Album VC

Album VC is a United States–based venture capital firm that invests in early-stage technology ventures. Headquartered in Lehi, Utah, it was formerly known as Peak Ventures and operates under the Album VC name. The firm backs software and SaaS companies, and also targets healthcare services, life sciences, oncology and related technology across the United States. It pursues early-stage rounds with checks typically ranging from 0.1 to 1 million per company and has established multiple funds to support ongoing early-stage investing.

Jochem In 't Velt

David King

Partner

Philippe v. Klitzing

Partner

Friso Kolkman

Investor

Sid Krommenhoek

General Partner

Past deals in Sales Automation

Voze

Series A in 2024
Drive growth your way.

Spiff

Series C in 2023
Spiff Inc. is a developer of a cloud-based sales commission automation software designed to streamline and enhance the management of sales compensation. Founded in 2017 and headquartered in Sandy, Utah, with an additional office in Mountain View, California, Spiff's platform allows organizations to design and modify commission plans, create rules, and manage complex team structures with ease. The software provides sales representatives with personalized dashboards that track their performance against goals, offers detailed commission traces, and generates payroll reports. Utilizing machine learning, Spiff integrates seamlessly with various commission systems, including ERP, payments, and payroll, to minimize errors and ensure accurate data management. The solution is tailored for finance and sales operations, as well as sales and marketing teams, enabling businesses to optimize their commission structures and ultimately drive sales growth.

Breyta

Seed Round in 2022
Breyta is a developer of customer relationship management software that focuses on enhancing personalized experiences across various customer touchpoints throughout their lifecycle. The company's platform unifies and activates data from multiple business systems, including product, customer relationship management, support, and billing tools, without the need for coding. By providing an integrated technology stack that incorporates third-party marketing, sales, and financial tools along with data analysis capabilities, Breyta enables businesses to streamline operations and improve revenue generation.

Roster

Seed Round in 2022
Roster is a brand engagement platform that drives sales and awareness through word-of-mouth marketing. It assists brands in nurturing and growing their brand community into a strong sales channel, allowing them to diversify their revenue and become less reliant on paid advertising. The Roster platform connects brands with people who are already talking about their brand or those who will with the right nudge. As a result, there is more engagement, referred sales, and a more connected community. Roster was founded in 2017 and is based in Utah.

Clozd

Series A in 2022
Clozd, founded in 2017 and based in Lehi, Utah, specializes in win-loss analysis services and technology. The company develops analytics software that synthesizes win-loss data from various sources to uncover the underlying reasons behind a company's successes and failures. By providing meaningful insights, Clozd enables its clients to enhance product strategies, refine messaging, and improve sales outcomes, all while fostering strategic alignment within their organizations.

Ocean.io

Venture Round in 2022
Ocean.io is an account-based data platform that utilizes artificial intelligence to enhance the efficiency of sales and marketing teams by identifying the accounts most likely to convert. The platform enables users to conduct rapid and customized searches through extensive datasets, effectively targeting organizations that align with a business's Ideal Customer Profile. By integrating growth intelligence with customer relationship management tools, Ocean.io aims to transform sales and marketing strategies, providing a comprehensive solution for customer acquisition and business scaling. This innovative approach streamlines the lead generation process, allowing businesses to allocate their resources more effectively and maximize their marketing efforts.

bao solutions

Seed Round in 2021
bao solutions provides a conversation intelligence and sales enablement platform that supports every stage of the sales cycle. The software offers real-time guidance during client conversations, interactive live playbooks, and automatic documentation, with integration into major CRMs such as Salesforce, HubSpot, Microsoft Dynamics, and Pipedrive. Using artificial intelligence, the platform helps sales teams align rationality, empathy, and authenticity in discussions, delivering tips to improve delivery and increase conversion rates. The solution aims to boost productivity by streamlining coaching and enabling more effective pitches. The company was founded in 2017 and is based in Munich, Germany.

journy.io

Seed Round in 2021
Journy.io develops an AI-driven contextual intelligence platform for marketing and sales teams. It collects customer data from web and apps, syncs with existing tools, enabling personalized customer interactions to boost sales.

Spiff

Series A in 2020
Spiff Inc. is a developer of a cloud-based sales commission automation software designed to streamline and enhance the management of sales compensation. Founded in 2017 and headquartered in Sandy, Utah, with an additional office in Mountain View, California, Spiff's platform allows organizations to design and modify commission plans, create rules, and manage complex team structures with ease. The software provides sales representatives with personalized dashboards that track their performance against goals, offers detailed commission traces, and generates payroll reports. Utilizing machine learning, Spiff integrates seamlessly with various commission systems, including ERP, payments, and payroll, to minimize errors and ensure accurate data management. The solution is tailored for finance and sales operations, as well as sales and marketing teams, enabling businesses to optimize their commission structures and ultimately drive sales growth.

Spiff

Seed Round in 2019
Spiff Inc. is a developer of a cloud-based sales commission automation software designed to streamline and enhance the management of sales compensation. Founded in 2017 and headquartered in Sandy, Utah, with an additional office in Mountain View, California, Spiff's platform allows organizations to design and modify commission plans, create rules, and manage complex team structures with ease. The software provides sales representatives with personalized dashboards that track their performance against goals, offers detailed commission traces, and generates payroll reports. Utilizing machine learning, Spiff integrates seamlessly with various commission systems, including ERP, payments, and payroll, to minimize errors and ensure accurate data management. The solution is tailored for finance and sales operations, as well as sales and marketing teams, enabling businesses to optimize their commission structures and ultimately drive sales growth.

Spiff

Seed Round in 2019
Spiff Inc. is a developer of a cloud-based sales commission automation software designed to streamline and enhance the management of sales compensation. Founded in 2017 and headquartered in Sandy, Utah, with an additional office in Mountain View, California, Spiff's platform allows organizations to design and modify commission plans, create rules, and manage complex team structures with ease. The software provides sales representatives with personalized dashboards that track their performance against goals, offers detailed commission traces, and generates payroll reports. Utilizing machine learning, Spiff integrates seamlessly with various commission systems, including ERP, payments, and payroll, to minimize errors and ensure accurate data management. The solution is tailored for finance and sales operations, as well as sales and marketing teams, enabling businesses to optimize their commission structures and ultimately drive sales growth.

Route

Seed Round in 2019
Route is a marketing automation tool that develops and focuses on sales and marketing. It also sends automated emails based on customers behavior. Route also specialize in lead management, lead nurturing, inbound marketing, email marketing, marketing automation, and lead scoring. The company was founded in 2014 and is headquartered in Rio Grande do Sul, Brazil.

SalesRabbit

Venture Round in 2017
SalesRabbit is a software company established in 2011, headquartered in Provo, Utah. It specializes in cloud-based solutions for field sales teams, particularly those in industries like satellite, security, and pest control. The platform enables sales representatives to manage leads, complete digital agreements, access sales materials, and view reports on their mobile devices. SalesRabbit also offers industry-specific tools and integrates with popular CRM systems to boost productivity and efficiency.

Consensus

Venture Round in 2016
Consensus is a software company that specializes in automating custom product demonstrations to enhance sales efficiency. Its demo automation platform offers interactive video demos that are tailored to individual prospects, ensuring that each potential buyer receives information relevant to their needs. By personalizing the demonstration experience, Consensus enables sales teams to engage the entire buying group more effectively and facilitates early consensus among decision-makers. The platform also gathers analytics and tracking data, which aids in improving close rates and shortening sales cycles. Ultimately, Consensus provides a streamlined approach to presales, helping businesses to scale their operations and increase sales performance.

Consensus

Series A in 2016
Consensus is a software company that specializes in automating custom product demonstrations to enhance sales efficiency. Its demo automation platform offers interactive video demos that are tailored to individual prospects, ensuring that each potential buyer receives information relevant to their needs. By personalizing the demonstration experience, Consensus enables sales teams to engage the entire buying group more effectively and facilitates early consensus among decision-makers. The platform also gathers analytics and tracking data, which aids in improving close rates and shortening sales cycles. Ultimately, Consensus provides a streamlined approach to presales, helping businesses to scale their operations and increase sales performance.

Consensus

Seed Round in 2015
Consensus is a software company that specializes in automating custom product demonstrations to enhance sales efficiency. Its demo automation platform offers interactive video demos that are tailored to individual prospects, ensuring that each potential buyer receives information relevant to their needs. By personalizing the demonstration experience, Consensus enables sales teams to engage the entire buying group more effectively and facilitates early consensus among decision-makers. The platform also gathers analytics and tracking data, which aids in improving close rates and shortening sales cycles. Ultimately, Consensus provides a streamlined approach to presales, helping businesses to scale their operations and increase sales performance.
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