Album VC

Album VC is a United States–based venture capital firm that invests in early-stage technology ventures. Headquartered in Lehi, Utah, it was formerly known as Peak Ventures and operates under the Album VC name. The firm backs software and SaaS companies, and also targets healthcare services, life sciences, oncology and related technology across the United States. It pursues early-stage rounds with checks typically ranging from 0.1 to 1 million per company and has established multiple funds to support ongoing early-stage investing.

Stefan Bary

Managing Partner

Siddharth Choksi

Associate

Thijs Dijkman

Investor

Calin Fabri

Associate

Phileas Fox

Investor

Jochem In 't Velt

Investor

David King

Partner

Tycho Klessens

Investor

Philippe v. Klitzing

Partner

Friso Kolkman

Investor

Sid Krommenhoek

General Partner

Madeline Lawrence

Principal

John Mayfield

General Partner

Diogo Myrrha

General Partner

Felicia Nordgård

Partner

Tommy Olsen

Investor

Jef Ravelli

Investor

Indra Sharma

Partner

Emma Tracey

Scout

Tim Winter

Investor

David Zwagemaker

Partner

Hans De Rooij

Investor

Ger van Jeveren

Investor

Johan van Mil

Managing Partner

Jeroen van den Brink

Investor

Past deals in Utah

Spiff

Series C in 2023
Spiff Inc. is a developer of a cloud-based sales commission automation software designed to streamline and enhance the management of sales compensation. Founded in 2017 and headquartered in Sandy, Utah, with an additional office in Mountain View, California, Spiff's platform allows organizations to design and modify commission plans, create rules, and manage complex team structures with ease. The software provides sales representatives with personalized dashboards that track their performance against goals, offers detailed commission traces, and generates payroll reports. Utilizing machine learning, Spiff integrates seamlessly with various commission systems, including ERP, payments, and payroll, to minimize errors and ensure accurate data management. The solution is tailored for finance and sales operations, as well as sales and marketing teams, enabling businesses to optimize their commission structures and ultimately drive sales growth.

Roster

Seed Round in 2022
Roster is a brand engagement platform that drives sales and awareness through word-of-mouth marketing. It assists brands in nurturing and growing their brand community into a strong sales channel, allowing them to diversify their revenue and become less reliant on paid advertising. The Roster platform connects brands with people who are already talking about their brand or those who will with the right nudge. As a result, there is more engagement, referred sales, and a more connected community. Roster was founded in 2017 and is based in Utah.

Whistic

Series B in 2022
Whistic, Inc. is a software-as-a-service (SaaS) company founded in 2015 and headquartered in Pleasant Grove, Utah. It operates an AI-powered platform designed to help organizations evaluate and manage the IT security risks associated with their SaaS vendors. Whistic's platform streamlines the vendor risk assessment process, allowing information security and compliance teams to establish effective third-party risk management programs. The solution offers a centralized repository for security and compliance documentation, facilitating easier responses to security review requests and aiding in regulatory compliance. Additionally, Whistic features a unique Trust Catalog that connects vendors with their customers, enabling seamless exchange of security and compliance information. This comprehensive approach significantly reduces the risk of data breaches and enhances customer trust in the vendor relationship.

Clozd

Series A in 2022
Clozd, founded in 2017 and based in Lehi, Utah, specializes in win-loss analysis services and technology. The company develops analytics software that synthesizes win-loss data from various sources to uncover the underlying reasons behind a company's successes and failures. By providing meaningful insights, Clozd enables its clients to enhance product strategies, refine messaging, and improve sales outcomes, all while fostering strategic alignment within their organizations.

GuideCX

Series B in 2022
Founded in 2017, GuideCX specializes in client onboarding and implementation software. Its platform streamlines tasks, status updates, and notes for users across various sectors such as SaaS, automotive, education, finance, and health.

Podium

Series D in 2021
Podium, Inc. is a technology company based in Provo, Utah, that specializes in customer communication and review management for businesses. Founded in 2013, Podium provides a mobile platform that enables businesses to collect and manage online reviews from customers at the point of transaction. Its features allow users to post reviews across multiple platforms like Google and Facebook, helping businesses to enhance their online reputation and customer engagement. The platform includes tools for managing customer interactions, offering messaging capabilities for businesses to communicate effectively with leads and customers. Through aggregation, analysis, and management of reviews, Podium aims to assist organizations in understanding customer feedback, increasing their online visibility, and influencing purchasing decisions.

Plena Data

Series A in 2021
Plena Data Inc. is a technology company based in Orem, Utah, that specializes in robotic process automation (RPA). Founded in 2018, the company develops and operates a platform designed to help organizations automate their workflows and business processes through the use of software bots. These bots can perform tasks such as accounting, financial reporting, integration, and bookkeeping, effectively mimicking human actions to complete various tasks. By leveraging a robust coding framework, Plena Data enables developers to create tailored bots that enhance efficiency and allow businesses to concentrate on their core activities. The company serves clients across the United States and Australia.

Neighbor

Series B in 2021
Neighbor Storage, Inc. is a company that operates a peer-to-peer self-storage marketplace, established in 2017 and based in American Fork, Utah. The company provides an online platform that facilitates connections between individuals who have unused storage space in their homes—such as garages, driveways, and attics—and those seeking affordable storage solutions. By allowing homeowners to rent out their spare areas, Neighbor enables them to generate additional income while offering renters a flexible and convenient storage alternative within their neighborhoods. This business model emphasizes economic empowerment and the principles of the sharing economy, making storage more accessible and cost-effective for users.

GuideCX

Series A in 2020
Founded in 2017, GuideCX specializes in client onboarding and implementation software. Its platform streamlines tasks, status updates, and notes for users across various sectors such as SaaS, automotive, education, finance, and health.

Whistic

Series A in 2020
Whistic, Inc. is a software-as-a-service (SaaS) company founded in 2015 and headquartered in Pleasant Grove, Utah. It operates an AI-powered platform designed to help organizations evaluate and manage the IT security risks associated with their SaaS vendors. Whistic's platform streamlines the vendor risk assessment process, allowing information security and compliance teams to establish effective third-party risk management programs. The solution offers a centralized repository for security and compliance documentation, facilitating easier responses to security review requests and aiding in regulatory compliance. Additionally, Whistic features a unique Trust Catalog that connects vendors with their customers, enabling seamless exchange of security and compliance information. This comprehensive approach significantly reduces the risk of data breaches and enhances customer trust in the vendor relationship.

Spiff

Series A in 2020
Spiff Inc. is a developer of a cloud-based sales commission automation software designed to streamline and enhance the management of sales compensation. Founded in 2017 and headquartered in Sandy, Utah, with an additional office in Mountain View, California, Spiff's platform allows organizations to design and modify commission plans, create rules, and manage complex team structures with ease. The software provides sales representatives with personalized dashboards that track their performance against goals, offers detailed commission traces, and generates payroll reports. Utilizing machine learning, Spiff integrates seamlessly with various commission systems, including ERP, payments, and payroll, to minimize errors and ensure accurate data management. The solution is tailored for finance and sales operations, as well as sales and marketing teams, enabling businesses to optimize their commission structures and ultimately drive sales growth.

Podium

Series C in 2020
Podium, Inc. is a technology company based in Provo, Utah, that specializes in customer communication and review management for businesses. Founded in 2013, Podium provides a mobile platform that enables businesses to collect and manage online reviews from customers at the point of transaction. Its features allow users to post reviews across multiple platforms like Google and Facebook, helping businesses to enhance their online reputation and customer engagement. The platform includes tools for managing customer interactions, offering messaging capabilities for businesses to communicate effectively with leads and customers. Through aggregation, analysis, and management of reviews, Podium aims to assist organizations in understanding customer feedback, increasing their online visibility, and influencing purchasing decisions.

Huckabuy

Seed Round in 2020
Huckabuy Inc., established in 2017 and headquartered in Park City, Utah, specializes in developing a Software as a Service (SaaS) platform focused on Search Engine Optimization (SEO). The company's core product automates key Google initiatives such as dynamic rendering and structured data markup to enhance crawl experience and boost organic channel growth for businesses. Huckabuy aims to drive exponential organic search growth through continuous product innovation and customer success, enabling clients to improve user page experience, investigate competition, track rankings, optimize content, and gain actionable insights.

Spiff

Seed Round in 2019
Spiff Inc. is a developer of a cloud-based sales commission automation software designed to streamline and enhance the management of sales compensation. Founded in 2017 and headquartered in Sandy, Utah, with an additional office in Mountain View, California, Spiff's platform allows organizations to design and modify commission plans, create rules, and manage complex team structures with ease. The software provides sales representatives with personalized dashboards that track their performance against goals, offers detailed commission traces, and generates payroll reports. Utilizing machine learning, Spiff integrates seamlessly with various commission systems, including ERP, payments, and payroll, to minimize errors and ensure accurate data management. The solution is tailored for finance and sales operations, as well as sales and marketing teams, enabling businesses to optimize their commission structures and ultimately drive sales growth.

GuideCX

Seed Round in 2019
Founded in 2017, GuideCX specializes in client onboarding and implementation software. Its platform streamlines tasks, status updates, and notes for users across various sectors such as SaaS, automotive, education, finance, and health.

Spiff

Seed Round in 2019
Spiff Inc. is a developer of a cloud-based sales commission automation software designed to streamline and enhance the management of sales compensation. Founded in 2017 and headquartered in Sandy, Utah, with an additional office in Mountain View, California, Spiff's platform allows organizations to design and modify commission plans, create rules, and manage complex team structures with ease. The software provides sales representatives with personalized dashboards that track their performance against goals, offers detailed commission traces, and generates payroll reports. Utilizing machine learning, Spiff integrates seamlessly with various commission systems, including ERP, payments, and payroll, to minimize errors and ensure accurate data management. The solution is tailored for finance and sales operations, as well as sales and marketing teams, enabling businesses to optimize their commission structures and ultimately drive sales growth.

Filevine

Series A in 2019
Filevine is a cloud-based legal case management platform that provides a single digital workspace for law firms to manage cases, documents, communications, and tasks. The software enables real-time collaboration among team members, stores all case materials in a central repository, and lets users access case files from smartphones, tablets, and laptops. It supports case organization for personal injury and multi-party matters, includes features such as task assignment, calendars, due-date tracking, file sharing, email and document collaboration, and client communication directly within the case file. By unifying project, team, and client management, Filevine helps firms move cases toward resolution with secure, scalable tools designed for legal professionals.

ClientSuccess

Seed Round in 2018
ClientSuccess, Inc. is a developer of customer success management software tailored for Software-as-a-Service companies globally. Founded in 2014 and based in American Fork, Utah, the company offers a comprehensive suite of tools designed to enhance post-sales customer relationships and improve retention and growth. Key offerings include SuccessScore, which assesses overall customer health, and SuccessCycle, which helps define and manage success throughout the customer lifecycle. The platform also features solutions for subscription management, customer engagement, and analytics, allowing users to track and mitigate risks while identifying expansion opportunities. Additionally, ClientSuccess provides integrations with customer relationship management and support tools, ensuring seamless communication and support for clients. The company's holistic approach aims to foster a culture of customer success by delivering actionable insights and best practices.

Neighbor

Seed Round in 2018
Neighbor Storage, Inc. is a company that operates a peer-to-peer self-storage marketplace, established in 2017 and based in American Fork, Utah. The company provides an online platform that facilitates connections between individuals who have unused storage space in their homes—such as garages, driveways, and attics—and those seeking affordable storage solutions. By allowing homeowners to rent out their spare areas, Neighbor enables them to generate additional income while offering renters a flexible and convenient storage alternative within their neighborhoods. This business model emphasizes economic empowerment and the principles of the sharing economy, making storage more accessible and cost-effective for users.

Cake Technologies

Seed Round in 2018
Cake Technologies, Inc. is a technology company based in Provo, Utah, founded in 2016. It specializes in the development of a unique swipeable browser designed specifically for mobile devices. This innovative application allows users to navigate web content by swiping through search results rather than tapping back and forth between links and pages. The browser enhances the search experience by offering results across various categories, including images, videos, news, and shopping, while also providing options for users to select their preferred search engine and customize their favorite sites. By focusing on speed and personalization, Cake Technologies aims to provide a more efficient alternative to traditional browsers like Safari, Chrome, and Firefox.

Marketware

Series B in 2017
Marketware, Inc. is a provider of customer relationship management (CRM) technologies and business intelligence applications tailored for hospitals, specialty clinics, and post-acute care settings. Founded in 1986 and based in Midvale, Utah, the company specializes in healthcare outreach management, data visualization, and professional resources. With the increasing competition in healthcare, Marketware addresses the critical need for organizations to identify revenue leakage through its Physician Strategy Suite, which includes four interconnected platforms. These platforms enhance physician relations, analytics, recruitment, and onboarding, enabling healthcare executives to gain essential insights into market share targeting, tracking, and trending. Additionally, Marketware's solutions focus on referral development, market insight, and patient acquisition, leveraging data analytics and strategic planning to support business development in the healthcare sector.

SalesRabbit

Venture Round in 2017
SalesRabbit is a software company established in 2011, headquartered in Provo, Utah. It specializes in cloud-based solutions for field sales teams, particularly those in industries like satellite, security, and pest control. The platform enables sales representatives to manage leads, complete digital agreements, access sales materials, and view reports on their mobile devices. SalesRabbit also offers industry-specific tools and integrates with popular CRM systems to boost productivity and efficiency.

Podium

Seed Round in 2017
Podium, Inc. is a technology company based in Provo, Utah, that specializes in customer communication and review management for businesses. Founded in 2013, Podium provides a mobile platform that enables businesses to collect and manage online reviews from customers at the point of transaction. Its features allow users to post reviews across multiple platforms like Google and Facebook, helping businesses to enhance their online reputation and customer engagement. The platform includes tools for managing customer interactions, offering messaging capabilities for businesses to communicate effectively with leads and customers. Through aggregation, analysis, and management of reviews, Podium aims to assist organizations in understanding customer feedback, increasing their online visibility, and influencing purchasing decisions.

The Framery

Seed Round in 2017
Liingo Eyewear, Inc. is an online retailer specializing in eyewear and contact lenses, founded in 2016 and headquartered in Draper, Utah. As a subsidiary of 1-800 CONTACTS, Liingo Eyewear aims to transform the perception of glasses from merely a medical necessity to a fashionable accessory that reflects personal style. The company provides a diverse selection of prescription lenses and trendy eyewear options at competitive prices, allowing customers to express their individuality. Liingo Eyewear also enhances the shopping experience through a free in-home try-on service, making it easier for consumers to find the perfect fit and style for their unique needs.

Homie

Venture Round in 2016
Homie Technology Inc., established in 2015 and headquartered in South Jordan, Utah, operates a peer-to-peer real estate marketplace. It connects buyers, builders, and sellers directly, eliminating traditional intermediaries and reducing commission fees. The platform provides real-time data and insights to help users make informed decisions about offers and market conditions. Additionally, Homie facilitates connections to various professionals, such as lenders and home inspectors, to assist in home purchase and sale transactions. It currently serves customers in Las Vegas, Nevada; Phoenix, Arizona; and Utah.

Weave

Series B in 2016
Weave is the all-in-one customer communication and engagement platform for small business. From the first phone call to the final invoice and every touchpoint in between, Weave connects the entire customer journey. Weave’s software solutions transform how local businesses attract, communicate with and engage customers to grow their business. The first Utah company to join Y Combinator, Weave has set the bar for Utah startup achievement & work culture. In the past year, Weave has been included in the Forbes Cloud 100, Inc. 5000 fastest-growing companies in America, and Glassdoor Best Places to Work. To learn more, visit www.getweave.com/newsroom/ With over 15,000 customers, Weave was the first Utah company to join Y Combinator and has received several renowned awards, including the Fortune 100 Best Companies 2019, Forbes 2019 Cloud 100 and Forbes 2020 Next Billion-Dollar Startups, the 2019 and 2020 Inc. 5000 fastest-growing companies in America, Glassdoor’s 2019 and 2020 Best Places to Work and 2019 Top CEOs.

Omadi

Series A in 2015
Omadi, Inc., founded in 2013 and based in Provo, Utah, develops cloud-based software tailored for the transportation, towing, recovery, security, and field service industries. The company's primary product, Omadi, is designed to enhance employee productivity by providing tools for tracking, analyzing, and improving workflows while reducing paperwork. Additionally, Omadi offers specialized solutions such as towing software that enables users to monitor business operations, manage tow yards, track fleets, and handle client relationships efficiently. The platform also supports mobile management features like custom reporting, alerts, and notifications. Originally developed by the founder to manage his private property impound company, Omadi has since expanded into various markets, including private security enforcement, offering a highly customizable solution that adapts to specific business needs.

Homie

Seed Round in 2015
Homie Technology Inc., established in 2015 and headquartered in South Jordan, Utah, operates a peer-to-peer real estate marketplace. It connects buyers, builders, and sellers directly, eliminating traditional intermediaries and reducing commission fees. The platform provides real-time data and insights to help users make informed decisions about offers and market conditions. Additionally, Homie facilitates connections to various professionals, such as lenders and home inspectors, to assist in home purchase and sale transactions. It currently serves customers in Las Vegas, Nevada; Phoenix, Arizona; and Utah.

Teem by iOFFICE

Series A in 2015
Teem, LLC is a cloud-based software company headquartered in Salt Lake City, Utah, specializing in meeting management and workplace collaboration solutions. Founded in 2010 and formerly known as EventBoard, the company provides a comprehensive software-as-a-service platform that includes tools for conference room scheduling, visitor management, and workspace analytics. Teem's solutions enable organizations to optimize their office space and improve employee efficiency by offering insights into resource utilization. The company serves a wide range of clients, including notable names such as Stripe, Hawaiian Airlines, and Disney. Teem has established strategic partnerships with key technology providers, including Apple and BlueJeans, to enhance its offerings. In 2020, Teem became a subsidiary of iOFFICE, Inc. and continues to innovate in the field of workplace productivity.

Weave

Series B in 2015
Weave is the all-in-one customer communication and engagement platform for small business. From the first phone call to the final invoice and every touchpoint in between, Weave connects the entire customer journey. Weave’s software solutions transform how local businesses attract, communicate with and engage customers to grow their business. The first Utah company to join Y Combinator, Weave has set the bar for Utah startup achievement & work culture. In the past year, Weave has been included in the Forbes Cloud 100, Inc. 5000 fastest-growing companies in America, and Glassdoor Best Places to Work. To learn more, visit www.getweave.com/newsroom/ With over 15,000 customers, Weave was the first Utah company to join Y Combinator and has received several renowned awards, including the Fortune 100 Best Companies 2019, Forbes 2019 Cloud 100 and Forbes 2020 Next Billion-Dollar Startups, the 2019 and 2020 Inc. 5000 fastest-growing companies in America, Glassdoor’s 2019 and 2020 Best Places to Work and 2019 Top CEOs.

Molio

Debt Financing in 2015
Molio is a digital brand building agency established in 2014, headquartered in Salt Lake City, Utah. It specializes in launching brands with online video as the core strategy, offering services such as brand positioning, visual identity development, product design, marketing communications, and consumer research.

Omadi

Venture Round in 2015
Omadi, Inc., founded in 2013 and based in Provo, Utah, develops cloud-based software tailored for the transportation, towing, recovery, security, and field service industries. The company's primary product, Omadi, is designed to enhance employee productivity by providing tools for tracking, analyzing, and improving workflows while reducing paperwork. Additionally, Omadi offers specialized solutions such as towing software that enables users to monitor business operations, manage tow yards, track fleets, and handle client relationships efficiently. The platform also supports mobile management features like custom reporting, alerts, and notifications. Originally developed by the founder to manage his private property impound company, Omadi has since expanded into various markets, including private security enforcement, offering a highly customizable solution that adapts to specific business needs.

ObservePoint

Series A in 2015
ObservePoint LLC is a provider of data quality assurance solutions based in Provo, Utah, founded in 2007. The company specializes in ensuring the accuracy and reliability of digital data through its comprehensive platform that automates the verification of web tags and analytics performance. ObservePoint offers a suite of services, including AppAssurance for mobile app analytics and WebAssurance for web tag validation, both designed to help organizations trust their data for informed decision-making. Additionally, the platform includes tools for manual data accuracy checks and automation across digital properties. With a focus on data governance, privacy compliance, and campaign performance, ObservePoint enables enterprises to identify and rectify data collection errors, thereby enhancing customer experiences and facilitating data-driven strategies.

Lendio

Series C in 2015
Lendio, Inc. operates an online lending marketplace that connects small business owners in the United States with various lenders, including banks and credit unions. Founded in 2005 and based in Lehi, Utah, Lendio provides a platform where business owners can compare and access a diverse range of financing options, such as short-term loans, long-term traditional loans, business lines of credit, startup loans, and equipment financing, among others. In addition to facilitating access to capital, Lendio also offers tools and resources to help small businesses manage their cash flow and improve their credit ratings. The company is committed to supporting low-income entrepreneurs globally by donating a portion of its funds to foster their growth. Previously known as Funding Universe, Inc., Lendio rebranded in February 2011 to reflect its focus on the lending marketplace.

Degreed

Series A in 2015
Degreed provides a lifelong learning platform that enables organizations to build teams' skills and promote career mobility. It integrates various learning resources like courses, videos, articles, books, podcasts, and experts, allowing employees to track their learning progress and connect with opportunities.

Molio

Series A in 2015
Molio is a digital brand building agency established in 2014, headquartered in Salt Lake City, Utah. It specializes in launching brands with online video as the core strategy, offering services such as brand positioning, visual identity development, product design, marketing communications, and consumer research.

PlanGrade

Convertible Note in 2015
PlanGrade is a software development company based in Orem, Utah, founded in August 2014. It specializes in creating web-based applications for employer benefits compliance and management. The company's software automates various aspects of benefits compliance, including the identification, preparation, and distribution of necessary documents and notices. By leveraging technology, PlanGrade helps organizations navigate and understand the regulatory requirements related to healthcare reforms, allowing employers to manage their compliance obligations more effectively.

Marketware

Seed Round in 2015
Marketware, Inc. is a provider of customer relationship management (CRM) technologies and business intelligence applications tailored for hospitals, specialty clinics, and post-acute care settings. Founded in 1986 and based in Midvale, Utah, the company specializes in healthcare outreach management, data visualization, and professional resources. With the increasing competition in healthcare, Marketware addresses the critical need for organizations to identify revenue leakage through its Physician Strategy Suite, which includes four interconnected platforms. These platforms enhance physician relations, analytics, recruitment, and onboarding, enabling healthcare executives to gain essential insights into market share targeting, tracking, and trending. Additionally, Marketware's solutions focus on referral development, market insight, and patient acquisition, leveraging data analytics and strategic planning to support business development in the healthcare sector.

Overlay Studio

Seed Round in 2014
Overlay Studio, Inc. is a mobile application development company based in Provo, Utah, established in 2013. The company specializes in creating innovative applications that enhance photography and design experiences. Its primary product, Studio, is a social design platform that enables users to browse and remix designs created by others. This application allows users to add layers to their photos, enhancing their visual appeal and facilitating creative expression. By combining features of design sharing and photo beautification, Overlay Studio aims to foster a community where creativity can be shared and enjoyed among friends and family.

ClientSuccess

Seed Round in 2014
ClientSuccess, Inc. is a developer of customer success management software tailored for Software-as-a-Service companies globally. Founded in 2014 and based in American Fork, Utah, the company offers a comprehensive suite of tools designed to enhance post-sales customer relationships and improve retention and growth. Key offerings include SuccessScore, which assesses overall customer health, and SuccessCycle, which helps define and manage success throughout the customer lifecycle. The platform also features solutions for subscription management, customer engagement, and analytics, allowing users to track and mitigate risks while identifying expansion opportunities. Additionally, ClientSuccess provides integrations with customer relationship management and support tools, ensuring seamless communication and support for clients. The company's holistic approach aims to foster a culture of customer success by delivering actionable insights and best practices.

Converus

Venture Round in 2014
Converus develops credibility assessment technologies, led by EyeDetect, a non-invasive system that detects deception by analyzing bio-cognitive responses in the eye, including pupil changes, eye movements, blinks, and fixations measured with a precision optical scanner. The company also offers IdentityDetect for rapid identity verification and IntegrityDetect for assessing integrity. Its solutions are used by governments, law enforcement, corrections, counterterrorism, and enterprises for screening job applicants and employees, monitoring ongoing risk, and protecting organizations from corruption and crime. Positioned as a complementary, faster alternative to traditional polygraph testing, Converus emphasizes quick, cost-effective truth verification across pre-employment, ongoing screening, and security-sensitive contexts, including backgrounds, identity, and claims assessment.

ChatAds

Venture Round in 2014
ChatAds operates a mobile technology platform focused on enhancing social networking and communication applications by providing contextually tailored mobile advertisements. Founded in 2014 and based in Provo, Utah, the company specializes in keyword parsing, user profile generation, and categorical targeting to ensure effective advertising. ChatAds enables publishers to specify advertisement categories when submitting requests to various providers, maintaining industry-standard protocols like OpenRTB while prioritizing user privacy. The platform is designed for messaging apps, allowing them to request relevant ads tailored to each user without changing their existing ad providers.

Podium

Seed Round in 2014
Podium, Inc. is a technology company based in Provo, Utah, that specializes in customer communication and review management for businesses. Founded in 2013, Podium provides a mobile platform that enables businesses to collect and manage online reviews from customers at the point of transaction. Its features allow users to post reviews across multiple platforms like Google and Facebook, helping businesses to enhance their online reputation and customer engagement. The platform includes tools for managing customer interactions, offering messaging capabilities for businesses to communicate effectively with leads and customers. Through aggregation, analysis, and management of reviews, Podium aims to assist organizations in understanding customer feedback, increasing their online visibility, and influencing purchasing decisions.

Owlet Baby Care

Seed Round in 2014
Owlet Baby Care Inc. is a company based in Lehi, Utah, founded in 2012, that specializes in the development and manufacturing of innovative monitoring solutions for infants. Its flagship product, the Owlet Smart Sock, is a proactive health monitor that tracks a baby's heart rate and oxygen levels while sleeping, sending alerts to parents if any concerning changes occur. The company also offers the Owlet Cam, which transforms smartphones into high-definition baby monitors, and the Owlet Monitor Duo, which combines the features of both the Smart Sock and the Cam. Additionally, Owlet provides the Owlet Dream Lab, an online program aimed at helping parents cultivate healthy sleep habits for their infants. By offering real-time data and insights, Owlet Baby Care aims to enhance parental confidence and peace of mind regarding their child's health and well-being.

Overlay Studio

Seed Round in 2013
Overlay Studio, Inc. is a mobile application development company based in Provo, Utah, established in 2013. The company specializes in creating innovative applications that enhance photography and design experiences. Its primary product, Studio, is a social design platform that enables users to browse and remix designs created by others. This application allows users to add layers to their photos, enhancing their visual appeal and facilitating creative expression. By combining features of design sharing and photo beautification, Overlay Studio aims to foster a community where creativity can be shared and enjoyed among friends and family.
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