Plug and Play Tech Center

Plug and Play Tech Center, established in 2006, is a global innovation platform that connects startups, investors, and corporations. Based in Sunnyvale, California, with operations in 22 locations worldwide, the company runs 12 industry-specific accelerator programs twice a year, fostering collaboration between major corporations and high-quality startups. These programs span sectors such as Fintech, Insurtech, IoT, Brand & Retail, Mobility, and Health & Wellness, among others. Plug and Play invests in seed, angel, and Series A rounds, with a focus on great teams leading emerging growth companies. Since inception, their startup community has raised over $9 billion in venture funding, with notable success stories including Dropbox, PayPal, and LendingClub.

Neda Amidi

President

Amir Amidi

Managing Partner of Travel and Hospitality Center of Innovation

Saeed Amidi

CEO

Davis Auksmuksts

Principal, Ventures and Director, Fintech

Thomas Bigagli

Partner

Wade Bitaraf

Founder, Energy and Sustainability

Kieran Borrett

Director, United Kingdom

Kristi Choi

Operating Partner

Matthew Claxton

Partner and Global Director of Sustainability

Alex Cobos

Director, Mexico

Dana Diefendorf

Investor

Tarek Elessawi

Principal

Garnett Ge

Ventures Associate, Cross Border

Eugenio Gonzalez JD

Partner

Omer Gozen Ph.D

Partner

Gemma Guilera

Senior Partner Success Manager

Aziz El Hachem

North Africa Director

Karima El Hakim

Country Director - Egypt

Jackie Hernandez

Senior Vice President, Global Partnerships and Founding Member

Andrea Sanchez

Director

Salim Laouiti

Fintech Associate

Tanya Ma

Ventures Associate, Brand and Retail

Alireza Masrour

General Partner

Javier Megias

Managing Partner, EMEA VC Fund

Omeed Mehrinfar

Managing Partner, Middle-East

Kevin Parakkattu

Partner

Blanca Ribas Pombo

Investor

Julianne Roseman

Principal - Digital Health Ventures

Alex Roudi

Managing Partner, San Diego

Michelle Shi

Senior Venture Associate

Noorjit Sidhu

Ventures Associate

Kohei Suzuki

Associate

Erena Estellés Tatay

Ventures Analyst

Alexander Tran

Partner

Philippe Vincent

Co-Founder, Managing Partner and Co-CEO

Carolin Wais

Partner

Kevin Withstandley

Senior Director, Partner Success

Claire Xiong

Director

Vanessa Yang

Investor, Plug and Play Investment

Ivan Zgomba

Partner, Ventures

Chen Zhao

Managing Partner, China and Senior Technology Analyst

Lindsay Lebahn

Senior Program Manager and Director

Past deals in Embedded Software

GEMESYS

Pre Seed Round in 2024
GEMESYS, a German tech company spun off from Ruhr-University Bochum, specializes in developing advanced AI chips. Utilizing memristors, a novel electronic component, their chips mimic the human brain's information processing, enabling efficient neural network processing. This technology facilitates on-device AI training and inference, opening up new possibilities for Edge AI applications.

Veecle

Seed Round in 2023
Veecle is a platform focused on the secure development of vehicle functions, enabling faster and more cost-effective car development. By abstracting hardware and providing unified control through modern APIs, Veecle allows automotive developers to program vehicle functions similarly to smartphone applications, prioritizing security and safety. The platform integrates new digital functionalities with existing vehicle technologies, facilitating a seamless coexistence with legacy systems. This innovative approach streamlines the development process from concept to market-ready products, significantly reducing development cycles from years to months and allowing for mid-cycle updates akin to app upgrades.

NEWTWEN

Series A in 2023
NEWTWEN has developed an advanced software engineering platform focused on creating real-time embedded virtual sensors for the model predictive control and diagnostics of electromechanical systems. Central to its offering is a highly accurate digital twin that replicates the electrodynamic and thermodynamic behavior of devices like electric motors and generators across various operating conditions. The platform features a proprietary mathematical framework that significantly reduces computational complexity, enabling ultra-efficient digital models to operate directly on-device in real time. This capability allows for continuous estimation of critical parameters, such as internal temperature, thousands of times per second, providing deep insights into system performance. By facilitating smarter control strategies and enabling capabilities like predictive maintenance and anomaly detection, NEWTWEN's technology aims to enhance the reliability and lifespan of electrical drives and automation systems while streamlining the development process for digital twins.

CELUS

Series A in 2022
CELUS provides a cloud-based software solution designed to simplify the development of embedded systems for electronics teams. Recognizing the growing demand for electronics amid a declining number of engineers, CELUS enables users to create complex designs without requiring extensive expertise in electronics. The platform leverages automation and artificial intelligence to generate essential components of the development process, including schematics, PCB floorplans, bills of materials (BOM), and embedded source code. By streamlining these interdependent tasks, CELUS aims to accelerate the development cycle and enhance productivity for teams working on electronics projects.

AMSIMCEL

Convertible Note in 2022
AMSIMCEL is a deep tech firm based in Bucharest, founded in 2017, that specializes in developing software aimed at enhancing the physical verification process for integrated circuits (ICs). The company focuses on creating technologies that leverage advanced parallel computing and machine simulations to automate circuit verification. By doing so, AMSIMCEL enables clients to expedite their IC design and verification processes, deliver custom intellectual property, and ensure the production of reliable, bug-free silicon. Through its innovative frameworks, AMSIMCEL aims to revolutionize Electronic Design Automation tools and foster advancements within the semiconductor industry.

CELUS

Funding Round in 2020
CELUS provides a cloud-based software solution designed to simplify the development of embedded systems for electronics teams. Recognizing the growing demand for electronics amid a declining number of engineers, CELUS enables users to create complex designs without requiring extensive expertise in electronics. The platform leverages automation and artificial intelligence to generate essential components of the development process, including schematics, PCB floorplans, bills of materials (BOM), and embedded source code. By streamlining these interdependent tasks, CELUS aims to accelerate the development cycle and enhance productivity for teams working on electronics projects.

GuardKnox

Series A in 2019
GuardKnox is an automotive technology company specializing in high-performance, secure, and customizable products for driver-centric mobility. Established in 2016 and headquartered in Israel, with additional locations in Munich, Germany, and Detroit, Michigan, GuardKnox focuses on developing scalable technologies for software-defined vehicles. The company's platform enhances vehicle connectivity and allows consumers to customize both performance and in-vehicle experiences. By offering secure design and high-speed firmware, GuardKnox enables clients to create applications and services efficiently, reducing time to market while maintaining cost-effectiveness.
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