Pareto Holdings

Pareto Holdings is an early-stage investment firm founded in 2020 by Jon Oringer and Edward Lando, based in New York. The company focuses on pre-seeding exceptional entrepreneurs across various industries and geographies, executing dozens of investments each month. With over 500 investments to date, Pareto Holdings distinguishes itself by investing solely its own capital and maintaining a lean operational team. In addition to its investment activities, the firm also offers support to startups, functioning as a venture studio to help foster growth and innovation.

Rujual Bains

Venture Partner

Rohit Bhadange

Venture Partner

Annie Wasserman

Partner

Past deals in E-commerce

Foodflow

Seed Round in 2024
Foodflow operates a marketplace designed for local, responsible brands and catering professionals, focusing on enhancing transparency in supply selection. By modernizing food distribution, the company eliminates intermediaries, allowing restaurateurs to efficiently manage their orders. This platform facilitates the easier distribution of new French brands and producers, promoting a more direct connection between suppliers and restaurateurs.

Malla

Pre Seed Round in 2023
Malla is a provider and retailer focused on functional medicine and healthcare services, aimed at optimizing health by addressing the root causes of symptoms rather than just managing them. The company offers a comprehensive approach to health, providing functional lab testing, personalized health profiles, and a range of packaged supplements. Malla's mission is to democratize access to healthcare by creating a one-stop-shop for healthy living, where consumers receive guidance and support throughout their healthcare journey. This holistic perspective helps individuals move beyond the cycle of overprescription, ensuring they feel understood and empowered in their pursuit of well-being.

Top Drwr

Pre Seed Round in 2023
Top Drwr is an e-commerce company that specializes in curating luxury items and personal collections owned by celebrities. The company operates an auction and interactive content platform that provides a tailored service to source and verify these exclusive items directly from influential talent, including entertainers, artists, creators, and athletes. By connecting with the personal teams of these individuals, Top Drwr ensures authenticity and quality in its offerings. Customers can participate in online auctions to acquire these unique items, with a portion of the proceeds being donated to charitable causes. The business operates across the United States and Canada, facilitating access to a distinct range of celebrity-owned merchandise.

This is Unfolded

Pre Seed Round in 2022
This Is Unfolded is an environmentally conscious business that produces reasonably priced, ethically produced clothing while minimizing waste.

Teleport

Seed Round in 2022
Teleport is an social media platform where users can share and shop outfits and clothes based on inspiration and style.

Ecom Pilot

Pre Seed Round in 2022
Product discovery and validation tools for online sellers. By tracking thousands of white-label products across multiple supplier marketplaces for data such as stock levels, reviews, wishlists and supplier reliability, we are able to provide our sellers with real demand data and map predictions to help them find profitable products to sell.

Omi

Seed Round in 2022
Omi specializes in creating 3D photos and videos for social media and e-commerce, enabling marketers to model products with photorealistic quality. Their platform leverages artificial intelligence to develop lifelike representations of physical products, providing a library of templates that standardize imagery. This approach allows businesses to optimize their marketing efforts, enhance brand perception, and maintain consistency across visual content. By adjusting video and photo ratios and lengths for various digital marketing needs, Omi eliminates the necessity for physical product shoots, thereby reducing costs and streamlining the visual marketing process. Ultimately, their technology aims to drive higher engagement and sales for brands.

PIXmania.com

Seed Round in 2022
PIXmania is a pan-European electrical e-tailer operating in 26 countries. PIXmania has been growing its market positions across Europe while leveraging the benefits of being part of the Dixons Retail Group. Pixmania now serves more than 7 million customers over Europe with a wide range of product categories.

nsave

Pre Seed Round in 2022
Nsave is a fintech startup focused on providing a digital banking services platform designed to offer secure savings solutions. The platform allows customers to save in multiple currencies, including USD, EUR, and GBP, while ensuring the highest level of financial security. Nsave promotes financial inclusion by removing account restrictions, enabling users to access global safe accounts for their funds. This approach aims to enhance the financial well-being of individuals by making saving more accessible and secure.

Pandas

Pre Seed Round in 2022
Pandas is a B2B e-commerce platform that connects Asian manufacturers with small merchants in Latin America. The company facilitates access to quality inventory from Asia, leveraging foreign relationships and technology services to serve local small and micro-enterprises. By providing a streamlined platform, Pandas enables these businesses to obtain rare and high-quality products tailored for the Latin American market, thereby enhancing their product offerings and competitiveness.

Deca

Seed Round in 2022
Deca is a company that focuses on creating a display and discovery infrastructure for non-fungible tokens (NFTs). It offers a decentralized, art-centric metaverse that facilitates the exploration of digital art objects. Through a multichain aggregation of NFT marketplaces, Deca enables users to discover and purchase artworks remotely using membership tokens. This platform aims to enhance the accessibility and visibility of digital art in the growing NFT landscape.

Prismpop

Seed Round in 2022
Prismpop is an online beauty community that helps users in finding products that are personalized to their needs. The company was founded in 2018 and is headquartered in Pasadena, California.

Rintin

Seed Round in 2022
Rintin is a business-to-business clothing marketplace that facilitates connections between small independent retailers and manufacturers. The platform serves as a wholesale digital marketplace, offering a variety of products, including clothing, skincare, beauty care, personal hygiene items, food and drinks, fashion, home goods, and accessories. By providing access to curated emerging brands at wholesale prices, Rintin enables these independent shops to purchase products in a straightforward and cost-effective manner. This approach supports local businesses throughout Mexico, fostering a direct relationship between retailers and manufacturers.

EQUIP

Pre Seed Round in 2022
EQUIP is an online platform designed to streamline the procurement of construction materials for small and medium-sized construction businesses in Latin America. By addressing the challenges faced by these companies, which often rely on local hardware stores with high markup prices, EQUIP provides a more efficient and cost-effective solution. The platform enables contractors to source a wide range of materials and equipment, ensuring convenient delivery and flexible payment options. With a founding team possessing strong backgrounds in technology and construction, EQUIP aims to enhance access to essential building supplies, thereby contributing to improved housing availability in the region. The company has garnered support from notable investors, including venture capital firms and angels associated with prominent companies.

Ettos

Pre Seed Round in 2022
Ettos is the e-commerce platform for beauty in LATAM. It was created as a solution to the lack of online access to all beauty products consumed in Latin America.

GoJom

Seed Round in 2022
GoJom is a Web / Mobile platform that boosts the real estate sector in Latin America by creating a One stop Shop for real estate information and solutions. Through partnerships le directly, GoJom offers IBuy, financial services and digital Brokerage, among other services.

DimOrder

Seed Round in 2022
DimOrder is a cloud-based e-commerce platform designed specifically for restaurants, providing a comprehensive suite of management solutions. The platform offers automated ordering and payment systems, digital menu integration, logistics support, customer relationship management, and inventory management. By partnering with Meituan Dianping, a leading Chinese platform that merges elements of Yelp and TripAdvisor, DimOrder helps its restaurant clients reach a vast audience of over 667 million potential customers. The company's application features a user-friendly self-ordering system that empowers patrons to place orders independently, enhancing customer engagement. Additionally, DimOrder integrates fintech solutions into its offerings, facilitating supply chain management and providing liquidity options for restaurants to support their growth and expansion.

Crossing Media

Angel Round in 2022
Crossing Inc is a prominent American retailer and manufacturer specializing in sports collectibles and trading cards. The company operates a marketplace that facilitates the buying and selling of collectible card merchandise, catering to the needs of card collectors. By leveraging live streaming, Crossing provides a unique platform that enhances the shopping experience, allowing trading card enthusiasts to engage as professional streamers. This innovative approach helps to raise awareness and foster community engagement within the collectibles market. Through its focus on efficiency and user interaction, Crossing aims to revolutionize how collectors buy, sell, and trade their items.

Whop

Seed Round in 2022
Whop is an online marketplace that enables entrepreneurs to buy, sell, and trade digital products, including software, courses, and community memberships. The platform supports transactions among users globally, providing tools to manage group memberships on popular communication platforms such as Telegram and Discord. This includes features for automatic role assignments and removals, streamlining the management process for community leaders. Whop offers a unique opportunity for individuals to generate additional income by facilitating the rental and sale of digital assets.

Yassir

Series A in 2021
Yassir is a leading super app based in Algiers, Algeria, that offers a range of on-demand services, including ride-hailing, food delivery, and financial services. Founded in 2016, Yassir has developed a mobile application that allows users to book drivers at any time and place, along with options for ordering food and groceries. The company operates in 45 cities across multiple countries and aims to enhance daily services through its technology-driven platform. Recently, Yassir has expanded its offerings to include digital payment solutions, enabling users to pay, save, and borrow online, thereby contributing to the digital economy in the region. With significant backing from notable investors, Yassir is focused on creating a marketplace that meets various consumer needs while embedding social values in its operations.

Popkorn

Pre Seed Round in 2021
15-min grocery delivery company

Bezos

Seed Round in 2021
Bezos operates a logistics platform designed to support the growth of direct-to-consumer brands by enhancing their online sales through reliable and efficient fulfillment services. The platform offers comprehensive end-to-end logistics solutions, including inventory collection, storage and management, last-mile delivery, and returns management. By integrating seamlessly with existing e-commerce sales channels and marketplaces, it enables small and medium-sized businesses to concentrate on their core operations while scaling effectively in both local and global markets.

Ettos

Angel Round in 2021
Ettos is the e-commerce platform for beauty in LATAM. It was created as a solution to the lack of online access to all beauty products consumed in Latin America.

FitHub

Seed Round in 2021
FitHub is the next generation corner store, offering the best high-quality healthy products and everyday essentials and delivering it all to your door in 30 minutes through their neighborhood shops. With a swift mobile app and web store paired with beautifully designed low-cost retail spaces, FitHub is building an exciting brand that's both digitally native and rooted in a highly engaging retail experience. The company is automating every process of the retail industry, from procurement and vendor management to last-mile delivery, all while delivering an omnichannel seamless experience. FitHub has a unique private label strategy that has allowed them to build a community around their differentiated products, offering better prices and higher margins. Their offerings include groceries, personal care products, vitamins & supplements, and fresh staples at affordable prices.

Pactima

Seed Round in 2021
Pactima is an e-signature platform established in 2020 and based in Ottawa, Ontario, Canada. The company specializes in enhancing the agreement process by providing an all-in-one solution that includes real-time video signing, standard electronic signing, and an in-person digital signing option. Pactima's platform allows users to view and sign documents while participating in secure video conferences, facilitating a seamless and efficient signing experience.

Alphagreen

Pre Seed Round in 2021
Alphagreen is a retailer specializing in CBD and natural remedies, operating as a global acquisition and incubation platform focused on health and wellness. The company builds and scales brands through its marketplace, utilizing a data-driven approach to understand consumer demand. It automates product sales across various eCommerce channels, including its own website and external platforms like Amazon. Additionally, Alphagreen acquires profitable health and wellness brands, leveraging its extensive network and expertise to forecast growth and manage assets effectively. Their platform ensures that clients have access to a global supply of quality nutraceutical products, promoting a healthy lifestyle through a curated selection of medical cannabis and related offerings.

OpenStore

Series A in 2021
OpenStore connects merchants and customers into a single unified shopping experience through access to data, information, and capital. The company aims to offer instant liquidity for eCommerce entrepreneurs.

Lollipop

Pre Seed Round in 2021
Lollipop is an online grocery shopping platform that includes personalized meal plans.

PropBidder

Seed Round in 2021
PropBidder operates an online bidding platform designed for real estate agents and realtors to streamline the buying and selling of homes and condos. Its web-based software allows users to plan and manage various online bidding processes, including multiple offer situations, price reductions, auctions, and deadline-driven events. PropBidder's platform enhances the negotiation experience by providing real-time bid access and automatic feedback on offers through a patented scoring technology. This innovative approach facilitates a more efficient and transparent negotiation process for buyers and agents alike.

Krepling

Pre Seed Round in 2021
Krepling is a pioneering no-code composable platform designed for e-commerce, empowering merchants to create tailored buying experiences for customers online. Founded in early 2020 by brothers Liam and Travis Gerada, both of whom have backgrounds in e-commerce, Krepling provides tools that enable merchants to construct and manage their entire e-commerce operations, from front-end stores to marketing and consumer buying flows, all without requiring coding expertise. The platform consolidates various operational aspects into a single interface, enhancing data capabilities and allowing merchants to capture customer insights effectively. Operating in over five countries, Krepling supports merchants across more than 35 countries, promoting inclusivity in e-commerce participation.

Gently

Pre Seed Round in 2021
Gently (fka Wearloom) is the demand layer for secondhand shopping. Secondhand shoppers come to Wearloom to find the best listings from resale sites like Poshmark, Depop, eBay, and more! Wearloom now serves 10,000+ secondhand shoppers everyday.

Ajua

Funding Round in 2021
Ajua operates as a social commerce platform designed to assist small and medium-sized enterprises (SMEs) in expanding their customer base and enhancing business growth. The company provides a comprehensive operating system that enables businesses to create a free online profile, facilitating their discovery by potential customers. Ajua's platform allows businesses to purchase online advertisements on popular social media channels and search engines using mobile airtime. Furthermore, it offers a native payment solution that enables businesses to accept both offline and online payments securely, without disclosing personal information such as bank account details. With over 100,000 businesses on its network, Ajua aims to improve customer engagement and decision-making by fostering direct communication between businesses and their customers.

Zevvy

Seed Round in 2021
Zevvy is a fintech platform established in 2021 and based in Hayward, California, dedicated to promoting electric vehicle (EV) adoption. The company operates an online marketplace that simplifies the process of leasing electric vehicles, allowing users to easily explore various options. Its all-digital application process streamlines the transition to electric driving by facilitating arrangements for vehicle pick-up, charging solutions, and billing setup. By addressing key barriers to EV accessibility, Zevvy aims to make driving electric more affordable and convenient for a broader audience, ultimately contributing to sustainable transportation initiatives.

Seeri

Seed Round in 2021
Seeri operates a B2B marketplace designed to transform the buying and selling of goods and services by integrating financing options for both buyers and sellers. The company's platform serves as a comprehensive solution, facilitating streamlined purchasing and financing processes that connect businesses effectively. By offering a light ERP (enterprise resource planning) system, Seeri enables small and medium-sized enterprises to enhance productivity, manage inventory, and optimize logistics. The platform is user-friendly and customizable, catering to the unique needs of its clients. Moreover, Seeri's asset-light approach incorporates various services, including lending, factoring, and advertising, thereby empowering businesses with the necessary tools to thrive in a competitive marketplace.

Misfits Market

Series C in 2021
Misfits Market, Inc. is an online grocery store based in Pennsauken, New Jersey, that focuses on reducing food waste by offering a subscription box service. Founded in 2018 by Abhi Ramesh, the company provides fresh and organic fruits and vegetables, as well as sustainably sourced pantry staples, at prices up to 40 percent lower than traditional grocery stores. The subscription boxes contain items that are often deemed unsellable by farms and retailers, allowing customers to access healthy food while helping to minimize waste in the food system. Through direct relationships with growers and producers, Misfits Market aims to enhance food accessibility and sustainability.

Lifo

Seed Round in 2021
Lifo is a commerce platform which enables social media influencers and creators to design, create, and sell their own merchandise to their followers. The company enables these creators to partner with manufacturers who also engage in manufacturing apparel from top-tier brands. The company also enables the creators to digitally visualize their social commerce progress and provides a dedicated e-commerce team who provide support services in product sourcing, manufacturing, quality control, logistics, customer service, website design, and other business related areas.

Goody

Seed Round in 2021
Goody is a corporate gifting platform that simplifies the process of sending gifts by eliminating the need for recipient addresses. The company offers a diverse selection of curated gifts, ranging from robes and cookies to succulents and spa treatments. This approach allows givers to choose presents without worrying about sizes, as recipients can select their preferred size or swap their gift for another of equal value. Goody's payment system is designed to charge only after the gift has been received, enhancing the experience for both senders and recipients.

Shipped

Seed Round in 2021
Shipped is the first fully branded universal order center - a one-stop 360 customer experience enabling instant resolution of any order issue, all in one place.

JABU

Seed Round in 2021
Jabu is an e-commerce marketplace that serves as a vital link between fast-moving consumer goods (FMCG) brands and a vast network of small retail shops in Southern Africa. The platform enables shop owners to efficiently order, source, and stock products while also managing logistics for last-mile distribution. By leveraging technology, Jabu provides tools for inventory management, sales tracking, and order processing through both mobile and web applications. This comprehensive service allows businesses to streamline their operations, enhance product diversification, and effectively manage their supply chain, ultimately fostering growth and operational efficiency in the retail sector.

Tertulia

Seed Round in 2020
Tertulia is a mobile application designed to streamline the process of discovering and purchasing books. It aggregates book mentions and discussions from various sources, including social media, podcasts, and the web, providing users with personalized book recommendations and insights. The app not only offers curated content but also facilitates integrated book purchasing and shipping, allowing customers to access books digitally and receive physical copies directly at their homes. By centralizing book-related conversations and commerce, Tertulia enhances the reading experience for users and simplifies the journey from discovery to purchase.

Fakespot

Series A in 2020
Fakespot Inc. is a data analytics company focused on identifying fake online product reviews to protect consumers in the eCommerce space. Established in 2016 and headquartered in New York, Fakespot employs patented algorithms and artificial intelligence to analyze consumer reviews, detecting unreliable content and potential scams. The platform helps users by providing a grade on the authenticity of reviews, allowing them to make informed purchasing decisions and find better alternatives. Fakespot's mobile application is available on both the App Store and Google Play, enhancing accessibility for consumers seeking to navigate the complexities of online shopping.

Enroute

Funding Round in 2020
Enroute is a developer of a personalized commerce platform designed for integration into ride-hailing and mass transit applications. The platform enables passengers to shop and interact while enjoying free rides. By utilizing smart algorithms, Enroute tailors the shopping experience based on individual ride details and user profiles, ensuring that each passenger receives personalized e-commerce services. The company collaborates with various retail partners to provide a diverse range of shopping options. Passengers earn ride credits for every purchase made through the platform, enhancing their overall travel experience while promoting engagement with online retailers.

Cheerfy

Seed Round in 2020
Cheerfy Ltd. is a company that specializes in developing a Wi-Fi-based customer recognition and relationship tool aimed primarily at the restaurant industry. Its flagship product, the Cheerfy platform, provides businesses with the ability to offer in-store Wi-Fi access while gathering real-time data about customers, including preferences and visit frequency. This data allows establishments to engage with their clientele through personalized communication, enhancing the overall customer experience. Cheerfy's comprehensive suite of products includes features such as a loyalty platform, online ordering, a multi-brand marketplace, and self-service kiosks, all designed to create a seamless digital experience for users. Since its incorporation in 2014, Cheerfy has expanded its services in the UK, the US, Spain, and Portugal, establishing partnerships with over 200 prominent brands, including Little Caesar's and IKEA.

Batch Technologies

Seed Round in 2020
Batch Technologies provides online stores with a way to customize their e-commerce stores. Their work includes installing and modifying contributions and writing custom scripts, as well as striving for satisfaction with their clients. For inquiries, their telephone number is available on their website.

Solve

Seed Round in 2020
Solve Data Inc. is a technology company specializing in data management solutions tailored for the e-commerce industry. Founded in 2018 and headquartered in New York, with an additional office in Wellington, New Zealand, the company offers a range of services, including data enablement, application programming interface management, and privacy optimization. Solve's platform allows users to query large datasets and access key statistics, empowering retail companies to take control of their data and make informed decisions. Through its innovative tools, Solve aims to enhance the growth and efficiency of its clients in the competitive e-commerce landscape.

Ohi

Seed Round in 2019
Ohi is a New York-based company that specializes in e-commerce fulfillment, founded in 2018. It offers a micro-fulfillment platform aimed at enhancing post-purchase experiences through rapid delivery services. By utilizing data intelligence and advanced technology, Ohi enables brands to manage inventory in micro-warehouses located close to their customers. This strategic positioning not only lowers delivery costs but also improves the overall quality of the customer experience. Ohi’s innovative approach transforms fulfillment from a traditional cost center into a growth engine for brands, allowing them to deliver fast, memorable service that supports their business expansion.

BimBimGo

Funding Round in 2019
BimBimGo is a food delivery platform based in Paris, France, that specializes in providing campus food services. Established in 2015, the company allows customers to select their meal and delivery point through its user-friendly application and website. BimBimGo focuses on delivering quick meals in under ten minutes, featuring locally cooked food made from carefully selected, seasonal ingredients. With a daily changing menu, the platform enables consumers to enjoy healthy meals at any time.

Encarte

Pre Seed Round in 2019
Encarte, Inc. is a San Francisco-based company established in 2018 that specializes in developing a Chrome extension designed to enhance the online shopping experience. This extension facilitates one-click checkout services for any e-commerce store, significantly reducing shopping time for users. In addition to streamlining the checkout process, the extension offers features such as automated spam reduction, order history management, and shipment tracking. Notably, Encarte prioritizes user privacy by storing data locally rather than in the cloud, ensuring better security for its users.

Ajua

Series A in 2019
Ajua operates as a social commerce platform designed to assist small and medium-sized enterprises (SMEs) in expanding their customer base and enhancing business growth. The company provides a comprehensive operating system that enables businesses to create a free online profile, facilitating their discovery by potential customers. Ajua's platform allows businesses to purchase online advertisements on popular social media channels and search engines using mobile airtime. Furthermore, it offers a native payment solution that enables businesses to accept both offline and online payments securely, without disclosing personal information such as bank account details. With over 100,000 businesses on its network, Ajua aims to improve customer engagement and decision-making by fostering direct communication between businesses and their customers.

Italic

Series A in 2018
Italic, Inc. is an online marketplace that connects consumers directly with manufacturers of luxury goods, enabling them to purchase items such as bed linens, handbags, electric toothbrushes, and yoga gear at significantly lower prices. Established in 2018 and headquartered in Walnut, California, Italic allows customers to access high-quality products sourced from the same factories that supply top brands, offering savings of 50-80%. The platform also benefits manufacturers by providing tools and technology to enhance their distribution capabilities and reach a global customer base, thereby creating new revenue streams.

JetLenses

Seed Round in 2018
JetLenses is a United States-based company that operates a platform for selling contact lenses. The company emphasizes transparent pricing and aims to provide cost-effective options for customers by automating the processes involved in the sale of contact lenses. By reducing operational costs, JetLenses is able to deliver savings directly to its customers, making its products more affordable compared to competitors in the market.

Unbound

Seed Round in 2018
Unbound is a sexual wellness company for women. The company makes and sells vibrators, lubricants,and accessories direct-to-consumer through their website.

Neighborhood Goods

Seed Round in 2018
Neighborhood Goods, Inc. operates a department store that features a diverse array of apparel, accessories, cosmetics, and groceries. Established in 2017 and headquartered in Dallas, Texas, the company provides an evolving selection of brands and products while also creating community spaces for social engagement. Neighborhood Goods offers both in-store and online shopping experiences, allowing customers to explore and purchase a variety of daily use items. The store also hosts events and activities, fostering connections among visitors through immersive content and live discussions.

Porter Road Butcher

Seed Round in 2018
Porter Road is a omnichannel whole animal butcher changing the broken food system, by working directly with farmers to offer exceptional, sustainably raised meat direct to consumer. The company was founded by James Peisker and Chris Carter.

Naadam

Seed Round in 2017
Naadam Inc. is an American clothing company that specializes in producing affordable luxury cashmere knitwear, including sweaters, jackets, gloves, socks, and various loungewear items. Founded in 2013 and headquartered in New York, the company focuses on sustainable and ethical sourcing of cashmere, ensuring its products are organic and free from toxic chemicals. Naadam's offerings are designed to be soft and durable, improving with age, while also complementing the lifestyle of its customers. The company sells its products through an online platform and retail locations, and it is committed to environmental sustainability through initiatives such as anti-desertification programs, clean energy-powered manufacturing, and tree planting efforts.

Overtime

Seed Round in 2017
Overtime is a sports network designed for the next generation of sports enthusiasts. Based in New York City, the company creates original, digital-first content across various platforms, including YouTube, Snapchat, Instagram, and TikTok, focusing on short-form engagement. Overtime operates several innovative sports leagues, including Overtime Elite in basketball, Overtime Select, OT7 in football, and OTX in boxing, catering to both athletes and fans globally. The business model is supported by sponsorships, brand partnerships, e-commerce, licensing, and media rights, allowing Overtime to engage a community of over 90 million fans and followers. The company has attracted significant investment from notable venture capital firms and industry leaders.

Tuft + Paw

Seed Round in 2016
Tuft + Paw is a company based in Traverse City, Michigan, that designs and manufactures modern cat furniture, toys, and accessories. Founded in 2016, it offers a diverse range of products, including cat trees, litter box furniture, scratching posts, beds, perches, shelves, hammocks, teepees, blankets, carriers, collars, and bowls. The company emphasizes quality and convenience, providing items that are easy to assemble and machine washable. Additionally, many of its products are designed with features such as being ultra-absorbent and low-tracking to enhance comfort for both cats and their owners. Tuft + Paw sells its products online, catering to pet parents seeking stylish and functional solutions for their feline companions.

Sawyer

Seed Round in 2016
Sawyer is a marketplace designed to connect children, parents, and providers of enriching activities. The platform simplifies the process of finding and booking educational experiences for children of all ages, offering a variety of options such as yoga, dance, and craft classes. By providing technology solutions that streamline online registration and booking, Sawyer empowers small business owners, non-profits, and educational institutions to enhance their operations and impact. Additionally, it offers parents tools to manage their children's activities, helping them navigate early childhood development and discover local opportunities for learning and adventure. Sawyer aims to transform perceptions of education, emphasizing the importance of fostering discovery and joy in learning rather than solely focusing on academic performance.

Interstate Analytics

Seed Round in 2016
Interstate Analytics helps marketers make smarter decisions. The customers of the company are Betabrand, Outdoor Voices, EVERLANE, and JACK ERWIN. It pulls in its users’ visit, conversion, and spends data across all channels and centralizes it in a dashboard. It allows its users to spend less time wrangling data and more time acting on it. It applies attribution models to its users’ data that take into account all consumer touchpoints and makes better spend allocation decisions with accurate performance data. The company deterministically syncs marketing spends and conversion data across devices. Interstate Analytics was founded in 2015.
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