Pareto Holdings

Pareto Holdings is an early-stage investment firm founded in 2020 by Jon Oringer and Edward Lando, based in New York. The company focuses on pre-seeding exceptional entrepreneurs across various industries and geographies, executing dozens of investments each month. With over 500 investments to date, Pareto Holdings distinguishes itself by investing solely its own capital and maintaining a lean operational team. In addition to its investment activities, the firm also offers support to startups, functioning as a venture studio to help foster growth and innovation.

Rujual Bains

Venture Partner

Rohit Bhadange

Venture Partner

Annie Wasserman

Partner

Past deals in Marketplace

Foodflow

Seed Round in 2024
Foodflow operates a marketplace designed for local, responsible brands and catering professionals, focusing on enhancing transparency in supply selection. By modernizing food distribution, the company eliminates intermediaries, allowing restaurateurs to efficiently manage their orders. This platform facilitates the easier distribution of new French brands and producers, promoting a more direct connection between suppliers and restaurateurs.

Top Drwr

Pre Seed Round in 2023
Top Drwr is an e-commerce company that specializes in curating luxury items and personal collections owned by celebrities. The company operates an auction and interactive content platform that provides a tailored service to source and verify these exclusive items directly from influential talent, including entertainers, artists, creators, and athletes. By connecting with the personal teams of these individuals, Top Drwr ensures authenticity and quality in its offerings. Customers can participate in online auctions to acquire these unique items, with a portion of the proceeds being donated to charitable causes. The business operates across the United States and Canada, facilitating access to a distinct range of celebrity-owned merchandise.

Overflow Labs

Seed Round in 2022
Overflow Labs develops a virtual economics platform tailored for game developers, focusing on the creation of secure virtual economies within video games. This platform offers a standardized suite of features, tools, and assets that assist developers in implementing marketplaces efficiently. By identifying security defects specific to games and addressing cybersecurity challenges typically encountered in traditional systems, Overflow Labs enables developers to expedite their monetization strategies. Additionally, the platform provides deep insights into game economies, including real-time data on player behavior, transaction history, and marketplace activity, thereby enhancing the overall gaming experience and facilitating informed decision-making for developers.

Ryft

Seed Round in 2022
Ryft is a payment platform focused on facilitating seamless transactions for marketplaces and peer-to-peer platforms in the Web 3.0 environment. It offers a comprehensive and user-friendly solution that automates complex, multi-sided payments, allowing marketplace businesses and their merchants to receive next-day payouts for a single flat fee per transaction. The platform emphasizes rapid onboarding and transparent pricing, making it easier for users to accept payments from various sources. By streamlining the payment process, Ryft aims to enhance the efficiency and scalability of digital platforms.

Hypersonic Laboratories

Pre Seed Round in 2022
Hypersonic Laboratories is focused on creating HELIX, an open-world sandbox game aimed at delivering an immersive gaming experience. The company is developing a metaverse application that allows users to engage in a dynamic ecosystem where they can easily sign up and start playing within minutes. Its platform includes a built-in marketplace where users can buy, sell, and rent virtual items and real estate, facilitating transactions with credit cards and eliminating the need for complex wallet setups. This approach aims to enhance user accessibility and enjoyment in the metaverse environment.

Scramble

Pre Seed Round in 2022
Scramble is a lending marketplace based in Tallinn, Estonia, that facilitates debt financing for startups by connecting them with busy professionals seeking investment opportunities. Founded in 2020, the platform allows innovative businesses to present their growth capital needs through monthly curated collections, known as 'batches,' featuring consumer goods startups. Investors can allocate capital to these startups via pre-approved credit limits, which are based on the estimated lifetime income of each co-founder. This streamlined process enables private investors to participate in monthly fundraising rounds, typically completing their investments in under five minutes. Scramble's model supports startups in securing high-yield debt financing while offering a convenient investment avenue for professionals.

Improovy

Seed Round in 2022
Improovy is a managed marketplace focused on connecting homeowners with vetted painting contractors. By leveraging technology and data, the company streamlines the home improvement process, covering every stage from ideation to project completion. Improovy eliminates inefficiencies such as estimate writeups and the challenges of finding clients, allowing homeowners to easily find, hire, and collaborate with painting professionals. The platform aims to enhance the overall experience for both homeowners and contractors, making the process of obtaining painting services more convenient and efficient.

Deca

Seed Round in 2022
Deca is a company that focuses on creating a display and discovery infrastructure for non-fungible tokens (NFTs). It offers a decentralized, art-centric metaverse that facilitates the exploration of digital art objects. Through a multichain aggregation of NFT marketplaces, Deca enables users to discover and purchase artworks remotely using membership tokens. This platform aims to enhance the accessibility and visibility of digital art in the growing NFT landscape.

Rintin

Seed Round in 2022
Rintin is a business-to-business clothing marketplace that facilitates connections between small independent retailers and manufacturers. The platform serves as a wholesale digital marketplace, offering a variety of products, including clothing, skincare, beauty care, personal hygiene items, food and drinks, fashion, home goods, and accessories. By providing access to curated emerging brands at wholesale prices, Rintin enables these independent shops to purchase products in a straightforward and cost-effective manner. This approach supports local businesses throughout Mexico, fostering a direct relationship between retailers and manufacturers.

Stove

Pre Seed Round in 2022
Full stack tele-nutrition platform that brings together dietitians, community, health goal tracking tools and a food marketplace.

DimOrder

Seed Round in 2022
DimOrder is a cloud-based e-commerce platform designed specifically for restaurants, providing a comprehensive suite of management solutions. The platform offers automated ordering and payment systems, digital menu integration, logistics support, customer relationship management, and inventory management. By partnering with Meituan Dianping, a leading Chinese platform that merges elements of Yelp and TripAdvisor, DimOrder helps its restaurant clients reach a vast audience of over 667 million potential customers. The company's application features a user-friendly self-ordering system that empowers patrons to place orders independently, enhancing customer engagement. Additionally, DimOrder integrates fintech solutions into its offerings, facilitating supply chain management and providing liquidity options for restaurants to support their growth and expansion.

Jome (formerly NewHomesMate)

Seed Round in 2022
Jome is an AI-powered marketplace to find, compare, and buy new construction homes.

Amiloz

Pre Seed Round in 2022
Amiloz is a B2B marketplace that supplies CPG inventory to local corner shops. Amiloz was founded in 2021 and was headquartered in Iztapalapa, Mexico.

Apparta

Pre Seed Round in 2022
Apparta is a restaurant-tech marketplace that focuses on enhancing productivity for dining establishments by facilitating the booking of empty tables through a mobile application. The platform operates on a yield management strategy, providing consumers with whole-menu discounts that vary based on demand; higher discounts are available during off-peak hours while lower discounts apply during peak times. This approach targets the significant issue of low occupancy rates, which average 40% in Latin America, presenting a substantial market opportunity. By driving dine-in traffic, Apparta aims to optimize restaurant operations and provide consumers with affordable dining options.

Crossing Media

Angel Round in 2022
Crossing Inc is a prominent American retailer and manufacturer specializing in sports collectibles and trading cards. The company operates a marketplace that facilitates the buying and selling of collectible card merchandise, catering to the needs of card collectors. By leveraging live streaming, Crossing provides a unique platform that enhances the shopping experience, allowing trading card enthusiasts to engage as professional streamers. This innovative approach helps to raise awareness and foster community engagement within the collectibles market. Through its focus on efficiency and user interaction, Crossing aims to revolutionize how collectors buy, sell, and trade their items.

Aikito

Pre Seed Round in 2022
Expanding your business with new brick and mortar locations can be a daunting undertaking. Many business owners face the same daunting challenges—budget overages, vendor selection headaches, and the growing importance of sustainability. These are the problems you face when making one of the most critical decisions in your business. Aikito understands the stakes. We offer an end-to-end solution that's designed to eliminate the pitfalls and costly mistakes that often accompany solo expansion projects. Imagine avoiding unexpected budget overages that can run into hundreds of thousands of dollars. With Aikito, your expansion is simplified through our vetted construction marketplace, sustainable buildout services, and tailored financing options for qualified businesses. We handle the heavy lifting, saving you precious time, money, and even contributing to your brand's sustainability goals. Ask yourself, do you want to gamble months of your time, risk budget overages, and neglect your sustainability values doing this alone? Or have an end-to-end partner with the proven tools and expertise to make your expansion not just successful but aligned with your values? The choice is clear. Choose Aikito, and turn your next high-stakes location investment from a question mark to an exclamation point. Schedule a call today to discuss your growth goals and how we can help bring them to life without the headaches.

Whop

Seed Round in 2022
Whop is an online marketplace that enables entrepreneurs to buy, sell, and trade digital products, including software, courses, and community memberships. The platform supports transactions among users globally, providing tools to manage group memberships on popular communication platforms such as Telegram and Discord. This includes features for automatic role assignments and removals, streamlining the management process for community leaders. Whop offers a unique opportunity for individuals to generate additional income by facilitating the rental and sale of digital assets.

TireTutor

Seed Round in 2021
TireTutor develops an online platform that connects consumers with local and independent tire dealers. It provides transparent tire pricing and unbiased recommendations. It also makes comparison shopping easy, helping people get back on the road quickly. The company also helps shops optimize the supply chain, enhance the online presence, and close more business. TireTutor was founded on 2018 and is headquartered in Boston, Massachusetts.

Yassir

Series A in 2021
Yassir is a leading super app based in Algiers, Algeria, that offers a range of on-demand services, including ride-hailing, food delivery, and financial services. Founded in 2016, Yassir has developed a mobile application that allows users to book drivers at any time and place, along with options for ordering food and groceries. The company operates in 45 cities across multiple countries and aims to enhance daily services through its technology-driven platform. Recently, Yassir has expanded its offerings to include digital payment solutions, enabling users to pay, save, and borrow online, thereby contributing to the digital economy in the region. With significant backing from notable investors, Yassir is focused on creating a marketplace that meets various consumer needs while embedding social values in its operations.

Global Pal

Pre Seed Round in 2021
Global Pal is developing a mobile application that transforms social payments by allowing users to scan receipts, select their orders, and make payments directly through the platform. The application aims to simplify group payment processes by offering various payment technologies, including receipt scanning, debit card services, and currency conversion. This innovative approach enables users to connect multiple payment methods, facilitating a quick and seamless payment experience for groups. Global Pal's platform is designed to enhance the convenience of handling shared expenses among friends and family, making it easier to manage group transactions.

Bezos

Seed Round in 2021
Bezos operates a logistics platform designed to support the growth of direct-to-consumer brands by enhancing their online sales through reliable and efficient fulfillment services. The platform offers comprehensive end-to-end logistics solutions, including inventory collection, storage and management, last-mile delivery, and returns management. By integrating seamlessly with existing e-commerce sales channels and marketplaces, it enables small and medium-sized businesses to concentrate on their core operations while scaling effectively in both local and global markets.

Alphagreen

Pre Seed Round in 2021
Alphagreen is a retailer specializing in CBD and natural remedies, operating as a global acquisition and incubation platform focused on health and wellness. The company builds and scales brands through its marketplace, utilizing a data-driven approach to understand consumer demand. It automates product sales across various eCommerce channels, including its own website and external platforms like Amazon. Additionally, Alphagreen acquires profitable health and wellness brands, leveraging its extensive network and expertise to forecast growth and manage assets effectively. Their platform ensures that clients have access to a global supply of quality nutraceutical products, promoting a healthy lifestyle through a curated selection of medical cannabis and related offerings.

TrueSource

Venture Round in 2021
TrueSource is a no-code platform to build and launch intelligent data products and monetize them. We allow creators and businesses to build a Crunchbase-like or IMDb-like application in 5 minutes. Think of it as Shopify or Substack for data. On top of that, TrueSource links data products to compound value for creators and their users.

Xclaim

Seed Round in 2021
Xclaim Inc. operates an electronic platform designed for the trading of bankruptcy claims, creating a marketplace for distressed debt that has historically been traded on paper. Founded in 2018 and based in Los Angeles, California, Xclaim connects investors in distressed debt with various parties owed money by bankrupt companies, such as vendors and landlords. The platform enhances trading efficiency, thereby increasing liquidity in a typically illiquid market. Xclaim's services include assisting users in tracking portfolios, facilitating out-of-court settlements, and providing a comprehensive view of buyer competition. By streamlining the trading process and offering risk mitigation features, Xclaim aims to eliminate inefficiencies in the bankruptcy claims marketplace.

Famosos

Seed Round in 2021
Famosos is a leading celebrity engagement platform in Latin America that connects fans and businesses with Hispanic celebrities. The platform allows users to request personalized videos from their favorite artists, celebrities, and influencers, facilitating a unique interaction between personalities and their fan base. This service enables fans to receive exclusive content messages, which can also be gifted to others, enhancing the overall experience of celebrity engagement. By bridging the gap between celebrities and their admirers, Famosos creates a marketplace that caters to the growing demand for personalized connections in the entertainment industry.

Bubblehouse

Pre Seed Round in 2021
Bubblehouse is a comprehensive loyalty provider focused on enhancing customer retention through innovative brand-centric solutions. The company has developed a digital asset-based marketplace that allows brands to engage customers in unique ways, facilitating the issuance of personalized digital assets that offer specific benefits. This system is designed to integrate smoothly with major customer relationship management and point-of-sale systems, ensuring a seamless experience for clients. Backed by notable investors, including prominent figures in the entertainment and consumer sectors, Bubblehouse aims to strengthen brand-customer relationships and encourage repeat business by providing an effective and frictionless loyalty extension.

Seeri

Seed Round in 2021
Seeri operates a B2B marketplace designed to transform the buying and selling of goods and services by integrating financing options for both buyers and sellers. The company's platform serves as a comprehensive solution, facilitating streamlined purchasing and financing processes that connect businesses effectively. By offering a light ERP (enterprise resource planning) system, Seeri enables small and medium-sized enterprises to enhance productivity, manage inventory, and optimize logistics. The platform is user-friendly and customizable, catering to the unique needs of its clients. Moreover, Seeri's asset-light approach incorporates various services, including lending, factoring, and advertising, thereby empowering businesses with the necessary tools to thrive in a competitive marketplace.

JABU

Seed Round in 2021
Jabu is an e-commerce marketplace that serves as a vital link between fast-moving consumer goods (FMCG) brands and a vast network of small retail shops in Southern Africa. The platform enables shop owners to efficiently order, source, and stock products while also managing logistics for last-mile distribution. By leveraging technology, Jabu provides tools for inventory management, sales tracking, and order processing through both mobile and web applications. This comprehensive service allows businesses to streamline their operations, enhance product diversification, and effectively manage their supply chain, ultimately fostering growth and operational efficiency in the retail sector.

Valia

Pre Seed Round in 2019
Valia is a professional networking platform tailored for real estate agents, facilitating connections and collaboration among agents and their clients. It operates primarily in Latin America, offering a streamlined online service that assists users in buying, selling, or renting properties. The platform enhances the real estate experience by leveraging performance metrics and client reviews to effectively match individuals with suitable real estate agents. Through this approach, Valia aims to provide a reliable and seamless process for its users in the real estate market.

Plural.com

Pre Seed Round in 2019
Plural.com is the first AI-driven marketplace for human talent. Our disruptive approach cuts 80% of the boring work and captures the market horizontally. We achieve this through a holistic understanding of humans, collecting rich data sets that niche incumbents cannot access.

Pronto

Seed Round in 2019
Pronto is a fast-growing marketplace that provides ride-sharing and delivery services for second-tier cities in LATAM. It is based on a subscription model for the drivers instead of commissions. It was founded in 2017 by Miguel Cano, Gabriel Cano and Nydia Cano. Pronto is currently backed up by Y Combinator (Winter 2019) and global venture capital funds.

Italic

Series A in 2018
Italic, Inc. is an online marketplace that connects consumers directly with manufacturers of luxury goods, enabling them to purchase items such as bed linens, handbags, electric toothbrushes, and yoga gear at significantly lower prices. Established in 2018 and headquartered in Walnut, California, Italic allows customers to access high-quality products sourced from the same factories that supply top brands, offering savings of 50-80%. The platform also benefits manufacturers by providing tools and technology to enhance their distribution capabilities and reach a global customer base, thereby creating new revenue streams.

Comet

Series A in 2018
Comet is an online platform established in September 2016 that connects skilled freelancers in technology and data with companies seeking their expertise. The platform focuses on matching freelancers, who prefer flexible work arrangements, with organizations that require specialized skills for various projects. Comet employs a sophisticated matching algorithm and artificial intelligence to assess and evaluate freelancers, ensuring that companies can efficiently find the right candidates for their needs. By fostering an interactive community, Comet aims to provide a satisfying experience for both freelancers, who seek secure and inspiring projects, and companies, which depend on top-tier talent to thrive in a competitive environment.

Sawyer

Seed Round in 2016
Sawyer is a marketplace designed to connect children, parents, and providers of enriching activities. The platform simplifies the process of finding and booking educational experiences for children of all ages, offering a variety of options such as yoga, dance, and craft classes. By providing technology solutions that streamline online registration and booking, Sawyer empowers small business owners, non-profits, and educational institutions to enhance their operations and impact. Additionally, it offers parents tools to manage their children's activities, helping them navigate early childhood development and discover local opportunities for learning and adventure. Sawyer aims to transform perceptions of education, emphasizing the importance of fostering discovery and joy in learning rather than solely focusing on academic performance.
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