New Enterprise Associates

Lily AI is an innovative e-commerce product discovery platform based in Mountain View, California, that focuses on enhancing the sales performance of brands and retailers. The company specializes in integrating customer-centric product attributes into various facets of the e-commerce ecosystem, including site search engines and recommendation systems. By aligning brand messaging with customer intent, Lily AI improves on-site search, personalized product discovery, and demand prediction. This approach enables retailers, particularly in the fashion, home, and beauty sectors, to achieve significant increases in traffic, conversion rates, revenue, and brand loyalty.

BNTO is an AI-driven subscription platform offering personalized fashion experiences. It integrates new purchases, rentals, and resales using ALMA.AI, its proprietary AI solution for optimizing supply and demand. This enables efficient inventory management, reduces waste, and increases profitability while providing consumers with more fashion options.

Lily AI is an innovative e-commerce product discovery platform based in Mountain View, California, that focuses on enhancing the sales performance of brands and retailers. The company specializes in integrating customer-centric product attributes into various facets of the e-commerce ecosystem, including site search engines and recommendation systems. By aligning brand messaging with customer intent, Lily AI improves on-site search, personalized product discovery, and demand prediction. This approach enables retailers, particularly in the fashion, home, and beauty sectors, to achieve significant increases in traffic, conversion rates, revenue, and brand loyalty.

Genies empowers individuals to create personalized digital avatars for expression across social media and messaging platforms. It offers tools for users to design avatars, avatar fashion lines, worlds, and interactive experiences, enabling brands to drive engagement through exclusive digital goods.

Genies empowers individuals to create personalized digital avatars for expression across social media and messaging platforms. It offers tools for users to design avatars, avatar fashion lines, worlds, and interactive experiences, enabling brands to drive engagement through exclusive digital goods.

Moda Operandi, Inc. is an online retailer based in New York that specializes in fashion products, including clothing, shoes, bags, jewelry, home goods, bridal items, and accessories for men, women, and children. Founded in 2010, the company connects consumers directly with both established and emerging designers through its innovative platform, which includes online designer trunk shows that allow customers to preorder products. This approach not only facilitates the discovery of diverse fashion offerings but also supports designers in expanding their businesses through a robust global network. Moda Operandi ships products domestically and internationally, providing a curated selection that enables customers to access trending and luxury brands.

Founded in 2016, Maisonette is an online marketplace specializing in baby and children's products. It curates and offers a diverse range of high-quality apparel, accessories, toys, furniture, and home decor for children aged 0-12 through its global network of brands and boutiques.

Moda Operandi, Inc. is an online retailer based in New York that specializes in fashion products, including clothing, shoes, bags, jewelry, home goods, bridal items, and accessories for men, women, and children. Founded in 2010, the company connects consumers directly with both established and emerging designers through its innovative platform, which includes online designer trunk shows that allow customers to preorder products. This approach not only facilitates the discovery of diverse fashion offerings but also supports designers in expanding their businesses through a robust global network. Moda Operandi ships products domestically and internationally, providing a curated selection that enables customers to access trending and luxury brands.

Moda Operandi, Inc. is an online retailer based in New York that specializes in fashion products, including clothing, shoes, bags, jewelry, home goods, bridal items, and accessories for men, women, and children. Founded in 2010, the company connects consumers directly with both established and emerging designers through its innovative platform, which includes online designer trunk shows that allow customers to preorder products. This approach not only facilitates the discovery of diverse fashion offerings but also supports designers in expanding their businesses through a robust global network. Moda Operandi ships products domestically and internationally, providing a curated selection that enables customers to access trending and luxury brands.

Lily AI is an innovative e-commerce product discovery platform based in Mountain View, California, that focuses on enhancing the sales performance of brands and retailers. The company specializes in integrating customer-centric product attributes into various facets of the e-commerce ecosystem, including site search engines and recommendation systems. By aligning brand messaging with customer intent, Lily AI improves on-site search, personalized product discovery, and demand prediction. This approach enables retailers, particularly in the fashion, home, and beauty sectors, to achieve significant increases in traffic, conversion rates, revenue, and brand loyalty.

Tamara Mellon is a women’s fashion brand that designs and markets shoes, handbags, and ready-to-wear apparel. Its product range includes sandals, boots, pumps, flats, and legging boots, along with dresses, jumpsuits, tops, knitwear, pants, skirts, jackets and outerwear, and related accessories. The company sells through its own retail stores and online channels in the United States and internationally. Founded in 2011 by Tamara Mellon and Jill Layfield, it is headquartered in New York City.

Genies empowers individuals to create personalized digital avatars for expression across social media and messaging platforms. It offers tools for users to design avatars, avatar fashion lines, worlds, and interactive experiences, enabling brands to drive engagement through exclusive digital goods.

Founded in Toronto, Canada in 2015, Mejuri is a fine jewelry company that offers high-quality, ethically sourced products at affordable prices. It works directly with top jewelers to create exclusive designs and delivers new collections weekly through its direct-to-consumer e-commerce platform.

FabFitFun is a subscription-based retailer offering curated boxes of health, beauty, and lifestyle products. Every three months, members receive a box filled with full-sized products across categories such as beauty, fashion, wellness, fitness, home, and technology. Additionally, FabFitFun provides streaming video services for on-demand wellness videos and daily lifestyle content, fostering an online community for women to lead healthier lives.

Genies empowers individuals to create personalized digital avatars for expression across social media and messaging platforms. It offers tools for users to design avatars, avatar fashion lines, worlds, and interactive experiences, enabling brands to drive engagement through exclusive digital goods.

Naaptol Online Shopping operates an e-commerce platform that offers a broad range of daily lifestyle products, including electronics, home goods, fashion accessories, gifts, and other consumer items, enabling customers to shop online and have purchases delivered to their doorstep.

Masse is a mobile application designed to facilitate product discovery through trusted recommendations from friends. The platform allows users to ask for and share product suggestions, particularly in categories such as fashion and electronics. By leveraging community insights, Masse aims to enhance the online shopping experience, providing users with confidence in their purchasing decisions. The app focuses on creating a network of trusted recommendations, thereby helping users discover new products that align with their preferences and needs.

MissMalini Publishing Pvt. Ltd., established in 2008 and based in Mumbai, India, operates the popular platform MissMalini.com, which focuses on entertainment and lifestyle content. The platform provides a diverse range of material, including news, gossip, movie reviews, interviews, and features spanning Bollywood, television, fashion, beauty, and lifestyle. Aimed at engaging the aspirations of a new generation of Indians, the website caters to the interests of the internet-savvy audience by delivering content that resonates with contemporary cultural trends and preferences.

Founded in 2016, Maisonette is an online marketplace specializing in baby and children's products. It curates and offers a diverse range of high-quality apparel, accessories, toys, furniture, and home decor for children aged 0-12 through its global network of brands and boutiques.

Choosy is an on-demand social shopping platform where users influence every collection to match their favorite style inspirations. Through social tagging and a team of Style Scouts, Choosy identifies and manufactures trend-driven fashion delivered to shoppers in as little as two weeks. It’s the modern-day equivalent of the ultimate window-shopping experience, creating a new generation of social commerce. All looks are designed and produced in-house, so women sizes 0-20 can get today’s most covetable looks without the ticket price of labels. You see it, you like it, we make it - it’s time to #GetChoosy with your wardrobe.

Tamara Mellon is a women’s fashion brand that designs and markets shoes, handbags, and ready-to-wear apparel. Its product range includes sandals, boots, pumps, flats, and legging boots, along with dresses, jumpsuits, tops, knitwear, pants, skirts, jackets and outerwear, and related accessories. The company sells through its own retail stores and online channels in the United States and internationally. Founded in 2011 by Tamara Mellon and Jill Layfield, it is headquartered in New York City.

Goop Inc. is a lifestyle brand that operates an online platform focused on wellness, curated shopping, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, Goop originated as a weekly newsletter but has since evolved into a comprehensive lifestyle site. It offers a carefully curated selection of products, including apparel, beauty items, wellness products, and home goods. The platform also provides valuable content, featuring expert advice on health, fitness, and mental well-being, along with travel recommendations, cooking recipes, and design ideas. Goop aims to serve as a trusted resource for readers, presenting insights and suggestions in a personalized manner rather than through anonymous sources. The brand emphasizes clean beauty and wellness, exemplified by its exclusive skincare line, Goop by Juice Beauty, which aligns with its commitment to quality and holistic living. Based in New York, Goop continues to expand its offerings while maintaining a focus on authenticity and expert-driven content.

CoEdition, Inc. is an online retailer based in New York that specializes in women's clothing, shoes, and jewelry, specifically catering to sizes 10 to 26. Founded in 2017, the company aims to create an inclusive fashion marketplace by offering over 100 brands and thousands of styles, including dresses, swimwear, footwear, lingerie, and accessories. CoEdition provides a centralized platform where women can discover contemporary sportswear and various fashion items at affordable prices, fostering a community that encourages personal style expression. The company, which was previously known as Frigg, Inc., emphasizes accessibility and diversity in women's fashion.

Finery is a fashion and technology startup focused on developing a wardrobe management platform designed to transform the way individuals interact with their clothing collections. The platform allows users to scan online shopping receipts to create a virtual wardrobe, utilizing predictive analytics to provide insights on styling and spending. It enables consumers to compile wishlists of desired items, receive alerts for sales on saved products, and obtain reminders for returns on recently purchased goods. Through these features, Finery aims to enhance the shopping experience and promote smarter wardrobe management for women.

Lily AI is an innovative e-commerce product discovery platform based in Mountain View, California, that focuses on enhancing the sales performance of brands and retailers. The company specializes in integrating customer-centric product attributes into various facets of the e-commerce ecosystem, including site search engines and recommendation systems. By aligning brand messaging with customer intent, Lily AI improves on-site search, personalized product discovery, and demand prediction. This approach enables retailers, particularly in the fashion, home, and beauty sectors, to achieve significant increases in traffic, conversion rates, revenue, and brand loyalty.

Genies empowers individuals to create personalized digital avatars for expression across social media and messaging platforms. It offers tools for users to design avatars, avatar fashion lines, worlds, and interactive experiences, enabling brands to drive engagement through exclusive digital goods.

Moda Operandi, Inc. is an online retailer based in New York that specializes in fashion products, including clothing, shoes, bags, jewelry, home goods, bridal items, and accessories for men, women, and children. Founded in 2010, the company connects consumers directly with both established and emerging designers through its innovative platform, which includes online designer trunk shows that allow customers to preorder products. This approach not only facilitates the discovery of diverse fashion offerings but also supports designers in expanding their businesses through a robust global network. Moda Operandi ships products domestically and internationally, providing a curated selection that enables customers to access trending and luxury brands.

Founded in 2016, Maisonette is an online marketplace specializing in baby and children's products. It curates and offers a diverse range of high-quality apparel, accessories, toys, furniture, and home decor for children aged 0-12 through its global network of brands and boutiques.

Tamara Mellon is a women’s fashion brand that designs and markets shoes, handbags, and ready-to-wear apparel. Its product range includes sandals, boots, pumps, flats, and legging boots, along with dresses, jumpsuits, tops, knitwear, pants, skirts, jackets and outerwear, and related accessories. The company sells through its own retail stores and online channels in the United States and internationally. Founded in 2011 by Tamara Mellon and Jill Layfield, it is headquartered in New York City.

Goop Inc. is a lifestyle brand that operates an online platform focused on wellness, curated shopping, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, Goop originated as a weekly newsletter but has since evolved into a comprehensive lifestyle site. It offers a carefully curated selection of products, including apparel, beauty items, wellness products, and home goods. The platform also provides valuable content, featuring expert advice on health, fitness, and mental well-being, along with travel recommendations, cooking recipes, and design ideas. Goop aims to serve as a trusted resource for readers, presenting insights and suggestions in a personalized manner rather than through anonymous sources. The brand emphasizes clean beauty and wellness, exemplified by its exclusive skincare line, Goop by Juice Beauty, which aligns with its commitment to quality and holistic living. Based in New York, Goop continues to expand its offerings while maintaining a focus on authenticity and expert-driven content.

Founded in 2012, ThirdLove specializes in designing, manufacturing, and selling women's undergarments and nightwear. It offers a wide range of bras, including T-shirt, strapless, wireless, plunge, racerback, nursing, and maternity styles. The company stands out by providing half-cup sizes based on thousands of real women's measurements to help ensure a better fit.

Sundar, Inc. operates a curated digital platform aimed at enhancing material discovery and supplier sourcing within the apparel and design industries. Founded in 2013 and based in Boston, Massachusetts, the company connects creative professionals with quality materials and qualified vendors on a global scale. By providing centralized digital catalogs, sophisticated search capabilities, and data-driven insights, Sundar streamlines the sourcing process for both emerging and established designers, facilitating collaboration with manufacturers, suppliers, and artisans. The platform is designed to address the inefficiencies of the traditional supply chain in the trillion-dollar apparel industry, enabling users to discover and source textiles and raw materials more effectively. Sundar's innovative approach has garnered recognition from industry leaders and has been featured in prominent publications, reflecting its impact on modern design and production practices.

Naaptol Online Shopping operates an e-commerce platform that offers a broad range of daily lifestyle products, including electronics, home goods, fashion accessories, gifts, and other consumer items, enabling customers to shop online and have purchases delivered to their doorstep.

FabFitFun is a subscription-based retailer offering curated boxes of health, beauty, and lifestyle products. Every three months, members receive a box filled with full-sized products across categories such as beauty, fashion, wellness, fitness, home, and technology. Additionally, FabFitFun provides streaming video services for on-demand wellness videos and daily lifestyle content, fostering an online community for women to lead healthier lives.

Goop Inc. is a lifestyle brand that operates an online platform focused on wellness, curated shopping, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, Goop originated as a weekly newsletter but has since evolved into a comprehensive lifestyle site. It offers a carefully curated selection of products, including apparel, beauty items, wellness products, and home goods. The platform also provides valuable content, featuring expert advice on health, fitness, and mental well-being, along with travel recommendations, cooking recipes, and design ideas. Goop aims to serve as a trusted resource for readers, presenting insights and suggestions in a personalized manner rather than through anonymous sources. The brand emphasizes clean beauty and wellness, exemplified by its exclusive skincare line, Goop by Juice Beauty, which aligns with its commitment to quality and holistic living. Based in New York, Goop continues to expand its offerings while maintaining a focus on authenticity and expert-driven content.

HaoMaiYi is a fashion company that offers branded clothing styles for individuals of all ages. The company has developed an Artificial Intelligence-based virtual dressing room that enhances the online shopping experience. This innovative platform simulates the in-store experience by utilizing machine learning technologies to analyze various facial and body attributes. Users can reconstruct a virtual representation of themselves through auto-scanning or by inputting their height, weight, and select body features. The virtual dressing room provides personalized shopping guidance based on 3D modeling, allowing customers to visualize how clothes will fit and look on their own bodies.

Founded in 2012, ThirdLove specializes in designing, manufacturing, and selling women's undergarments and nightwear. It offers a wide range of bras, including T-shirt, strapless, wireless, plunge, racerback, nursing, and maternity styles. The company stands out by providing half-cup sizes based on thousands of real women's measurements to help ensure a better fit.

Genies empowers individuals to create personalized digital avatars for expression across social media and messaging platforms. It offers tools for users to design avatars, avatar fashion lines, worlds, and interactive experiences, enabling brands to drive engagement through exclusive digital goods.

Naaptol Online Shopping operates an e-commerce platform that offers a broad range of daily lifestyle products, including electronics, home goods, fashion accessories, gifts, and other consumer items, enabling customers to shop online and have purchases delivered to their doorstep.

Cotopaxi is a direct-to-consumer outdoor gear and apparel company focused on social impact. Based in Salt Lake City, it links its products to humanitarian causes in developing countries, with each sale supporting education, clean water, or health projects. The company offers travel packs, activewear, outerwear, footwear, and water bottles made from responsibly sourced materials, and a portion of revenue is dedicated to charitable initiatives. The business emphasizes transparency about the impact of its donations.

Moda Operandi, Inc. is an online retailer based in New York that specializes in fashion products, including clothing, shoes, bags, jewelry, home goods, bridal items, and accessories for men, women, and children. Founded in 2010, the company connects consumers directly with both established and emerging designers through its innovative platform, which includes online designer trunk shows that allow customers to preorder products. This approach not only facilitates the discovery of diverse fashion offerings but also supports designers in expanding their businesses through a robust global network. Moda Operandi ships products domestically and internationally, providing a curated selection that enables customers to access trending and luxury brands.

Cuff, Inc. was a company specializing in fashion wearable products that incorporated smart connectivity technology. It offered a range of jewelry and accessories featuring the CuffLinc, a device designed to send alerts to designated contacts when the wearer needed assistance. Through the accompanying mobile application, users could share their location and vital information such as live audio, enhancing personal safety. The CuffLinc was compatible with various iOS and Android devices, allowing seamless integration for users. The company operated primarily through online sales and was based in Burlingame, California. However, Cuff ceased operations and announced that it would no longer fulfill orders or provide customer support, leaving many customers without recourse. Legal challenges arose from vendors who alleged non-payment for services rendered, leading to significant financial disputes.

Cotopaxi is a direct-to-consumer outdoor gear and apparel company focused on social impact. Based in Salt Lake City, it links its products to humanitarian causes in developing countries, with each sale supporting education, clean water, or health projects. The company offers travel packs, activewear, outerwear, footwear, and water bottles made from responsibly sourced materials, and a portion of revenue is dedicated to charitable initiatives. The business emphasizes transparency about the impact of its donations.

Genies empowers individuals to create personalized digital avatars for expression across social media and messaging platforms. It offers tools for users to design avatars, avatar fashion lines, worlds, and interactive experiences, enabling brands to drive engagement through exclusive digital goods.

Founded in 2012, ThirdLove specializes in designing, manufacturing, and selling women's undergarments and nightwear. It offers a wide range of bras, including T-shirt, strapless, wireless, plunge, racerback, nursing, and maternity styles. The company stands out by providing half-cup sizes based on thousands of real women's measurements to help ensure a better fit.

Moda Operandi, Inc. is an online retailer based in New York that specializes in fashion products, including clothing, shoes, bags, jewelry, home goods, bridal items, and accessories for men, women, and children. Founded in 2010, the company connects consumers directly with both established and emerging designers through its innovative platform, which includes online designer trunk shows that allow customers to preorder products. This approach not only facilitates the discovery of diverse fashion offerings but also supports designers in expanding their businesses through a robust global network. Moda Operandi ships products domestically and internationally, providing a curated selection that enables customers to access trending and luxury brands.

Fantasy Shopper is a social shopping platform which integrates online and offline fashion retail in a unique and entertaining environment.

BeachMint is a social commerce company that specializes in designer-curated direct-to-consumer sites. Founded by entrepreneurs Josh Berman and Diego Berdakin, BeachMint launched its first brand, JewelMint, in October 2010, followed by several others, including StyleMint, BeautyMint, ShoeMint, HomeMint, and intiMINT, each collaborating with celebrities and experts. These brands operate on a subscription shopping model, providing personalized product recommendations and exclusive items based on the insights of their celebrity partners. The company has secured over $80 million in funding, with notable investors including Accel Partners, Goldman Sachs, and NEA. BeachMint's offerings aim to deliver significant value through a curated selection of products and original content, changing monthly to maintain member engagement.

Naaptol Online Shopping operates an e-commerce platform that offers a broad range of daily lifestyle products, including electronics, home goods, fashion accessories, gifts, and other consumer items, enabling customers to shop online and have purchases delivered to their doorstep.

Moda Operandi, Inc. is an online retailer based in New York that specializes in fashion products, including clothing, shoes, bags, jewelry, home goods, bridal items, and accessories for men, women, and children. Founded in 2010, the company connects consumers directly with both established and emerging designers through its innovative platform, which includes online designer trunk shows that allow customers to preorder products. This approach not only facilitates the discovery of diverse fashion offerings but also supports designers in expanding their businesses through a robust global network. Moda Operandi ships products domestically and internationally, providing a curated selection that enables customers to access trending and luxury brands.

BeachMint is a social commerce company that specializes in designer-curated direct-to-consumer sites. Founded by entrepreneurs Josh Berman and Diego Berdakin, BeachMint launched its first brand, JewelMint, in October 2010, followed by several others, including StyleMint, BeautyMint, ShoeMint, HomeMint, and intiMINT, each collaborating with celebrities and experts. These brands operate on a subscription shopping model, providing personalized product recommendations and exclusive items based on the insights of their celebrity partners. The company has secured over $80 million in funding, with notable investors including Accel Partners, Goldman Sachs, and NEA. BeachMint's offerings aim to deliver significant value through a curated selection of products and original content, changing monthly to maintain member engagement.

Gilt Groupe is an online retail platform based in New York City that specializes in luxury goods. It offers a wide selection of merchandise, including fashion for men, women, and children, as well as home decor and unique experiences in select cities. The company provides clothing, shoes, and accessories for men, and a diverse range of products for women, including handbags, jewelry, watches, health and beauty items, and maternity wear. For children, Gilt Groupe features clothing, toys, books, and home essentials, while its home category includes furniture, bedding, decor, and kitchen products. Founded in 2007 by Alexandra Wilkis Wilson, Alexis Maybank, and others, Gilt Groupe operates as a subsidiary of Hudson's Bay Company since February 2016, focusing on delivering an accessible and streamlined shopping experience for luxury lifestyle brands.

GOAT Group operates as a global marketplace for authentic sneakers, apparel, and accessories. Founded in 2015, it offers products from over 350 brands through its platforms GOAT and Flight Club, with thirteen physical locations serving 170 international markets.

BeachMint is a social commerce company that specializes in designer-curated direct-to-consumer sites. Founded by entrepreneurs Josh Berman and Diego Berdakin, BeachMint launched its first brand, JewelMint, in October 2010, followed by several others, including StyleMint, BeautyMint, ShoeMint, HomeMint, and intiMINT, each collaborating with celebrities and experts. These brands operate on a subscription shopping model, providing personalized product recommendations and exclusive items based on the insights of their celebrity partners. The company has secured over $80 million in funding, with notable investors including Accel Partners, Goldman Sachs, and NEA. BeachMint's offerings aim to deliver significant value through a curated selection of products and original content, changing monthly to maintain member engagement.

BeachMint is a social commerce company that specializes in designer-curated direct-to-consumer sites. Founded by entrepreneurs Josh Berman and Diego Berdakin, BeachMint launched its first brand, JewelMint, in October 2010, followed by several others, including StyleMint, BeautyMint, ShoeMint, HomeMint, and intiMINT, each collaborating with celebrities and experts. These brands operate on a subscription shopping model, providing personalized product recommendations and exclusive items based on the insights of their celebrity partners. The company has secured over $80 million in funding, with notable investors including Accel Partners, Goldman Sachs, and NEA. BeachMint's offerings aim to deliver significant value through a curated selection of products and original content, changing monthly to maintain member engagement.

Myntra is an e-commerce company specializing in fashion and lifestyle products, aiming to make these accessible to a broad audience. It operates an online marketplace that features a comprehensive catalog of current season products, including private fashion labels and a range of apparel and accessories. The platform is designed for ease of use, allowing consumers to navigate through a diverse selection of authentic merchandise. Myntra emphasizes customer convenience by offering various payment options, including cash on delivery. Through its innovative approach, the company seeks to disrupt conventional retail and enhance the shopping experience for its users.

Eziba is an online platform that specializes in offering handcrafted items, including gifts, jewelry, and artifacts. Founded in 1997 and based in Salt Lake City, Utah, the company operates both through its website and retail locations in Chicago. In April 2005, Eziba was acquired by Overstock.com, further enhancing its reach in the market for unique and artisanal products. The platform provides users with a diverse catalog of handcrafted goods, catering to consumers interested in distinctive and culturally rich items.