The Northwestern Mutual Life Insurance Company
The Northwestern Mutual Life Insurance Company is a U.S. financial services mutual organization headquartered in Milwaukee, Wisconsin. It provides life, disability income, and long-term care insurance, as well as annuities and education funding plans, alongside investment products and wealth management services. The company emphasizes holistic financial planning delivered by a network of financial professionals and offers advisory and fiduciary planning through its investment and wealth management operations. It serves individuals and businesses with retirement, estate, and business planning, asset protection, and education planning, aiming to support clients in achieving long-term financial security. With a history dating to the 19th century, it maintains a long-standing presence in the financial planning landscape.
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Past deals in Wisconsin
Zoological Society of Milwaukee
Grant in 2023
The zoological Society of Milwaukee is to protect wildlife and endangered species, educate people about the value of wildlife and the environment, and maintain the Milwaukee County Zoo.
United Performing Arts Fund
Grant in 2023
Supporting the Performing Arts in the Greater Milwaukee Area
Bright Cellars
Series B in 2021
Bright Cellars Inc. is an online wine club that specializes in delivering personalized wine selections to its members through a monthly subscription model. Founded in 2014 and headquartered in Milwaukee, Wisconsin, the company utilizes a machine-learning algorithm that analyzes user responses from a questionnaire to recommend wines tailored to individual tastes. This approach not only helps new wine drinkers explore and refine their preferences but also creates an educational experience around wine appreciation. Bright Cellars allows users to receive curated wine deliveries at their doorstep each month and offers options for gifting selections to others. The company aims to inspire a new generation of wine enthusiasts by providing a transformative and personalized experience.
Lumanu
Seed Round in 2019
Founded in 2016, Lumanu develops a digital platform connecting companies with brand ambassadors. It offers solutions like SocialCert for influencer content sharing, Content Manager for ingesting content, and SmartBoost for creating ads using influencer creatives. Serving brand marketers, performance marketers, agency marketers, and creators/influencers, Lumanu operates from Oakland, California with an additional office in Milwaukee, Wisconsin.
Lumanu
Pre Seed Round in 2019
Founded in 2016, Lumanu develops a digital platform connecting companies with brand ambassadors. It offers solutions like SocialCert for influencer content sharing, Content Manager for ingesting content, and SmartBoost for creating ads using influencer creatives. Serving brand marketers, performance marketers, agency marketers, and creators/influencers, Lumanu operates from Oakland, California with an additional office in Milwaukee, Wisconsin.
Alinea Engage
Seed Round in 2018
Alinea Engage LLC is a software company based in Milwaukee, Wisconsin, founded in 2015. It specializes in developing a patient intake and engagement platform tailored for outpatient physical therapy and rehabilitation providers. The platform enhances patient engagement by automating processes such as digitizing intake forms and completing onboarding prior to appointments. Alinea Engage's technology aims to strengthen the continuum of care between healthcare providers and patients, ultimately increasing operational efficiency, expanding capacity, and improving profitability for providers. By focusing on exceptional patient experiences, the company fosters loyalty and engagement from the initial contact throughout the patient journey.
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