovative companies across sectors including health, fintech, longevity, media, sustainability, and emerging markets, aiming for returns and positive impact. The firm connects sophisticated investors with entrepreneurial teams, supporting collaboration, due diligence, and evaluation of products and teams throughout the investment process.

Amber Caska

Investment Committee Member

Trish Costello

Founder and CEO

Sarah White

Interim COO

Past deals in Hairdressing

ShearShare

Seed Round in 2022
ShearShare is a SaaS platform that connects beauty industry professionals with empty salon suites and booths on demand. It serves cosmetologists, barbers, nail technicians, and other beauty specialists, helping them find workspaces and offering usage-based liability insurance.

Madison Reed

Series G in 2021
Madison Reed, Inc. is a beauty company based in San Francisco, California, that specializes in manufacturing hair care products, including permanent hair colors, root touch-up products, and color reviving glosses. The company employs a proprietary ammonia-free formula and uses technology to provide salon-quality hair color at home for an affordable price. Madison Reed also offers a range of hair care accessories and tools, such as color bowls, brushes, and professional color kits. In addition to its extensive online product offerings, the company operates hair color salons in California and provides franchising opportunities. Founded in 2013, Madison Reed is committed to creating hair coloring formulations that are free from harsh ingredients like ammonia and parabens, incorporating beneficial nutrients such as keratin and argan oil to cater to individual customer needs.

Madison Reed

Venture Round in 2021
Madison Reed, Inc. is a beauty company based in San Francisco, California, that specializes in manufacturing hair care products, including permanent hair colors, root touch-up products, and color reviving glosses. The company employs a proprietary ammonia-free formula and uses technology to provide salon-quality hair color at home for an affordable price. Madison Reed also offers a range of hair care accessories and tools, such as color bowls, brushes, and professional color kits. In addition to its extensive online product offerings, the company operates hair color salons in California and provides franchising opportunities. Founded in 2013, Madison Reed is committed to creating hair coloring formulations that are free from harsh ingredients like ammonia and parabens, incorporating beneficial nutrients such as keratin and argan oil to cater to individual customer needs.

Madison Reed

Series F in 2021
Madison Reed, Inc. is a beauty company based in San Francisco, California, that specializes in manufacturing hair care products, including permanent hair colors, root touch-up products, and color reviving glosses. The company employs a proprietary ammonia-free formula and uses technology to provide salon-quality hair color at home for an affordable price. Madison Reed also offers a range of hair care accessories and tools, such as color bowls, brushes, and professional color kits. In addition to its extensive online product offerings, the company operates hair color salons in California and provides franchising opportunities. Founded in 2013, Madison Reed is committed to creating hair coloring formulations that are free from harsh ingredients like ammonia and parabens, incorporating beneficial nutrients such as keratin and argan oil to cater to individual customer needs.
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