First Ascent Ventures
First Ascent Ventures is a Toronto-based venture capital firm, founded in 2015, with additional offices in Montreal and San Francisco. It concentrates on early-stage technology investments, primarily Series A and B rounds in enterprise B2B software and related domains such as cloud, big data, analytics, artificial intelligence and machine learning, mobility, IoT, and 5G-enabled solutions. The firm typically commits CAD 5 million to CAD 10 million per company and often takes a board seat to guide growth and strategic execution. While its origins center on Canadian technology companies, it pursues cross-border opportunities in the United States as well, leveraging its experience to help management teams achieve scale and pursue exits.
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Past deals in Geneve
Potloc
Series B in 2022
Potloc Inc. is a Montreal-based company that operates an online consumer insights platform, which was founded in 2014. The platform specializes in providing businesses with market insights through various survey methodologies, including web panels, phone surveys, and geo-targeted surveys utilizing social networks. This innovative approach allows Potloc to gather authentic consumer feedback and data on purchasing habits, helping companies predict customer retention and acquisition. Trusted by numerous leading brands and organizations, Potloc's platform enables retailers and businesses to effectively connect with their target audiences globally. With offices in Toronto, Paris, and Geneva, Potloc has established itself as a key player in the market research industry, delivering high-quality data insights that meet the specific needs of its clients.
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