Porch

Porch.com, Inc. operates an online platform designed to connect homeowners with local home repair services and facilitate the arrangement of installation services for products purchased through e-commerce channels. Founded in 2011 and based in Seattle, Washington, the company provides a range of services to enhance the homeownership experience. Its offerings include a moving concierge service that assists homebuyers in navigating essential services such as insurance, security, and internet services, thereby streamlining the moving process. Furthermore, Porch provides software solutions tailored for home service providers, including tools for inspections and mortgage services, supporting various aspects of home management and improvement. The company also maintains a strategic partnership with Cinch Home Services Inc., enhancing its service offerings in the home services sector.

Max Anderson

Director of Product and Head of Customer Acquisition

Ronnie Castro

Co-Founder, VP

Matt Ehrlichman

Founder, Chairman and CEO

Jessica Piha

Director of Communications

11 past transactions

Floify

Acquisition in 2021
Floify is a software solution for mortgage automation and point-of-sale securely streamlines the mortgage origination process. Its mortgage automation software helps loan officers streamline and organize the mortgage process, delivering a hassle-free borrower experience, and close loans easier and faster. Floify’s mission is to provide lenders with an easy way to receive loan applications, collect and verify documents, keep borrowers and referral partners in the loop, and efficiently manage every loan in their pipeline. Michele and Dave Sims co-founded the Boulder, Colorado-based software company in 2012.

American Home Protect

Acquisition in 2021
American Home Protect offers a home warranty service contract that will cover the repair or replacement of several of your most vital home systems and appliances.

V12 Data

Acquisition in 2021
V12 Data is a comprehensive data management and business intelligence company that specializes in providing integrated omnichannel data solutions across various industries, including automotive, retail, restaurants, travel, and finance. By leveraging a combination of rich data assets and advanced technology, V12 Data enables brands to achieve a unified view of their customers, facilitating personalized marketing efforts across multiple channels. The company offers a range of data quality software solutions that assist organizations in identifying, cleansing, standardizing, and analyzing customer information. Their platform supports the creation of centralized marketing data repositories, allowing businesses to effectively manage customer records and execute targeted marketing campaigns. Additionally, V12 Data's services empower clients to perform intelligent analyses of their data, enabling segmentation and optimization of marketing strategies to enhance revenue and maximize the return on investment.

Homeowners of America Holding

Acquisition in 2021
Homeowners of America Holding Corporation, based in Irving, Texas, specializes in providing property and casualty insurance for homeowners, condominium owners, and tenants. The company offers a range of policies, including homeowners, dwelling fire, tenant, and extended coverage, designed to protect against losses from various catastrophes. It focuses on insuring well-maintained residences, excluding luxury homes, and targets clients with a responsible ownership history. Homeowners of America distributes its insurance products through independent general lines agents across Texas. Established in 2005, the company aims to deliver comprehensive coverage options to its customers.

Palm-Tech

Acquisition in 2021
Palm-Tech is a Home Inspection Software that provides online resources that make learning the software fast and easy.

Iroofing

Acquisition in 2021
iRoofing is a leading provider of sales and measurement software tailored for the roofing industry. The company's innovative platform offers a suite of user-friendly tools that help roofing professionals simplify their operations, enhance efficiency, and expand their businesses. By enabling users to measure, estimate, simulate, and present roofing projects, iRoofing allows contractors to create accurate and visually appealing roof reports quickly. This capability not only streamlines daily processes but also minimizes both physical and financial risks associated with roofing projects. As a subsidiary of Porch Group, iRoofing is committed to transforming the home services and insurance sectors, focusing on improving the overall experience of homeownership.

HireAHelper

Acquisition in 2019
HireAHelper.com is a moving labor marketplace. Similar to the many comparative travel ".com's" out there, a customer can get quotes and reviews on dozens of local moving companies serving their zip code. Booking a mover only takes about 3 minutes. Payment is process through HireAHelper via credit or debit card. This helps consumers not worry about a cash payment in-hand on move day and eliminates the rumored additional fees movers are notorious for tacking on at the end of jobs. Since launching the site in 2007, 100,000+ customers have booked moving labor through the site with most of the growth coming from customers' word of mouth and repeat orders. HireAHelper initially launched as a horizontal marketplace, offering day labor, clearning, yard work, and move help. The company has since pivoted to become a vertical marketplace, to focus solely on operating the best moving labor quoting & booking tool on the web. The old way of finding cheap moving labor was on a street corner or through Craigslist. That left most consumers with terrible service, burned by scams, and victimized by theft. HireAHelper brings accountability and transparency to the moving industry, and so far has seen incredible success as under-performing movers are steadily sorted off the site based on negative customer reviews , and legitimate, high quality moving companies rise to the top.

Fountain Software

Acquisition in 2015
Founded by Aaron Patzer, formerly the founder and CEO of Mint.com (sold to Intuit in 2009 for $172m), then VP of Product of Intuit, and Jean Sini, VP of Data Engineering & Mobile at Mint, then CTO at One Kings Lane, Fountain is a mobile app (iOS only for now) that connects you to an expert over video chat – in five minutes or less! It’s simple: You ask a question in plain English, our algorithms understand both the question and the skills needed to answer it.

Elemental Foundry

Acquisition in 2014
Elemental Foundry is a technology company based in Seattle, Washington, founded in 2012. The company specializes in developing applications that enhance group communication and collaboration. Its products are designed to help teams and other groups effectively organize, create, and share content, thereby redefining how these groups self-organize and communicate.

MostLikely

Acquisition in 2014
MostLikely applies cutting edge predictive analytics to predict the future intent and future need of homeowners at every stage of the home ownership lifecyle. Our suite of predictive models allows our clients to focus their marketing efforts on the specific addresses of the homeowners most likely to need their services, and stop wasting money on the least likely ones. Our company got started in 2009, under the name ValueAppeal, by predicting which homes were most likely to win a property tax appeal. ValueAppeal is a powerful online do-it-yourself tool that homeowners use to lower their property taxes. The service is based on a powerful proprietary predictive model designed to identify the properties most likely to win a property tax appeal. In July 2013 ValueAppeal was re-branded as MostLikely to reflect the wider application of our predictive model platform, and our expanded focus beyond the property tax appeal space alone.
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