Norwest Venture Partners

TvScientific is a performance advertising platform focused on making connected TV (CTV) advertising accessible and measurable for brands and applications of all sizes. The platform utilizes data to demonstrate the true value of TV advertising while simplifying and automating the processes of CTV buying and optimization. TvScientific offers real-time reporting that allows users to monitor campaign performance effectively, ensuring that their advertising efforts achieve optimal results. Additionally, the platform features Always-On Incrementality testing, which provides insights into the incremental value generated by CTV campaigns, further assuring users that their marketing strategies are effective. By combining intuitive campaign management with digital-like measurement and attribution, TvScientific enables businesses to harness CTV as a scalable performance channel.

TvScientific is a performance advertising platform focused on making connected TV (CTV) advertising accessible and measurable for brands and applications of all sizes. The platform utilizes data to demonstrate the true value of TV advertising while simplifying and automating the processes of CTV buying and optimization. TvScientific offers real-time reporting that allows users to monitor campaign performance effectively, ensuring that their advertising efforts achieve optimal results. Additionally, the platform features Always-On Incrementality testing, which provides insights into the incremental value generated by CTV campaigns, further assuring users that their marketing strategies are effective. By combining intuitive campaign management with digital-like measurement and attribution, TvScientific enables businesses to harness CTV as a scalable performance channel.

Pack Digital is a developer tool focused on creating high-performing e-commerce storefronts through a modern frontend platform. The company provides an end-to-end infrastructure that allows merchants to easily build and manage storefronts in a low-code environment, facilitating seamless integration with existing backend commerce tools. By consolidating product information and content updates within a central system, Pack Digital simplifies the management of Progressive Web App (PWA) builds and deployments. Additionally, the company offers technical consulting and strategic services to enhance customer experiences and optimize e-commerce operations.

TvScientific is a performance advertising platform focused on making connected TV (CTV) advertising accessible and measurable for brands and applications of all sizes. The platform utilizes data to demonstrate the true value of TV advertising while simplifying and automating the processes of CTV buying and optimization. TvScientific offers real-time reporting that allows users to monitor campaign performance effectively, ensuring that their advertising efforts achieve optimal results. Additionally, the platform features Always-On Incrementality testing, which provides insights into the incremental value generated by CTV campaigns, further assuring users that their marketing strategies are effective. By combining intuitive campaign management with digital-like measurement and attribution, TvScientific enables businesses to harness CTV as a scalable performance channel.

Amagi Media Labs is a media technology company that offers cloud-based solutions for broadcast and connected TV. The company facilitates the geographic targeting of TV advertisements. It is a unique mix of media and innovation that has made way for a new TV-media advertising platform. Amagi brings services that are cost-effective, powerful, focused, and result-oriented. Headquartered in New York, Amagi was founded in 2008.

Anonym develops privacy solutions, using advanced cryptography to enable privacy-safe advertising. Anonym aims to rebuild trust in the open internet by ensuring people’s data is used in ways that meet their expectations while enabling performant advertising.

Amagi Media Labs is a media technology company that offers cloud-based solutions for broadcast and connected TV. The company facilitates the geographic targeting of TV advertisements. It is a unique mix of media and innovation that has made way for a new TV-media advertising platform. Amagi brings services that are cost-effective, powerful, focused, and result-oriented. Headquartered in New York, Amagi was founded in 2008.

Leanplum is the mobile marketing platform built for engagement. Brands rely on Leanplum to help them orchestrate multi-channel campaigns — from messaging to the in-app experience — all from a single, integrated platform. Global brands such as Tinder, Grab, Tesco, and Zynga turn to Leanplum to accelerate growth and build long-term customer relationships. Founded in 2012, Leanplum is based in San Francisco, with offices across North America, Europe, and Asia. Leanplum has received more than $93 million in funding from Norwest Venture Partners, Canaan Partners, Kleiner Perkins Caufield & Byers, and Shasta Ventures. Leanplum has been named to Business Insider's Most Valuable Enterprise Startups and SF Business Times’ Best Places to Work. Learn more at www.leanplum.com.

Leanplum is the mobile marketing platform built for engagement. Brands rely on Leanplum to help them orchestrate multi-channel campaigns — from messaging to the in-app experience — all from a single, integrated platform. Global brands such as Tinder, Grab, Tesco, and Zynga turn to Leanplum to accelerate growth and build long-term customer relationships. Founded in 2012, Leanplum is based in San Francisco, with offices across North America, Europe, and Asia. Leanplum has received more than $93 million in funding from Norwest Venture Partners, Canaan Partners, Kleiner Perkins Caufield & Byers, and Shasta Ventures. Leanplum has been named to Business Insider's Most Valuable Enterprise Startups and SF Business Times’ Best Places to Work. Learn more at www.leanplum.com.

Omada Health, Inc. is a digital healthcare company that creates and implements online programs aimed at managing chronic conditions. Founded in 2011 and headquartered in San Francisco, with an additional office in Atlanta, Omada Health focuses on helping employers and health plans identify individuals at risk for preventable chronic diseases such as prediabetes, diabetes, hypertension, and heart disease. The company offers personalized programs that adapt to the unique needs of participants, incorporating professional health coaching, connected health devices, and real-time data to foster sustainable lifestyle changes. Omada Health is recognized as the largest provider of the National Diabetes Prevention Program, delivering clinically effective solutions that empower individuals to take charge of their health and achieve their wellness goals.

NinthDecimal, Inc. is a marketing platform that specializes in mobile audience intelligence, utilizing location data to analyze consumer behavior and facilitate targeted advertising solutions. Founded in 2003 and headquartered in San Francisco, California, the company offers a range of services including audience activation, measurement, and analytics to help brands optimize their marketing strategies. Its solutions allow clients to access customized audiences based on both online and offline signals, as well as gain insights into competitive activities and brand performance across various channels. NinthDecimal also provides tools for closed-loop TV planning and measurement, enabling brands to assess the impact of television advertising on consumer behavior. Additionally, the company offers unique engagement opportunities through its 9D Moments solution, which targets consumers at optimal times for brand messaging. Its clientele includes Fortune 500 companies and major TV networks, making it a significant player in the marketing landscape. NinthDecimal operates as a subsidiary of inMarket Media LLC.

Leanplum is the mobile marketing platform built for engagement. Brands rely on Leanplum to help them orchestrate multi-channel campaigns — from messaging to the in-app experience — all from a single, integrated platform. Global brands such as Tinder, Grab, Tesco, and Zynga turn to Leanplum to accelerate growth and build long-term customer relationships. Founded in 2012, Leanplum is based in San Francisco, with offices across North America, Europe, and Asia. Leanplum has received more than $93 million in funding from Norwest Venture Partners, Canaan Partners, Kleiner Perkins Caufield & Byers, and Shasta Ventures. Leanplum has been named to Business Insider's Most Valuable Enterprise Startups and SF Business Times’ Best Places to Work. Learn more at www.leanplum.com.

SundaySky combines the power of personalization with the emotion of video to transform customer relationships, one person at a time. Its proprietary SmartVideo™ Marketing Cloud powers billions of personalized video experiences annually for the world's leading brands, including AT&T, Allstate, Citigroup, Saks Fifth Avenue, Staples, Verizon, and more. In 2017, SmartVideo generated more than $1.4 billion in measured value for SundaySky customers. Headquartered in New York City, SundaySky has additional offices in Tel Aviv and Tokyo.

SundaySky combines the power of personalization with the emotion of video to transform customer relationships, one person at a time. Its proprietary SmartVideo™ Marketing Cloud powers billions of personalized video experiences annually for the world's leading brands, including AT&T, Allstate, Citigroup, Saks Fifth Avenue, Staples, Verizon, and more. In 2017, SmartVideo generated more than $1.4 billion in measured value for SundaySky customers. Headquartered in New York City, SundaySky has additional offices in Tel Aviv and Tokyo.

NinthDecimal, Inc. is a marketing platform that specializes in mobile audience intelligence, utilizing location data to analyze consumer behavior and facilitate targeted advertising solutions. Founded in 2003 and headquartered in San Francisco, California, the company offers a range of services including audience activation, measurement, and analytics to help brands optimize their marketing strategies. Its solutions allow clients to access customized audiences based on both online and offline signals, as well as gain insights into competitive activities and brand performance across various channels. NinthDecimal also provides tools for closed-loop TV planning and measurement, enabling brands to assess the impact of television advertising on consumer behavior. Additionally, the company offers unique engagement opportunities through its 9D Moments solution, which targets consumers at optimal times for brand messaging. Its clientele includes Fortune 500 companies and major TV networks, making it a significant player in the marketing landscape. NinthDecimal operates as a subsidiary of inMarket Media LLC.

Omada Health, Inc. is a digital healthcare company that creates and implements online programs aimed at managing chronic conditions. Founded in 2011 and headquartered in San Francisco, with an additional office in Atlanta, Omada Health focuses on helping employers and health plans identify individuals at risk for preventable chronic diseases such as prediabetes, diabetes, hypertension, and heart disease. The company offers personalized programs that adapt to the unique needs of participants, incorporating professional health coaching, connected health devices, and real-time data to foster sustainable lifestyle changes. Omada Health is recognized as the largest provider of the National Diabetes Prevention Program, delivering clinically effective solutions that empower individuals to take charge of their health and achieve their wellness goals.

true[x] is a digital advertising technology company that specializes in engagement advertising for brands. It allows advertisers to connect with consumers across various platforms, including social media, gaming, content, music, video, and travel. By focusing on interactive experiences, true[x] aims to enhance consumer engagement and provide brands with innovative ways to reach their target audiences. As a subsidiary of Gimbal, Inc., true[x] operates within a broader ecosystem of digital marketing solutions.

Zenverge is a privately held fabless semiconductor company specializing in advanced solutions for digital media products. It develops content networking integrated circuits (ICs) that utilize its patented TransAll technology, essential for next-generation video services gateways. The company's offerings cater to a variety of high-volume markets, including service provider set-top boxes, media gateways, consumer electronics like Blu-ray recorders and HDTVs, as well as media PCs and headend video networking equipment. With an experienced team of industry veterans, Zenverge has successfully shipped millions of ICs that enhance the end-to-end media flow, from broadcast centers to consumer homes. Backed by prominent investors, Zenverge focuses on delivering cost-effective and innovative solutions that meet the evolving demands of digital media.

Zenverge is a privately held fabless semiconductor company specializing in advanced solutions for digital media products. It develops content networking integrated circuits (ICs) that utilize its patented TransAll technology, essential for next-generation video services gateways. The company's offerings cater to a variety of high-volume markets, including service provider set-top boxes, media gateways, consumer electronics like Blu-ray recorders and HDTVs, as well as media PCs and headend video networking equipment. With an experienced team of industry veterans, Zenverge has successfully shipped millions of ICs that enhance the end-to-end media flow, from broadcast centers to consumer homes. Backed by prominent investors, Zenverge focuses on delivering cost-effective and innovative solutions that meet the evolving demands of digital media.

AWS Elemental, founded in 2006 and headquartered in Portland, Oregon, specializes in software-defined video solutions for multiscreen content delivery. The company has pioneered software-based video processing, enabling the distribution and monetization of video over IP networks. Its solutions are designed to provide the necessary flexibility, scalability, and performance to transform high-quality video into new revenue streams through cloud-based and virtualized deployment models. Serving over 600 leading media franchises globally, AWS Elemental assists pay TV operators, content programmers, broadcasters, and enterprise customers in delivering video content seamlessly across various devices, including televisions, computers, and mobile devices. The company maintains a presence in multiple countries, including the United States, the United Kingdom, France, Hong Kong, Singapore, Japan, China, Russia, India, and Brazil.

Zenverge is a privately held fabless semiconductor company specializing in advanced solutions for digital media products. It develops content networking integrated circuits (ICs) that utilize its patented TransAll technology, essential for next-generation video services gateways. The company's offerings cater to a variety of high-volume markets, including service provider set-top boxes, media gateways, consumer electronics like Blu-ray recorders and HDTVs, as well as media PCs and headend video networking equipment. With an experienced team of industry veterans, Zenverge has successfully shipped millions of ICs that enhance the end-to-end media flow, from broadcast centers to consumer homes. Backed by prominent investors, Zenverge focuses on delivering cost-effective and innovative solutions that meet the evolving demands of digital media.

true[x] is a digital advertising technology company that specializes in engagement advertising for brands. It allows advertisers to connect with consumers across various platforms, including social media, gaming, content, music, video, and travel. By focusing on interactive experiences, true[x] aims to enhance consumer engagement and provide brands with innovative ways to reach their target audiences. As a subsidiary of Gimbal, Inc., true[x] operates within a broader ecosystem of digital marketing solutions.

SundaySky combines the power of personalization with the emotion of video to transform customer relationships, one person at a time. Its proprietary SmartVideo™ Marketing Cloud powers billions of personalized video experiences annually for the world's leading brands, including AT&T, Allstate, Citigroup, Saks Fifth Avenue, Staples, Verizon, and more. In 2017, SmartVideo generated more than $1.4 billion in measured value for SundaySky customers. Headquartered in New York City, SundaySky has additional offices in Tel Aviv and Tokyo.

AdMeld specializes in advertising network optimization technology aimed at helping online publishers maximize their ad inventory sales. Founded by professionals with extensive publishing experience, the company offers clients tools and expertise to generate new revenue streams, manage the sale of ad impressions, and safeguard their data and brands. AdMeld's technology monitors clients' websites and selects a mix of advertisements from various advertising networks, exchanges, and demand-side platforms. Additionally, it consolidates data into a unified reporting interface, manages demand relationships, and applies business rules to mitigate issues such as channel conflicts and inappropriate ads. With a diverse client base that includes major companies like Discovery Communications and FOX News, AdMeld operates from its headquarters in New York City and has offices in London, Berlin, San Francisco, and Toronto.

true[x] is a digital advertising technology company that specializes in engagement advertising for brands. It allows advertisers to connect with consumers across various platforms, including social media, gaming, content, music, video, and travel. By focusing on interactive experiences, true[x] aims to enhance consumer engagement and provide brands with innovative ways to reach their target audiences. As a subsidiary of Gimbal, Inc., true[x] operates within a broader ecosystem of digital marketing solutions.

Zenverge is a privately held fabless semiconductor company specializing in advanced solutions for digital media products. It develops content networking integrated circuits (ICs) that utilize its patented TransAll technology, essential for next-generation video services gateways. The company's offerings cater to a variety of high-volume markets, including service provider set-top boxes, media gateways, consumer electronics like Blu-ray recorders and HDTVs, as well as media PCs and headend video networking equipment. With an experienced team of industry veterans, Zenverge has successfully shipped millions of ICs that enhance the end-to-end media flow, from broadcast centers to consumer homes. Backed by prominent investors, Zenverge focuses on delivering cost-effective and innovative solutions that meet the evolving demands of digital media.

NearbyNow is a provider of mobile shopping applications designed to assist consumers in locating products that match their size in nearby stores. The company serves a diverse clientele, including well-known magazines such as Cosmopolitan, Seventeen, GQ, and Brides, as well as major brands and retailers like Nike, Levi's, and Estee Lauder. NearbyNow enables users to search local store inventories via the Internet or mobile devices, offering a wide range of products, from baby items and maternity goods to clothing and accessories. The company boasts impressive performance metrics, with a click-through rate of 28% and a conversion-to-purchase rate of 5.8%, making it a leader in the mobile shopping sector. Brands and retailers can also leverage NearbyNow's ad network to reach over 2 million mobile shoppers through multimedia advertising.

MeetMe is a prominent social networking platform in the United States that facilitates connections among users through engaging social games and applications. Originally established as MyYearbook, it has evolved to focus on social discovery, providing an enjoyable environment for users to meet new people. The platform operates both a website and mobile applications available in multiple languages, with a significant portion of its traffic originating from mobile devices. MeetMe's revenue model is based on advertising and virtual currency, allowing it to monetize its offerings effectively. Additionally, the company has expanded its services to include livestreaming video solutions and opportunities for brands to engage with their audiences, further enhancing its portfolio and community-building capabilities.

Zenverge is a privately held fabless semiconductor company specializing in advanced solutions for digital media products. It develops content networking integrated circuits (ICs) that utilize its patented TransAll technology, essential for next-generation video services gateways. The company's offerings cater to a variety of high-volume markets, including service provider set-top boxes, media gateways, consumer electronics like Blu-ray recorders and HDTVs, as well as media PCs and headend video networking equipment. With an experienced team of industry veterans, Zenverge has successfully shipped millions of ICs that enhance the end-to-end media flow, from broadcast centers to consumer homes. Backed by prominent investors, Zenverge focuses on delivering cost-effective and innovative solutions that meet the evolving demands of digital media.

Zenverge is a privately held fabless semiconductor company specializing in advanced solutions for digital media products. It develops content networking integrated circuits (ICs) that utilize its patented TransAll technology, essential for next-generation video services gateways. The company's offerings cater to a variety of high-volume markets, including service provider set-top boxes, media gateways, consumer electronics like Blu-ray recorders and HDTVs, as well as media PCs and headend video networking equipment. With an experienced team of industry veterans, Zenverge has successfully shipped millions of ICs that enhance the end-to-end media flow, from broadcast centers to consumer homes. Backed by prominent investors, Zenverge focuses on delivering cost-effective and innovative solutions that meet the evolving demands of digital media.

MovieBeam provides delivering digital entertainment, providing customers a convenient way to rent movies from home. The MovieBeam movies-on- demand service provides instant access to an ever-changing lineup of new releases and popular favorites from virtually every major Hollywood studio, including select movies in HD -- always 100 to choose from, with up to 10 new movies automatically delivered digitally each week using over-the-air datacasting technology.

Omneon Video Networks, Inc. provides digital content storage and processing systems for media companies to enable production and distribution of digital video and audio. It develops, markets, and sells a range of video servers, active storage systems, and related software applications to ingest, process, store, manage, and deliver digital media in various formats. The company's products include Spectrum video servers, MediaGrid active storage systems, and related software applications. Its Spectrum video server is optimized for real-time applications, such as multi-channel broadcast playout. The company's MediaGrid active storage system is used for file-based content storage and provides high-bandwidth simultaneous multi-user access to content, as well as incorporates grid computing capabilities, enabling integrated digital media processing functions, such as format conversion and quality control. Omneon Video Networks' products are integrated with complementary technologies and applications, and offers application programming interfaces. Its products are used by media companies, including multi-national media conglomerates, commercial and public broadcast television networks, content networks, satellite broadcasters, television service providers, local television stations, and mobile television providers. The company sells its products indirectly through system integrators and directly to end user customers in the United States, Europe, the Middle East, and Asia Pacific. Omneon Video Networks was founded in 1998 and is headquartered in Sunnyvale, California.

Omneon Video Networks, Inc. provides digital content storage and processing systems for media companies to enable production and distribution of digital video and audio. It develops, markets, and sells a range of video servers, active storage systems, and related software applications to ingest, process, store, manage, and deliver digital media in various formats. The company's products include Spectrum video servers, MediaGrid active storage systems, and related software applications. Its Spectrum video server is optimized for real-time applications, such as multi-channel broadcast playout. The company's MediaGrid active storage system is used for file-based content storage and provides high-bandwidth simultaneous multi-user access to content, as well as incorporates grid computing capabilities, enabling integrated digital media processing functions, such as format conversion and quality control. Omneon Video Networks' products are integrated with complementary technologies and applications, and offers application programming interfaces. Its products are used by media companies, including multi-national media conglomerates, commercial and public broadcast television networks, content networks, satellite broadcasters, television service providers, local television stations, and mobile television providers. The company sells its products indirectly through system integrators and directly to end user customers in the United States, Europe, the Middle East, and Asia Pacific. Omneon Video Networks was founded in 1998 and is headquartered in Sunnyvale, California.