Plug and Play Tech Center, established in 2006, is a global innovation platform that connects startups, investors, and corporations. Based in Sunnyvale, California, with operations in 22 locations worldwide, the company runs 12 industry-specific accelerator programs twice a year, fostering collaboration between major corporations and high-quality startups. These programs span sectors such as Fintech, Insurtech, IoT, Brand & Retail, Mobility, and Health & Wellness, among others. Plug and Play invests in seed, angel, and Series A rounds, with a focus on great teams leading emerging growth companies. Since inception, their startup community has raised over $9 billion in venture funding, with notable success stories including Dropbox, PayPal, and LendingClub.
Managing Partner of Travel and Hospitality Center of Innovation
Saeed Amidi
CEO
Davis Auksmuksts
Principal, Ventures and Director, Fintech
Thomas Bigagli
Partner
Wade Bitaraf
Founder, Energy and Sustainability
Kieran Borrett
Director, United Kingdom
Kristi Choi
Operating Partner
Matthew Claxton
Partner and Global Director of Sustainability
Alex Cobos
Director, Mexico
Dana Diefendorf
Investor
Tarek Elessawi
Principal
Garnett Ge
Ventures Associate, Cross Border
Eugenio Gonzalez JD
Partner
Omer Gozen Ph.D
Partner
Gemma Guilera
Senior Partner Success Manager
Aziz El Hachem
North Africa Director
Karima El Hakim
Country Director - Egypt
Jackie Hernandez
Senior Vice President, Global Partnerships and Founding Member
Andrea Sanchez
Director
Salim Laouiti
Fintech Associate
Tanya Ma
Ventures Associate, Brand and Retail
Alireza Masrour
General Partner
Javier Megias
Managing Partner, EMEA VC Fund
Omeed Mehrinfar
Managing Partner, Middle-East
Kevin Parakkattu
Partner
Blanca Ribas Pombo
Investor
Julianne Roseman
Principal - Digital Health Ventures
Alex Roudi
Managing Partner, San Diego
Michelle Shi
Senior Venture Associate
Noorjit Sidhu
Ventures Associate
Kohei Suzuki
Associate
Erena Estellés Tatay
Ventures Analyst
Alexander Tran
Partner
Philippe Vincent
Co-Founder, Managing Partner and Co-CEO
Carolin Wais
Partner
Kevin Withstandley
Senior Director, Partner Success
Claire Xiong
Director
Vanessa Yang
Investor, Plug and Play Investment
Ivan Zgomba
Partner, Ventures
Chen Zhao
Managing Partner, China and Senior Technology Analyst
Lindsay Lebahn
Senior Program Manager and Director
Past deals in Embedded Software
GEMESYS
Pre Seed Round in 2024
GEMESYS, a German tech company spun off from Ruhr-University Bochum, specializes in developing advanced AI chips. Utilizing memristors, a novel electronic component, their chips mimic the human brain's information processing, enabling efficient neural network processing. This technology facilitates on-device AI training and inference, opening up new possibilities for Edge AI applications.
Veecle
Seed Round in 2023
Veecle is a platform focused on the secure development of vehicle functions, enabling faster and more cost-effective car development. By abstracting hardware and providing unified control through modern APIs, Veecle allows automotive developers to program vehicle functions similarly to smartphone applications, prioritizing security and safety. The platform integrates new digital functionalities with existing vehicle technologies, facilitating a seamless coexistence with legacy systems. This innovative approach streamlines the development process from concept to market-ready products, significantly reducing development cycles from years to months and allowing for mid-cycle updates akin to app upgrades.
NEWTWEN
Series A in 2023
NEWTWEN has developed an advanced software engineering platform focused on creating real-time embedded virtual sensors for the model predictive control and diagnostics of electromechanical systems. Central to its offering is a highly accurate digital twin that replicates the electrodynamic and thermodynamic behavior of devices like electric motors and generators across various operating conditions. The platform features a proprietary mathematical framework that significantly reduces computational complexity, enabling ultra-efficient digital models to operate directly on-device in real time. This capability allows for continuous estimation of critical parameters, such as internal temperature, thousands of times per second, providing deep insights into system performance. By facilitating smarter control strategies and enabling capabilities like predictive maintenance and anomaly detection, NEWTWEN's technology aims to enhance the reliability and lifespan of electrical drives and automation systems while streamlining the development process for digital twins.
CELUS
Series A in 2022
CELUS provides a cloud-based software solution designed to simplify the development of embedded systems for electronics teams. Recognizing the growing demand for electronics amid a declining number of engineers, CELUS enables users to create complex designs without requiring extensive expertise in electronics. The platform leverages automation and artificial intelligence to generate essential components of the development process, including schematics, PCB floorplans, bills of materials (BOM), and embedded source code. By streamlining these interdependent tasks, CELUS aims to accelerate the development cycle and enhance productivity for teams working on electronics projects.
AMSIMCEL
Convertible Note in 2022
AMSIMCEL is a deep tech firm based in Bucharest, founded in 2017, that specializes in developing software aimed at enhancing the physical verification process for integrated circuits (ICs). The company focuses on creating technologies that leverage advanced parallel computing and machine simulations to automate circuit verification. By doing so, AMSIMCEL enables clients to expedite their IC design and verification processes, deliver custom intellectual property, and ensure the production of reliable, bug-free silicon. Through its innovative frameworks, AMSIMCEL aims to revolutionize Electronic Design Automation tools and foster advancements within the semiconductor industry.
CELUS
Funding Round in 2020
CELUS provides a cloud-based software solution designed to simplify the development of embedded systems for electronics teams. Recognizing the growing demand for electronics amid a declining number of engineers, CELUS enables users to create complex designs without requiring extensive expertise in electronics. The platform leverages automation and artificial intelligence to generate essential components of the development process, including schematics, PCB floorplans, bills of materials (BOM), and embedded source code. By streamlining these interdependent tasks, CELUS aims to accelerate the development cycle and enhance productivity for teams working on electronics projects.
GuardKnox
Series A in 2019
GuardKnox is an automotive technology company specializing in high-performance, secure, and customizable products for driver-centric mobility. Established in 2016 and headquartered in Israel, with additional locations in Munich, Germany, and Detroit, Michigan, GuardKnox focuses on developing scalable technologies for software-defined vehicles. The company's platform enhances vehicle connectivity and allows consumers to customize both performance and in-vehicle experiences. By offering secure design and high-speed firmware, GuardKnox enables clients to create applications and services efficiently, reducing time to market while maintaining cost-effectiveness.
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