Northwestern Mutual

Northwestern Mutual, established in 1857, is a leading financial services company based in Milwaukee, Wisconsin. It offers a wide range of products and services, including life, disability income, and long-term care insurance, annuities, and brokerage and advisory services. The company provides comprehensive financial planning, combining the expertise of its professionals with digital tools to help clients achieve financial security. Northwestern Mutual manages billions of dollars in investments through its wealth management and investment services businesses. It operates as a mutual organization, with its subsidiaries including Northwestern Mutual Investment Services, LLC, and Northwestern Mutual Wealth Management Company.

Beth Rodenhuis

Chief Transformation Officer and Senior Vice President

Past deals in Wisconsin

Zoological Society of Milwaukee

Grant in 2023
The zoological Society of Milwaukee is to protect wildlife and endangered species, educate people about the value of wildlife and the environment, and maintain the Milwaukee County Zoo.

United Performing Arts Fund

Grant in 2023
Supporting the Performing Arts in the Greater Milwaukee Area

Bright Cellars

Series B in 2021
Bright Cellars Inc. is an online wine club that specializes in delivering personalized wine selections to its members through a monthly subscription model. Founded in 2014 and headquartered in Milwaukee, Wisconsin, the company utilizes a machine-learning algorithm that analyzes user responses from a questionnaire to recommend wines tailored to individual tastes. This approach not only helps new wine drinkers explore and refine their preferences but also creates an educational experience around wine appreciation. Bright Cellars allows users to receive curated wine deliveries at their doorstep each month and offers options for gifting selections to others. The company aims to inspire a new generation of wine enthusiasts by providing a transformative and personalized experience.

Lumanu

Seed Round in 2019
Lumanu, Inc. is a digital marketing platform that connects brands with influencers and creators. Founded in 2016 and headquartered in Oakland, California, with an additional office in Milwaukee, Wisconsin, Lumanu offers a suite of solutions designed to facilitate collaboration in the creator economy. Its SocialCert product enables influencers to share content and usage rights with marketers, while Content Manager allows for the ingestion of influencer-generated content. Additionally, the SmartBoost solution assists in creating advertisements using creative assets from influencers. By providing tools for payment management, compliance, and content collaboration, Lumanu empowers creators and freelancers to effectively manage their businesses and foster meaningful partnerships with brand marketers, agency marketers, and performance marketers.

Lumanu

Pre Seed Round in 2019
Lumanu, Inc. is a digital marketing platform that connects brands with influencers and creators. Founded in 2016 and headquartered in Oakland, California, with an additional office in Milwaukee, Wisconsin, Lumanu offers a suite of solutions designed to facilitate collaboration in the creator economy. Its SocialCert product enables influencers to share content and usage rights with marketers, while Content Manager allows for the ingestion of influencer-generated content. Additionally, the SmartBoost solution assists in creating advertisements using creative assets from influencers. By providing tools for payment management, compliance, and content collaboration, Lumanu empowers creators and freelancers to effectively manage their businesses and foster meaningful partnerships with brand marketers, agency marketers, and performance marketers.

Alinea Engage

Seed Round in 2018
Alinea Engage LLC is a software company based in Milwaukee, Wisconsin, founded in 2015. It specializes in developing a patient intake and engagement platform tailored for outpatient physical therapy and rehabilitation providers. The platform enhances patient engagement by automating processes such as digitizing intake forms and completing onboarding prior to appointments. Alinea Engage's technology aims to strengthen the continuum of care between healthcare providers and patients, ultimately increasing operational efficiency, expanding capacity, and improving profitability for providers. By focusing on exceptional patient experiences, the company fosters loyalty and engagement from the initial contact throughout the patient journey.
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