Norwest Venture Partners

Norwest Venture Partners is a global technology venture capital firm founded in 1961 and based in California. It invests across venture and growth stages in the United States, India, Israel, and other markets, targeting software, cloud and IT infrastructure, information services, enterprise software and services, financial services, consumer products and healthcare. The firm backs entrepreneurs with capital plus an extensive network and operating experience to help scale their businesses. Since its inception it has backed hundreds of companies and manages a multi-billion-dollar portfolio, deploying capital in seed to growth rounds and across sectors that drive technology-enabled growth. Norwest emphasizes building lasting relationships with founders and mentoring teams through strategic guidance and market access to accelerate expansion and scale globally.

Mohammad Abbas

Investor

Robert Abbott

Partner

Bayan Alizadeh

Investor

Robert Arditi

General Partner

Parker Barrile

Partner

Lauren Beauchamp

Vice President

Scott Beechuk

Partner

Katie Belding

Partner, Portfolio Services

Kurt Betcher

Administrative Partner, Portfolio Services

Jordan Booker

Investor

Laura Boyd

Principal

Yoni Braun

Vice President

Sonya Brown

General Partner

Stew Campbell

Partner

Shiv Chaudhary

Managing Director, Norwest India

Priti Youssef Choksi

Partner

Nathan Cohen

Vice President

Jeff Crowe

Managing Partner

Casper de Clercq

General Partner

Matthew De Dominicis

Administrative Partner and CFO

Ran Ding

Partner

David Glaser

Investor

Aidan Greenstein

Investor

John Gu

Principal

Promod Haque

Managing Partner

Garrett Hardesty

Investor

Ryan Harris

General Partner

Matthew Howard

Managing Partner

Sean Jacobsohn

Partner

Trey Jennings

Associate

Krish Kapadia

Vice President

Sameer Kapur

Vice President, Growth Equity

Hannah Kim

Senior Associate

Nikhil Kookada

Principal, Norwest India

Jon Kossow

Managing Partner

Jordan Leites

Associate

Charles Li

Associate

Sonia Li

Investor

Brian Matesic

Investor

Ryan Mcdonald

Principal

JP McKeever

Investor

Scott Mitchell

Principal

Venkat Mohan

Operating Partner and Board Member

Brian Moon

Investor

Dror Nahumi

General Partner

Michelle Nie

Investor

Ginny Pan

Investor

Connor Pike

Principal, Growth Equity

Ankit Prasad

Principal, Norwest India

Irem Rami

Principal

Ashwin Ravi

Associate

David Rudnitsky

Principal and CRO Operating Executive, Portfolio Services

Zack Scott MD

General Partner

Christopher Scullin

Vice President

Rama Sekhar

Partner

Niren Shah

Managing Director

Suraj Shah

Investor

Chris Sondej

Vice President

Gabe Stauber

Vice President

Laurie Tennant

Principal, People Advisory

Matthew Uthupan

Investor

Sanchana Vasikaran

Associate

Vidushi Verma

Investor, Norwest India

Kathryn Weinmann

Vice President

Lisa Wu

Partner

Jessica Yi

Vice President

Edward Yip

Partner

David Zilberman

General Partner

Dave Zilberman

General Partner

Past deals in Marketing

Channel99

Seed Round in 2022
Channel99 is a company that offers a performance marketing platform aimed at optimizing marketing efforts for businesses. Its platform connects marketing performance to concrete business objectives while integrating the functions of marketing, finance, and sales. By utilizing contextual benchmarking data and collaborative tools, Channel99 helps clients reduce marketing waste and inefficiency, lower customer acquisition costs, and enhance pipeline predictability. The platform enables effective measurement and evaluation of marketing activities across various channels and vendors, ultimately allowing clients to maximize the value of their marketing investments.

Session AI

Series C in 2022
Session AI, formerly known as ZineOne, is an innovative marketing platform focused on enhancing in-session ecommerce experiences. The company addresses the challenge of anonymous online shopping sessions by utilizing advanced machine learning models to analyze customer micro-behaviors at scale. This technology allows Session AI to deliver personalized, real-time interactions that drive conversions without relying on personal information or historical data. Renowned brands such as KOHL’s, Men’s Wearhouse, KEEN, and Advance Auto Parts have partnered with Session AI, achieving significant improvements in conversion rates and generating millions in attributed revenue. The platform is designed to facilitate real-time brand-to-user interactions across various digital channels, enabling businesses to engage customers contextually while maintaining the integrity of their existing applications.

Qualified

Series C in 2022
Qualified.com, Inc. specializes in a conversational marketing platform designed to enhance engagement with potential customers. The platform alerts sales teams when qualified leads visit their websites, enabling immediate interaction through chat, voice calls, and screen sharing. Tailored for companies utilizing Salesforce, Qualified empowers enterprise sales and marketing teams to convert their corporate websites into effective sales tools, thereby optimizing their sales pipelines. By providing a comprehensive view of website visitors and equipping businesses with the necessary tools to identify target buyers, Qualified facilitates real-time conversations that can significantly drive sales growth. The company, based in San Francisco, California, was formerly known as FATBEAR LABS Inc. and rebranded in January 2019.

Elevate Research

Series A in 2021
Elevate Research offers a platform that enables restaurants and retailers to survey customers who recently visited their establishments. This data-driven approach helps businesses boost revenue through smarter marketing strategies.

Habu

Series B in 2021
Habu is a marketing data operating system that helps brands enhance their first-party data while prioritizing privacy. The company's modular platform is designed to integrate with existing marketing technologies, including legacy systems, allowing marketers to avoid additional investments in new platforms. Habu enables brands to establish a robust data foundation, uncover actionable insights, and deliver personalized marketing across multiple channels. With its focus on automated privacy compliance, Habu supports clients in navigating the complexities of data management in a privacy-conscious environment. The company is headquartered in San Francisco and has additional offices in Boston and New York.

Bluecore

Series E in 2021
Bluecore is an AI-driven multi-channel marketing platform that specializes in retail marketing. It leverages predictive intelligence to enhance the personalization and prioritization of marketing efforts. By consolidating consumer behavior data and product information, Bluecore provides a detailed understanding of each shopper's historical interactions and anticipated future behaviors with brands. The platform supports marketers in making informed decisions based on extensive data sets, optimizing customer engagement across various channels, including email, websites, display advertisements, and social media. With nearly 500 million shopper IDs and a vast product catalog, Bluecore plays a significant role in helping businesses acquire, retain, and expand their customer base.

Qualified

Series B in 2021
Qualified.com, Inc. specializes in a conversational marketing platform designed to enhance engagement with potential customers. The platform alerts sales teams when qualified leads visit their websites, enabling immediate interaction through chat, voice calls, and screen sharing. Tailored for companies utilizing Salesforce, Qualified empowers enterprise sales and marketing teams to convert their corporate websites into effective sales tools, thereby optimizing their sales pipelines. By providing a comprehensive view of website visitors and equipping businesses with the necessary tools to identify target buyers, Qualified facilitates real-time conversations that can significantly drive sales growth. The company, based in San Francisco, California, was formerly known as FATBEAR LABS Inc. and rebranded in January 2019.

Act-On Software

Venture Round in 2021
Act-On Software, Inc. is a developer of a cloud-based marketing automation platform tailored for small and mid-sized businesses. The platform enables marketers to create and manage various marketing campaigns, including email marketing, website lead generation, social media marketing, and account-based marketing. Act-On's solutions help organizations attract prospects, convert leads, and measure campaign effectiveness while enhancing customer engagement and brand awareness. Additionally, the company offers professional consulting, support, and training services to optimize the use of its platform. Act-On serves diverse industries such as banking, insurance, manufacturing, technology, and agencies. Founded in 2006 and headquartered in Portland, Oregon, Act-On also has locations in Scottsdale, Arizona, and Reading, United Kingdom.

Session AI

Series B in 2020
Session AI, formerly known as ZineOne, is an innovative marketing platform focused on enhancing in-session ecommerce experiences. The company addresses the challenge of anonymous online shopping sessions by utilizing advanced machine learning models to analyze customer micro-behaviors at scale. This technology allows Session AI to deliver personalized, real-time interactions that drive conversions without relying on personal information or historical data. Renowned brands such as KOHL’s, Men’s Wearhouse, KEEN, and Advance Auto Parts have partnered with Session AI, achieving significant improvements in conversion rates and generating millions in attributed revenue. The platform is designed to facilitate real-time brand-to-user interactions across various digital channels, enabling businesses to engage customers contextually while maintaining the integrity of their existing applications.

Aktana

Series D in 2020
Aktana is a technology company that builds an AI‑driven decision support platform for life science organizations. Its software integrates with existing CRM workflows to analyze market data, channel activity, and healthcare professional preferences in real time. The platform delivers actionable insights and suggested actions to sales and marketing teams, enabling them to optimize engagement with prescribing physicians and refine multichannel campaigns. Since its founding in 2008, Aktana has served more than 100 brands, including a majority of the world’s top pharmaceutical companies, and operates from offices in San Francisco, New York, London, Barcelona, Tokyo, Osaka, and Shanghai.

Qualified

Series A in 2020
Qualified.com, Inc. specializes in a conversational marketing platform designed to enhance engagement with potential customers. The platform alerts sales teams when qualified leads visit their websites, enabling immediate interaction through chat, voice calls, and screen sharing. Tailored for companies utilizing Salesforce, Qualified empowers enterprise sales and marketing teams to convert their corporate websites into effective sales tools, thereby optimizing their sales pipelines. By providing a comprehensive view of website visitors and equipping businesses with the necessary tools to identify target buyers, Qualified facilitates real-time conversations that can significantly drive sales growth. The company, based in San Francisco, California, was formerly known as FATBEAR LABS Inc. and rebranded in January 2019.

Bluecore

Series D in 2020
Bluecore is an AI-driven multi-channel marketing platform that specializes in retail marketing. It leverages predictive intelligence to enhance the personalization and prioritization of marketing efforts. By consolidating consumer behavior data and product information, Bluecore provides a detailed understanding of each shopper's historical interactions and anticipated future behaviors with brands. The platform supports marketers in making informed decisions based on extensive data sets, optimizing customer engagement across various channels, including email, websites, display advertisements, and social media. With nearly 500 million shopper IDs and a vast product catalog, Bluecore plays a significant role in helping businesses acquire, retain, and expand their customer base.

Leanplum

Series D in 2020
Leanplum Inc. is a mobile marketing platform that specializes in enhancing engagement for brands through a unified, multichannel approach. Founded in 2012 and headquartered in San Francisco, with additional offices in New York, London, Bulgaria, and Amsterdam, Leanplum enables businesses to optimize their mobile applications and marketing efforts. The platform offers a range of services including messaging, automation, app editing, personalization, A/B testing, and analytics, allowing product teams to conduct real-time optimization tests and analyze results effectively. Renowned global brands such as Tinder, Grab, Tesco, and Zynga utilize Leanplum to orchestrate integrated campaigns that foster customer loyalty and drive growth. By transforming data into actionable insights, Leanplum helps companies understand user needs, delivering relevant experiences that enhance brand engagement and establish long-term customer relationships.

Leanplum

Series D in 2019
Leanplum Inc. is a mobile marketing platform that specializes in enhancing engagement for brands through a unified, multichannel approach. Founded in 2012 and headquartered in San Francisco, with additional offices in New York, London, Bulgaria, and Amsterdam, Leanplum enables businesses to optimize their mobile applications and marketing efforts. The platform offers a range of services including messaging, automation, app editing, personalization, A/B testing, and analytics, allowing product teams to conduct real-time optimization tests and analyze results effectively. Renowned global brands such as Tinder, Grab, Tesco, and Zynga utilize Leanplum to orchestrate integrated campaigns that foster customer loyalty and drive growth. By transforming data into actionable insights, Leanplum helps companies understand user needs, delivering relevant experiences that enhance brand engagement and establish long-term customer relationships.

Button

Series C in 2019
Button facilitates seamless mobile commerce by connecting brands and consumers via its platform. It enables brands to drive sales and publishers to earn revenue through enhanced user experiences.

Singular

Series B in 2018
Founded in 2014, Singular operates a SaaS-based mobile marketing platform that unifies, analyzes, and optimizes various marketing channels through a single dashboard. Its platform provides unified reporting, workflow automation, predictive insights, and creative optimization services, enabling businesses to measure and improve the impact of user acquisition and engagement efforts.

NinthDecimal

Series E in 2017
NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.

Leanplum

Series D in 2017
Leanplum Inc. is a mobile marketing platform that specializes in enhancing engagement for brands through a unified, multichannel approach. Founded in 2012 and headquartered in San Francisco, with additional offices in New York, London, Bulgaria, and Amsterdam, Leanplum enables businesses to optimize their mobile applications and marketing efforts. The platform offers a range of services including messaging, automation, app editing, personalization, A/B testing, and analytics, allowing product teams to conduct real-time optimization tests and analyze results effectively. Renowned global brands such as Tinder, Grab, Tesco, and Zynga utilize Leanplum to orchestrate integrated campaigns that foster customer loyalty and drive growth. By transforming data into actionable insights, Leanplum helps companies understand user needs, delivering relevant experiences that enhance brand engagement and establish long-term customer relationships.

Bluecore

Series C in 2017
Bluecore is an AI-driven multi-channel marketing platform that specializes in retail marketing. It leverages predictive intelligence to enhance the personalization and prioritization of marketing efforts. By consolidating consumer behavior data and product information, Bluecore provides a detailed understanding of each shopper's historical interactions and anticipated future behaviors with brands. The platform supports marketers in making informed decisions based on extensive data sets, optimizing customer engagement across various channels, including email, websites, display advertisements, and social media. With nearly 500 million shopper IDs and a vast product catalog, Bluecore plays a significant role in helping businesses acquire, retain, and expand their customer base.

SundaySky

Series D in 2017
SundaySky Ltd. is a provider of dynamically generated video solutions tailored for e-businesses and online retailers, aimed at enhancing brand presence and driving website traffic. Founded in 2006 and headquartered in New York City, with additional offices in Tel Aviv and Tokyo, the company utilizes a Software-as-a-Service platform that creates high-quality, personalized video content from existing web data. SundaySky's offerings include SmartVideo, a marketing cloud that produces billions of personalized video experiences annually, and Videolet, a versatile video template generator. The firm also employs a proprietary XML-based markup language for multimedia synchronization and InstantStreaming technology for immediate video delivery. By focusing on personalized video engagement, SundaySky helps brands transform consumer interactions into meaningful experiences that foster loyalty and drive measurable value.

Multiplier AI Solutions

Seed Round in 2017
Multiplier AI Solutions specializes in developing tailored software solutions for the healthcare sector, including targeted marketing, CRM, data analysis, and sales force automation tools. Founded in 2011 and headquartered in Hyderabad, India, the company serves clients in India, Oman, Iraq, and the United Arab Emirates. Its offerings extend to multi-channel marketing services, digital marketing, and analytics consulting, primarily targeting hospitals, diagnostic centers, clinics, and home health providers. Multiplier AI Solutions has established a strong reputation by partnering with leading healthcare organizations, resulting in significant revenue impacts and improved marketing strategies. The company’s AI-driven platforms have demonstrated remarkable effectiveness, generating substantial increases in performance metrics. It has successfully replaced some of the most recognized healthcare AI solutions and consistently delivers results that exceed client expectations in patient engagement and ROI-driven campaigns.

Button

Series B in 2017
Button facilitates seamless mobile commerce by connecting brands and consumers via its platform. It enables brands to drive sales and publishers to earn revenue through enhanced user experiences.

Infutor Consumer Identity Management Solutions

Venture Round in 2016
Infutor specializes in Consumer Identity Management Solutions, providing brands with the tools to effectively understand and engage with their consumers. The company focuses on enabling clients to identify, verify, and assess inbound consumers quickly, often using just a single identifier. Infutor's solutions link various data sources, allowing brands to enhance customer profiles by updating missing information and adding important attributes. This process not only improves digital marketing performance through higher match rates but also offers comprehensive insights into consumer behavior. By ensuring a secure and privacy-compliant framework, Infutor helps brands optimize their inbound engagements and marketing outreach while minimizing risks related to fraud and collections.

Engagio

Series B in 2016
Engagio Inc. is a company that specializes in account-based marketing and sales development solutions. Founded in 2015 and headquartered in San Mateo, California, Engagio offers a suite of products designed to enhance engagement with high-value accounts. Key offerings include PlayMaker, a software-as-a-service product that facilitates orchestrated human connections across various communication channels and departments, and Scout, an account-based marketing extension that supports customer-facing teams. Additionally, Engagio Orchestrate allows revenue teams to design and automate impactful marketing strategies across multiple channels, including advertising, sales engagement, and CRM systems. By providing comprehensive analytics and insights, Engagio equips B2B companies to effectively engage target accounts and strengthen customer relationships, ultimately driving sales and marketing success. As of mid-2020, Engagio operates as a subsidiary of Demandbase, Inc.

SundaySky

Series D in 2016
SundaySky Ltd. is a provider of dynamically generated video solutions tailored for e-businesses and online retailers, aimed at enhancing brand presence and driving website traffic. Founded in 2006 and headquartered in New York City, with additional offices in Tel Aviv and Tokyo, the company utilizes a Software-as-a-Service platform that creates high-quality, personalized video content from existing web data. SundaySky's offerings include SmartVideo, a marketing cloud that produces billions of personalized video experiences annually, and Videolet, a versatile video template generator. The firm also employs a proprietary XML-based markup language for multimedia synchronization and InstantStreaming technology for immediate video delivery. By focusing on personalized video engagement, SundaySky helps brands transform consumer interactions into meaningful experiences that foster loyalty and drive measurable value.

NinthDecimal

Series E in 2016
NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.

SketchDeck

Seed Round in 2015
SketchDeck is a graphic design service founded in 2013 and headquartered in the United States. The company specializes in providing scalable design solutions for both small and large businesses, as well as individuals. SketchDeck offers a range of services that include creating presentations, infographics, and other marketing materials, all managed through an intuitive web platform. The company aims to make everyday design accessible by transforming sketches, notes, and documents into professionally designed content while ensuring a consistent brand experience across projects. Trusted by notable organizations such as Okta, Microsoft, and Cognizant, SketchDeck addresses design challenges and supports users in achieving their objectives through effective visual communication.

RevX

Venture Round in 2015
RevX is a technology company based in Bengaluru, India, specializing in mobile advertising solutions that assist marketers in acquiring, engaging, and retaining application users. The company offers a suite of products, including a Dynamic Product Ads engine that creates personalized advertisements based on user behavior, and an Optimization Engine that leverages predictive analytics to meet specific advertising goals. Additionally, RevX provides a Self-Serve Interface for marketers to manage their campaigns, alongside rich analytics and real-time product recommendations tailored to user preferences. By focusing on programmatic media buying and data-driven strategies, RevX supports app businesses in enhancing user engagement and accelerating revenue growth. The company is recognized for its innovative technology and data science capabilities, making it a valuable partner for app marketers in both established and emerging mobile markets. RevX is a subsidiary of Affle International Pte Ltd and operates through twelve offices worldwide.

Motif

Series E in 2015
Motif is a digital brokerage firm that offers thematic investing solutions tailored for individuals and financial advisors. Founded in 2015, the company initially operated as an agency focused on accelerating growth for luxury lifestyle, fashion, beauty, and wellness brands. Motif specializes in delivering effective marketing strategies and personalized customer experiences, understanding the challenges businesses face when their eCommerce strategies do not effectively communicate their brand message. By prioritizing the unique needs of direct-to-consumer and retail companies, Motif distinguishes itself from larger creative agencies that may offer one-size-fits-all solutions. The firm aims to optimize financial strategies for both individual clients and institutional investors, ensuring that they fully capitalize on their investment opportunities.

Extole

Series C in 2014
Extole offers an enterprise referral platform that enables brands to launch, measure, and optimize refer-a-friend marketing programs. With over 300 successful implementations, Extole's solution helps drive significant new customer acquisition by leveraging first-party data and social network insights.

Motif

Series D in 2014
Motif is a digital brokerage firm that offers thematic investing solutions tailored for individuals and financial advisors. Founded in 2015, the company initially operated as an agency focused on accelerating growth for luxury lifestyle, fashion, beauty, and wellness brands. Motif specializes in delivering effective marketing strategies and personalized customer experiences, understanding the challenges businesses face when their eCommerce strategies do not effectively communicate their brand message. By prioritizing the unique needs of direct-to-consumer and retail companies, Motif distinguishes itself from larger creative agencies that may offer one-size-fits-all solutions. The firm aims to optimize financial strategies for both individual clients and institutional investors, ensuring that they fully capitalize on their investment opportunities.

Act-On Software

Venture Round in 2014
Act-On Software, Inc. is a developer of a cloud-based marketing automation platform tailored for small and mid-sized businesses. The platform enables marketers to create and manage various marketing campaigns, including email marketing, website lead generation, social media marketing, and account-based marketing. Act-On's solutions help organizations attract prospects, convert leads, and measure campaign effectiveness while enhancing customer engagement and brand awareness. Additionally, the company offers professional consulting, support, and training services to optimize the use of its platform. Act-On serves diverse industries such as banking, insurance, manufacturing, technology, and agencies. Founded in 2006 and headquartered in Portland, Oregon, Act-On also has locations in Scottsdale, Arizona, and Reading, United Kingdom.

Turn

Series E in 2014
Turn Inc. is an advertising technology company that specializes in providing a comprehensive platform for marketers, brands, and agencies. Founded in 2004 and headquartered in Redwood City, California, Turn offers an integrated solution known as Digital Hub, which includes several applications tailored for digital marketing. These applications encompass Audience Suite, an enterprise data management platform; Campaign Suite, which facilitates digital media buying across various channels including video, mobile, and social media; and DataMine Analytics, a solution for data exploration and optimization. The company focuses on digital data centralization, media planning and execution, and consumer and media intelligence. With additional locations in major cities across the United States and around the world, Turn aims to enhance advertising performance through advanced data management and bidding execution.

Extole

Venture Round in 2013
Extole offers an enterprise referral platform that enables brands to launch, measure, and optimize refer-a-friend marketing programs. With over 300 successful implementations, Extole's solution helps drive significant new customer acquisition by leveraging first-party data and social network insights.

Bluenose Analytics

Series A in 2013
Bluenose helps online businesses to retain and grow their customers.

SundaySky

Series C in 2013
SundaySky Ltd. is a provider of dynamically generated video solutions tailored for e-businesses and online retailers, aimed at enhancing brand presence and driving website traffic. Founded in 2006 and headquartered in New York City, with additional offices in Tel Aviv and Tokyo, the company utilizes a Software-as-a-Service platform that creates high-quality, personalized video content from existing web data. SundaySky's offerings include SmartVideo, a marketing cloud that produces billions of personalized video experiences annually, and Videolet, a versatile video template generator. The firm also employs a proprietary XML-based markup language for multimedia synchronization and InstantStreaming technology for immediate video delivery. By focusing on personalized video engagement, SundaySky helps brands transform consumer interactions into meaningful experiences that foster loyalty and drive measurable value.

Motif

Series C in 2013
Motif is a digital brokerage firm that offers thematic investing solutions tailored for individuals and financial advisors. Founded in 2015, the company initially operated as an agency focused on accelerating growth for luxury lifestyle, fashion, beauty, and wellness brands. Motif specializes in delivering effective marketing strategies and personalized customer experiences, understanding the challenges businesses face when their eCommerce strategies do not effectively communicate their brand message. By prioritizing the unique needs of direct-to-consumer and retail companies, Motif distinguishes itself from larger creative agencies that may offer one-size-fits-all solutions. The firm aims to optimize financial strategies for both individual clients and institutional investors, ensuring that they fully capitalize on their investment opportunities.

Pontis

Series D in 2012
Pontis operates through its primary product, the Marketing Delivery Platform (MDP) for Communication Service Providers (CSPs). This marketing software system supports real time, automatic execution and fulfillment of personal and contextual marketing activities across platforms and customer touch points. By constantly tracking customers behaviour, preferences and response to offers; automating dynamic execution of marketing activities in response to these parameters; and allowing event-based, contextual dialogue with customers; the Pontis MDP has been proven to deliver Mobile, TV and fix line service providers double digit improvements in ARPU, service adoption and customer retention, while improving customer experience.

Act-On Software

Series D in 2012
Act-On Software, Inc. is a developer of a cloud-based marketing automation platform tailored for small and mid-sized businesses. The platform enables marketers to create and manage various marketing campaigns, including email marketing, website lead generation, social media marketing, and account-based marketing. Act-On's solutions help organizations attract prospects, convert leads, and measure campaign effectiveness while enhancing customer engagement and brand awareness. Additionally, the company offers professional consulting, support, and training services to optimize the use of its platform. Act-On serves diverse industries such as banking, insurance, manufacturing, technology, and agencies. Founded in 2006 and headquartered in Portland, Oregon, Act-On also has locations in Scottsdale, Arizona, and Reading, United Kingdom.

Manta

Venture Round in 2012
Manta is a leading online platform dedicated to supporting small businesses. It connects millions of users with companies, facilitating partnerships and transactions. By offering free tools for improved internet visibility and customer acquisition, Manta empowers small businesses to grow.

InsightsOne

Series A in 2012
InsightsOne specializes in cloud-based predictive analytics solutions utilizing big data to enhance consumer marketing strategies. Founded by a team with experience in developing Yahoo!'s renowned consumer data and analytics platform, InsightsOne delivers real-time targeting and marketing insights that enable consumer marketers to optimize the relevance and profitability of their offers. The company employs advanced Hadoop-based micro-segmentation technology to analyze both structured and unstructured data, extracting valuable signals from various sources, including social and mobile platforms. By leveraging these insights, businesses can refine their marketing communications across email, mobile, in-app, social, and web channels. InsightsOne operates on a subscription model, allowing clients to access its services without the need for significant upfront investments in hardware or software. Headquartered in Santa Clara, California, InsightsOne is backed by Norwest Venture Partners.

Motif

Series B in 2011
Motif is a digital brokerage firm that offers thematic investing solutions tailored for individuals and financial advisors. Founded in 2015, the company initially operated as an agency focused on accelerating growth for luxury lifestyle, fashion, beauty, and wellness brands. Motif specializes in delivering effective marketing strategies and personalized customer experiences, understanding the challenges businesses face when their eCommerce strategies do not effectively communicate their brand message. By prioritizing the unique needs of direct-to-consumer and retail companies, Motif distinguishes itself from larger creative agencies that may offer one-size-fits-all solutions. The firm aims to optimize financial strategies for both individual clients and institutional investors, ensuring that they fully capitalize on their investment opportunities.

NinthDecimal

Venture Round in 2011
NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.

Lashou.com

Series C in 2011
Lashou.com is a location-based social commerce platform that facilitates online-to-offline transactions for users in China. Founded in March 2010, the company has become the largest group-purchasing website in the country, serving over 500 cities, including Beijing, Shanghai, Hong Kong, and Taipei. Lashou provides merchants with effective marketing solutions while allowing users to access discounts and coupons through group buying. The platform has experienced significant growth, boasting approximately 3 million registered users and over 30 million monthly visits. Lashou aims to expand its services into Southeast Asian markets, including Malaysia, Thailand, and Singapore, in the near future. The company has successfully raised $55 million from various investors, contributing to its estimated market value of $1.1 billion.

Turn

Series D in 2011
Turn Inc. is an advertising technology company that specializes in providing a comprehensive platform for marketers, brands, and agencies. Founded in 2004 and headquartered in Redwood City, California, Turn offers an integrated solution known as Digital Hub, which includes several applications tailored for digital marketing. These applications encompass Audience Suite, an enterprise data management platform; Campaign Suite, which facilitates digital media buying across various channels including video, mobile, and social media; and DataMine Analytics, a solution for data exploration and optimization. The company focuses on digital data centralization, media planning and execution, and consumer and media intelligence. With additional locations in major cities across the United States and around the world, Turn aims to enhance advertising performance through advanced data management and bidding execution.

Lashou.com

Series B in 2010
Lashou.com is a location-based social commerce platform that facilitates online-to-offline transactions for users in China. Founded in March 2010, the company has become the largest group-purchasing website in the country, serving over 500 cities, including Beijing, Shanghai, Hong Kong, and Taipei. Lashou provides merchants with effective marketing solutions while allowing users to access discounts and coupons through group buying. The platform has experienced significant growth, boasting approximately 3 million registered users and over 30 million monthly visits. Lashou aims to expand its services into Southeast Asian markets, including Malaysia, Thailand, and Singapore, in the near future. The company has successfully raised $55 million from various investors, contributing to its estimated market value of $1.1 billion.

SundaySky

Series B in 2010
SundaySky Ltd. is a provider of dynamically generated video solutions tailored for e-businesses and online retailers, aimed at enhancing brand presence and driving website traffic. Founded in 2006 and headquartered in New York City, with additional offices in Tel Aviv and Tokyo, the company utilizes a Software-as-a-Service platform that creates high-quality, personalized video content from existing web data. SundaySky's offerings include SmartVideo, a marketing cloud that produces billions of personalized video experiences annually, and Videolet, a versatile video template generator. The firm also employs a proprietary XML-based markup language for multimedia synchronization and InstantStreaming technology for immediate video delivery. By focusing on personalized video engagement, SundaySky helps brands transform consumer interactions into meaningful experiences that foster loyalty and drive measurable value.

Motif

Series A in 2010
Motif is a digital brokerage firm that offers thematic investing solutions tailored for individuals and financial advisors. Founded in 2015, the company initially operated as an agency focused on accelerating growth for luxury lifestyle, fashion, beauty, and wellness brands. Motif specializes in delivering effective marketing strategies and personalized customer experiences, understanding the challenges businesses face when their eCommerce strategies do not effectively communicate their brand message. By prioritizing the unique needs of direct-to-consumer and retail companies, Motif distinguishes itself from larger creative agencies that may offer one-size-fits-all solutions. The firm aims to optimize financial strategies for both individual clients and institutional investors, ensuring that they fully capitalize on their investment opportunities.

Extole

Series A in 2010
Extole offers an enterprise referral platform that enables brands to launch, measure, and optimize refer-a-friend marketing programs. With over 300 successful implementations, Extole's solution helps drive significant new customer acquisition by leveraging first-party data and social network insights.

Unisfair

Venture Round in 2009
Unisfair is a prominent provider of virtual business environments, specializing in solutions for virtual events, trade shows, and conferences. Its technology is utilized by notable companies such as IBM, Intuit, ADP, EMC, and Novartis to foster engagement with customers, partners, and employees. Unisfair offers tools like Position Manager, which allows employers to efficiently create, post, and update job listings within virtual booths or job centers. The company's clientele includes corporations, media and publishing firms, event organizers, and healthcare organizations, highlighting its versatility across various sectors. Unisfair was acquired by West Corporation in March 2011, further solidifying its position in the virtual engagement market.

NearbyNow

Venture Round in 2009
NearbyNow is a company that specializes in developing mobile shopping applications designed to help consumers locate products in their size at nearby retailers. The platform serves a diverse range of clients, including well-known magazines like Cosmopolitan and GQ, alongside major brands such as Nike and Estee Lauder. NearbyNow's technology enables users to search local store inventories via the Internet or mobile phones, offering information on a wide variety of products, including baby items, home goods, and fashion accessories. The company boasts impressive engagement metrics, featuring a click-through rate of 28% and a conversion-to-purchase rate of 5.8%, positioning it as a leader in the mobile shopping sector. Additionally, brands and retailers can access a robust ad network to promote multimedia advertisements, reaching over 2 million mobile shoppers.

Pontis

Series C in 2009
Pontis operates through its primary product, the Marketing Delivery Platform (MDP) for Communication Service Providers (CSPs). This marketing software system supports real time, automatic execution and fulfillment of personal and contextual marketing activities across platforms and customer touch points. By constantly tracking customers behaviour, preferences and response to offers; automating dynamic execution of marketing activities in response to these parameters; and allowing event-based, contextual dialogue with customers; the Pontis MDP has been proven to deliver Mobile, TV and fix line service providers double digit improvements in ARPU, service adoption and customer retention, while improving customer experience.

M-Factor

Series D in 2009
M-Factor, Inc. is a software company based in San Mateo, California, specializing in web-based profit and revenue optimization solutions for the consumer goods, retail, and quick-service restaurant sectors. Founded in 2003, the company offers a software-as-a-service suite that helps businesses analyze, forecast, and optimize their marketing investments and trade spending. Its key products include M4 Marketing Investment Management, which focuses on tracking and optimizing marketing and promotional investments; T4 Trade Spending Effectiveness, designed to enhance the allocation of trade spend; and P4 Portfolio Pricing Optimization, which assists users in setting prices for various regions, channels, and products. M-Factor serves clients both in the United States and internationally, providing tools that enhance profitability and revenue management.

Turn

Series C in 2008
Turn Inc. is an advertising technology company that specializes in providing a comprehensive platform for marketers, brands, and agencies. Founded in 2004 and headquartered in Redwood City, California, Turn offers an integrated solution known as Digital Hub, which includes several applications tailored for digital marketing. These applications encompass Audience Suite, an enterprise data management platform; Campaign Suite, which facilitates digital media buying across various channels including video, mobile, and social media; and DataMine Analytics, a solution for data exploration and optimization. The company focuses on digital data centralization, media planning and execution, and consumer and media intelligence. With additional locations in major cities across the United States and around the world, Turn aims to enhance advertising performance through advanced data management and bidding execution.

Mozes

Series B in 2008
Mozes is the leader in mobile engagement around passion points like music, sports, entertainment, and causes. Their flagship mobile marketing platform, Mozes Connect, helps marketers activate audiences around events and create interactive experiences that drive engagement, collect data, connect to social networks and establish long-term relationships. With over 5 years of experience and 11 million participants in the Mozes network, they know what works for small and large organizations including Ford, Virgin Mobile USA, the Country Music Association, the Portland Trailblazers, and Rock the Vote. Mozes Connect enables marketers to do three things: 1) Create a mobile campaign such as voting, contesting, trivia, commerce and sharing fan-generated content on screen. 2) Promote that campaign using text, voice, QR codes, mobile web pages, and social media. 3) Manage and customize those campaigns while analyzing real-time results. In addition, they provide the strategic services necessary to leverage the power of Mozes. The company was founded in 2005 and is headquartered in Palo Alto, California. Visit us at www.mozes.com and follow us on Twitter @mozesinc.

Turn

Series B in 2008
Turn Inc. is an advertising technology company that specializes in providing a comprehensive platform for marketers, brands, and agencies. Founded in 2004 and headquartered in Redwood City, California, Turn offers an integrated solution known as Digital Hub, which includes several applications tailored for digital marketing. These applications encompass Audience Suite, an enterprise data management platform; Campaign Suite, which facilitates digital media buying across various channels including video, mobile, and social media; and DataMine Analytics, a solution for data exploration and optimization. The company focuses on digital data centralization, media planning and execution, and consumer and media intelligence. With additional locations in major cities across the United States and around the world, Turn aims to enhance advertising performance through advanced data management and bidding execution.

Unisfair

Venture Round in 2008
Unisfair is a prominent provider of virtual business environments, specializing in solutions for virtual events, trade shows, and conferences. Its technology is utilized by notable companies such as IBM, Intuit, ADP, EMC, and Novartis to foster engagement with customers, partners, and employees. Unisfair offers tools like Position Manager, which allows employers to efficiently create, post, and update job listings within virtual booths or job centers. The company's clientele includes corporations, media and publishing firms, event organizers, and healthcare organizations, highlighting its versatility across various sectors. Unisfair was acquired by West Corporation in March 2011, further solidifying its position in the virtual engagement market.

Turn

Series B in 2007
Turn Inc. is an advertising technology company that specializes in providing a comprehensive platform for marketers, brands, and agencies. Founded in 2004 and headquartered in Redwood City, California, Turn offers an integrated solution known as Digital Hub, which includes several applications tailored for digital marketing. These applications encompass Audience Suite, an enterprise data management platform; Campaign Suite, which facilitates digital media buying across various channels including video, mobile, and social media; and DataMine Analytics, a solution for data exploration and optimization. The company focuses on digital data centralization, media planning and execution, and consumer and media intelligence. With additional locations in major cities across the United States and around the world, Turn aims to enhance advertising performance through advanced data management and bidding execution.

Mozes

Series A in 2007
Mozes is the leader in mobile engagement around passion points like music, sports, entertainment, and causes. Their flagship mobile marketing platform, Mozes Connect, helps marketers activate audiences around events and create interactive experiences that drive engagement, collect data, connect to social networks and establish long-term relationships. With over 5 years of experience and 11 million participants in the Mozes network, they know what works for small and large organizations including Ford, Virgin Mobile USA, the Country Music Association, the Portland Trailblazers, and Rock the Vote. Mozes Connect enables marketers to do three things: 1) Create a mobile campaign such as voting, contesting, trivia, commerce and sharing fan-generated content on screen. 2) Promote that campaign using text, voice, QR codes, mobile web pages, and social media. 3) Manage and customize those campaigns while analyzing real-time results. In addition, they provide the strategic services necessary to leverage the power of Mozes. The company was founded in 2005 and is headquartered in Palo Alto, California. Visit us at www.mozes.com and follow us on Twitter @mozesinc.

Turn

Venture Round in 2006
Turn Inc. is an advertising technology company that specializes in providing a comprehensive platform for marketers, brands, and agencies. Founded in 2004 and headquartered in Redwood City, California, Turn offers an integrated solution known as Digital Hub, which includes several applications tailored for digital marketing. These applications encompass Audience Suite, an enterprise data management platform; Campaign Suite, which facilitates digital media buying across various channels including video, mobile, and social media; and DataMine Analytics, a solution for data exploration and optimization. The company focuses on digital data centralization, media planning and execution, and consumer and media intelligence. With additional locations in major cities across the United States and around the world, Turn aims to enhance advertising performance through advanced data management and bidding execution.

Turn

Series A in 2005
Turn Inc. is an advertising technology company that specializes in providing a comprehensive platform for marketers, brands, and agencies. Founded in 2004 and headquartered in Redwood City, California, Turn offers an integrated solution known as Digital Hub, which includes several applications tailored for digital marketing. These applications encompass Audience Suite, an enterprise data management platform; Campaign Suite, which facilitates digital media buying across various channels including video, mobile, and social media; and DataMine Analytics, a solution for data exploration and optimization. The company focuses on digital data centralization, media planning and execution, and consumer and media intelligence. With additional locations in major cities across the United States and around the world, Turn aims to enhance advertising performance through advanced data management and bidding execution.

Ventaso

Series E in 2001
Ventaso specializes in the development of customer message management software aimed at enhancing sales and marketing efforts. The company's technology focuses on linking and reassembling content to create tailored sales materials, thereby improving the efficiency and effectiveness of communication with potential clients. In addition to its core software offerings, Ventaso provides comprehensive marketing information, product positioning tools, and competitive analysis resources to support organizations in managing their messaging strategies. This combination of services positions Ventaso as a valuable partner for businesses looking to optimize their sales processes and enhance their market presence.

OneChannel

Series C in 2000
OneChannel.net is a growing, web-based provider of e-commerce information management services and metrics for manufacturers and etailers, helping them efficiently manage their use of the Internet as a sales channel.

Annuncio Software

Venture Round in 2000
Annuncio Software is an IT-based marketing company that provides customer interaction software and services. The company offers a suite of e-marketing applications that allows business users to define, automate, and, analyze personalized marketing campaigns and merchandising programs. Annuncio Software was founded by Maurizio Gianola and is headquartered in Mountain View, California.

Market-Touch Corp

Venture Round in 2000
Market-Touch Corp., a provider of sales and marketing effectiveness systems.

Annuncio Software

Venture Round in 2000
Annuncio Software is an IT-based marketing company that provides customer interaction software and services. The company offers a suite of e-marketing applications that allows business users to define, automate, and, analyze personalized marketing campaigns and merchandising programs. Annuncio Software was founded by Maurizio Gianola and is headquartered in Mountain View, California.

OneChannel

Series B in 1999
OneChannel.net is a growing, web-based provider of e-commerce information management services and metrics for manufacturers and etailers, helping them efficiently manage their use of the Internet as a sales channel.
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