Pareto Holdings

Pareto Holdings is an early-stage investment firm founded in 2020 by Jon Oringer and Edward Lando, based in New York. The company focuses on pre-seeding exceptional entrepreneurs across various industries and geographies, executing dozens of investments each month. With over 500 investments to date, Pareto Holdings distinguishes itself by investing solely its own capital and maintaining a lean operational team. In addition to its investment activities, the firm also offers support to startups, functioning as a venture studio to help foster growth and innovation.

Nadav Ben-Chanoch

Partner

Rohit Bhadange

Venture Partner

Edward Lando

Managing Partner

Annie Wasserman

Partner

Past deals in Crowdfunding

Scramble

Pre Seed Round in 2022
Founded in Tallinn, Estonia in 2020, Scramble is a lending marketplace that connects busy professionals with innovative consumer goods startups seeking growth capital. It facilitates secured loans through monthly fundraising rounds, enabling businesses to raise funds efficiently.

Poolit

Seed Round in 2022
Poolit is a direct-to-consumer investing platform enabling access to top-tier venture and private equity managers for individual investors.

AMORA

Seed Round in 2022
AMORA, through a technological approach to property evaluation, creates a new way for Brazilians to acquire their dream home with the lowest downpayment available, providing an opportunity for customers to build equity at the same time as they live in their desired property.

HoneyBricks

Pre Seed Round in 2022
HoneyBricks is a technology platform specializing in the real estate sector, focusing on connecting investors with multifamily investment opportunities. By collaborating with full-time real estate professionals and identifying promising growth markets, HoneyBricks enhances the investment process through an additional layer of diligence. The platform facilitates fractional ownership, allowing investors to participate effortlessly in real estate ventures online. It aims to deliver above-market returns by providing clients with access to digital shares that generate daily income, while also ensuring asset-price stability and appealing risk-adjusted returns.

OneVest

Seed Round in 2022
OneVest is a fintech company that develops an all-in-one wealth management platform. This platform automates administrative and middle office functions, enabling businesses to expand product capabilities, improve distribution, and streamline operations.

Diferente

Seed Round in 2021
Diferente ≠ is a Brazilian foodtech focused on promoting access to healthy foods while addressing food waste in Latin America. The company collaborates with local organic producers to rescue organic items deemed "imperfect" or non-standard, which would otherwise be discarded. By delivering these products directly to consumers, Diferente ≠ offers them at significantly reduced prices, making healthy eating more affordable and convenient. Founded by a team with backgrounds in various successful startups, the company is supported by prominent investors and aims to create a sustainable food shopping platform that benefits both consumers and the environment.

ZASH

Convertible Note in 2021
ZASH operates in the realm of blockchain technology and non-fungible tokens (NFTs), offering enterprise-grade analytics and indexing services. The company specializes in tracking NFT metadata, historical trade data, and lending information, which enhances transparency in investment performance. ZASH's platform is designed to educate its members about investing while fostering community engagement through collaborative investment strategies and actionable insights. By enabling clients to shape the future of retail investing, ZASH facilitates the creation of community-driven funds and investment ideas, thereby promoting a more informed and active investment culture.

PropReturns

Pre Seed Round in 2020
PropReturns is a real estate investment platform and online marketplace that enables investors to access curated property opportunities. Founded in 2020 and headquartered in Mumbai, India, it lists pre-leased commercial properties and distressed residential investments, providing detailed analytics and financial analysis to support investment decisions. The platform emphasizes data-driven insights to help users evaluate potential returns and manage risk in real estate portfolios.

Pixpay

Seed Round in 2019
Pixpay is a company focused on financial education for teenagers, offering a banking application that facilitates online banking services tailored to the younger generation. The application is integrated with a mobile bank account and provides a single payment card along with mobile payment options. This enables teenagers to effectively manage their finances by monitoring and tracking their spending. Additionally, Pixpay encourages responsible consumption and financial literacy, empowering teenagers to pay, receive payments, save money, and enjoy discounts on their favorite brands. Through its platform, the company aims to motivate young individuals to pursue their financial goals and develop essential budgeting skills.

Fondeadora

Seed Round in 2019
Fondeadora is a Mexico City-based provider of digital banking services that aims to reduce inefficiencies of traditional banking. The company offers a mobile app and an international debit solution, including a physical MasterCard and a virtual card, to pay, store, and transfer money, manage expenses, and receive real-time notifications. The service is designed to be low-friction and free of commissions and paperwork. In addition to core banking features, it operates a crowdfunding-style platform that enables customers and businesses to monitor funds and securely raise funding.

Applecart

Seed Round in 2017
Applecart provides a platform and advisory services that help senior executives amplify valuable content and engage key decision-makers across public affairs, corporate communications, investor relations, and brand marketing. Serving hundreds of Fortune 500 companies, top agencies, trade associations, nonprofit organizations, and governments, Applecart assists CEOs and other C-suite leaders to generate visibility for important content across nearly any channel. The company combines strategic guidance with a proprietary Social Graph that maps tens of billions of publicly observed relationships among adult Americans, enabling clients to identify and reach policymakers, customers, employees, and other stakeholders.

Applause

Series C in 2010
Applause specializes in crowd-sourced digital quality testing, empowering companies worldwide to deliver flawless digital experiences across websites, mobile apps, IoT devices, and in-store experiences. With over 300,000 testers globally, Applause offers comprehensive testing services that enhance product quality, accelerate time-to-market, and improve customer satisfaction.
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