PLG Ventures

PLG Ventures is a leading early stage venture capital firm providing pre seed and seed capital to technology enabled startups. PLG Ventures works hands-on with the founding teams developing their leadership skills and emotional intelligence abilities. In addition, we will help your company put in place the best foundation to allow for scalable and successful growth.

Peter Goldberg

Founder, Partner

36 past transactions

Revolution RE

Seed Round in 2022
Revolution RE develops data software that enhances the integration of third-party technology systems for apartment owners. By connecting all operational systems, the company provides a comprehensive strategy that ingests and analyzes available data. This enables clients to leverage their data effectively, gaining insights into current operations and making informed predictions for future outcomes.

Zone7

Series A in 2021
Zone7 is a technology company founded in 2017 and based in Palo Alto, California, specializing in artificial intelligence-driven sports injury prediction software. The platform leverages data from wearable devices, medical records, and fitness profiles to forecast potential injuries, allowing for proactive measures to enhance athlete safety and performance. Zone7 serves over 30 professional sports franchises, offering insights that enable coaching staff to monitor athlete performance and injury risk effectively. Additionally, the technology is utilized in hospitals to ensure the well-being of medical staff by providing actionable recommendations for optimizing workload and recovery. By analyzing various data sources, Zone7 aims to protect and enhance the health and performance of both athletes and the elite workforce.

Cube

Seed Round in 2020
Cube is the first spreadsheet-native FP&A platform that helps strategic finance teams build multi-scenario plans, track performance, and drive business decisions using the spreadsheets they've come to rely on. By integrating FP&A automation and workflows into the tools users live in every day, including Excel and Google Sheets, Cube enables teams to quickly and confidently plan for the unexpected and stay ahead of changes. To learn more, join Cube’s community Strategic Finance Pros on Slack (https://www.cubesoftware.com/community-survey) or visit cubesoftware.com. Cube pairs the power and performance of an enterprise engine with the flexibility and familiarity of the world’s most universal UI—the spreadsheet, enabling teams to quickly and confidently plan for the unexpected and stay ahead of changes. The company was founded in 2018 and is headquartered in New York.

Charma

Seed Round in 2020
Charma is a company focused on enhancing team communication and accountability through its people management application platform. This platform is designed to improve working relationships by facilitating structured interactions between managers and employees. It offers tools for continuous feedback, employee recognition, goal setting, and performance reviews, all aimed at boosting team performance and engagement. By guiding the dynamics of employer-employee relationships, Charma enables organizations to unlock the full potential of their workforce.

Flossy

Seed Round in 2020
Flossy operates a dental appointment booking platform aimed at providing affordable dental care. The platform enables users to search for dentists based on reviews, ratings, and recommendations, facilitating the process of booking appointments. By simplifying access to dental services, Flossy eliminates the complexities often associated with dental insurance, making it easier for customers to receive the care they need.

Public

Series B in 2020
Public is the investing platform built for those who take it seriously—with technology that makes building a multi-asset portfolio, fast, frictionless, and secure. Members can invest in stocks, options, bonds, crypto, and contribute to retirement accounts —in the same place. Alongside the robust suite of investing tools, Public offers Alpha, a proprietary AI layer, that provides fundamental data and custom analysis to support informed investment decisions.

Xclaim

Seed Round in 2020
Xclaim Inc. operates an electronic platform designed for the trading of bankruptcy claims, creating a marketplace for distressed debt that has historically been traded on paper. Founded in 2018 and based in Los Angeles, California, Xclaim connects investors in distressed debt with various parties owed money by bankrupt companies, such as vendors and landlords. The platform enhances trading efficiency, thereby increasing liquidity in a typically illiquid market. Xclaim's services include assisting users in tracking portfolios, facilitating out-of-court settlements, and providing a comprehensive view of buyer competition. By streamlining the trading process and offering risk mitigation features, Xclaim aims to eliminate inefficiencies in the bankruptcy claims marketplace.

Balloon

Seed Round in 2019
Balloon removes bias from group work and decision-making - across teams, both internal and external. Its platform levels the playing field and makes it possible to anonymously surface and prioritize information, feedback, and insights that companies can't get any other way.

ASYSTEM

Seed Round in 2019
ASYSTEM is a Los Angeles-based company founded in 2018 that specializes in creating science-backed products aimed at enhancing men's health and performance. The company offers a range of supplements, vitamins, and personal care items designed to improve well-being and resilience. By utilizing clinically supported ingredients, ASYSTEM's products promote increased energy levels and improved focus, helping users effectively manage daily challenges. The offerings are designed to be user-friendly and competitively priced, ensuring accessibility for a broad audience.

Ready, Set, Food!

Pre Seed Round in 2019
Ready, Set, Food! is a California-based company founded in 2017 that specializes in manufacturing and selling infant food products designed to help reduce the risk of allergies to peanuts, eggs, and milk. The company offers a gentle, daily system that can decrease the likelihood of developing these common allergies by up to 80%. Its products are available for purchase online, making it accessible for parents seeking to introduce allergenic foods into their infants' diets safely.

ONEHOPE

Convertible Note in 2019
ONEHOPE is a social enterprise that sells wine and other products and services to raise awareness and funding for charitable organizationsand social causes as well as donates half of its profits to charity, enabling its customers to contribute to social causes.

Zone7

Seed Round in 2019
Zone7 is a technology company founded in 2017 and based in Palo Alto, California, specializing in artificial intelligence-driven sports injury prediction software. The platform leverages data from wearable devices, medical records, and fitness profiles to forecast potential injuries, allowing for proactive measures to enhance athlete safety and performance. Zone7 serves over 30 professional sports franchises, offering insights that enable coaching staff to monitor athlete performance and injury risk effectively. Additionally, the technology is utilized in hospitals to ensure the well-being of medical staff by providing actionable recommendations for optimizing workload and recovery. By analyzing various data sources, Zone7 aims to protect and enhance the health and performance of both athletes and the elite workforce.

Fernish

Venture Round in 2019
Fernish is a furniture rental startup company that offers provides furniture as a subscription model to consumers living a mobile lifestyle. The company seeks to redefine the way the market sees furniture rental by positioning itself as a lifestyle brand. It offers a rent to own program that allows subscribers to apply their previous payments towards the cost of the piece or pieces they want to buy at the end of their subscription. Users are allowed to subscribe to an entire room or specific pieces and can even swap out things they don’t like or simply want to change up at any point. Founders Michael Barlow and Lucas Dickey launched the company in Los Angeles, California in 2017.

AvantStay

Series A in 2018
AvantStay, Inc. is a hospitality company founded in 2016 and based in Los Angeles, California, specializing in vacation rental homes. The company operates a next-generation platform that redefines travel and investment experiences by offering a highly curated selection of short-term rental properties tailored to guests' needs. With a portfolio exceeding 450 premier properties across more than 60 cities, AvantStay utilizes proprietary technology to facilitate seamless bookings and efficient property management. The company has established partnerships with various online travel agencies, enabling direct bookings and enhancing accessibility for travelers. AvantStay aims to provide an elevated and authentic experience for its customers while maintaining an asset under management exceeding $800 million.

Citruslabs

Seed Round in 2018
Citruslabs is a provider of a clinical trials and healthcare technology platform that assists research organizations in patient recruitment and retention for clinical studies. The company operates a health-application network that offers users engaging content related to physical exercises, nutrition, and games. This platform educates users on the risks and benefits of participating in clinical trials, facilitating informed decision-making. By providing this valuable data to clients, Citruslabs enables healthcare organizations to efficiently identify and pre-screen qualified candidates for trials, thereby streamlining the recruitment process. With a commitment to supporting both small and large research initiatives, Citruslabs plays a vital role in enhancing the clinical research landscape.

The Riveter

Funding Round in 2018
The Riveter, Inc. is a co-working space and community platform based in Seattle, Washington, designed specifically for women and their allies. Founded in 2016, The Riveter offers a range of services including individual office spaces, dedicated desks, and private offices, as well as amenities such as fitness studios and meditation rooms. The company emphasizes the importance of skill development through daily programming, which covers topics from podcasting to investment pitching. Additionally, The Riveter provides event spaces for hosting workshops, classes, and community gatherings, alongside facilities for pop-up retail, allowing members to showcase and sell their original goods. By combining professional workspace with wellness offerings, The Riveter aims to empower women entrepreneurs and foster a supportive community.

Blast

Seed Round in 2018
Blast is a company that offers a financial wallet designed for gamers, allowing them to earn and store money while engaging in online gaming. Founded in 2017 and based in Newport Beach, California, Blast enables users to save money by automatically setting aside small amounts, typically between one cent and ten cents, during gameplay. Additionally, users can earn money by trying new games and advancing levels in their favorite titles. This approach not only helps gamers accumulate savings but also incentivizes them to continue playing, creating a mutually beneficial relationship between players and gaming companies. By integrating financial rewards into the gaming experience, Blast aims to make wealth-building enjoyable and accessible for its users.

KitSplit

Seed Round in 2018
KitSplit is a venture-backed startup re-imagining the Hollywood production studio as a local marketplace. We enable all visual storytellers, regardless of background and budget, to become their own studio with access to world-class gear and services. Today we are the largest rental marketplace and community for gear rentals. Forbes and Fast Company have called us "the AirBNB of cameras." But that's just the tip of the iceberg. Ultimately we're building a one-stop shop for visual content creators to get everything they need including gear, locations, and services. We are looking for high-caliber, visionary, creative, and genuine people to build their careers with us.

Scatter

Seed Round in 2018
Scatter is a company that specializes in bringing human likeness into the metaverse through its software product, Depthkit. This tool is the leading solution for creating volumetric video human holograms, enabling real people to be integrated into virtual environments. Depthkit is favored by interactive media and entertainment companies for its ease of use and affordability, allowing users to produce high-quality volumetric video content and livestreams with minimal hardware requirements. The company offers a platform that combines depth sensors with standard cinematic cameras, facilitating the capture, editing, and publication of immersive experiences. Scatter's team comprises Emmy-award winning creators and technologists who have been at the forefront of holographic technology since 2010, drawing on expertise from notable institutions like Microsoft Research and Carnegie Mellon.

Avisare

Seed Round in 2017
Avisare is a supplier management platform that connects large corporations with small and mid-sized businesses, facilitating pre-vetting and request for proposal (RFP) opportunities. The platform serves as a centralized database, allowing suppliers to keep their company information updated while streamlining the sourcing process. Additionally, Avisare enhances the experience of finding, bidding, and reporting on government contracts through its cloud-based system. This system supports public and private sector RFx marketing, vendor registration, online certification workflow, and compliance reporting for prime contractors. By bridging the gap between small businesses and potential buyers, Avisare simplifies access to valuable contracting opportunities.

Flowspace

Seed Round in 2017
Flowspace, Inc. is a provider of on-demand warehousing solutions, enabling businesses to manage their inventory through an online dashboard. Founded in 2016 and based in Los Angeles, California, the company operates a network of over 150 fulfillment centers across the United States. Flowspace’s cloud-based software, OmniFlow, offers real-time visibility into inventory, orders, and fulfillment activities, centralizing multiple order sources for efficiency. The platform allows users to book warehouse space, schedule inventory pickups, and access additional services such as shrink wrapping and labeling, facilitating streamlined warehousing and fulfillment operations for direct customers, retailers, and distributors. Recognized for its innovation and customer service, Flowspace has received accolades including being named one of the World’s Most Innovative Companies by Fast Company in 2020 and winning the Organization of the Year award in 2022 for Excellence in Customer Service.

Fernish

Seed Round in 2017
Fernish is a furniture rental startup company that offers provides furniture as a subscription model to consumers living a mobile lifestyle. The company seeks to redefine the way the market sees furniture rental by positioning itself as a lifestyle brand. It offers a rent to own program that allows subscribers to apply their previous payments towards the cost of the piece or pieces they want to buy at the end of their subscription. Users are allowed to subscribe to an entire room or specific pieces and can even swap out things they don’t like or simply want to change up at any point. Founders Michael Barlow and Lucas Dickey launched the company in Los Angeles, California in 2017.

Vyng

Seed Round in 2017
Vyng has built a next-generation Caller ID platform that visualizes every call. Vyng is helping start better conversations between friends, family, and businesses for the next half billion smartphone users in India and beyond. Vyng boasts 4 billion videos played across 170 countries since its launch in 2018. The company has raised $7MM and is backed by March Capital, Omidyar Network, a Sequoia Capital partner, and the founders of Giphy and GroupMe.

HAAWK

Seed Round in 2017
HAAWK, Inc. is a media services company based in Studio City, California, that focuses on managing and monetizing the copyrights of independent music, film, and television catalogs. Founded in 2017, the company specializes in rights management, copyright enforcement, and digital music distribution, with a particular emphasis on platforms like YouTube, Facebook, and Instagram. HAAWK provides a copyright management platform that enables clients to administer, distribute, and license their content effectively. The platform also monitors user-generated content to detect unauthorized uploads, allowing copyright holders to monetize these instances through advertisements. In addition, HAAWK offers micro-sync licensing services to further support its clients in monetizing their creative works.

Stackin'

Seed Round in 2017
Stackin' is a financial fitness platform aimed at empowering individuals to enhance their financial lives through engaging text messages. With over one million subscribers, it targets a younger demographic by offering tools and curated products that promote healthy financial habits in a fun and judgment-free environment. The platform leverages a custom messaging system, along with data, machine learning, and human interaction, to send personalized messages that educate users on saving money, reducing debt, and starting to invest. Additionally, Stackin' provides financial tips and content designed to inform and entertain its audience, helping them make informed decisions for their financial future.

Heartbeat

Seed Round in 2017
Using our unique software and devoted team at Heartbeat, we pair the best content creators with like-minded brands who share a love for the same products and services. The result is a genuine connection that develops into long-lasting relationships.

Salted

Angel Round in 2017
Salted is an online platform focused on developing and scaling better-for-you quick-service restaurant brands. The company offers subscription-based virtual cooking classes that allow users to access cooking video tutorials online. This approach enables aspiring chefs and cooking enthusiasts to learn culinary skills in an enjoyable and convenient manner, all while eliminating the overhead associated with traditional restaurant operations.

Diamond

Venture Round in 2017
Diamond is a developer of a personal search platform that aims to enhance productivity by providing users with access to various files and emails from multiple sources, such as Google Drive and Dropbox, in one place. The platform leverages personalized search technologies to deliver current and comprehensive information without the need to navigate through different websites or portals. This functionality allows clients to customize, integrate, and manage their data efficiently, thereby facilitating better decision-making and saving time. By streamlining access to essential information, Diamond supports individuals and organizations in achieving high-quality work.

Parasail Health

Seed Round in 2016
Parasail Health, Inc. specializes in providing payment plans and patient financing options to streamline financial transactions in healthcare. Founded in 2013 and based in Sausalito, California, the company offers a suite of products designed to help patients manage medical bills more affordably and enable healthcare providers to receive prompt payments. By offering affordable patient loans and a straightforward application process, Parasail empowers patients to make informed decisions about their healthcare, even in the presence of high deductibles. The company also ensures that doctors receive secure and predictable revenue, alleviating the financial risks associated with patient debt defaults. Ultimately, Parasail Health aims to humanize the healthcare system by prioritizing the needs of both patients and healthcare providers.

Trendy Butler

Convertible Note in 2016
Trendy Butler is a diverse men’s apparel subscription service that gives members up to $150 worth of men’s clothes for $65 per month. Their technology personally caters to each user’s style preferences, sizes, and overall personality. Unlike most of today’s men’s clothing subscription services, Trendy Butler delivers quality at a price that is ridiculously low. Their monthly boxes are created with partnerships that include today’s most influential and trendsetting brands.

Plink

Venture Round in 2016
Plink develops commerce automation software designed for assistance in transactions and building customer relationships. They allow businesses to add various features to their existing point-of-sale systems or countertop terminals to facilitate transactions with target customers, enabling local enterprises to take advantage of an array of collateral programs that ensure they generate sales and loyalty.

Venue Report

Venture Round in 2016
Venue Report Inc. operates an online platform that serves as a comprehensive guide for various venue locations worldwide, catering to a wide array of celebrations and events. Founded in 2013 and based in Carlsbad, California, the company connects event planners and celebrators with venues suitable for occasions such as weddings, corporate gatherings, and social events. The platform features curated profiles of hotels, restaurants, and other venues, allowing users to explore and book spaces while also providing venues with tools to market and analyze their offerings. By promoting togetherness and inspiring celebrations, Venue Report highlights exceptional spaces across the globe, making it easier for individuals and groups to find the ideal location for their events.

SkyKick

Venture Round in 2015
SkyKick, Inc. is a provider of cloud-based migration solutions aimed at assisting IT consultants, system integrators, managed service providers, and value-added resellers in transitioning enterprise customers to the cloud. Founded in 2011 and based in Seattle, Washington, the company offers a suite of applications designed to streamline cloud migration processes. Key offerings include Web Planner, which facilitates sales assessment and planning; Migration Manager, which oversees migration projects; and Cloud Manager, an automation and management tool. SkyKick's software automates Microsoft Office 365 migrations, data backups, and service management, helping IT partners enhance operational efficiency and expand service offerings. The company’s technology also includes tools for managing email, calendar, and contacts during migrations, ensuring a smooth transition for clients.

Local ID

Seed Round in 2015
Local ID is a cloud-based intelligence platform that provides multi-unit brands with the data, tools, and process to build a dynamic local marketing playbook. The company provides its customers with unprecedented visibility into the identity of every store, including the opportunities, and marketing activities that surround them. Founded in 2014 by Alex Nocifera, Andrea Shuff, Jason McDonnell, and Manjunath P Reddy.
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