Norwest Venture Partners

Norwest Venture Partners is a global technology venture capital firm founded in 1961 and based in California. It invests across venture and growth stages in the United States, India, Israel, and other markets, targeting software, cloud and IT infrastructure, information services, enterprise software and services, financial services, consumer products and healthcare. The firm backs entrepreneurs with capital plus an extensive network and operating experience to help scale their businesses. Since its inception it has backed hundreds of companies and manages a multi-billion-dollar portfolio, deploying capital in seed to growth rounds and across sectors that drive technology-enabled growth. Norwest emphasizes building lasting relationships with founders and mentoring teams through strategic guidance and market access to accelerate expansion and scale globally.

Mohammad Abbas

Investor

Robert Abbott

Partner

Bayan Alizadeh

Investor

Robert Arditi

General Partner

Parker Barrile

Partner

Lauren Beauchamp

Vice President

Scott Beechuk

Partner

Katie Belding

Partner, Portfolio Services

Kurt Betcher

Administrative Partner, Portfolio Services

Jordan Booker

Investor

Laura Boyd

Principal

Yoni Braun

Vice President

Sonya Brown

General Partner

Stew Campbell

Partner

Shiv Chaudhary

Managing Director, Norwest India

Priti Youssef Choksi

Partner

Nathan Cohen

Vice President

Jeff Crowe

Managing Partner

Casper de Clercq

General Partner

Matthew De Dominicis

Administrative Partner and CFO

Ran Ding

Partner

David Glaser

Investor

Aidan Greenstein

Investor

John Gu

Principal

Promod Haque

Managing Partner

Garrett Hardesty

Investor

Ryan Harris

General Partner

Matthew Howard

Managing Partner

Sean Jacobsohn

Partner

Trey Jennings

Associate

Krish Kapadia

Vice President

Sameer Kapur

Vice President, Growth Equity

Hannah Kim

Senior Associate

Nikhil Kookada

Principal, Norwest India

Jon Kossow

Managing Partner

Jordan Leites

Associate

Charles Li

Associate

Sonia Li

Investor

Brian Matesic

Investor

Ryan Mcdonald

Principal

JP McKeever

Investor

Scott Mitchell

Principal

Venkat Mohan

Operating Partner and Board Member

Brian Moon

Investor

Dror Nahumi

General Partner

Michelle Nie

Investor

Ginny Pan

Investor

Connor Pike

Principal, Growth Equity

Ankit Prasad

Principal, Norwest India

Irem Rami

Principal

Ashwin Ravi

Associate

David Rudnitsky

Principal and CRO Operating Executive, Portfolio Services

Zack Scott MD

General Partner

Christopher Scullin

Vice President

Rama Sekhar

Partner

Niren Shah

Managing Director

Suraj Shah

Investor

Chris Sondej

Vice President

Gabe Stauber

Vice President

Laurie Tennant

Principal, People Advisory

Matthew Uthupan

Investor

Sanchana Vasikaran

Associate

Vidushi Verma

Investor, Norwest India

Kathryn Weinmann

Vice President

Lisa Wu

Partner

Jessica Yi

Vice President

Edward Yip

Partner

David Zilberman

General Partner

Dave Zilberman

General Partner

Past deals in Advertising

tvScientific

Series B in 2025
tvScientific is a platform that makes TV advertising accessible and measurable for brands and apps of all sizes. It leverages data to prove the value of TV ads, simplifies buying and optimization processes, and provides real-time reporting. Its Always-On Incrementality testing feature offers insights into the incremental value of CTV campaigns.

tvScientific

Convertible Note in 2024
tvScientific is a platform that makes TV advertising accessible and measurable for brands and apps of all sizes. It leverages data to prove the value of TV ads, simplifies buying and optimization processes, and provides real-time reporting. Its Always-On Incrementality testing feature offers insights into the incremental value of CTV campaigns.

tvScientific

Series A in 2022
tvScientific is a platform that makes TV advertising accessible and measurable for brands and apps of all sizes. It leverages data to prove the value of TV ads, simplifies buying and optimization processes, and provides real-time reporting. Its Always-On Incrementality testing feature offers insights into the incremental value of CTV campaigns.

Anonym

Seed Round in 2022
Anonym is a company focused on developing privacy solutions that leverage advanced cryptography to facilitate privacy-safe advertising. By creating a foundational technology platform, Anonym aims to promote effective advertising practices without compromising user data. The company's approach allows advertisers to engage in high-performing marketing while ensuring that customer privacy is maintained, thereby fostering trust in the open internet. Anonym's commitment to using data in ways that align with user expectations positions it as a key player in the evolving landscape of digital advertising.

Glow

Seed Round in 2019
Glow Technologies Inc. operates an online platform designed to support podcasters in building their media businesses. Established in 2019 and based in Seattle, Washington, Glow provides tools that enable podcast creators to foster direct relationships with their listeners. The platform allows users to create custom marketing web pages that align with their brand, while listeners can subscribe to premium content or make one-time payments directly from their preferred podcast player. By facilitating these subscriptions, Glow helps podcasters access new revenue streams, enhancing their content offerings and audience engagement beyond traditional advertising and sponsorships.

Button

Series C in 2019
Button facilitates seamless mobile commerce by connecting brands and consumers via its platform. It enables brands to drive sales and publishers to earn revenue through enhanced user experiences.

NinthDecimal

Series E in 2017
NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.

Button

Series B in 2017
Button facilitates seamless mobile commerce by connecting brands and consumers via its platform. It enables brands to drive sales and publishers to earn revenue through enhanced user experiences.

NinthDecimal

Series E in 2016
NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.

RevX

Venture Round in 2015
RevX is a technology company based in Bengaluru, India, specializing in mobile advertising solutions that assist marketers in acquiring, engaging, and retaining application users. The company offers a suite of products, including a Dynamic Product Ads engine that creates personalized advertisements based on user behavior, and an Optimization Engine that leverages predictive analytics to meet specific advertising goals. Additionally, RevX provides a Self-Serve Interface for marketers to manage their campaigns, alongside rich analytics and real-time product recommendations tailored to user preferences. By focusing on programmatic media buying and data-driven strategies, RevX supports app businesses in enhancing user engagement and accelerating revenue growth. The company is recognized for its innovative technology and data science capabilities, making it a valuable partner for app marketers in both established and emerging mobile markets. RevX is a subsidiary of Affle International Pte Ltd and operates through twelve offices worldwide.

Komli Media

Venture Round in 2015
Komli Media is a prominent media technology company in the Asia Pacific region, specializing in digital advertising solutions for marketers, agencies, and publishers. The company offers a comprehensive advertisement network platform that utilizes advanced technology for lead acquisition, audience targeting, and rich media. Additionally, it focuses on online audience measurement and brand impact assessment. Komli Media is dedicated to simplifying and enhancing the transparency of advertising through next-generation platforms that harness the capabilities of programmatic buying across display, mobile, social, and video channels.

true[X]

Series D in 2014
true[x] is a digital advertising technology company that specializes in engagement advertising for brands. As a subsidiary of Gimbal, Inc., true[x] provides advertisers with the ability to connect with consumers across various digital platforms, including social media, gaming, content, music, video, and travel. The company focuses on delivering interactive and engaging ad experiences that resonate with audiences, ensuring that brands can effectively reach consumers in their preferred environments.

Turn

Series E in 2014
Turn Inc. is an advertising technology company that specializes in providing a comprehensive platform for marketers, brands, and agencies. Founded in 2004 and headquartered in Redwood City, California, Turn offers an integrated solution known as Digital Hub, which includes several applications tailored for digital marketing. These applications encompass Audience Suite, an enterprise data management platform; Campaign Suite, which facilitates digital media buying across various channels including video, mobile, and social media; and DataMine Analytics, a solution for data exploration and optimization. The company focuses on digital data centralization, media planning and execution, and consumer and media intelligence. With additional locations in major cities across the United States and around the world, Turn aims to enhance advertising performance through advanced data management and bidding execution.

Sojern

Series C in 2013
Sojern offers a digital marketing platform driven by artificial intelligence and traveler intent data. It provides multi-channel solutions to help travel businesses drive direct bookings, enabling clients to engage and convert travelers worldwide.

Komli Media

Private Equity Round in 2013
Komli Media is a prominent media technology company in the Asia Pacific region, specializing in digital advertising solutions for marketers, agencies, and publishers. The company offers a comprehensive advertisement network platform that utilizes advanced technology for lead acquisition, audience targeting, and rich media. Additionally, it focuses on online audience measurement and brand impact assessment. Komli Media is dedicated to simplifying and enhancing the transparency of advertising through next-generation platforms that harness the capabilities of programmatic buying across display, mobile, social, and video channels.

Komli Media

Series D in 2012
Komli Media is a prominent media technology company in the Asia Pacific region, specializing in digital advertising solutions for marketers, agencies, and publishers. The company offers a comprehensive advertisement network platform that utilizes advanced technology for lead acquisition, audience targeting, and rich media. Additionally, it focuses on online audience measurement and brand impact assessment. Komli Media is dedicated to simplifying and enhancing the transparency of advertising through next-generation platforms that harness the capabilities of programmatic buying across display, mobile, social, and video channels.

Sojern

Series B in 2012
Sojern offers a digital marketing platform driven by artificial intelligence and traveler intent data. It provides multi-channel solutions to help travel businesses drive direct bookings, enabling clients to engage and convert travelers worldwide.

NinthDecimal

Venture Round in 2011
NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.

true[X]

Series D in 2011
true[x] is a digital advertising technology company that specializes in engagement advertising for brands. As a subsidiary of Gimbal, Inc., true[x] provides advertisers with the ability to connect with consumers across various digital platforms, including social media, gaming, content, music, video, and travel. The company focuses on delivering interactive and engaging ad experiences that resonate with audiences, ensuring that brands can effectively reach consumers in their preferred environments.

Komli Media

Series C in 2011
Komli Media is a prominent media technology company in the Asia Pacific region, specializing in digital advertising solutions for marketers, agencies, and publishers. The company offers a comprehensive advertisement network platform that utilizes advanced technology for lead acquisition, audience targeting, and rich media. Additionally, it focuses on online audience measurement and brand impact assessment. Komli Media is dedicated to simplifying and enhancing the transparency of advertising through next-generation platforms that harness the capabilities of programmatic buying across display, mobile, social, and video channels.

Turn

Series D in 2011
Turn Inc. is an advertising technology company that specializes in providing a comprehensive platform for marketers, brands, and agencies. Founded in 2004 and headquartered in Redwood City, California, Turn offers an integrated solution known as Digital Hub, which includes several applications tailored for digital marketing. These applications encompass Audience Suite, an enterprise data management platform; Campaign Suite, which facilitates digital media buying across various channels including video, mobile, and social media; and DataMine Analytics, a solution for data exploration and optimization. The company focuses on digital data centralization, media planning and execution, and consumer and media intelligence. With additional locations in major cities across the United States and around the world, Turn aims to enhance advertising performance through advanced data management and bidding execution.

Sojern

Private Equity Round in 2010
Sojern offers a digital marketing platform driven by artificial intelligence and traveler intent data. It provides multi-channel solutions to help travel businesses drive direct bookings, enabling clients to engage and convert travelers worldwide.

AdMeld

Series C in 2010
AdMeld is a technology company that specializes in optimizing advertising networks for online publishers. Founded by industry veterans, AdMeld offers a sophisticated platform that enables clients to manage their advertising inventory more effectively, thereby increasing revenue potential. The company's technology monitors client websites, selects the optimal mix of advertisements from various networks and demand sources, and consolidates data into a unified reporting interface. Additionally, AdMeld enforces business rules to prevent channel conflicts and inappropriate ads, ensuring that publishers maintain control over their brand and data. With a diverse clientele that includes prominent names such as Discovery Communications, FOX News, and Hearst Television, AdMeld operates from its headquarters in New York City, with additional offices in London, Berlin, San Francisco, and Toronto.

Brand.net

Series C in 2010
Brand.net is an online advertising network that specializes in brand advertising across display, video, and mobile platforms. The company utilizes advanced technology to facilitate the effective targeting of brand advertisers and agencies, ensuring they engage with the right audiences in appropriate contexts. Brand.net's platform offers a range of services, including pre-campaign creative testing, ongoing campaign monitoring, and proactive support, which collectively enhance the advertising experience. Additionally, the company focuses on frequent campaign optimization and provides customized insights, enabling clients to reach their most relevant audiences at scale.

true[X]

Series C in 2010
true[x] is a digital advertising technology company that specializes in engagement advertising for brands. As a subsidiary of Gimbal, Inc., true[x] provides advertisers with the ability to connect with consumers across various digital platforms, including social media, gaming, content, music, video, and travel. The company focuses on delivering interactive and engaging ad experiences that resonate with audiences, ensuring that brands can effectively reach consumers in their preferred environments.

NearbyNow

Venture Round in 2009
NearbyNow is a company that specializes in developing mobile shopping applications designed to help consumers locate products in their size at nearby retailers. The platform serves a diverse range of clients, including well-known magazines like Cosmopolitan and GQ, alongside major brands such as Nike and Estee Lauder. NearbyNow's technology enables users to search local store inventories via the Internet or mobile phones, offering information on a wide variety of products, including baby items, home goods, and fashion accessories. The company boasts impressive engagement metrics, featuring a click-through rate of 28% and a conversion-to-purchase rate of 5.8%, positioning it as a leader in the mobile shopping sector. Additionally, brands and retailers can access a robust ad network to promote multimedia advertisements, reaching over 2 million mobile shoppers.

Brand.net

Series B in 2008
Brand.net is an online advertising network that specializes in brand advertising across display, video, and mobile platforms. The company utilizes advanced technology to facilitate the effective targeting of brand advertisers and agencies, ensuring they engage with the right audiences in appropriate contexts. Brand.net's platform offers a range of services, including pre-campaign creative testing, ongoing campaign monitoring, and proactive support, which collectively enhance the advertising experience. Additionally, the company focuses on frequent campaign optimization and provides customized insights, enabling clients to reach their most relevant audiences at scale.

Turn

Series C in 2008
Turn Inc. is an advertising technology company that specializes in providing a comprehensive platform for marketers, brands, and agencies. Founded in 2004 and headquartered in Redwood City, California, Turn offers an integrated solution known as Digital Hub, which includes several applications tailored for digital marketing. These applications encompass Audience Suite, an enterprise data management platform; Campaign Suite, which facilitates digital media buying across various channels including video, mobile, and social media; and DataMine Analytics, a solution for data exploration and optimization. The company focuses on digital data centralization, media planning and execution, and consumer and media intelligence. With additional locations in major cities across the United States and around the world, Turn aims to enhance advertising performance through advanced data management and bidding execution.

MeetMe

Series B in 2008
MeetMe is a social networking company focused on meeting new people, primarily in the United States. It originated as MyYearbook and now operates MeetMe.com and a suite of iOS and Android apps, available in English, Spanish, and Portuguese. The platform monetizes through advertising and virtual currency and has a strong mobile presence. It also provides livestreaming video and creator economy solutions to help brands monetize and engage audiences, supported by a portfolio of mobile apps and services designed to foster connection and community.

Sojern

Series A in 2008
Sojern offers a digital marketing platform driven by artificial intelligence and traveler intent data. It provides multi-channel solutions to help travel businesses drive direct bookings, enabling clients to engage and convert travelers worldwide.

Turn

Series B in 2008
Turn Inc. is an advertising technology company that specializes in providing a comprehensive platform for marketers, brands, and agencies. Founded in 2004 and headquartered in Redwood City, California, Turn offers an integrated solution known as Digital Hub, which includes several applications tailored for digital marketing. These applications encompass Audience Suite, an enterprise data management platform; Campaign Suite, which facilitates digital media buying across various channels including video, mobile, and social media; and DataMine Analytics, a solution for data exploration and optimization. The company focuses on digital data centralization, media planning and execution, and consumer and media intelligence. With additional locations in major cities across the United States and around the world, Turn aims to enhance advertising performance through advanced data management and bidding execution.

Turn

Series B in 2007
Turn Inc. is an advertising technology company that specializes in providing a comprehensive platform for marketers, brands, and agencies. Founded in 2004 and headquartered in Redwood City, California, Turn offers an integrated solution known as Digital Hub, which includes several applications tailored for digital marketing. These applications encompass Audience Suite, an enterprise data management platform; Campaign Suite, which facilitates digital media buying across various channels including video, mobile, and social media; and DataMine Analytics, a solution for data exploration and optimization. The company focuses on digital data centralization, media planning and execution, and consumer and media intelligence. With additional locations in major cities across the United States and around the world, Turn aims to enhance advertising performance through advanced data management and bidding execution.

Adzilla

Series A in 2007
Adzilla operates a technology platform that enables internet service providers (ISPs) to deliver targeted advertising based on action-based behavioral and demographic information to publisher sites and advertising networks.

Double Fusion

Series C in 2006
Double Fusion, Inc. specializes in in-game and web-based advertising solutions aimed at marketers and their agencies, focusing on engaging the gamer demographic. Founded in 2004 and headquartered in San Francisco, the company offers a suite of tools, including fusion.sdk, which facilitates a range of in-game ad placements that can be served, tracked, and reported. Additionally, their fusion.runtime product enables the integration and management of various ad formats such as 2D, 3D, and video ads within games, while also supporting applications for PC back catalogue titles. Double Fusion has expanded its presence with offices in Los Angeles, Chicago, New York, Jerusalem, London, and Tokyo, reinforcing its global reach in the advertising sector.

Turn

Venture Round in 2006
Turn Inc. is an advertising technology company that specializes in providing a comprehensive platform for marketers, brands, and agencies. Founded in 2004 and headquartered in Redwood City, California, Turn offers an integrated solution known as Digital Hub, which includes several applications tailored for digital marketing. These applications encompass Audience Suite, an enterprise data management platform; Campaign Suite, which facilitates digital media buying across various channels including video, mobile, and social media; and DataMine Analytics, a solution for data exploration and optimization. The company focuses on digital data centralization, media planning and execution, and consumer and media intelligence. With additional locations in major cities across the United States and around the world, Turn aims to enhance advertising performance through advanced data management and bidding execution.

Turn

Series A in 2005
Turn Inc. is an advertising technology company that specializes in providing a comprehensive platform for marketers, brands, and agencies. Founded in 2004 and headquartered in Redwood City, California, Turn offers an integrated solution known as Digital Hub, which includes several applications tailored for digital marketing. These applications encompass Audience Suite, an enterprise data management platform; Campaign Suite, which facilitates digital media buying across various channels including video, mobile, and social media; and DataMine Analytics, a solution for data exploration and optimization. The company focuses on digital data centralization, media planning and execution, and consumer and media intelligence. With additional locations in major cities across the United States and around the world, Turn aims to enhance advertising performance through advanced data management and bidding execution.
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