Norwest Venture Partners

Norwest Venture Partners, established in 1961, is a global venture capital and growth equity firm based in Palo Alto, California. With nearly $5 billion under management, the firm invests in early to late-stage companies across various sectors, including technology, business services, financial services, consumer products, and healthcare. Norwest focuses on providing capital and operational support to help CEOs and founders scale their businesses, with typical investments ranging from $10 million to $50 million, and sometimes up to $100 million for growth equity companies. The firm has invested in over 600 companies and currently partners with over 140 active companies across its portfolio.

Mohammad Abbas

Investor

Robert Abbott

Partner

Bayan Alizadeh

Investor

Gal Amran

Investor

Lauren Beauchamp

Vice President

Scott Beechuk

Partner

Katie Belding

Partner, Portfolio Services

Kurt Betcher

Administrative Partner, Portfolio Services

Jordan Booker

Investor

Laura Boyd

Principal, Head of Mergers Acquisitions and Capital Markets

Yoni Braun

Vice President

Shiv Chaudhary

Managing Director, Norwest India

Priti Youssef Choksi

Partner

Casper De Clercq

General Partner

Nathan Cohen

Vice President

Ran Ding

Partner

Matthew De Dominicis

Administrative Partner and CFO

Philip Fleischman

Vice President

David Glaser

Investor

Anubha Goyal

Investor, Norwest India

Ken Graham

Investor

Aidan Greenstein

Investor

Guillermo Grimaldo

Investor

Garrett Hardesty

Investor

Ryan Harris

General Partner

Sean Jacobsohn

Partner

Trey Jennings

Senior Associate

Krish Kapadia

Vice President

Sameer Kapur

Vice President, Growth Equity

Paul Kigawa

Investor

Nikhil Kookada

Vice President

Parul Laddha

Investor, Norwest India

Jordan Leites

Vice President

Sam Lesser

Investor

Sonia Li

Associate

Brian Matesic

Principal

Cassie McHenry

Investor

JP McKeever

Investor

John McNeil

Investor

Ryan McDonald

Principal - Healthcare

Scott Mitchell

Principal

Venkat Mohan

Operating Partner and Board Member

Brian Moon

Senior Associate

Dror Nahumi

General Partner

Michelle Nie

Investor

Ginny Pan

Investor

Connor Pike

Principal, Growth Equity

Ankit Prasad

Vice President

Irem Rami

Principal, Growth Equity and Venture

Ashwin Ravi

Associate

Gabrielle Rush

Investor

Samuel Saldarriaga

Investor

Umang Sanghvi

Investor, Norwest India

Christopher Scullin

Vice President

Rama Sekhar

Partner

Suraj Shah

Vice President

Niren Shah

Managing Director and Head of Norwest India

Chris Sondej

Principal, Growth Equity

Gabe Stauber

Associate

Laurie Tennant

Principal, People Advisory

Matthew Uthupan

Investor

Sanchana Vasikaran

Investor

Vidushi Verma

Investor, Norwest India

Lisa Wu

Partner

Jessica Yi

Vice President

Edward Yip

Partner

Michael Zarian

Investor

Justin Zhang

Investor

David Zilberman

General Partner

Dave Zilberman

General Partner

Past deals in FMCG

Straus Family Creamery

Venture Round in 2024
Straus Family Creamery, based in Petaluma, California, specializes in the production of organic dairy products, including milk, cream, yogurt, ice cream, butter, and sour cream. Founded in 1941, the company is committed to sustainable practices and supports family farming while revitalizing rural communities. Its range of products is designed for various customers, including fine-dining restaurants, bakeries, hotels, schools, and ice cream shops. Additionally, Straus Family Creamery offers ice cream bases and soft-serve mixes, ensuring a diverse selection of healthy dairy options. The company emphasizes the use of processed organic ingredients and often packages its milk in redeemable glass containers, marking its dedication to sustainability and quality.

CityMall

Series C in 2022
CityMall is a community commerce platform aimed at serving the 300 million new internet users in small cities, towns, and villages across India. It focuses on categories such as groceries, fresh and packaged FMCG, electronics, and fashion. Historically, e-commerce has primarily benefited residents of large metropolitan areas, largely due to barriers like trust issues, unfamiliarity with online transactions, and low average order values. CityMall addresses these challenges by leveraging "Community Leaders," who act as local connectors to facilitate customer acquisition, localized marketing, and last-mile logistics. This community-driven approach makes the model well-suited for smaller urban areas. Founded by alumni from IIT Delhi and IIT Roorkee, CityMall aspires to create a network of micro-entrepreneurs, empowering them to establish a prominent e-commerce platform in India. The company is supported by several notable venture capital firms.

Mensa Brands

Series B in 2021
Mensa Brands is an investment firm that partners with entrepreneurs to build and scale digital brands. Mensa brands are investing working capital picking up equity in other D2C startups and scaling their brands' presence online. Its platform helps expertise in driving growth, product, merchandising, technology, supply chain, product, and access to global markets that help founders get a lucrative financial exit. At the same time, they transform their business through a successful partnership.

Mensa Brands

Venture Round in 2021
Mensa Brands is an investment firm that partners with entrepreneurs to build and scale digital brands. Mensa brands are investing working capital picking up equity in other D2C startups and scaling their brands' presence online. Its platform helps expertise in driving growth, product, merchandising, technology, supply chain, product, and access to global markets that help founders get a lucrative financial exit. At the same time, they transform their business through a successful partnership.

Mensa Brands

Series A in 2021
Mensa Brands is an investment firm that partners with entrepreneurs to build and scale digital brands. Mensa brands are investing working capital picking up equity in other D2C startups and scaling their brands' presence online. Its platform helps expertise in driving growth, product, merchandising, technology, supply chain, product, and access to global markets that help founders get a lucrative financial exit. At the same time, they transform their business through a successful partnership.

Imperfect Foods

Series D in 2021
Imperfect Foods, Inc. is an online grocery delivery service dedicated to reducing food waste and promoting a sustainable food system. Founded in 2015 and based in San Francisco, California, the company rescues and redistributes a variety of grocery items, including produce, shelf-stable goods, dairy, meat, and seafood. By focusing on excess and imperfect products, Imperfect Foods helps support farmers and producers while providing customers with healthy, seasonal food at discounted prices compared to traditional grocery stores. The company delivers a range of mixed boxes—such as fruit, veggie, regular, and organic—to homes and offices in various locations, including Oakland, Berkeley, and Alameda. Its commitment to eliminating food waste and its adaptability during the COVID-19 pandemic highlight its potential for long-term success.

CityMall

Seed Round in 2020
CityMall is a community commerce platform aimed at serving the 300 million new internet users in small cities, towns, and villages across India. It focuses on categories such as groceries, fresh and packaged FMCG, electronics, and fashion. Historically, e-commerce has primarily benefited residents of large metropolitan areas, largely due to barriers like trust issues, unfamiliarity with online transactions, and low average order values. CityMall addresses these challenges by leveraging "Community Leaders," who act as local connectors to facilitate customer acquisition, localized marketing, and last-mile logistics. This community-driven approach makes the model well-suited for smaller urban areas. Founded by alumni from IIT Delhi and IIT Roorkee, CityMall aspires to create a network of micro-entrepreneurs, empowering them to establish a prominent e-commerce platform in India. The company is supported by several notable venture capital firms.

Imperfect Foods

Series C in 2020
Imperfect Foods, Inc. is an online grocery delivery service dedicated to reducing food waste and promoting a sustainable food system. Founded in 2015 and based in San Francisco, California, the company rescues and redistributes a variety of grocery items, including produce, shelf-stable goods, dairy, meat, and seafood. By focusing on excess and imperfect products, Imperfect Foods helps support farmers and producers while providing customers with healthy, seasonal food at discounted prices compared to traditional grocery stores. The company delivers a range of mixed boxes—such as fruit, veggie, regular, and organic—to homes and offices in various locations, including Oakland, Berkeley, and Alameda. Its commitment to eliminating food waste and its adaptability during the COVID-19 pandemic highlight its potential for long-term success.

ElasticRun

Series B in 2018
ElasticRun is a logistics and distribution platform that enables businesses to access traditionally underserved consumers, particularly in rural areas of India. By acting as an extension of fast-moving consumer goods (FMCG) companies' distribution networks, ElasticRun helps these companies tap into new customer bases through its connections with local Kirana stores. The platform not only facilitates eCommerce companies in reaching remote customers but also connects banks and financial institutions with small and medium-sized enterprises (SMEs) in these regions. Additionally, ElasticRun leverages the data generated on its platform to assist clients in refining their marketing strategies, ultimately enhancing their outreach and operational efficiency.

Smilo

Series A in 2018
Smilo is a direct-to-consumer brand specializing in essential baby products, developed with input from doctors, scientists, and engineers. The company operates an online retail platform that offers a range of baby care items, including bottles, pacifiers, loungers, washcloths, and blankets. Smilo focuses on providing parents with high-quality products designed to meet the needs of their babies, ensuring convenience and support in early parenting. By combining expertise and thoughtful design, Smilo aims to enhance the experience of caring for infants.

Imperfect Foods

Series B in 2018
Imperfect Foods, Inc. is an online grocery delivery service dedicated to reducing food waste and promoting a sustainable food system. Founded in 2015 and based in San Francisco, California, the company rescues and redistributes a variety of grocery items, including produce, shelf-stable goods, dairy, meat, and seafood. By focusing on excess and imperfect products, Imperfect Foods helps support farmers and producers while providing customers with healthy, seasonal food at discounted prices compared to traditional grocery stores. The company delivers a range of mixed boxes—such as fruit, veggie, regular, and organic—to homes and offices in various locations, including Oakland, Berkeley, and Alameda. Its commitment to eliminating food waste and its adaptability during the COVID-19 pandemic highlight its potential for long-term success.

Smilo

Seed Round in 2017
Smilo is a direct-to-consumer brand specializing in essential baby products, developed with input from doctors, scientists, and engineers. The company operates an online retail platform that offers a range of baby care items, including bottles, pacifiers, loungers, washcloths, and blankets. Smilo focuses on providing parents with high-quality products designed to meet the needs of their babies, ensuring convenience and support in early parenting. By combining expertise and thoughtful design, Smilo aims to enhance the experience of caring for infants.

ElasticRun

Series A in 2017
ElasticRun is a logistics and distribution platform that enables businesses to access traditionally underserved consumers, particularly in rural areas of India. By acting as an extension of fast-moving consumer goods (FMCG) companies' distribution networks, ElasticRun helps these companies tap into new customer bases through its connections with local Kirana stores. The platform not only facilitates eCommerce companies in reaching remote customers but also connects banks and financial institutions with small and medium-sized enterprises (SMEs) in these regions. Additionally, ElasticRun leverages the data generated on its platform to assist clients in refining their marketing strategies, ultimately enhancing their outreach and operational efficiency.

Smilo

Seed Round in 2017
Smilo is a direct-to-consumer brand specializing in essential baby products, developed with input from doctors, scientists, and engineers. The company operates an online retail platform that offers a range of baby care items, including bottles, pacifiers, loungers, washcloths, and blankets. Smilo focuses on providing parents with high-quality products designed to meet the needs of their babies, ensuring convenience and support in early parenting. By combining expertise and thoughtful design, Smilo aims to enhance the experience of caring for infants.

ElasticRun

Seed Round in 2016
ElasticRun is a logistics and distribution platform that enables businesses to access traditionally underserved consumers, particularly in rural areas of India. By acting as an extension of fast-moving consumer goods (FMCG) companies' distribution networks, ElasticRun helps these companies tap into new customer bases through its connections with local Kirana stores. The platform not only facilitates eCommerce companies in reaching remote customers but also connects banks and financial institutions with small and medium-sized enterprises (SMEs) in these regions. Additionally, ElasticRun leverages the data generated on its platform to assist clients in refining their marketing strategies, ultimately enhancing their outreach and operational efficiency.

Suvidhaa

Series B in 2010
Suvidhaa is a prominent company in the payment and remittances sector, acting as an aggregator for various services such as utility bill collection, insurance premiums, mobile and DTH recharges, travel ticketing, and money transfers. It operates through a network of 80,000 franchise outlets nationwide, facilitating a seamless payment experience for users. Suvidhaa's innovative S-Commerce® Platform supports over 300 service providers, enabling them to effectively reach their customers. The company also provides marketplace technology services to small retail outlets, helping them attract more customers and streamline operations. In addition to payment services, Suvidhaa offers a range of financial products, including insurance and mutual funds, catering to the diverse needs of its clientele.

M-Factor

Series D in 2009
M-Factor, Inc. is a software company based in San Mateo, California, specializing in web-based profit and revenue optimization solutions for the consumer goods, retail, and quick service restaurant industries both in the United States and internationally. Founded in 2003, M-Factor offers a software-as-a-service suite designed to analyze, forecast, and optimize marketing investments and trade spending. Its key solutions include M4 Marketing Investment Management, which focuses on tracking and enhancing marketing and promotional expenditures, T4 Trade Spending Effectiveness for reallocating trade spend, and P4 Portfolio Pricing Optimization, which facilitates strategic pricing across various regions, channels, and products.

Suvidhaa

Series A in 2008
Suvidhaa is a prominent company in the payment and remittances sector, acting as an aggregator for various services such as utility bill collection, insurance premiums, mobile and DTH recharges, travel ticketing, and money transfers. It operates through a network of 80,000 franchise outlets nationwide, facilitating a seamless payment experience for users. Suvidhaa's innovative S-Commerce® Platform supports over 300 service providers, enabling them to effectively reach their customers. The company also provides marketplace technology services to small retail outlets, helping them attract more customers and streamline operations. In addition to payment services, Suvidhaa offers a range of financial products, including insurance and mutual funds, catering to the diverse needs of its clientele.
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