Norwest Venture Partners

TvScientific is a performance advertising platform that specializes in connected TV (CTV) advertising, making it accessible and measurable for brands and applications of all sizes. The company utilizes data-driven insights to demonstrate the value of TV advertising while simplifying and automating the CTV buying process. TvScientific offers real-time reporting, allowing users to monitor campaign performance confidently. Its Always-On Incrementality testing feature provides businesses with valuable information about the incremental impact of CTV campaigns, ensuring they achieve their desired outcomes. By combining efficient media buying with digital-like measurement and attribution, TvScientific enables companies to leverage CTV as a scalable performance channel.

TvScientific is a performance advertising platform that specializes in connected TV (CTV) advertising, making it accessible and measurable for brands and applications of all sizes. The company utilizes data-driven insights to demonstrate the value of TV advertising while simplifying and automating the CTV buying process. TvScientific offers real-time reporting, allowing users to monitor campaign performance confidently. Its Always-On Incrementality testing feature provides businesses with valuable information about the incremental impact of CTV campaigns, ensuring they achieve their desired outcomes. By combining efficient media buying with digital-like measurement and attribution, TvScientific enables companies to leverage CTV as a scalable performance channel.

TvScientific is a performance advertising platform that specializes in connected TV (CTV) advertising, making it accessible and measurable for brands and applications of all sizes. The company utilizes data-driven insights to demonstrate the value of TV advertising while simplifying and automating the CTV buying process. TvScientific offers real-time reporting, allowing users to monitor campaign performance confidently. Its Always-On Incrementality testing feature provides businesses with valuable information about the incremental impact of CTV campaigns, ensuring they achieve their desired outcomes. By combining efficient media buying with digital-like measurement and attribution, TvScientific enables companies to leverage CTV as a scalable performance channel.

Anonym is a company focused on developing privacy solutions that leverage advanced cryptography to facilitate privacy-safe advertising. By creating a foundational technology platform, Anonym aims to promote effective advertising practices without compromising user data. The company's approach allows advertisers to engage in high-performing marketing while ensuring that customer privacy is maintained, thereby fostering trust in the open internet. Anonym's commitment to using data in ways that align with user expectations positions it as a key player in the evolving landscape of digital advertising.

Glow Technologies Inc. operates an online platform designed to support podcasters in building their media businesses. Established in 2019 and based in Seattle, Washington, Glow provides tools that enable podcast creators to foster direct relationships with their listeners. The platform allows users to create custom marketing web pages that align with their brand, while listeners can subscribe to premium content or make one-time payments directly from their preferred podcast player. By facilitating these subscriptions, Glow helps podcasters access new revenue streams, enhancing their content offerings and audience engagement beyond traditional advertising and sponsorships.

Button, Inc. is a mobile commerce technology company that provides a platform enabling brands to create partnerships that enhance commerce and user engagement. Founded in 2014 and based in New York, Button offers a suite of tools including DeepLink Commerce for extending application functionalities, a Button SDK for cross-application connections, and an API that facilitates engagement through loyalty and re-engagement strategies. Additionally, the company provides features such as CartAdjust, which integrates promotions and loyalty into the user’s shopping cart, and Purchase Path, designed for travel companies to optimize mobile partnerships. Button's platform aims to drive mobile growth for major brands and publishers, creating seamless experiences for consumers while generating revenue for both brands and publishers.

NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.

Button, Inc. is a mobile commerce technology company that provides a platform enabling brands to create partnerships that enhance commerce and user engagement. Founded in 2014 and based in New York, Button offers a suite of tools including DeepLink Commerce for extending application functionalities, a Button SDK for cross-application connections, and an API that facilitates engagement through loyalty and re-engagement strategies. Additionally, the company provides features such as CartAdjust, which integrates promotions and loyalty into the user’s shopping cart, and Purchase Path, designed for travel companies to optimize mobile partnerships. Button's platform aims to drive mobile growth for major brands and publishers, creating seamless experiences for consumers while generating revenue for both brands and publishers.

NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.

RevX is a technology company based in Bengaluru, India, specializing in mobile advertising solutions that assist marketers in acquiring, engaging, and retaining application users. The company offers a suite of products, including a Dynamic Product Ads engine that creates personalized advertisements based on user behavior, and an Optimization Engine that leverages predictive analytics to meet specific advertising goals. Additionally, RevX provides a Self-Serve Interface for marketers to manage their campaigns, alongside rich analytics and real-time product recommendations tailored to user preferences. By focusing on programmatic media buying and data-driven strategies, RevX supports app businesses in enhancing user engagement and accelerating revenue growth. The company is recognized for its innovative technology and data science capabilities, making it a valuable partner for app marketers in both established and emerging mobile markets. RevX is a subsidiary of Affle International Pte Ltd and operates through twelve offices worldwide.

Komli Media is a prominent media technology company in the Asia Pacific region, specializing in digital advertising solutions for marketers, agencies, and publishers. The company offers a comprehensive advertisement network platform that utilizes advanced technology for lead acquisition, audience targeting, and rich media. Additionally, it focuses on online audience measurement and brand impact assessment. Komli Media is dedicated to simplifying and enhancing the transparency of advertising through next-generation platforms that harness the capabilities of programmatic buying across display, mobile, social, and video channels.

true[x] is a digital advertising technology company that specializes in engagement advertising for brands. As a subsidiary of Gimbal, Inc., true[x] provides advertisers with the ability to connect with consumers across various digital platforms, including social media, gaming, content, music, video, and travel. The company focuses on delivering interactive and engaging ad experiences that resonate with audiences, ensuring that brands can effectively reach consumers in their preferred environments.

Turn Inc. is an advertising technology company that specializes in providing a comprehensive platform for marketers, brands, and agencies. Founded in 2004 and headquartered in Redwood City, California, Turn offers an integrated solution known as Digital Hub, which includes several applications tailored for digital marketing. These applications encompass Audience Suite, an enterprise data management platform; Campaign Suite, which facilitates digital media buying across various channels including video, mobile, and social media; and DataMine Analytics, a solution for data exploration and optimization. The company focuses on digital data centralization, media planning and execution, and consumer and media intelligence. With additional locations in major cities across the United States and around the world, Turn aims to enhance advertising performance through advanced data management and bidding execution.

Sojern Inc. is a travel marketing company that specializes in providing digital marketing solutions tailored for the travel industry. Founded in 2007 and headquartered in San Francisco, California, Sojern utilizes artificial intelligence and traveler intent data to offer a comprehensive audience engagement platform. This platform enables clients to capture aggregated data, curate traveler profiles, and engage potential travelers through various advertising solutions, including programmatic buying, display ads, and targeted branding. Sojern focuses on helping hotels, car rental services, tourism boards, airlines, and cruise companies drive direct bookings by activating multi-channel marketing strategies that enhance awareness, conversion, and customer loyalty. With a global presence that includes teams in major cities around the world, Sojern is dedicated to delivering insights and performance metrics that empower clients to navigate the competitive digital landscape effectively.

Komli Media is a prominent media technology company in the Asia Pacific region, specializing in digital advertising solutions for marketers, agencies, and publishers. The company offers a comprehensive advertisement network platform that utilizes advanced technology for lead acquisition, audience targeting, and rich media. Additionally, it focuses on online audience measurement and brand impact assessment. Komli Media is dedicated to simplifying and enhancing the transparency of advertising through next-generation platforms that harness the capabilities of programmatic buying across display, mobile, social, and video channels.

Komli Media is a prominent media technology company in the Asia Pacific region, specializing in digital advertising solutions for marketers, agencies, and publishers. The company offers a comprehensive advertisement network platform that utilizes advanced technology for lead acquisition, audience targeting, and rich media. Additionally, it focuses on online audience measurement and brand impact assessment. Komli Media is dedicated to simplifying and enhancing the transparency of advertising through next-generation platforms that harness the capabilities of programmatic buying across display, mobile, social, and video channels.

Sojern Inc. is a travel marketing company that specializes in providing digital marketing solutions tailored for the travel industry. Founded in 2007 and headquartered in San Francisco, California, Sojern utilizes artificial intelligence and traveler intent data to offer a comprehensive audience engagement platform. This platform enables clients to capture aggregated data, curate traveler profiles, and engage potential travelers through various advertising solutions, including programmatic buying, display ads, and targeted branding. Sojern focuses on helping hotels, car rental services, tourism boards, airlines, and cruise companies drive direct bookings by activating multi-channel marketing strategies that enhance awareness, conversion, and customer loyalty. With a global presence that includes teams in major cities around the world, Sojern is dedicated to delivering insights and performance metrics that empower clients to navigate the competitive digital landscape effectively.

NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.

true[x] is a digital advertising technology company that specializes in engagement advertising for brands. As a subsidiary of Gimbal, Inc., true[x] provides advertisers with the ability to connect with consumers across various digital platforms, including social media, gaming, content, music, video, and travel. The company focuses on delivering interactive and engaging ad experiences that resonate with audiences, ensuring that brands can effectively reach consumers in their preferred environments.

Komli Media is a prominent media technology company in the Asia Pacific region, specializing in digital advertising solutions for marketers, agencies, and publishers. The company offers a comprehensive advertisement network platform that utilizes advanced technology for lead acquisition, audience targeting, and rich media. Additionally, it focuses on online audience measurement and brand impact assessment. Komli Media is dedicated to simplifying and enhancing the transparency of advertising through next-generation platforms that harness the capabilities of programmatic buying across display, mobile, social, and video channels.

Turn Inc. is an advertising technology company that specializes in providing a comprehensive platform for marketers, brands, and agencies. Founded in 2004 and headquartered in Redwood City, California, Turn offers an integrated solution known as Digital Hub, which includes several applications tailored for digital marketing. These applications encompass Audience Suite, an enterprise data management platform; Campaign Suite, which facilitates digital media buying across various channels including video, mobile, and social media; and DataMine Analytics, a solution for data exploration and optimization. The company focuses on digital data centralization, media planning and execution, and consumer and media intelligence. With additional locations in major cities across the United States and around the world, Turn aims to enhance advertising performance through advanced data management and bidding execution.

Sojern Inc. is a travel marketing company that specializes in providing digital marketing solutions tailored for the travel industry. Founded in 2007 and headquartered in San Francisco, California, Sojern utilizes artificial intelligence and traveler intent data to offer a comprehensive audience engagement platform. This platform enables clients to capture aggregated data, curate traveler profiles, and engage potential travelers through various advertising solutions, including programmatic buying, display ads, and targeted branding. Sojern focuses on helping hotels, car rental services, tourism boards, airlines, and cruise companies drive direct bookings by activating multi-channel marketing strategies that enhance awareness, conversion, and customer loyalty. With a global presence that includes teams in major cities around the world, Sojern is dedicated to delivering insights and performance metrics that empower clients to navigate the competitive digital landscape effectively.

AdMeld is a technology company that specializes in optimizing advertising networks for online publishers. Founded by industry veterans, AdMeld offers a sophisticated platform that enables clients to manage their advertising inventory more effectively, thereby increasing revenue potential. The company's technology monitors client websites, selects the optimal mix of advertisements from various networks and demand sources, and consolidates data into a unified reporting interface. Additionally, AdMeld enforces business rules to prevent channel conflicts and inappropriate ads, ensuring that publishers maintain control over their brand and data. With a diverse clientele that includes prominent names such as Discovery Communications, FOX News, and Hearst Television, AdMeld operates from its headquarters in New York City, with additional offices in London, Berlin, San Francisco, and Toronto.

Brand.net is an online advertising network that specializes in brand advertising across display, video, and mobile platforms. The company utilizes advanced technology to facilitate the effective targeting of brand advertisers and agencies, ensuring they engage with the right audiences in appropriate contexts. Brand.net's platform offers a range of services, including pre-campaign creative testing, ongoing campaign monitoring, and proactive support, which collectively enhance the advertising experience. Additionally, the company focuses on frequent campaign optimization and provides customized insights, enabling clients to reach their most relevant audiences at scale.

true[x] is a digital advertising technology company that specializes in engagement advertising for brands. As a subsidiary of Gimbal, Inc., true[x] provides advertisers with the ability to connect with consumers across various digital platforms, including social media, gaming, content, music, video, and travel. The company focuses on delivering interactive and engaging ad experiences that resonate with audiences, ensuring that brands can effectively reach consumers in their preferred environments.

NearbyNow is a company that specializes in developing mobile shopping applications designed to help consumers locate products in their size at nearby retailers. The platform serves a diverse range of clients, including well-known magazines like Cosmopolitan and GQ, alongside major brands such as Nike and Estee Lauder. NearbyNow's technology enables users to search local store inventories via the Internet or mobile phones, offering information on a wide variety of products, including baby items, home goods, and fashion accessories. The company boasts impressive engagement metrics, featuring a click-through rate of 28% and a conversion-to-purchase rate of 5.8%, positioning it as a leader in the mobile shopping sector. Additionally, brands and retailers can access a robust ad network to promote multimedia advertisements, reaching over 2 million mobile shoppers.

Brand.net is an online advertising network that specializes in brand advertising across display, video, and mobile platforms. The company utilizes advanced technology to facilitate the effective targeting of brand advertisers and agencies, ensuring they engage with the right audiences in appropriate contexts. Brand.net's platform offers a range of services, including pre-campaign creative testing, ongoing campaign monitoring, and proactive support, which collectively enhance the advertising experience. Additionally, the company focuses on frequent campaign optimization and provides customized insights, enabling clients to reach their most relevant audiences at scale.

Turn Inc. is an advertising technology company that specializes in providing a comprehensive platform for marketers, brands, and agencies. Founded in 2004 and headquartered in Redwood City, California, Turn offers an integrated solution known as Digital Hub, which includes several applications tailored for digital marketing. These applications encompass Audience Suite, an enterprise data management platform; Campaign Suite, which facilitates digital media buying across various channels including video, mobile, and social media; and DataMine Analytics, a solution for data exploration and optimization. The company focuses on digital data centralization, media planning and execution, and consumer and media intelligence. With additional locations in major cities across the United States and around the world, Turn aims to enhance advertising performance through advanced data management and bidding execution.

MeetMe is a prominent social network in the United States focused on facilitating connections among individuals. Originally known as MyYearbook, the platform emphasizes social discovery through engaging applications and games, which are monetized via advertising and virtual currency. With a significant portion of its traffic originating from mobile devices, MeetMe caters to the mobile generation, offering services through its website and mobile applications available in English, Spanish, and Portuguese. The company also provides livestreaming video solutions and tools for the creator economy, enabling brands to engage and monetize their audiences effectively. Overall, MeetMe aims to create a vibrant community where users can find like-minded individuals and foster meaningful interactions.

Sojern Inc. is a travel marketing company that specializes in providing digital marketing solutions tailored for the travel industry. Founded in 2007 and headquartered in San Francisco, California, Sojern utilizes artificial intelligence and traveler intent data to offer a comprehensive audience engagement platform. This platform enables clients to capture aggregated data, curate traveler profiles, and engage potential travelers through various advertising solutions, including programmatic buying, display ads, and targeted branding. Sojern focuses on helping hotels, car rental services, tourism boards, airlines, and cruise companies drive direct bookings by activating multi-channel marketing strategies that enhance awareness, conversion, and customer loyalty. With a global presence that includes teams in major cities around the world, Sojern is dedicated to delivering insights and performance metrics that empower clients to navigate the competitive digital landscape effectively.

Turn Inc. is an advertising technology company that specializes in providing a comprehensive platform for marketers, brands, and agencies. Founded in 2004 and headquartered in Redwood City, California, Turn offers an integrated solution known as Digital Hub, which includes several applications tailored for digital marketing. These applications encompass Audience Suite, an enterprise data management platform; Campaign Suite, which facilitates digital media buying across various channels including video, mobile, and social media; and DataMine Analytics, a solution for data exploration and optimization. The company focuses on digital data centralization, media planning and execution, and consumer and media intelligence. With additional locations in major cities across the United States and around the world, Turn aims to enhance advertising performance through advanced data management and bidding execution.

Turn Inc. is an advertising technology company that specializes in providing a comprehensive platform for marketers, brands, and agencies. Founded in 2004 and headquartered in Redwood City, California, Turn offers an integrated solution known as Digital Hub, which includes several applications tailored for digital marketing. These applications encompass Audience Suite, an enterprise data management platform; Campaign Suite, which facilitates digital media buying across various channels including video, mobile, and social media; and DataMine Analytics, a solution for data exploration and optimization. The company focuses on digital data centralization, media planning and execution, and consumer and media intelligence. With additional locations in major cities across the United States and around the world, Turn aims to enhance advertising performance through advanced data management and bidding execution.

Adzilla operates a technology platform that enables internet service providers (ISPs) to deliver targeted advertising based on action-based behavioral and demographic information to publisher sites and advertising networks.

Double Fusion, Inc. specializes in in-game and web-based advertising solutions aimed at marketers and their agencies, focusing on engaging the gamer demographic. Founded in 2004 and headquartered in San Francisco, the company offers a suite of tools, including fusion.sdk, which facilitates a range of in-game ad placements that can be served, tracked, and reported. Additionally, their fusion.runtime product enables the integration and management of various ad formats such as 2D, 3D, and video ads within games, while also supporting applications for PC back catalogue titles. Double Fusion has expanded its presence with offices in Los Angeles, Chicago, New York, Jerusalem, London, and Tokyo, reinforcing its global reach in the advertising sector.

Turn Inc. is an advertising technology company that specializes in providing a comprehensive platform for marketers, brands, and agencies. Founded in 2004 and headquartered in Redwood City, California, Turn offers an integrated solution known as Digital Hub, which includes several applications tailored for digital marketing. These applications encompass Audience Suite, an enterprise data management platform; Campaign Suite, which facilitates digital media buying across various channels including video, mobile, and social media; and DataMine Analytics, a solution for data exploration and optimization. The company focuses on digital data centralization, media planning and execution, and consumer and media intelligence. With additional locations in major cities across the United States and around the world, Turn aims to enhance advertising performance through advanced data management and bidding execution.

Turn Inc. is an advertising technology company that specializes in providing a comprehensive platform for marketers, brands, and agencies. Founded in 2004 and headquartered in Redwood City, California, Turn offers an integrated solution known as Digital Hub, which includes several applications tailored for digital marketing. These applications encompass Audience Suite, an enterprise data management platform; Campaign Suite, which facilitates digital media buying across various channels including video, mobile, and social media; and DataMine Analytics, a solution for data exploration and optimization. The company focuses on digital data centralization, media planning and execution, and consumer and media intelligence. With additional locations in major cities across the United States and around the world, Turn aims to enhance advertising performance through advanced data management and bidding execution.