Peterson Ventures IV

Peterson Partners LP is a private equity and venture capital firm based in Salt Lake City, Utah, specializing in early-stage investments across a range of sectors, including software, digital commerce, and healthcare. Founded in 2003, the firm focuses on pre-seed, seed, and growth-stage companies, typically investing between $0.25 million and $25 million. Peterson Partners aims to partner with entrepreneurs who seek more than just capital, offering strategic support to navigate the complexities of growth. The firm invests primarily in the Western United States, Canada, and Brazil, targeting companies with revenues between $5 million and $100 million and EBITDA ranging from $2 million to $20 million. With a portfolio of over 200 companies, Peterson Partners seeks to take both majority and minority stakes and often co-invests with other private equity firms. The firm typically holds investments for a period of five to ten years, emphasizing a collaborative approach in fostering entrepreneurial success.

Ben Capell

Partner

Alex Daines

Senior Associate

Matthew Day

Partner

Taylor Jones

Principal

Tanner Larsen

Associate

Clint Peterson

Managing Partner

Past deals in US Rockies

SchoolAI: Create. Personalize. Engage.

Series A in 2025
SchoolAI is a classroom with AI-powered tools that helps schools embrace AI tech for students, teachers, and school leaders. The company aims to magnify the humanity in every school, creating tighter relationships between teachers, students, school leaders, and the local community and help schools with professional development to adopt AI to supercharge teachers in their classrooms, empower students for an AI-driven world, and give everyone in the building a more personal experience. Its headquarters is located in Lehi, Utah.

Tava Health

Series B in 2023
Tava Health, Inc. is a mental telehealth platform based in Salt Lake City, Utah, founded in 2019. The company provides users with access to a comprehensive mental health service that includes an initial assessment, therapist matching, therapy sessions, and prescription services. Tava Health addresses a wide range of mental health issues such as addiction, anxiety, depression, eating disorders, grief, PTSD, and relationship challenges. The platform allows individuals to engage in therapy and receive support conveniently through online video chats and secure messaging, eliminating the need for in-person visits to clinics. By offering these services, Tava Health aims to enhance emotional well-being for employees and their families, recognizing the importance of mental health in the workplace.

Oops

Seed Round in 2022
Oops is a venture-backed startup that offers easy returns right from your doorstep. The company helps individuals in packing, taping, labeling, driving, and making returns. Oops was founded in 2022 and is based in Salt Lake City, Utah.

Zartico

Series A in 2022
Zartico, founded in 2019 and based in Salt Lake City, Utah, offers a unique data intelligence platform known as the world's first destination operating system. This platform integrates data analytics and visualizations with contextual insights to support destination management organizations in making informed, data-driven decisions. By providing a range of services that include data science, benchmarking, and analytical support, Zartico aims to enhance the well-being of global communities. Its solutions facilitate effective marketing, community development, and sustainability initiatives, ultimately empowering organizations to elevate their strategic efforts.

Roster

Seed Round in 2022
Roster is a brand engagement platform that drives sales and awareness through word-of-mouth marketing. It assists brands in nurturing and growing their brand community into a strong sales channel, allowing them to diversify their revenue and become less reliant on paid advertising. The Roster platform connects brands with people who are already talking about their brand or those who will with the right nudge. As a result, there is more engagement, referred sales, and a more connected community. Roster was founded in 2017 and is based in Utah.

Oops

Convertible Note in 2022
Oops is a venture-backed startup that offers easy returns right from your doorstep. The company helps individuals in packing, taping, labeling, driving, and making returns. Oops was founded in 2022 and is based in Salt Lake City, Utah.

Pupford

Venture Round in 2022
Pupford LLC, established in 2017 and based in American Fork, Utah, offers a range of resources for dog owners aimed at fostering healthy relationships with their pets. The company provides training videos focused on dog nutrition, companionship, and obedience, helping owners address problematic behaviors and enhance their pets' well-being. In addition to training materials, Pupford sells various dog products, including chews and food, and delivers its services through a mobile application. The mission of Pupford is to empower pet owners to raise happy, healthy, and well-behaved dogs.

Tilled

Series A in 2022
Tilled, Inc. operates a payments platform that provides a PayFac-as-a-Service solution, enabling business-to-business independent software vendors (ISVs) to monetize payments processed through their systems. Founded in 2019 and based in Boulder, Colorado, Tilled offers hosted payment forms, recurring payments, and split payments services. Its platform utilizes modern application programming interfaces (APIs) and software development kits (SDKs) to facilitate seamless payment integration, allowing software companies to launch quickly without incurring upfront costs or needing additional staffing. By managing the complexities of payment facilitation, including regulatory compliance and associated liabilities, Tilled allows software vendors, marketplaces, and SaaS companies to focus on their core operations while generating revenue from credit card processing.

Tava Health

Series A in 2021
Tava Health, Inc. is a mental telehealth platform based in Salt Lake City, Utah, founded in 2019. The company provides users with access to a comprehensive mental health service that includes an initial assessment, therapist matching, therapy sessions, and prescription services. Tava Health addresses a wide range of mental health issues such as addiction, anxiety, depression, eating disorders, grief, PTSD, and relationship challenges. The platform allows individuals to engage in therapy and receive support conveniently through online video chats and secure messaging, eliminating the need for in-person visits to clinics. By offering these services, Tava Health aims to enhance emotional well-being for employees and their families, recognizing the importance of mental health in the workplace.

Blyncsy

Seed Round in 2021
Blyncsy, Inc. is a data analytics company based in Salt Lake City, Utah, that specializes in providing big data solutions through a range of products and services. Founded in 2014, Blyncsy deploys sensors in various environments, from ski resorts to college campuses, to monitor a variety of metrics, including parking availability and public transit demand. The company's analytics platform leverages machine learning and artificial intelligence to process millions of data points in real-time, offering insights that enhance infrastructure management. One of its notable products, Payver, utilizes machine vision to create digital twins of real-world infrastructure, improving data collection accuracy and extending the lifecycle of public road assets. Additionally, Blyncsy offers a contact tracing solution called Mercury, aimed at managing contagion tracking for universities. Overall, Blyncsy's innovations aim to improve safety and efficiency within traffic and transportation networks while supporting local governments and traffic authorities.

Spiff

Series B in 2021
Spiff Inc. is a software company that specializes in sales commission automation through its SaaS platform. Founded in 2017 and headquartered in Sandy, Utah, with an office in Mountain View, California, Spiff offers a comprehensive solution that allows organizations to design, manage, and optimize their sales commission plans. The platform enables users to create and modify commission structures, automate data integration from various systems such as ERP and payroll, and provide sales teams with personalized dashboards to track their performance. Spiff’s software streamlines complex commission processes, enhances accuracy by eliminating errors, and supports advanced features like modeling new plans and generating detailed payroll reports. The company primarily serves finance and sales operations, sales and marketing teams, managers, and executives, facilitating improved sales performance through real-time insights and automation.

Tilled

Series A in 2021
Tilled, Inc. operates a payments platform that provides a PayFac-as-a-Service solution, enabling business-to-business independent software vendors (ISVs) to monetize payments processed through their systems. Founded in 2019 and based in Boulder, Colorado, Tilled offers hosted payment forms, recurring payments, and split payments services. Its platform utilizes modern application programming interfaces (APIs) and software development kits (SDKs) to facilitate seamless payment integration, allowing software companies to launch quickly without incurring upfront costs or needing additional staffing. By managing the complexities of payment facilitation, including regulatory compliance and associated liabilities, Tilled allows software vendors, marketplaces, and SaaS companies to focus on their core operations while generating revenue from credit card processing.

Spiff

Series A in 2020
Spiff Inc. is a software company that specializes in sales commission automation through its SaaS platform. Founded in 2017 and headquartered in Sandy, Utah, with an office in Mountain View, California, Spiff offers a comprehensive solution that allows organizations to design, manage, and optimize their sales commission plans. The platform enables users to create and modify commission structures, automate data integration from various systems such as ERP and payroll, and provide sales teams with personalized dashboards to track their performance. Spiff’s software streamlines complex commission processes, enhances accuracy by eliminating errors, and supports advanced features like modeling new plans and generating detailed payroll reports. The company primarily serves finance and sales operations, sales and marketing teams, managers, and executives, facilitating improved sales performance through real-time insights and automation.

Tava Health

Seed Round in 2020
Tava Health, Inc. is a mental telehealth platform based in Salt Lake City, Utah, founded in 2019. The company provides users with access to a comprehensive mental health service that includes an initial assessment, therapist matching, therapy sessions, and prescription services. Tava Health addresses a wide range of mental health issues such as addiction, anxiety, depression, eating disorders, grief, PTSD, and relationship challenges. The platform allows individuals to engage in therapy and receive support conveniently through online video chats and secure messaging, eliminating the need for in-person visits to clinics. By offering these services, Tava Health aims to enhance emotional well-being for employees and their families, recognizing the importance of mental health in the workplace.

SimpleCitizen

Seed Round in 2019
SimpleCitizen, Inc. is a company that specializes in providing digital solutions for immigration and visa processes. Founded in 2014 and based in Salt Lake City, Utah, the company offers a range of services including applications for citizenship, green cards, and employment authorization documents, as well as marriage-based green card applications. SimpleCitizen's platform streamlines the application process, allowing users to track and renew their green cards and complete citizenship applications online. By focusing on making immigration more accessible and affordable, SimpleCitizen aims to assist families in establishing themselves in new communities worldwide. As of September 2020, SimpleCitizen operates as a subsidiary of Fragomen, Del Rey, Bernsen & Loewy, LLP.

Spiff

Seed Round in 2019
Spiff Inc. is a software company that specializes in sales commission automation through its SaaS platform. Founded in 2017 and headquartered in Sandy, Utah, with an office in Mountain View, California, Spiff offers a comprehensive solution that allows organizations to design, manage, and optimize their sales commission plans. The platform enables users to create and modify commission structures, automate data integration from various systems such as ERP and payroll, and provide sales teams with personalized dashboards to track their performance. Spiff’s software streamlines complex commission processes, enhances accuracy by eliminating errors, and supports advanced features like modeling new plans and generating detailed payroll reports. The company primarily serves finance and sales operations, sales and marketing teams, managers, and executives, facilitating improved sales performance through real-time insights and automation.

Backbone PLM

Series A in 2019
Backbone PLM, Inc. provides a cloud-based product lifecycle management solution specifically designed for the fashion and consumer goods industries. Founded in 2014 and based in Greeley, Colorado, Backbone PLM offers a comprehensive platform that facilitates product development through features such as file management, storage, and collaboration tools. Its offerings include a tech pack editor to centralize product data, customizable product templates, and project file storage capabilities. The platform aims to streamline complex design and development processes, enabling teams to manage product information effectively and collaborate seamlessly with suppliers. By improving efficiency and reducing time to market, Backbone PLM supports brands in innovating and scaling their product offerings.

Spiff

Seed Round in 2019
Spiff Inc. is a software company that specializes in sales commission automation through its SaaS platform. Founded in 2017 and headquartered in Sandy, Utah, with an office in Mountain View, California, Spiff offers a comprehensive solution that allows organizations to design, manage, and optimize their sales commission plans. The platform enables users to create and modify commission structures, automate data integration from various systems such as ERP and payroll, and provide sales teams with personalized dashboards to track their performance. Spiff’s software streamlines complex commission processes, enhances accuracy by eliminating errors, and supports advanced features like modeling new plans and generating detailed payroll reports. The company primarily serves finance and sales operations, sales and marketing teams, managers, and executives, facilitating improved sales performance through real-time insights and automation.

CallPop

Convertible Note in 2019
Callpop develops an electronic CallerID device used to automate and simplify the process of answering and capturing phone calls. It integrates with existing phone and practice management systems, captures data related to answered or unanswered phone calls, extracts information on patient appointments and history, insurance and medical reports from phones, offers messaging features and improves appointment scheduling process that enables businesses to facilitate instant messaging and answering to voice calls of patients and customers even before picking up the phone. Callpop was founded in 2017 and is headquartered in American Fork, Utah.

Artemis Health

Series C in 2019
Artemis Health Inc. is a health data analytics company that offers a platform designed to assist self-insured employers in optimizing their benefit programs. Founded in 2013 and headquartered in Salt Lake City, Utah, the company provides actionable insights into benefits, identifying opportunities and gaps that employers can address. The platform enables users to pinpoint issues within their benefit offerings, share findings with relevant stakeholders, and implement solutions to enhance their programs. Additionally, it tracks the effectiveness of these solutions, allowing employers to make informed, data-driven decisions aimed at minimizing healthcare expenditures while improving employee health and wellness coverage.

Backbone PLM

Series A in 2018
Backbone PLM, Inc. provides a cloud-based product lifecycle management solution specifically designed for the fashion and consumer goods industries. Founded in 2014 and based in Greeley, Colorado, Backbone PLM offers a comprehensive platform that facilitates product development through features such as file management, storage, and collaboration tools. Its offerings include a tech pack editor to centralize product data, customizable product templates, and project file storage capabilities. The platform aims to streamline complex design and development processes, enabling teams to manage product information effectively and collaborate seamlessly with suppliers. By improving efficiency and reducing time to market, Backbone PLM supports brands in innovating and scaling their product offerings.

CallPop

Convertible Note in 2018
Callpop develops an electronic CallerID device used to automate and simplify the process of answering and capturing phone calls. It integrates with existing phone and practice management systems, captures data related to answered or unanswered phone calls, extracts information on patient appointments and history, insurance and medical reports from phones, offers messaging features and improves appointment scheduling process that enables businesses to facilitate instant messaging and answering to voice calls of patients and customers even before picking up the phone. Callpop was founded in 2017 and is headquartered in American Fork, Utah.

Grow

Series B in 2018
Grow is a business intelligence dashboard software designed for small and medium businesses, allowing them to effectively track key metrics and make informed decisions. Founded in 2014 and headquartered in Orem, Utah, Grow enables users to quickly set up custom dashboards by connecting various data sources such as QuickBooks, Salesforce, and Zendesk, without requiring IT assistance. The platform aggregates data from spreadsheets and cloud-based tools, combining data extraction, warehousing, and visualization into a user-friendly interface. By providing clear visibility into performance metrics, Grow empowers employees to engage with their work and helps leaders inspire confidence and loyalty within their teams.

Collective Medical

Series A in 2017
Collective Medical operates a collaborative care management platform designed to enhance patient outcomes by addressing communication gaps in healthcare. Based in Salt Lake City, the company connects a nationwide network that includes every national health plan, hundreds of hospitals, and tens of thousands of healthcare providers. Its system-agnostic platform leverages real-time data, risk analytics, and shared care guidelines to identify at-risk and complex patients. By facilitating actionable collaboration among care teams, Collective Medical aims to reduce emergency department visits and avoidable readmissions for high-risk patients. The platform improves coordination across diverse care teams, streamlines transitions of care, and supports better decision-making, ultimately ensuring patients receive appropriate care in the right setting.

Blyncsy

Seed Round in 2017
Blyncsy, Inc. is a data analytics company based in Salt Lake City, Utah, that specializes in providing big data solutions through a range of products and services. Founded in 2014, Blyncsy deploys sensors in various environments, from ski resorts to college campuses, to monitor a variety of metrics, including parking availability and public transit demand. The company's analytics platform leverages machine learning and artificial intelligence to process millions of data points in real-time, offering insights that enhance infrastructure management. One of its notable products, Payver, utilizes machine vision to create digital twins of real-world infrastructure, improving data collection accuracy and extending the lifecycle of public road assets. Additionally, Blyncsy offers a contact tracing solution called Mercury, aimed at managing contagion tracking for universities. Overall, Blyncsy's innovations aim to improve safety and efficiency within traffic and transportation networks while supporting local governments and traffic authorities.

Backbone PLM

Seed Round in 2017
Backbone PLM, Inc. provides a cloud-based product lifecycle management solution specifically designed for the fashion and consumer goods industries. Founded in 2014 and based in Greeley, Colorado, Backbone PLM offers a comprehensive platform that facilitates product development through features such as file management, storage, and collaboration tools. Its offerings include a tech pack editor to centralize product data, customizable product templates, and project file storage capabilities. The platform aims to streamline complex design and development processes, enabling teams to manage product information effectively and collaborate seamlessly with suppliers. By improving efficiency and reducing time to market, Backbone PLM supports brands in innovating and scaling their product offerings.

Artemis Health

Series B in 2017
Artemis Health Inc. is a health data analytics company that offers a platform designed to assist self-insured employers in optimizing their benefit programs. Founded in 2013 and headquartered in Salt Lake City, Utah, the company provides actionable insights into benefits, identifying opportunities and gaps that employers can address. The platform enables users to pinpoint issues within their benefit offerings, share findings with relevant stakeholders, and implement solutions to enhance their programs. Additionally, it tracks the effectiveness of these solutions, allowing employers to make informed, data-driven decisions aimed at minimizing healthcare expenditures while improving employee health and wellness coverage.

Toolkite

Convertible Note in 2017
Toolkite Inc. is a cloud-based software provider that offers solutions for e-commerce companies to streamline their operations. Founded in 2016 and based in Provo, Utah, Toolkite specializes in integrating various web applications used by online retailers, allowing them to manage orders, customers, products, inventory, and shipments seamlessly. By automating and customizing data flows, Toolkite eliminates the need for custom development, enabling businesses to connect their entire tech stack effortlessly. The platform supports numerous popular cloud and legacy e-commerce systems, providing flexibility and ensuring that APIs remain updated. Toolkite's aim is to help e-commerce companies overcome operational barriers, allowing them to focus on customer service and other critical aspects of their business.

Dwelo

Venture Round in 2017
Dwelo, Inc. is a technology company that specializes in developing a smart device management platform tailored for multifamily properties. Founded in 2014 and based in Provo, Utah, Dwelo's platform allows property owners and managers to automate, control, and monitor various aspects of vacant units and occupied apartments. By connecting with devices such as lights, thermostats, and locks, the platform enhances operational efficiency and offers smart home features as an amenity for residents. It enables continuous monitoring of apartment systems, allowing for proactive measures to prevent equipment malfunctions, and provides temporary access for staff and visitors. Dwelo aims to improve net operating income for multifamily owners while delivering a modern living experience for residents.

SimpleCitizen

Seed Round in 2016
SimpleCitizen, Inc. is a company that specializes in providing digital solutions for immigration and visa processes. Founded in 2014 and based in Salt Lake City, Utah, the company offers a range of services including applications for citizenship, green cards, and employment authorization documents, as well as marriage-based green card applications. SimpleCitizen's platform streamlines the application process, allowing users to track and renew their green cards and complete citizenship applications online. By focusing on making immigration more accessible and affordable, SimpleCitizen aims to assist families in establishing themselves in new communities worldwide. As of September 2020, SimpleCitizen operates as a subsidiary of Fragomen, Del Rey, Bernsen & Loewy, LLP.

Artemis Health

Series A in 2016
Artemis Health Inc. is a health data analytics company that offers a platform designed to assist self-insured employers in optimizing their benefit programs. Founded in 2013 and headquartered in Salt Lake City, Utah, the company provides actionable insights into benefits, identifying opportunities and gaps that employers can address. The platform enables users to pinpoint issues within their benefit offerings, share findings with relevant stakeholders, and implement solutions to enhance their programs. Additionally, it tracks the effectiveness of these solutions, allowing employers to make informed, data-driven decisions aimed at minimizing healthcare expenditures while improving employee health and wellness coverage.

Therapydia

Venture Round in 2016
Therapydia, Inc. is a network of physical therapy clinics in the United States, incorporated in 2010 and headquartered in Mill Valley, California. The organization operates clinics across several states, including California, Colorado, Hawaii, Louisiana, Oregon, Washington, and the District of Columbia. Therapydia provides a range of services such as physical therapy, telehealth consultations, sports rehabilitation, women's health, and specialized assessments. The clinics emphasize ongoing wellness programs, offering activities like yoga and Pilates in a supportive and well-equipped environment. Therapydia is committed to high patient satisfaction and long-term health outcomes, with clinic directors recognized as experts in their fields. They utilize proprietary patient relationship management software to enhance client engagement and connect with the broader wellness community through their website.

Banyan

Seed Round in 2016
Banyan is a digital marketing and patient engagement platform dedicated to enhancing the connection between healthcare professionals and patients. Founded in 2013 and based in Orem, Utah, Banyan offers a HIPAA-compliant media consent application that allows medical practices to share authorized patient photos on social media platforms such as Facebook, Instagram, and Twitter. The platform further supports healthcare providers by facilitating online reviews through a streamlined request tool and ensuring accurate practice information across over 70 web directories. Banyan also provides personalized websites to establish credibility for practices and offers coaching to help clients strengthen their brands, improve search engine optimization, and increase patient acquisition and retention. Operating as a subsidiary of NUVI LLC since 2019, Banyan focuses on helping healthcare clients foster a more humanized approach to patient care through effective online engagement.

Banyan

Seed Round in 2016
Banyan is a digital marketing and patient engagement platform dedicated to enhancing the connection between healthcare professionals and patients. Founded in 2013 and based in Orem, Utah, Banyan offers a HIPAA-compliant media consent application that allows medical practices to share authorized patient photos on social media platforms such as Facebook, Instagram, and Twitter. The platform further supports healthcare providers by facilitating online reviews through a streamlined request tool and ensuring accurate practice information across over 70 web directories. Banyan also provides personalized websites to establish credibility for practices and offers coaching to help clients strengthen their brands, improve search engine optimization, and increase patient acquisition and retention. Operating as a subsidiary of NUVI LLC since 2019, Banyan focuses on helping healthcare clients foster a more humanized approach to patient care through effective online engagement.

Dwelo

Seed Round in 2016
Dwelo, Inc. is a technology company that specializes in developing a smart device management platform tailored for multifamily properties. Founded in 2014 and based in Provo, Utah, Dwelo's platform allows property owners and managers to automate, control, and monitor various aspects of vacant units and occupied apartments. By connecting with devices such as lights, thermostats, and locks, the platform enhances operational efficiency and offers smart home features as an amenity for residents. It enables continuous monitoring of apartment systems, allowing for proactive measures to prevent equipment malfunctions, and provides temporary access for staff and visitors. Dwelo aims to improve net operating income for multifamily owners while delivering a modern living experience for residents.

Blyncsy

Seed Round in 2016
Blyncsy, Inc. is a data analytics company based in Salt Lake City, Utah, that specializes in providing big data solutions through a range of products and services. Founded in 2014, Blyncsy deploys sensors in various environments, from ski resorts to college campuses, to monitor a variety of metrics, including parking availability and public transit demand. The company's analytics platform leverages machine learning and artificial intelligence to process millions of data points in real-time, offering insights that enhance infrastructure management. One of its notable products, Payver, utilizes machine vision to create digital twins of real-world infrastructure, improving data collection accuracy and extending the lifecycle of public road assets. Additionally, Blyncsy offers a contact tracing solution called Mercury, aimed at managing contagion tracking for universities. Overall, Blyncsy's innovations aim to improve safety and efficiency within traffic and transportation networks while supporting local governments and traffic authorities.

Banyan

Seed Round in 2015
Banyan is a digital marketing and patient engagement platform dedicated to enhancing the connection between healthcare professionals and patients. Founded in 2013 and based in Orem, Utah, Banyan offers a HIPAA-compliant media consent application that allows medical practices to share authorized patient photos on social media platforms such as Facebook, Instagram, and Twitter. The platform further supports healthcare providers by facilitating online reviews through a streamlined request tool and ensuring accurate practice information across over 70 web directories. Banyan also provides personalized websites to establish credibility for practices and offers coaching to help clients strengthen their brands, improve search engine optimization, and increase patient acquisition and retention. Operating as a subsidiary of NUVI LLC since 2019, Banyan focuses on helping healthcare clients foster a more humanized approach to patient care through effective online engagement.

SimpleCitizen

Seed Round in 2015
SimpleCitizen, Inc. is a company that specializes in providing digital solutions for immigration and visa processes. Founded in 2014 and based in Salt Lake City, Utah, the company offers a range of services including applications for citizenship, green cards, and employment authorization documents, as well as marriage-based green card applications. SimpleCitizen's platform streamlines the application process, allowing users to track and renew their green cards and complete citizenship applications online. By focusing on making immigration more accessible and affordable, SimpleCitizen aims to assist families in establishing themselves in new communities worldwide. As of September 2020, SimpleCitizen operates as a subsidiary of Fragomen, Del Rey, Bernsen & Loewy, LLP.

Qzzr

Series A in 2015
Qzzr is a platform for people to seriously engage and create interactive content. It helps top brands like ESPN, LinkedIn, HubSpot, Red Bull, and Marriott to create intelligent interactive content (quizzes, polls, and lists). Their Software, Studio, and Science offerings deliver increased exposure, engagement, conversions, and insights. Last year, over 358 million people used Qzzr tools. It was named the Best New Startup in Utah, launched in 2014 (StartSLC).

Banyan

Seed Round in 2015
Banyan is a digital marketing and patient engagement platform dedicated to enhancing the connection between healthcare professionals and patients. Founded in 2013 and based in Orem, Utah, Banyan offers a HIPAA-compliant media consent application that allows medical practices to share authorized patient photos on social media platforms such as Facebook, Instagram, and Twitter. The platform further supports healthcare providers by facilitating online reviews through a streamlined request tool and ensuring accurate practice information across over 70 web directories. Banyan also provides personalized websites to establish credibility for practices and offers coaching to help clients strengthen their brands, improve search engine optimization, and increase patient acquisition and retention. Operating as a subsidiary of NUVI LLC since 2019, Banyan focuses on helping healthcare clients foster a more humanized approach to patient care through effective online engagement.

Artemis Health

Series A in 2015
Artemis Health Inc. is a health data analytics company that offers a platform designed to assist self-insured employers in optimizing their benefit programs. Founded in 2013 and headquartered in Salt Lake City, Utah, the company provides actionable insights into benefits, identifying opportunities and gaps that employers can address. The platform enables users to pinpoint issues within their benefit offerings, share findings with relevant stakeholders, and implement solutions to enhance their programs. Additionally, it tracks the effectiveness of these solutions, allowing employers to make informed, data-driven decisions aimed at minimizing healthcare expenditures while improving employee health and wellness coverage.

Blyncsy

Convertible Note in 2015
Blyncsy, Inc. is a data analytics company based in Salt Lake City, Utah, that specializes in providing big data solutions through a range of products and services. Founded in 2014, Blyncsy deploys sensors in various environments, from ski resorts to college campuses, to monitor a variety of metrics, including parking availability and public transit demand. The company's analytics platform leverages machine learning and artificial intelligence to process millions of data points in real-time, offering insights that enhance infrastructure management. One of its notable products, Payver, utilizes machine vision to create digital twins of real-world infrastructure, improving data collection accuracy and extending the lifecycle of public road assets. Additionally, Blyncsy offers a contact tracing solution called Mercury, aimed at managing contagion tracking for universities. Overall, Blyncsy's innovations aim to improve safety and efficiency within traffic and transportation networks while supporting local governments and traffic authorities.

HireVue

Series E in 2015
HireVue, Inc. specializes in video interviewing software solutions and assessment services aimed at improving recruitment and hiring processes. Founded in 2004 and headquartered in South Jordan, Utah, the company offers various services, including on-demand and live video interviews, as well as pre-hire assessments to evaluate candidates' skills, such as coding abilities through its CodeVue solution. Additionally, HireVue Coordinate facilitates real-time scheduling for candidates and hiring managers. The company caters to a diverse range of industries, including consumer goods, finance, healthcare, and technology, both in the United States and internationally. With a focus on leveraging artificial intelligence and predictive analytics, HireVue aims to enhance decision-making in hiring, having hosted over six million interviews for more than 700 clients, including several Fortune 100 companies.

Cotopaxi

Series A in 2015
Cotopaxi is an outdoor gear and apparel company based in Salt Lake City, Utah, founded in 2014. The company operates with a social mission focused on eradicating extreme poverty, linking each product to humanitarian causes in some of the world's poorest regions. For instance, the sale of a travel pack can fund one to three weeks of education for a child, while a water bottle can provide six months of clean water. Cotopaxi offers a diverse range of products, including travel packs, activewear, outerwear, and footwear, all made from responsibly sourced materials. By prioritizing sustainability and transparency, Cotopaxi enables customers to make purchases that not only meet their outdoor needs but also contribute positively to global issues.

Dwelo

Convertible Note in 2015
Dwelo, Inc. is a technology company that specializes in developing a smart device management platform tailored for multifamily properties. Founded in 2014 and based in Provo, Utah, Dwelo's platform allows property owners and managers to automate, control, and monitor various aspects of vacant units and occupied apartments. By connecting with devices such as lights, thermostats, and locks, the platform enhances operational efficiency and offers smart home features as an amenity for residents. It enables continuous monitoring of apartment systems, allowing for proactive measures to prevent equipment malfunctions, and provides temporary access for staff and visitors. Dwelo aims to improve net operating income for multifamily owners while delivering a modern living experience for residents.

PlanGrade

Convertible Note in 2015
PlanGrade is a software company based in Orem, Utah, specializing in web-based solutions for employer benefits compliance and management. Founded in August 2014, PlanGrade's application automates various aspects of benefits compliance, including the identification, preparation, and distribution of necessary documents and notices. The software is designed to help organizations navigate and manage regulatory requirements related to healthcare reforms and other regulations, thereby enhancing their understanding and adherence to compliance standards.

Grow

Seed Round in 2014
Grow is a business intelligence dashboard software designed for small and medium businesses, allowing them to effectively track key metrics and make informed decisions. Founded in 2014 and headquartered in Orem, Utah, Grow enables users to quickly set up custom dashboards by connecting various data sources such as QuickBooks, Salesforce, and Zendesk, without requiring IT assistance. The platform aggregates data from spreadsheets and cloud-based tools, combining data extraction, warehousing, and visualization into a user-friendly interface. By providing clear visibility into performance metrics, Grow empowers employees to engage with their work and helps leaders inspire confidence and loyalty within their teams.

Qzzr

Seed Round in 2014
Qzzr is a platform for people to seriously engage and create interactive content. It helps top brands like ESPN, LinkedIn, HubSpot, Red Bull, and Marriott to create intelligent interactive content (quizzes, polls, and lists). Their Software, Studio, and Science offerings deliver increased exposure, engagement, conversions, and insights. Last year, over 358 million people used Qzzr tools. It was named the Best New Startup in Utah, launched in 2014 (StartSLC).

Cotopaxi

Seed Round in 2014
Cotopaxi is an outdoor gear and apparel company based in Salt Lake City, Utah, founded in 2014. The company operates with a social mission focused on eradicating extreme poverty, linking each product to humanitarian causes in some of the world's poorest regions. For instance, the sale of a travel pack can fund one to three weeks of education for a child, while a water bottle can provide six months of clean water. Cotopaxi offers a diverse range of products, including travel packs, activewear, outerwear, and footwear, all made from responsibly sourced materials. By prioritizing sustainability and transparency, Cotopaxi enables customers to make purchases that not only meet their outdoor needs but also contribute positively to global issues.

Bonobos

Series D in 2014
Bonobos, Inc. is a men's clothing brand that specializes in providing a wide range of apparel including pants, shirts, suits, sweaters, outerwear, shoes, and accessories. Founded in 2007, Bonobos initially made a name for itself with its signature line of better-fitting men's pants, and has since grown to become the largest apparel brand established online in the United States. The company offers various categories of clothing such as washed chinos, dress shirts, and casual wear, as well as a selection of accessories like belts, socks, and watches. Bonobos has expanded its presence by launching Guideshops, which provide personalized shopping experiences, and by partnering with major retailers like Nordstrom to increase its distribution. The brand is recognized for its commitment to delivering excellent fit and customer service, contributing to its reputation as a prominent name in menswear. Bonobos operates primarily online, with a physical store located in Seattle and a headquarters in New York City.

EcoScraps

Series B in 2014
EcoScraps is a manufacturer and distributor of all-natural garden products based in South Jordan, Utah. Founded in 2010, the company specializes in transforming discarded food waste, primarily fruits and vegetables, into high-quality compost, potting soil, and other soil amendments. EcoScraps' products are free from chemicals and animal waste, making them safe for families and pets. By recycling food waste, EcoScraps enables consumers to enrich their soil and cultivate healthy plants in an environmentally friendly manner, positioning itself as a sustainable alternative to chemical and manure-laden gardening products.

Artemis Health

Seed Round in 2013
Artemis Health Inc. is a health data analytics company that offers a platform designed to assist self-insured employers in optimizing their benefit programs. Founded in 2013 and headquartered in Salt Lake City, Utah, the company provides actionable insights into benefits, identifying opportunities and gaps that employers can address. The platform enables users to pinpoint issues within their benefit offerings, share findings with relevant stakeholders, and implement solutions to enhance their programs. Additionally, it tracks the effectiveness of these solutions, allowing employers to make informed, data-driven decisions aimed at minimizing healthcare expenditures while improving employee health and wellness coverage.

EcoScraps

Debt Financing in 2013
EcoScraps is a manufacturer and distributor of all-natural garden products based in South Jordan, Utah. Founded in 2010, the company specializes in transforming discarded food waste, primarily fruits and vegetables, into high-quality compost, potting soil, and other soil amendments. EcoScraps' products are free from chemicals and animal waste, making them safe for families and pets. By recycling food waste, EcoScraps enables consumers to enrich their soil and cultivate healthy plants in an environmentally friendly manner, positioning itself as a sustainable alternative to chemical and manure-laden gardening products.

EcoScraps

Series A in 2013
EcoScraps is a manufacturer and distributor of all-natural garden products based in South Jordan, Utah. Founded in 2010, the company specializes in transforming discarded food waste, primarily fruits and vegetables, into high-quality compost, potting soil, and other soil amendments. EcoScraps' products are free from chemicals and animal waste, making them safe for families and pets. By recycling food waste, EcoScraps enables consumers to enrich their soil and cultivate healthy plants in an environmentally friendly manner, positioning itself as a sustainable alternative to chemical and manure-laden gardening products.

Bonobos

Venture Round in 2013
Bonobos, Inc. is a men's clothing brand that specializes in providing a wide range of apparel including pants, shirts, suits, sweaters, outerwear, shoes, and accessories. Founded in 2007, Bonobos initially made a name for itself with its signature line of better-fitting men's pants, and has since grown to become the largest apparel brand established online in the United States. The company offers various categories of clothing such as washed chinos, dress shirts, and casual wear, as well as a selection of accessories like belts, socks, and watches. Bonobos has expanded its presence by launching Guideshops, which provide personalized shopping experiences, and by partnering with major retailers like Nordstrom to increase its distribution. The brand is recognized for its commitment to delivering excellent fit and customer service, contributing to its reputation as a prominent name in menswear. Bonobos operates primarily online, with a physical store located in Seattle and a headquarters in New York City.

Bonobos

Series C in 2012
Bonobos, Inc. is a men's clothing brand that specializes in providing a wide range of apparel including pants, shirts, suits, sweaters, outerwear, shoes, and accessories. Founded in 2007, Bonobos initially made a name for itself with its signature line of better-fitting men's pants, and has since grown to become the largest apparel brand established online in the United States. The company offers various categories of clothing such as washed chinos, dress shirts, and casual wear, as well as a selection of accessories like belts, socks, and watches. Bonobos has expanded its presence by launching Guideshops, which provide personalized shopping experiences, and by partnering with major retailers like Nordstrom to increase its distribution. The brand is recognized for its commitment to delivering excellent fit and customer service, contributing to its reputation as a prominent name in menswear. Bonobos operates primarily online, with a physical store located in Seattle and a headquarters in New York City.

EcoScraps

Series A in 2012
EcoScraps is a manufacturer and distributor of all-natural garden products based in South Jordan, Utah. Founded in 2010, the company specializes in transforming discarded food waste, primarily fruits and vegetables, into high-quality compost, potting soil, and other soil amendments. EcoScraps' products are free from chemicals and animal waste, making them safe for families and pets. By recycling food waste, EcoScraps enables consumers to enrich their soil and cultivate healthy plants in an environmentally friendly manner, positioning itself as a sustainable alternative to chemical and manure-laden gardening products.

Therapydia

Series A in 2012
Therapydia, Inc. is a network of physical therapy clinics in the United States, incorporated in 2010 and headquartered in Mill Valley, California. The organization operates clinics across several states, including California, Colorado, Hawaii, Louisiana, Oregon, Washington, and the District of Columbia. Therapydia provides a range of services such as physical therapy, telehealth consultations, sports rehabilitation, women's health, and specialized assessments. The clinics emphasize ongoing wellness programs, offering activities like yoga and Pilates in a supportive and well-equipped environment. Therapydia is committed to high patient satisfaction and long-term health outcomes, with clinic directors recognized as experts in their fields. They utilize proprietary patient relationship management software to enhance client engagement and connect with the broader wellness community through their website.

HireVue

Series B in 2010
HireVue, Inc. specializes in video interviewing software solutions and assessment services aimed at improving recruitment and hiring processes. Founded in 2004 and headquartered in South Jordan, Utah, the company offers various services, including on-demand and live video interviews, as well as pre-hire assessments to evaluate candidates' skills, such as coding abilities through its CodeVue solution. Additionally, HireVue Coordinate facilitates real-time scheduling for candidates and hiring managers. The company caters to a diverse range of industries, including consumer goods, finance, healthcare, and technology, both in the United States and internationally. With a focus on leveraging artificial intelligence and predictive analytics, HireVue aims to enhance decision-making in hiring, having hosted over six million interviews for more than 700 clients, including several Fortune 100 companies.

HireVue

Series A in 2008
HireVue, Inc. specializes in video interviewing software solutions and assessment services aimed at improving recruitment and hiring processes. Founded in 2004 and headquartered in South Jordan, Utah, the company offers various services, including on-demand and live video interviews, as well as pre-hire assessments to evaluate candidates' skills, such as coding abilities through its CodeVue solution. Additionally, HireVue Coordinate facilitates real-time scheduling for candidates and hiring managers. The company caters to a diverse range of industries, including consumer goods, finance, healthcare, and technology, both in the United States and internationally. With a focus on leveraging artificial intelligence and predictive analytics, HireVue aims to enhance decision-making in hiring, having hosted over six million interviews for more than 700 clients, including several Fortune 100 companies.
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