Pembroke VCT

Pembroke VCT PLC is a venture capital trust that invests in businesses at various stages of development. Its investment focus includes sectors such as health and fitness, hospitality, apparel and accessories, as well as media and technology. The trust aims to support companies within these industries to foster growth and innovation.

Past deals in Wearables

Mindset AI

Seed Round in 2025
Mindset AI is a technology company that provides an artificial intelligence–driven SaaS platform to help businesses and professional services firms customize, brand, and launch their own digital environments. The platform delivers branded applications and a connected customer experience across mobile, web, tablets, and wearables, enabling organizations to deploy workshops, micro-learning, online content, surveys, psychometric tests, 360 assessments, communities, client reporting, engagement tracking, and related activities within a single interface. End users can log in to track patterns and reflections, supporting positive behavioral change and informed decision-making. Mindset AI focuses on people- and customer-centric design to streamline digital delivery, empower teams, and scale human-capital initiatives without extensive development. The solution emphasizes branding, configurability, and ease of use to help firms create their own digital platforms that center on the people they serve.

TALA

Venture Round in 2024
TALA is a provider of sustainable activewear and athleisure designed for women, focusing on affordability and high-performance. The company creates on-trend fitness wear using upcycled materials, including natural fibers and recycled water bottles, to manufacture a range of products such as leggings, vests, shirts, pajamas, and hoodies. TALA aims to make conscious shopping choices accessible, offering flattering fits and comfortable options for all body types. By promoting eco-friendly practices, the brand seeks to disrupt the activewear industry and encourage a shift toward more sustainable fashion.

TALA

Seed Round in 2022
TALA is a provider of sustainable activewear and athleisure designed for women, focusing on affordability and high-performance. The company creates on-trend fitness wear using upcycled materials, including natural fibers and recycled water bottles, to manufacture a range of products such as leggings, vests, shirts, pajamas, and hoodies. TALA aims to make conscious shopping choices accessible, offering flattering fits and comfortable options for all body types. By promoting eco-friendly practices, the brand seeks to disrupt the activewear industry and encourage a shift toward more sustainable fashion.

Thriva

Series A in 2020
Thriva Limited is a London-based company that specializes in the research, development, and manufacturing of at-home diagnostic kits for personalized health monitoring. Founded in 2015, Thriva offers a finger-prick blood test that allows individuals to easily track various health metrics, such as liver function, cholesterol, Vitamin D, Vitamin B12, thyroid, iron levels, and testosterone levels. The testing process includes lancets for blood collection and a prepaid envelope for returning samples to their partner laboratory for analysis. The results are reviewed by an in-house qualified general practitioner to ensure accuracy and provide insights. Additionally, Thriva operates an online subscription platform that helps users analyze and monitor their health over time, guiding them on areas for improvement. The company has established a strategic partnership with The Doctors Laboratory to enhance its testing capabilities.

Thriva

Series A in 2019
Thriva Limited is a London-based company that specializes in the research, development, and manufacturing of at-home diagnostic kits for personalized health monitoring. Founded in 2015, Thriva offers a finger-prick blood test that allows individuals to easily track various health metrics, such as liver function, cholesterol, Vitamin D, Vitamin B12, thyroid, iron levels, and testosterone levels. The testing process includes lancets for blood collection and a prepaid envelope for returning samples to their partner laboratory for analysis. The results are reviewed by an in-house qualified general practitioner to ensure accuracy and provide insights. Additionally, Thriva operates an online subscription platform that helps users analyze and monitor their health over time, guiding them on areas for improvement. The company has established a strategic partnership with The Doctors Laboratory to enhance its testing capabilities.
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