NPIF – Mercia Equity Finance

Mercia Equity Finance is a regional investor that focuses initially on uncovering the hidden value. It uses both of its managed funds and its proprietary capital to invest across four distinct asset classes: venture, private equity, and debt, referred to as their 'Complete Capital Solution’. It aspires to be the first choice for investors, investees, and employees, and, by aspiring to be the first choice, they believe that Mercia will deliver superior returns for business owners, shareholders, and fund investors alike.

58 past transactions

Tyr

Venture Round in 2023
Tyr is a boutique commercial law office, ensuring that all partners and fee earners have backgrounds in eminent legal practices and expertise handling complicated commercial matters for regional, national, and international customers.

Invincibles Studio

Venture Round in 2023
Invincibles Studio creating high quality, successful soccer management games.

Eventum Orthopaedics

Series A in 2023
Eventum Orthopaedics develops a device that will provide real-time measurements of the area during knee replacement operations, enabling surgeons to improve their decision-making.

Sitehop

Seed Round in 2023
Sitehop is a technology company that develops cutting-edge cyber-security and networking solutions. Sitehop's custom FPGA solutions are used to optimize and accelerate cloud/telco networks.

Tribosonics

Venture Round in 2022
Tribosonics is a transformational technology business taking its unique sensing technologies into uncharted and valuable territories, to deliver scale and impact.

Bimsense

Venture Round in 2022
Bimsense is a building information modelling consulting firm (BIM). It provides simple and cost-effective services that enable quality BIM to reduce project risks and lifecycle costs. It collaborates with estate owners, general contractors, property developers, designers, facility managers, manufacturers, and client agents to implement BIM in businesses and projects alike, utilizing its innovative three-step 'Target, Test, Track' process.

Logically

Series A in 2022
Logically combines artificial intelligence with expert analysts to reduce the individual, institutional, and societal damage caused by misleading and deceptive online discourse. Working with governments and organisations around the world, Logically's unique combination of artificial and expert intelligence means we can apply scale and nuance to the problems of mis- and disinformation, detecting, triaging, and responding to issues, as well as predicting and preventing emerging threats.

Little Journey

Seed Round in 2022
Little Journey offers assistance to kids and their families who are getting medical treatments or taking part in scientific trials. The company was founded in 2018.

Avail Technologies

Seed Round in 2022
Avail has been established by a team of experienced directors with a strong background in the sector and have covered both roles as a HGV driver and a Logistics Manager.

Tutorful

Series A in 2021
Tutorful is an online education company. They help parents and students across the UK to find their perfect private tutor for, across every subject and every age. Moreover, Tutorful has grown to have over 8,000 tutors teaching thousands of lessons each week, across the whole of the UK. Founded in 2015, the company is headquartered in Sheffield, United Kingdom.

Airship Services

Debt Financing in 2021
Airship Services is specializing in technology for the hospitality industry.

Bubo.AI

Seed Round in 2021
Bubo.AI is a provider of a price optimisation platform. Bubo.AI provides a platform that uses artificial intelligence (AI) to analyze customers’ behaviour to understand what they are willing to pay, then recommends the optimum price to sales staff.

Mindtech

Seed Round in 2021
Mindtech's Data Ops Platform is designed to massively reduce the time ML engineers spend collecting and curating training data for AI computer vision applications. The platform is highly automated with embedded functionality, leveraging AI and Mindtechs unique Configurable DNA technology, to support use cases in multiple industries' such as Smart City (transportation, traffic, and people management) Smart Places (manufacturing, retail, construction, hospital, and office environments) and Smart Machines (robotics, automotive, marine and UAV). Mindtech's Data Ops Platform analyses the customers training data and then automates the creation of new synthetic training data including pixel accurate annotations from environments representative of the customers deployment environment. Fast, flexible, repeatable, delivering hi fidelity images Mindtech's Data Ops Platform is the ultimate solution to delivering high performance, production ready AI models for computer vision.

AME Group

Venture Round in 2021
AME Group also offer full in-house prototyping and 3D printing services, utilizing up-to-date technologies and materials.

Eventum Orthopaedics

Seed Round in 2021
Eventum Orthopaedics develops a device that will provide real-time measurements of the area during knee replacement operations, enabling surgeons to improve their decision-making.

Pure Pet Food

Venture Round in 2021
Pure Pet Food is dehydrated gently by blowing warm air over the ingredients to remove moisture and preserve them.

Avail Technologies

Seed Round in 2021
Avail has been established by a team of experienced directors with a strong background in the sector and have covered both roles as a HGV driver and a Logistics Manager.

SatSense

Seed Round in 2021
SatSense provides precise and up-to-date deformation monitoring services using data from satellite radar. Founded by leading academics, Professors Andy Hooper and Tim Wright at the University of Leeds, SatSense offers deformation data at a far greater level of accuracy and granularity compared with other data suppliers. Our Services We help protect the things that matter most to people – monitoring potentially harmful movement of large-scale infrastructure such as rail, roads, pipelines and property - and the ground around it. We can conduct historical analyses or ongoing monitoring.

Slingshot Simulations

Venture Round in 2021
Slingshot Simulations a provider of cutting-edge technologies and services, offering scalable simulation and Digital Twin solutions for businesses of all sizes.

Incuto

Venture Round in 2020
Incuto is a socially profitable technology partner for credit unions and community banks. They provide state-of-the-art technology, supporting credit unions to reduce costs, be digital, offer more and go faster. The incuto platform allows credit unions to offer banking services, including an on-balance-sheet debit card, a bank account, and a sort code. The platform also enables credit unions to compete with high-cost, short-term "payday" lenders, being accessible 24*7 on any device, with loans completed in less than 5 minutes.

Bimsense

Seed Round in 2020
Bimsense is a building information modelling consulting firm (BIM). It provides simple and cost-effective services that enable quality BIM to reduce project risks and lifecycle costs. It collaborates with estate owners, general contractors, property developers, designers, facility managers, manufacturers, and client agents to implement BIM in businesses and projects alike, utilizing its innovative three-step 'Target, Test, Track' process.

Tribosonics

Venture Round in 2020
Tribosonics is a transformational technology business taking its unique sensing technologies into uncharted and valuable territories, to deliver scale and impact.

Advanced Digital Innovation

Venture Round in 2020
ADI brings together a wide range of highly skilled, experienced professionals. The team work with a high level of integrity, absolute confidentiality and the very highest ethical standing at all times.

Nova Pangaea Technologies (NPT)

Venture Round in 2020
NPT is a cleantech company that has developed a revolutionary process technology called REFNOVA. REFNOVA allows customers to converts non-food plant residues into sustainable products such as biochar, activated carbon, biofuel, biopolymers and biochemicals. Our products help customers replace fossil based products and enable decarbonisation.

Logically

Seed Round in 2020
Logically combines artificial intelligence with expert analysts to reduce the individual, institutional, and societal damage caused by misleading and deceptive online discourse. Working with governments and organisations around the world, Logically's unique combination of artificial and expert intelligence means we can apply scale and nuance to the problems of mis- and disinformation, detecting, triaging, and responding to issues, as well as predicting and preventing emerging threats.

Bubo.AI

Seed Round in 2020
Bubo.AI is a provider of a price optimisation platform. Bubo.AI provides a platform that uses artificial intelligence (AI) to analyze customers’ behaviour to understand what they are willing to pay, then recommends the optimum price to sales staff.

Chatta

Venture Round in 2020
Chatta is a unique approach to ensuring progress in spoken language and communication, reading, writing.

GI UK Medical

Seed Round in 2020
GI UK Medical is a start-up organisation in the Endoscopy healthcare environment. They apply purpose driven innovative products and solutions from around the globe to help facilitate better delivery of healthcare in the UK NHS and Private sectors.

Arquella

Seed Round in 2020
Arquella provides the perfect platform for your ongoing journey towards excellence in care.

Airship Services

Debt Financing in 2019
Airship Services is specializing in technology for the hospitality industry.
AMT has developed is a automated technology platform called PostPro that delivers an order of magnitude improvement in cost, quality, safety, and throughput in the manufacturing of 3D printed parts.AMT has developed an automated post-production technology platform called PostPro. PostPro automates the manual and costly steps associated with legacy additive .

Advanced Digital Innovation

Venture Round in 2019
ADI brings together a wide range of highly skilled, experienced professionals. The team work with a high level of integrity, absolute confidentiality and the very highest ethical standing at all times.

Avail Technologies

Seed Round in 2019
Avail has been established by a team of experienced directors with a strong background in the sector and have covered both roles as a HGV driver and a Logistics Manager.

Authenticate Information Systems

Venture Round in 2019
Authenticate is a collaborative software and data platform that provides top UK supermarkets, foodservice operators and manufacturers with previously unseen insight into their direct and indirect supply chains, empowering businesses to develop a defensible compliance programme whilst reducing auditing costs.

Intechnica

Venture Round in 2019
Intechnica enables rapid business growth by delivering cost-effective digital innovation and transformation solutions, helping businesses improve website and application performance, significantly reduce hosting costs, and maximise sales revenues.

PureClarity

Series A in 2019
PureClarity was founded for one purpose – to maximize sales for businesses who trade online. They found one mistake that almost every ecommerce business was committing – treating all customers as one.PureClarity, founded in 2014, is an award winning personalization platform that offers both B2C and B2B companies a powerful, easy-to-manage and affordable ecommerce personalization solution that has been proven to increase online sales, average order value and customer loyalty.

Abingdon Health

Venture Round in 2019
Abingdon Health is an innovative technology-led company focused on providing rapid and near-patient medical diagnostic testing solutions.

Inovus Medical

Venture Round in 2018
The perfect package for any general surgical trainee or resident. Progress from beginner to advanced surgical techniques with Pyxus. The only take home simulator that includes lap appendectomy and cholecystectomy training models.

Rinicare

Venture Round in 2018
Rinicare is Lancaster-based SME that offers innovative technology solutions for healthcare applications.

Shaping Cloud

Venture Round in 2018
Shaping Cloud provides innovative cloud software and infrastructure solutions that reduce costs, improve efficiency, and increase engagement. Shaping Cloud's mission is to assist clients in distinguishing between cloud that is merely an illusion and cloud that provides true transformational value. Shaping Cloud's products and cloud services are designed to quickly inform, confidently plan, and deliver tangible and lasting differences, all while keeping clients in control.

The Link App

Seed Round in 2018
The Link App is a smart, fully-featured platform that reinvents client experience across professional services. The company drives businesses forward through on-demand and secure communications between legal professionals and their clients and this is achieved through improving the firm’s client relationships with secure messaging, case tracking, and document sharing. It tackles the stigma that technology damages personal customer service with an app that enables customer experience. The Link App was founded in 2014 and is headquartered in Manchester, United Kingdom.

Moodbeam

Grant in 2018
Moodbeam is a simple, stylish, intuitive product that helps us easily track how they feel by logging their emotional wellbeing at the click of a button. From their discreet, handheld device to their online and mobile platform, Moodbeam gives insight into how their moods change over time, showing patterns and trends that can support positive change in theirselves and others. Founded in 2016, Moodbeam was inspired by a young girl struggling to deal with a tough situation at school. For her mum, their founder Christina, her personal experience was eye opening. She knew that this was a situation not unique to her, but was common with thousands of other parents who often find it difficult to know how their children are feeling or know what is going on in their lives.

SatSense

Seed Round in 2018
SatSense provides precise and up-to-date deformation monitoring services using data from satellite radar. Founded by leading academics, Professors Andy Hooper and Tim Wright at the University of Leeds, SatSense offers deformation data at a far greater level of accuracy and granularity compared with other data suppliers. Our Services We help protect the things that matter most to people – monitoring potentially harmful movement of large-scale infrastructure such as rail, roads, pipelines and property - and the ground around it. We can conduct historical analyses or ongoing monitoring.

PureClarity

Seed Round in 2018
PureClarity was founded for one purpose – to maximize sales for businesses who trade online. They found one mistake that almost every ecommerce business was committing – treating all customers as one.PureClarity, founded in 2014, is an award winning personalization platform that offers both B2C and B2B companies a powerful, easy-to-manage and affordable ecommerce personalization solution that has been proven to increase online sales, average order value and customer loyalty.

Laytrix

Seed Round in 2018
Laytrix Limited is a subsea pipeline laying and removal product developer. Laytrix Limited offers design and build, rental, or licensing solutions depending on client needs and applications. Their products include pipelay mode, carbon capture and storage pipelines, flex lay mode, pipeline recovery, pipe bundle decommissioning, and cargo handling.

Ash.TV

Seed Round in 2018
An Innovative, Award Winning and Scalable video advertising platform, having created a solution for brands to reach any audience via a direct mobile platform. Increasing revenues for publishers, creating enjoyable experiences and success stories for advertising agencies, and record-breaking analytics for clients. Based in the City Of Culture 2017, Hull, the Ash.TV has grown exponentially and began to expand; from Hull to Amsterdam, to France, and still growing and developing today.

MedCircuit

Seed Round in 2018
MedCircuit is a groundbreaking artificial intelligence triage software assisting doctors and nurses in the clinical setting to improve efficiency in both emergency medicine and general practice. MedCircuit was created by a team of doctors, nurses and technology professionals. We saw the need for new technologies to aid the medical industry in coping with pressures created by ever growing demand on medical services. The MedCircuit software helps patients receive treatment as fast as possible while still maintaining the highest quality of care.

Pimberly

Series A in 2018
Pimberly is an innovative, cloud-based, SaaS PIM (Product Information Management), DAM (Digital Asset Management) and Workflow platform. It has been designed to handle unlimited numbers of SKUs and data feeds so is perfect for manufacturers, distributors and retailers. Pimberly seamlessly manages all product data, assets and attributes within a fast, scalable, modern browser experience. This enables you to have automatic interfaces with suppliers, customers, resellers, websites, new routes to market and internal systems.

Hydrotherm

Seed Round in 2018
Hydrotherm aims to develop an innovative lithium-ion powered portable water heater initially for camping and leisure activities, but also for use by lone workers where immediate hot water is required for showering or washing tools. In addition, the company is developing a range of stainless steel handmade rocket stoves and related camping stove accessories under its Rocketman brand.

Manchester Imaging

Seed Round in 2018
Manchester Imaging Limited is a dental diagnostic software spinout from the University of Manchester. They have a computer vision and machine learning technology underpinning an image analysis software portfolio with development applications in several aspects of dental healthcare. These applications are being designed to identify dental decay and other potential problems earlier, empowering patients to look after their teeth more effectively and saving money for insurance companies and governments by reducing the need for dental restorations and repairs. Their diagnostic tools are based on pioneering image-recognition technology developed by the University’s researchers. This has proven itself in numerous applications throughout the world – facial and medical image recognition in particular – and now for the first time they are applying it to dental healthcare.

Azzure IT

Venture Round in 2018
Azzure are a Microsoft Gold Partner based in Sheffield, UK. They provide software and ERP solutions to businesses in Manufacturing, Distribution, Professional Services, Wholesale and NFP Organisations. Azzure offer the Microsoft Dynamics NAV (Navision) software to companies as either a hosted or on-premise solution. The Dynamics NAV business software is a full end-to-end business Enterprise Resource Planning solution covering all business functionality, including; Finance, Order processing, sales processing, inventory management, customer relationship management and much more.

BinaryBots

Venture Round in 2017
BinaryBots are toy robots that teach kids to code. The company aims to make coding accessible and affordable for everyone and believes that robots are the best way to engage in the journey of learning how digital stuff really works. Since 2012 the team have worked tirelessly with hundreds of children and schools to develop a unique range of cardboard robots and activities that make learning to code easy and most importantly fun for everyone. The robot range features characters including Binary, the robot inventor from Planet Hex, his best friend Dimm and the ‘super saucer’ UFO. Children build their own robot from a kit and learn to write code to control its actions.

Smartgate Solutions

Venture Round in 2017
Smartgate Solutions is a UK-based solutions provider working within regulated industries in the UK and internationally. It provides a range of quality and compliance systems for the health and social care, security, and transport sectors. Smartgate has developed its cloud-based Radar Healthcare Quality & Compliance System to help regulated industries manage and meet both their operational and regulatory requirements, offering a truly smart and effective tool to underpin operations and processes and affording the necessary visibility against performance and compliance.
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