New Enterprise Associates

Lily AI is an innovative e-commerce product discovery platform based in Mountain View, California, that focuses on enhancing the sales performance of brands and retailers. The company specializes in integrating customer-centric product attributes into various facets of the e-commerce ecosystem, including site search engines and recommendation systems. By aligning brand messaging with customer intent, Lily AI improves on-site search, personalized product discovery, and demand prediction. This approach enables retailers, particularly in the fashion, home, and beauty sectors, to achieve significant increases in traffic, conversion rates, revenue, and brand loyalty.

Lily AI is an innovative e-commerce product discovery platform based in Mountain View, California, that focuses on enhancing the sales performance of brands and retailers. The company specializes in integrating customer-centric product attributes into various facets of the e-commerce ecosystem, including site search engines and recommendation systems. By aligning brand messaging with customer intent, Lily AI improves on-site search, personalized product discovery, and demand prediction. This approach enables retailers, particularly in the fashion, home, and beauty sectors, to achieve significant increases in traffic, conversion rates, revenue, and brand loyalty.

Lily AI is an innovative e-commerce product discovery platform based in Mountain View, California, that focuses on enhancing the sales performance of brands and retailers. The company specializes in integrating customer-centric product attributes into various facets of the e-commerce ecosystem, including site search engines and recommendation systems. By aligning brand messaging with customer intent, Lily AI improves on-site search, personalized product discovery, and demand prediction. This approach enables retailers, particularly in the fashion, home, and beauty sectors, to achieve significant increases in traffic, conversion rates, revenue, and brand loyalty.

Tamara Mellon is a women’s fashion brand that designs and markets shoes, handbags, and ready-to-wear apparel. Its product range includes sandals, boots, pumps, flats, and legging boots, along with dresses, jumpsuits, tops, knitwear, pants, skirts, jackets and outerwear, and related accessories. The company sells through its own retail stores and online channels in the United States and internationally. Founded in 2011 by Tamara Mellon and Jill Layfield, it is headquartered in New York City.

FabFitFun is a subscription-based retailer offering curated boxes of health, beauty, and lifestyle products. Every three months, members receive a box filled with full-sized products across categories such as beauty, fashion, wellness, fitness, home, and technology. Additionally, FabFitFun provides streaming video services for on-demand wellness videos and daily lifestyle content, fostering an online community for women to lead healthier lives.

MissMalini Publishing Pvt. Ltd., established in 2008 and based in Mumbai, India, operates the popular platform MissMalini.com, which focuses on entertainment and lifestyle content. The platform provides a diverse range of material, including news, gossip, movie reviews, interviews, and features spanning Bollywood, television, fashion, beauty, and lifestyle. Aimed at engaging the aspirations of a new generation of Indians, the website caters to the interests of the internet-savvy audience by delivering content that resonates with contemporary cultural trends and preferences.

Brandless is an omnichannel consumer platform and online marketplace based in San Francisco. Founded in 2015, it offers a broad range of products across groceries and pantry items, home goods, beauty and personal care, health and wellness, baby care, and pet products. The company emphasizes better-for-you and better-for-all products and seeks to empower shoppers to make thoughtful, responsible choices through quality ingredients, responsible sourcing, and community-driven validation. It pursues a collaborative approach, prioritizing people over promotion and focused on creating a mission-driven marketplace that supports simpler, more intentional shopping across multiple channels.

Choosy is an on-demand social shopping platform where users influence every collection to match their favorite style inspirations. Through social tagging and a team of Style Scouts, Choosy identifies and manufactures trend-driven fashion delivered to shoppers in as little as two weeks. It’s the modern-day equivalent of the ultimate window-shopping experience, creating a new generation of social commerce. All looks are designed and produced in-house, so women sizes 0-20 can get today’s most covetable looks without the ticket price of labels. You see it, you like it, we make it - it’s time to #GetChoosy with your wardrobe.

Tamara Mellon is a women’s fashion brand that designs and markets shoes, handbags, and ready-to-wear apparel. Its product range includes sandals, boots, pumps, flats, and legging boots, along with dresses, jumpsuits, tops, knitwear, pants, skirts, jackets and outerwear, and related accessories. The company sells through its own retail stores and online channels in the United States and internationally. Founded in 2011 by Tamara Mellon and Jill Layfield, it is headquartered in New York City.

Goop Inc. is a lifestyle brand that operates an online platform focused on wellness, curated shopping, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, Goop originated as a weekly newsletter but has since evolved into a comprehensive lifestyle site. It offers a carefully curated selection of products, including apparel, beauty items, wellness products, and home goods. The platform also provides valuable content, featuring expert advice on health, fitness, and mental well-being, along with travel recommendations, cooking recipes, and design ideas. Goop aims to serve as a trusted resource for readers, presenting insights and suggestions in a personalized manner rather than through anonymous sources. The brand emphasizes clean beauty and wellness, exemplified by its exclusive skincare line, Goop by Juice Beauty, which aligns with its commitment to quality and holistic living. Based in New York, Goop continues to expand its offerings while maintaining a focus on authenticity and expert-driven content.

Lily AI is an innovative e-commerce product discovery platform based in Mountain View, California, that focuses on enhancing the sales performance of brands and retailers. The company specializes in integrating customer-centric product attributes into various facets of the e-commerce ecosystem, including site search engines and recommendation systems. By aligning brand messaging with customer intent, Lily AI improves on-site search, personalized product discovery, and demand prediction. This approach enables retailers, particularly in the fashion, home, and beauty sectors, to achieve significant increases in traffic, conversion rates, revenue, and brand loyalty.

Brandless is an omnichannel consumer platform and online marketplace based in San Francisco. Founded in 2015, it offers a broad range of products across groceries and pantry items, home goods, beauty and personal care, health and wellness, baby care, and pet products. The company emphasizes better-for-you and better-for-all products and seeks to empower shoppers to make thoughtful, responsible choices through quality ingredients, responsible sourcing, and community-driven validation. It pursues a collaborative approach, prioritizing people over promotion and focused on creating a mission-driven marketplace that supports simpler, more intentional shopping across multiple channels.

Tamara Mellon is a women’s fashion brand that designs and markets shoes, handbags, and ready-to-wear apparel. Its product range includes sandals, boots, pumps, flats, and legging boots, along with dresses, jumpsuits, tops, knitwear, pants, skirts, jackets and outerwear, and related accessories. The company sells through its own retail stores and online channels in the United States and internationally. Founded in 2011 by Tamara Mellon and Jill Layfield, it is headquartered in New York City.

Goop Inc. is a lifestyle brand that operates an online platform focused on wellness, curated shopping, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, Goop originated as a weekly newsletter but has since evolved into a comprehensive lifestyle site. It offers a carefully curated selection of products, including apparel, beauty items, wellness products, and home goods. The platform also provides valuable content, featuring expert advice on health, fitness, and mental well-being, along with travel recommendations, cooking recipes, and design ideas. Goop aims to serve as a trusted resource for readers, presenting insights and suggestions in a personalized manner rather than through anonymous sources. The brand emphasizes clean beauty and wellness, exemplified by its exclusive skincare line, Goop by Juice Beauty, which aligns with its commitment to quality and holistic living. Based in New York, Goop continues to expand its offerings while maintaining a focus on authenticity and expert-driven content.

FabFitFun is a subscription-based retailer offering curated boxes of health, beauty, and lifestyle products. Every three months, members receive a box filled with full-sized products across categories such as beauty, fashion, wellness, fitness, home, and technology. Additionally, FabFitFun provides streaming video services for on-demand wellness videos and daily lifestyle content, fostering an online community for women to lead healthier lives.

Founded in 2013, GLAMSQUAD is a New York-based company specializing in on-demand beauty services. It offers hair styling and makeup services through trained professionals who visit clients at their homes, offices, or events across major U.S. cities. The company also retails its own line of hair care products.

Goop Inc. is a lifestyle brand that operates an online platform focused on wellness, curated shopping, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, Goop originated as a weekly newsletter but has since evolved into a comprehensive lifestyle site. It offers a carefully curated selection of products, including apparel, beauty items, wellness products, and home goods. The platform also provides valuable content, featuring expert advice on health, fitness, and mental well-being, along with travel recommendations, cooking recipes, and design ideas. Goop aims to serve as a trusted resource for readers, presenting insights and suggestions in a personalized manner rather than through anonymous sources. The brand emphasizes clean beauty and wellness, exemplified by its exclusive skincare line, Goop by Juice Beauty, which aligns with its commitment to quality and holistic living. Based in New York, Goop continues to expand its offerings while maintaining a focus on authenticity and expert-driven content.

Beautified Inc., established in 2013 and headquartered in New York, specializes in an online application for booking hair and beauty appointments. The company facilitates last-minute reservations through its iOS app, connecting users with available salons and wellness services, ensuring a seamless and convenient booking experience.

BeachMint is a social commerce company that specializes in designer-curated direct-to-consumer sites. Founded by entrepreneurs Josh Berman and Diego Berdakin, BeachMint launched its first brand, JewelMint, in October 2010, followed by several others, including StyleMint, BeautyMint, ShoeMint, HomeMint, and intiMINT, each collaborating with celebrities and experts. These brands operate on a subscription shopping model, providing personalized product recommendations and exclusive items based on the insights of their celebrity partners. The company has secured over $80 million in funding, with notable investors including Accel Partners, Goldman Sachs, and NEA. BeachMint's offerings aim to deliver significant value through a curated selection of products and original content, changing monthly to maintain member engagement.

BeachMint is a social commerce company that specializes in designer-curated direct-to-consumer sites. Founded by entrepreneurs Josh Berman and Diego Berdakin, BeachMint launched its first brand, JewelMint, in October 2010, followed by several others, including StyleMint, BeautyMint, ShoeMint, HomeMint, and intiMINT, each collaborating with celebrities and experts. These brands operate on a subscription shopping model, providing personalized product recommendations and exclusive items based on the insights of their celebrity partners. The company has secured over $80 million in funding, with notable investors including Accel Partners, Goldman Sachs, and NEA. BeachMint's offerings aim to deliver significant value through a curated selection of products and original content, changing monthly to maintain member engagement.

BeachMint is a social commerce company that specializes in designer-curated direct-to-consumer sites. Founded by entrepreneurs Josh Berman and Diego Berdakin, BeachMint launched its first brand, JewelMint, in October 2010, followed by several others, including StyleMint, BeautyMint, ShoeMint, HomeMint, and intiMINT, each collaborating with celebrities and experts. These brands operate on a subscription shopping model, providing personalized product recommendations and exclusive items based on the insights of their celebrity partners. The company has secured over $80 million in funding, with notable investors including Accel Partners, Goldman Sachs, and NEA. BeachMint's offerings aim to deliver significant value through a curated selection of products and original content, changing monthly to maintain member engagement.

BeachMint is a social commerce company that specializes in designer-curated direct-to-consumer sites. Founded by entrepreneurs Josh Berman and Diego Berdakin, BeachMint launched its first brand, JewelMint, in October 2010, followed by several others, including StyleMint, BeautyMint, ShoeMint, HomeMint, and intiMINT, each collaborating with celebrities and experts. These brands operate on a subscription shopping model, providing personalized product recommendations and exclusive items based on the insights of their celebrity partners. The company has secured over $80 million in funding, with notable investors including Accel Partners, Goldman Sachs, and NEA. BeachMint's offerings aim to deliver significant value through a curated selection of products and original content, changing monthly to maintain member engagement.

Quidsi is a rapidly growing e-commerce company that operates several online retail platforms, including Diapers.com for baby care, Soap.com for household essentials, and BeautyBar.com for prestige beauty products. The company aims to simplify the shopping experience by offering fast delivery within one to two days and exceptional customer service. By blending the personal touch and focus of specialty stores with the efficiency, variety, and reliability of larger retailers, Quidsi is redefining the e-commerce landscape and enhancing the way consumers shop for everyday products.

Quidsi is a rapidly growing e-commerce company that operates several online retail platforms, including Diapers.com for baby care, Soap.com for household essentials, and BeautyBar.com for prestige beauty products. The company aims to simplify the shopping experience by offering fast delivery within one to two days and exceptional customer service. By blending the personal touch and focus of specialty stores with the efficiency, variety, and reliability of larger retailers, Quidsi is redefining the e-commerce landscape and enhancing the way consumers shop for everyday products.

Solta Medical, Inc. is a medical device company specializing in energy-based systems for aesthetic applications. Founded in 1995 and headquartered in Hayward, California, the company designs, develops, and manufactures a range of products for skin rejuvenation and body contouring. Notable offerings include the Thermage NXT system, which provides non-invasive skin tightening and cellulite enhancement, as well as the Fraxel re:fine, re:store, and re:pair systems, which address various skin conditions such as fine lines, pigmentation, acne scars, and deeper wrinkles. These systems comprise handpieces, a user-friendly console, an energy source, and disposable treatment tips. Solta Medical serves a diverse clientele, including dermatologists, plastic surgeons, and gynecologists, and distributes its products through a direct sales force and a network of distributors both in the United States and internationally. The company was previously known as Thermage, Inc. before rebranding to Solta Medical in January 2009.