PopSugar

POPSUGAR is a global women’s lifestyle brand that delivers inspiring and informative content across various categories, including entertainment, fashion, beauty, fitness, food, parenting, and news. Founded in April 2006 by a team that includes Andy Moss and Lisa Sugar, the company is headquartered in San Francisco, California, with additional offices in Chicago, London, Los Angeles, and New York. POPSUGAR targets women aged 18 to 40, offering original video series, live event coverage, and personalized celebrity and expert interviews. The brand enhances its media offerings by creating branded content and custom solutions that allow advertisers to connect with their audiences through diverse formats such as display, video, and mobile. By combining data, technology, and storytelling, POPSUGAR aims to empower women worldwide to look good, feel good, and do good.