Peak Opportunity Partners

Blue Apron is a direct-to-consumer meal kit delivery service that provides fresh, seasonal ingredients and chef-designed recipes to customers across the United States. Since its founding in 2012 and headquartered in New York, the company has developed a subscription service that allows customers to select from two flexible meal plans: a 2-Serving Plan and a Family Plan. Each delivery includes pre-portioned ingredients and printed recipe cards, along with digital content featuring cooking instructions and stories about the suppliers. In addition to meal kits, Blue Apron operates an e-commerce platform, Blue Apron Market, which sells cooking tools, utensils, pantry items, and wine that can be paired with its meals. The company targets a diverse customer base, including young couples, families, singles, and empty nesters.

Blue Apron is a direct-to-consumer meal kit delivery service that provides fresh, seasonal ingredients and chef-designed recipes to customers across the United States. Since its founding in 2012 and headquartered in New York, the company has developed a subscription service that allows customers to select from two flexible meal plans: a 2-Serving Plan and a Family Plan. Each delivery includes pre-portioned ingredients and printed recipe cards, along with digital content featuring cooking instructions and stories about the suppliers. In addition to meal kits, Blue Apron operates an e-commerce platform, Blue Apron Market, which sells cooking tools, utensils, pantry items, and wine that can be paired with its meals. The company targets a diverse customer base, including young couples, families, singles, and empty nesters.