Pareto Holdings

Pareto Holdings is an early-stage investment firm founded in 2020 by Jon Oringer and Edward Lando, based in New York. The company focuses on pre-seeding exceptional entrepreneurs across various industries and geographies, executing dozens of investments each month. With over 500 investments to date, Pareto Holdings distinguishes itself by investing solely its own capital and maintaining a lean operational team. In addition to its investment activities, the firm also offers support to startups, functioning as a venture studio to help foster growth and innovation.

Nadav Ben-Chanoch

Partner

Rohit Bhadange

Venture Partner

Edward Lando

Managing Partner

Annie Wasserman

Partner

Past deals in E-commerce

Volta

Pre Seed Round in 2024
Volta is a developer of software-as-a-service platform focusing on B2B commerce.

Seeri

Seed Round in 2024
Seeri operates a B2B marketplace that revolutionizes the purchasing and selling of goods and services by integrating financing options for both buyers and sellers. The company has developed a light enterprise resource planning (ERP) platform that emphasizes an asset-light model, allowing small and medium-sized businesses to connect efficiently with brands. Seeri's platform offers a range of services, including lending, factoring, advertising, and data management, which enhance productivity, inventory management, and logistics. By providing a user-friendly and customizable experience, Seeri aims to streamline transactions and empower businesses to thrive in a competitive environment.

FoodFlow

Seed Round in 2024
FoodFlow operates a marketplace connecting local, sustainable brands with restaurateurs. It promotes transparency in ingredient sourcing and simplifies distribution for new French brands and producers.

Devolut

Pre Seed Round in 2023
Devolut specializes in enhancing customer experience for businesses through its intelligent algorithms. It facilitates reusable shipments and offers real-time management portal access, aiming to boost sales, reduce costs, improve customer experience, and minimize carbon footprint.

Malla

Pre Seed Round in 2023
Malla specializes in functional medicine, focusing on holistic patient care. It aims to identify and address the root causes of symptoms, rather than solely treating them. The company offers comprehensive health profiles, functional lab testing, personalized supplements, and ongoing support.

Top Drwr

Pre Seed Round in 2023
Top Drwr is an e-commerce company specializing in the curation of celebrity-owned luxury items and personal collections. The firm operates an auction and interactive content platform that connects consumers with unique products sourced directly from influential talent, including entertainers, artists, creators, and athletes. By providing a tailored, white-glove service, Top Drwr ensures that items are verified and authenticated through direct collaboration with the celebrities and their teams. Customers can participate in online auctions to acquire exclusive items, with a portion of the proceeds donated to charitable causes. Based in the United States and Canada, Top Drwr serves as a bridge between consumers and the world of high-profile individuals, enhancing access to extraordinary collections.

This is Unfolded

Pre Seed Round in 2022
Unfolded is an environmentally conscious company that specializes in the production of sustainable clothing. Its business model emphasizes minimizing waste throughout the manufacturing process. Instead of traditional returns, Unfolded encourages customers to participate in a swapping system, allowing individuals to exchange items within the community. This approach not only promotes sustainability but also provides consumers with cost-effective options for ethically produced clothing. By prioritizing waste reduction and supporting community engagement, Unfolded aims to offer reasonably priced apparel while fostering a circular economy in the fashion industry.

Teleport

Seed Round in 2022
Teleport is an social media platform where users can share and shop outfits and clothes based on inspiration and style.

Fermat Commerce

Seed Round in 2022
Fermat Commerce operates an influencer-driven e-commerce platform designed to enhance brand sales and provide a seamless shopping experience for end-users. The platform enables content creators to embed brand-direct shopping features on their websites, allowing customers to purchase products without leaving the creators' content. By offering e-commerce enablement software, Fermat Commerce supports both merchants and content creators in building and managing their online stores, thereby facilitating a direct connection between brands and consumers within a creator's online environment.

Alima

Seed Round in 2022
Alima is a digital platform streamlining fruit and vegetable ordering for businesses. It offers improved service through technology, allowing users to select products, schedule weekly orders, request next-day service, and optimize purchasing and delivery procedures.

Ecom Pilot

Pre Seed Round in 2022
Product discovery and validation tools for online sellers. By tracking thousands of white-label products across multiple supplier marketplaces for data such as stock levels, reviews, wishlists and supplier reliability, we are able to provide our sellers with real demand data and map predictions to help them find profitable products to sell.

Omi

Seed Round in 2022
Omi specializes in creating photorealistic 3D product images and videos for social media and e-commerce platforms. Their AI-powered platform enables marketers to model products digitally, eliminating the need for physical productions. It optimizes video and photo ratios for various digital marketing channels, helping brands showcase their products realistically.

PIXmania.com

Seed Round in 2022
PIXmania is a pan-European online retailer specializing in electrical products, operating in 26 countries. As a member of the Dixons Retail Group, it has enhanced its market presence across Europe and now serves over 7 million customers. The company offers a diverse range of product categories, catering to various consumer needs in the electronics sector.

nsave

Pre Seed Round in 2022
Nsave is a fintech startup that specializes in digital banking services, focusing on providing a secure platform for saving in various currencies, including USD, EUR, and GBP. The company aims to enhance financial inclusion by offering services that do not impose account restrictions, allowing customers to access global safe accounts for their funds. With a commitment to financial security, Nsave ensures that users can manage their savings with confidence and ease.

Pandas

Pre Seed Round in 2022
Pandas is a B2B e-commerce platform that facilitates connections between Asian manufacturers and small merchants in Latin America. By leveraging foreign relationships and technology services, the company provides access to quality inventory from Asia, catering specifically to the needs of local small and micro-enterprises. This approach allows Latin American merchants to source unique products that are otherwise difficult to obtain, thereby enhancing their competitiveness in the market. Through its innovative platform, Pandas aims to streamline the supply chain and support the growth of small businesses in the region.

Deca

Seed Round in 2022
Deca develops a digital platform connecting individuals to the art world. It facilitates interactions between artists and collectors, keeping users informed about current happenings.

PrismPop

Seed Round in 2022
PrismPop is a mobile‑first social commerce platform that connects beauty consumers with personalized product recommendations and community‑driven content. Launched in 2018 and headquartered in Pasadena, California, the company enables users to discover, review, and share beauty products while providing third‑party manufacturers a channel to reach engaged shoppers. Its technology blends curated content, user interaction, and data insights to create a safe, personalized space where individuals can document their beauty journeys and recommend products to peers.

EQUIP

Pre Seed Round in 2022
EQUIP is an online platform designed to streamline the procurement of construction materials for small and medium-sized construction businesses in Latin America. By addressing the challenges faced by these companies, which often rely on local hardware stores with high markup prices, EQUIP provides a more efficient and cost-effective solution. The platform enables contractors to source a wide range of materials and equipment, ensuring convenient delivery and flexible payment options. With a founding team possessing strong backgrounds in technology and construction, EQUIP aims to enhance access to essential building supplies, thereby contributing to improved housing availability in the region. The company has garnered support from notable investors, including venture capital firms and angels associated with prominent companies.

Ettos

Pre Seed Round in 2022
Ettos is an e-commerce platform focused on beauty and personal care products for consumers in Latin America. Established to address the limited online accessibility to a wide range of beauty products in the region, Ettos aims to create an inclusive shopping experience centered around social engagement. The platform offers affordable prices, a diverse selection of products, and efficient fulfillment services, making it easier for customers to access the beauty items they desire.

GoJom

Seed Round in 2022
GoJom is a Web / Mobile platform that boosts the real estate sector in Latin America by creating a One stop Shop for real estate information and solutions. Through partnerships le directly, GoJom offers IBuy, financial services and digital Brokerage, among other services.

DimOrder

Seed Round in 2022
DimOrder is a cloud-based e-commerce platform designed specifically for restaurants, enabling efficient management of various operational aspects. It provides features such as automated ordering and payment systems, menu digitalization, logistics management, customer relationship management, artificial intelligence-driven marketing, and supply chain and inventory management. By partnering with Meituan Dianping, a prominent platform in China, DimOrder extends its restaurant partners' visibility to a vast user base exceeding 667 million. Its customer application integrates seamlessly with social media and the software-as-a-service ecosystem, facilitating an enhanced customer experience. Additionally, DimOrder supports fintech solutions related to supply chain management, offering liquidity to restaurants to promote business growth and expansion.

Crossing Media

Angel Round in 2022
Crossing Media is a prominent American company specializing in the retail, manufacturing, and publishing of sports collectibles and trading cards. The company operates a marketplace designed to connect with collectors effectively, facilitating the buying and selling of collectible card merchandise. Crossing Media enhances the experience for card enthusiasts by incorporating live streaming, which allows users to engage in trading and purchasing in real time. This innovative approach not only helps collectors to interact more dynamically but also enables them to build their own professional streaming presence, fostering awareness and community engagement within the collectible card market.

Whop

Seed Round in 2022
Whop is an online marketplace that enables entrepreneurs to buy, sell, and trade digital software products and digital communities. The platform supports transactions related to courses, software, and memberships, particularly on communication platforms like Telegram and Discord. Whop provides tools for managing group memberships, including features for automatic role assignments and removals. By facilitating these transactions, Whop empowers users to generate additional income while also offering access to various digital resources, enhancing the overall experience for both buyers and sellers in the digital marketplace.

Alima

Pre Seed Round in 2021
Alima is a digital platform streamlining fruit and vegetable ordering for businesses. It offers improved service through technology, allowing users to select products, schedule weekly orders, request next-day service, and optimize purchasing and delivery procedures.

Yassir

Series A in 2021
Founded in 2017, Yassir is a leading super app offering on-demand ride-hailing, last-mile delivery, payment services, and financial solutions. Operating across multiple countries with over $150 million in funding, the company aims to digitize daily services while promoting social values.

Diferente

Seed Round in 2021
Diferente ≠ is a Brazilian foodtech focused on promoting access to healthy foods while addressing food waste in Latin America. The company collaborates with local organic producers to rescue organic items deemed "imperfect" or non-standard, which would otherwise be discarded. By delivering these products directly to consumers, Diferente ≠ offers them at significantly reduced prices, making healthy eating more affordable and convenient. Founded by a team with backgrounds in various successful startups, the company is supported by prominent investors and aims to create a sustainable food shopping platform that benefits both consumers and the environment.

Popkorn

Pre Seed Round in 2021
15-min grocery delivery company

Bezos

Seed Round in 2021
Bezos operates a logistics platform designed to support the growth of direct-to-consumer brands by enhancing their online sales capabilities. The company offers comprehensive end-to-end logistics services, including inventory collection, storage and management, last-mile delivery, and returns management. This platform seamlessly integrates with existing e-commerce sales channels and marketplaces, allowing small and medium-sized businesses to concentrate on their core operations while scaling both locally and globally. By providing reliable fulfillment solutions, Bezos aims to facilitate the efficient expansion of its clients in the competitive online marketplace.

Ettos

Angel Round in 2021
Ettos is an e-commerce platform focused on beauty and personal care products for consumers in Latin America. Established to address the limited online accessibility to a wide range of beauty products in the region, Ettos aims to create an inclusive shopping experience centered around social engagement. The platform offers affordable prices, a diverse selection of products, and efficient fulfillment services, making it easier for customers to access the beauty items they desire.

FitHub

Seed Round in 2021
FitHub operates an e-commerce marketplace focused on the fitness and wellness industry, providing a diverse selection of healthy foods, supplements, and personal care products. The company aims to improve consumer habits through scientifically proven technologies and is dedicated to addressing major health issues related to nutrition, exercise, and lifestyle. By offering eco-friendly sourced products, FitHub enables consumers to adopt healthier lifestyles and cultivate positive habits, positioning itself as a comprehensive destination for those seeking to enhance their well-being.

Pactima

Seed Round in 2021
Founded in 2020, Pactima is a Canadian company specializing in an all-in-one eSignature platform. It offers real-time video signing, standard e-signing, and in-person digital signing with secure video conferencing.

Jack Archer

Series A in 2021
Jack Archer is a men's apparel brand known for its innovative use of microfiber wrinkle-resistant material in its jetsetter pants and boxers. The company specializes in designing clothing that molds to the body, providing both comfort and style.

Lollipop

Pre Seed Round in 2021
Lollipop is an online grocery shopping platform that includes personalized meal plans.

Krepling

Pre Seed Round in 2021
Krepling is an innovative no-code composable platform designed for e-commerce, enabling merchants to create enhanced buying experiences online. Founded in early 2020 by brothers Liam and Travis Gerada, both experienced e-commerce merchants, Krepling empowers users to construct their entire e-commerce environment—from front-end stores to marketing and consumer purchasing flows—using a simple click-based interface rather than requiring coding skills. The platform consolidates various operational elements into a single solution, providing merchants with advanced data capabilities to better capture customer insights. Krepling operates with a hybrid remote work model across over five countries and serves merchants in more than 35 countries, promoting inclusivity in the e-commerce space.

PropBidder

Seed Round in 2021
PropBidder offers web-based software for real estate agents to manage online bidding processes. Its platform facilitates automatic real-time offer feedback for buyers through patented scoring technology.

Gently

Pre Seed Round in 2021
Gently (fka Wearloom) is the demand layer for secondhand shopping. Secondhand shoppers come to Wearloom to find the best listings from resale sites like Poshmark, Depop, eBay, and more! Wearloom now serves 10,000+ secondhand shoppers everyday.

Ajua

Funding Round in 2021
Ajua operates as a social commerce platform designed specifically for small and medium enterprises (SMEs) to facilitate customer acquisition and business growth. The company provides an end-to-end platform that enables businesses to create a free online profile, utilize targeted advertising on social media platforms, and accept both offline and online payments securely, without requiring personal banking information. By offering real-time mobile survey capabilities and enabling direct communication between businesses and their customers, Ajua enhances customer engagement and feedback collection. With over 100,000 businesses on its network, Ajua empowers SMEs to strengthen their market presence and improve customer service, ultimately driving decision-making and increasing revenue.

Alohome

Pre Seed Round in 2021
Alohome is a technology company focused on transforming the real estate transaction process in Latin America by leveraging digital solutions. The company develops an artificial intelligence-powered platform that facilitates fully digital transactions for new home purchases, catering to homebuilders, sales teams, and homebuyers. By providing tools that enhance online transactional capabilities, Alohome enables real estate professionals to diversify their marketing channels and integrate with various platforms while centralizing analytics to track customer behavior. This approach not only expands market reach for homebuilders but also accelerates transaction processes and improves overall satisfaction for homebuyers.

Zevvy

Seed Round in 2021
Zevvy operates an electric vehicle lease platform and fintech service that accelerates EV adoption by making EV ownership simple and affordable. Founded in 2021 and headquartered in Hayward, California, Zevvy provides an online marketplace to compare EV options, a streamlined online application, and arrangements for vehicle pickup, charging support, and billing setup, helping customers transition to electric driving.

Seeri

Seed Round in 2021
Seeri operates a B2B marketplace that revolutionizes the purchasing and selling of goods and services by integrating financing options for both buyers and sellers. The company has developed a light enterprise resource planning (ERP) platform that emphasizes an asset-light model, allowing small and medium-sized businesses to connect efficiently with brands. Seeri's platform offers a range of services, including lending, factoring, advertising, and data management, which enhance productivity, inventory management, and logistics. By providing a user-friendly and customizable experience, Seeri aims to streamline transactions and empower businesses to thrive in a competitive environment.

Misfits Market

Series C in 2021
Misfits Market is an online grocery company that sells produce and related groceries through home delivery. It operates a subscription box and direct-to-consumer model, offering fresh and organic fruits and vegetables, sustainably sourced pantry staples, and other grocery items at a discounted price compared with conventional stores. The company sources imperfect or surplus produce that farms and retailers cannot sell at full price and delivers it directly to customers' doors, with the aim of reducing food waste and improving access to affordable, quality food. Founded in 2018 and based in Pennsauken, New Jersey, Misfits Market builds direct relationships with growers and producers to streamline supply and cut waste in the food system.

Butter

Pre Seed Round in 2021
Butter is a software and e-commerce platform that aims to enhance the food wholesale supply chain for wholesalers and distributors. Founded in 2020 and based in California, Butter provides a comprehensive suite of products designed to streamline operations and improve cash flow. The platform offers a mobile application that replaces traditional pen-and-paper methods for order management, inventory monitoring, accounting, and customer relationship management. By digitizing these processes, Butter enables food distributors to efficiently manage their business operations, ensuring that customers remain informed at all times. The company's innovative approach helps clients to scale their food businesses effectively.

Well Seasoned

Pre Seed Round in 2021
Well Seasoned is a meal-delivery platform that specializes in providing customers with ready-to-cook, seasoned meats delivered directly to their doorstep. The company offers a selection of frozen, individually portioned, pre-marinated meats, accompanied by free shipping and customizable meal boxes. With a focus on convenience, Well Seasoned aims to simplify meal preparation by delivering high-quality meats enhanced with restaurant-quality marinades and seasonings. Additionally, the company emphasizes sustainability through its use of eco-friendly packaging, catering to consumers who seek both quality and environmental responsibility in their meal choices.

Backflip

Pre Seed Round in 2021
Backflip is a technology-driven company focused on empowering entrepreneurs in the real estate sector, specifically those involved in acquiring and renovating single-family homes. By offering a comprehensive platform that includes purpose-built technology and capital products, Backflip enables users to efficiently source, analyze, and finance residential real estate investments. This approach not only supports individual entrepreneurs in scaling their businesses but also contributes to revitalizing housing supply and local communities. In addition to its real estate services, Backflip facilitates the instant sale of used electronic devices, allowing users to sell their items quickly and conveniently without the complexities of haggling or shipping. Overall, Backflip combines innovative technology with practical solutions to enhance the experiences of both real estate investors and consumers in the resale market.

Lifo

Seed Round in 2021
Lifo is a commerce platform which enables social media influencers and creators to design, create, and sell their own merchandise to their followers. The company enables these creators to partner with manufacturers who also engage in manufacturing apparel from top-tier brands. The company also enables the creators to digitally visualize their social commerce progress and provides a dedicated e-commerce team who provide support services in product sourcing, manufacturing, quality control, logistics, customer service, website design, and other business related areas.

Goody

Seed Round in 2021
Goody is a corporate gifting platform that simplifies the process of sending gifts, making it as effortless as sending a text message. The company offers a curated selection of gifts, including robes, cookies, succulents, and spa treatments, which can be chosen without needing the recipient's size information. Recipients have the flexibility to select their preferred size or type of gift or exchange it for another option of similar value. Goody's payment system is designed to enhance user experience, as payments are only processed once the gift is received, ensuring a more personal and considerate gifting experience for both businesses and individuals.

Jabu

Seed Round in 2021
Jabu is an e-commerce platform that connects FMCG brands with retail shops in Southern Africa. It facilitates ordering, sourcing, stock management, and last-mile distribution for shop owners, while also providing data services to manufacturers and suppliers.

Shipped

Seed Round in 2021
Shipped is the first fully branded universal order center - a one-stop 360 customer experience enabling instant resolution of any order issue, all in one place.

Tertulia

Seed Round in 2020
Tertulia is a technology company that operates an application focused on book discovery and engagement. The app aggregates book mentions and conversations from various online platforms, including social media, podcasts, and websites. It provides users with personalized book recommendations and curated discussions about books. Additionally, Tertulia offers integrated book purchasing features, allowing customers to buy and have books delivered directly through the app.

Fakespot

Series A in 2020
Fakespot Inc. is a data analytics company based in New York, founded in 2016, that specializes in detecting fake online product reviews. Utilizing patented algorithms and artificial intelligence, Fakespot's platform analyzes consumer reviews on e-commerce sites to identify unreliable or fraudulent content. The technology not only spots suspicious activity but also provides users with a grade indicating the authenticity of reviews. By helping consumers navigate the online shopping landscape, Fakespot aims to protect them from scams and misleading information, ultimately saving time and money. The company's application is accessible on both the App Store and Google Play, making its services widely available to consumers.

DimOrder

Seed Round in 2020
DimOrder is a cloud-based e-commerce platform designed specifically for restaurants, enabling efficient management of various operational aspects. It provides features such as automated ordering and payment systems, menu digitalization, logistics management, customer relationship management, artificial intelligence-driven marketing, and supply chain and inventory management. By partnering with Meituan Dianping, a prominent platform in China, DimOrder extends its restaurant partners' visibility to a vast user base exceeding 667 million. Its customer application integrates seamlessly with social media and the software-as-a-service ecosystem, facilitating an enhanced customer experience. Additionally, DimOrder supports fintech solutions related to supply chain management, offering liquidity to restaurants to promote business growth and expansion.

Enroute

Funding Round in 2020
Enroute develops a personalized commerce platform embedded in ride-hailing and mass transit apps. The system enables passengers to shop during their ride while participating in loyalty programs, with retailers offering a broad range of products through the mobility interface. The software integrates with mobility apps, infotainment systems, and loyalty programs, and uses algorithms to tailor shopping options to ride details and user profiles. The platform links shopping activity to transportation benefits by offering ride credits or a free ride after purchases, creating a location-based, user-specific e-commerce experience for riders and a new channel for online retailers to reach a mobility-focused audience.

Cheerfy

Seed Round in 2020
Cheerfy develops a Wi-Fi based customer recognition and relationship platform that provides in-store Wi-Fi access, collects real-time customer data, and enables personalized engagement. The platform includes a restaurant-focused digital experience with five products: Loyalty, Shop, Places, Pay, and Kiosk. It serves restaurants, hotels, retailers, brands, and other customers across Southern Europe and the United Kingdom and is based in London, dating to 2014. The company emphasizes replacing siloed apps with an integrated, customer-centric suite to manage digital experiences and post-visit communications.

Solve

Seed Round in 2020
Solve Data Inc. is a technology company founded in 2018, based in New York with an additional office in Wellington, New Zealand. It specializes in developing an in-house data management platform tailored for the e-commerce industry. Solve offers a range of services, including data enablement, application programming interface endpoint management, and privacy solutions. The company's platform allows users to query large datasets and access key statistics, empowering retail businesses to harness their data effectively. Through smart optimization and innovative digital tools, Solve aims to enhance decision-making processes and facilitate growth for its clients in the retail sector.

Batch Technologies

Seed Round in 2020
Batch Technologies provides online stores with a way to customize their e-commerce stores. Their work includes installing and modifying contributions and writing custom scripts, as well as striving for satisfaction with their clients. For inquiries, their telephone number is available on their website.

Ohi

Seed Round in 2019
Ohi Technologies Inc., established in 2018 and based in New York, operates a logistics platform for e-commerce brands. Its core offering is a micro-fulfillment system that positions inventory in city-based warehouses, enabling swift and cost-effective deliveries to customers. By transforming traditional fulfillment into a growth opportunity, Ohi helps brands enhance post-purchase experiences, fostering customer loyalty and driving business growth.

Paire

Seed Round in 2019
Paire is a premium women's wear brand based in South Gate, California, specializing in the creation of stylish and comfortable pants designed for both work and leisure. The company utilizes advanced performance materials combined with high-quality tailored construction to elevate women's trousers into the modern era. Paire offers its products online and at select retail locations across the country, catering to the needs of contemporary women seeking both functionality and fashion in their clothing.

BimBimGo

Funding Round in 2019
BimBimGo is a Paris-based company that specializes in campus food services, offering a food delivery platform that provides quick meal options in under ten minutes. Established in 2015, BimBimGo allows customers to select their meal and delivery points through its application or website. The platform focuses on delivering locally cooked food made with carefully selected, seasonal ingredients, featuring a daily changing menu. This approach enables consumers to access healthy meals conveniently, catering to the needs of a dynamic customer base.

Encarte

Pre Seed Round in 2019
Encarte, Inc. is a technology company based in San Francisco, California, that specializes in developing a Chrome extension aimed at enhancing the online shopping experience. Incorporated in 2018, the Encarte extension offers a one-click checkout service for all e-commerce platforms, significantly reducing the time consumers spend during online purchases. Additionally, it provides features such as automated spam reduction, order history management, shipment tracking, and enhanced security. The extension stores user data locally rather than in the cloud, ensuring more privacy and control over personal information.

Ajua

Series A in 2019
Ajua operates as a social commerce platform designed specifically for small and medium enterprises (SMEs) to facilitate customer acquisition and business growth. The company provides an end-to-end platform that enables businesses to create a free online profile, utilize targeted advertising on social media platforms, and accept both offline and online payments securely, without requiring personal banking information. By offering real-time mobile survey capabilities and enabling direct communication between businesses and their customers, Ajua enhances customer engagement and feedback collection. With over 100,000 businesses on its network, Ajua empowers SMEs to strengthen their market presence and improve customer service, ultimately driving decision-making and increasing revenue.

Cuanto

Seed Round in 2019
Cuanto empowers Latin American creators to monetize their audience and sell products directly via social media. Its platform enables users to create online catalogs, manage orders, accept payments, and handle inventory, all accessible through a mobile app.

Italic

Series A in 2018
Italic, Inc. is an online marketplace established in 2018 and based in Walnut, California, that connects consumers directly with luxury goods manufacturers. The platform allows users to purchase high-quality products, including bed linens, handbags, electric toothbrushes, and yoga gear, at significantly reduced prices—typically 50-80% lower than traditional retail. By facilitating direct sales from factories, Italic not only empowers consumers to access premium products without branding markups but also provides manufacturers with essential tools, distribution, and technology to reach a global customer base. This model enables suppliers to sell unlabeled or private label products, enhancing their profit margins and offering valuable performance insights.

JetLenses

Seed Round in 2018
JetLenses is a U.S.-based company that specializes in providing contact lenses through an online platform. The company focuses on offering transparent pricing, ensuring that customers can access affordable options that typically cost less than those available elsewhere on the internet. By automating the processes involved in the sale of contact lenses, JetLenses effectively reduces operational costs, allowing it to pass these savings directly to consumers.

Unbound

Seed Round in 2018
Unbound is a company focused on sexual wellness for women, offering a range of products including vibrators, lubricants, and accessories. The company operates an e-commerce platform that allows customers to purchase body-safe items directly from their website, ensuring discreet delivery to their homes. By prioritizing women's sexual health and wellness, Unbound aims to provide a comfortable and accessible shopping experience for its customers.

Neighborhood Goods

Seed Round in 2018
Neighborhood Goods, Inc. is a retail company that operates a department store in Dallas, Texas, offering a diverse range of products including apparel, accessories, cosmetics, and groceries. Established in 2017, the company emphasizes an innovative shopping experience by featuring a rotating selection of brands and concepts, along with community-focused activities such as events, food offerings, and live speakers. Neighborhood Goods aims to create a vibrant environment where customers can shop, dine, and engage with thoughtful content, both in their physical locations and through their online platform.

Porter Road Butcher

Seed Round in 2018
Porter Road is a omnichannel whole animal butcher changing the broken food system, by working directly with farmers to offer exceptional, sustainably raised meat direct to consumer.  The company was founded by James Peisker and Chris Carter.

Naadam

Seed Round in 2017
Naadam Inc. is an American clothing company based in New York, founded in 2013, that specializes in affordable luxury cashmere knitwear, including sweaters, jackets, gloves, socks, and various loungewear items like blankets and robes. The company is committed to sustainability and ethical sourcing, ensuring that its cashmere products are made from organic materials without toxic chemicals. Naadam's manufacturing processes are designed to create garments that not only become softer over time but also enhance the comfort of everyday living. Additionally, the company engages in environmental initiatives, including anti-desertification programs and clean energy-powered factories, reflecting its dedication to protecting the planet. Naadam distributes its products through an online platform and retail locations, catering to a diverse customer base seeking durable and stylish cashmere apparel.

Tuft + Paw

Seed Round in 2016
Tuft + Paw designs and manufactures modern cat furniture and related cat care products for indoor cats. Its offerings include cat trees, litter box furniture, scratching posts, beds, perches and shelves, houses, hammocks, teepees, blankets, carriers, collars, and bowls, as well as low-tracking flushable litter and nutrient-rich wet food. The products are designed to support sleep, climbing, scratching, play, and litter needs and are easy to assemble and machine washable. The company sells online and serves design-conscious pet owners seeking functional, aesthetically pleasing solutions for home environments. Founded in 2016 and based in Traverse City, Michigan, Tuft + Paw emphasizes contemporary style, practical usability, and reliability for households looking to maintain a clean, well-organized pet space.

Sawyer

Seed Round in 2016
Sawyer is a marketplace focused on enriching childhood experiences, connecting children, parents, and providers through an innovative platform. The company offers a comprehensive suite of technology solutions designed to enhance the online registration and booking processes for various enriching activities, such as yoga, dance, and arts and crafts classes. By empowering small business owners, non-profits, and educational institutions with tools for business intelligence and community engagement, Sawyer facilitates growth and impact in the early childhood development sector. The platform also aids parents in navigating the diverse landscape of children's activities, making it easier to discover and book local experiences that foster a love of learning. Sawyer's mission is to transform perceptions of education, emphasizing that meaningful learning extends beyond academic performance to include joyful discovery and adventure, ultimately preparing children for their future.

SuperPhone

Seed Round in 2016
SuperPhone is an innovative mobile messaging platform that enables enterprise retail brands to effectively acquire and engage mobile customers. By harnessing data-driven insights and intelligent messaging, SuperPhone enhances customer relationships and drives revenue growth. The platform supports high-volume marketing text broadcasts through various phone numbers, including shortcode and toll-free options, allowing businesses to reach a global audience. Additionally, it provides advanced analytics to monitor conversation performance and revenue, empowering companies to improve engagement and customer retention. Through its technology, SuperPhone aims to transform the way brands interact with their customers, fostering brand loyalty and personalized experiences.
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