New Enterprise Associates

Moda Operandi is an online retailer based in New York that specializes in fashion products, offering a wide array of clothing, shoes, bags, jewelry, home goods, and accessories for men, women, and children. The company connects consumers directly with both established and emerging designers, facilitating the discovery of designer fashion through its platform. Moda Operandi features online trunk shows, allowing customers to preorder items from a curated selection of luxury brands and designers. In addition to serving consumers, the platform supports designers by providing them with a robust global network to help grow their businesses. The company was founded in 2010 and was previously known as Trunk Show Inc. before adopting its current name in August of that year.

Maisonette Inc. is an online marketplace that specializes in baby and children's products, offering a curated selection of fashion, accessories, toys, furniture, and home decor for children aged 0-12. Established in 2016 and based in Brooklyn, New York, Maisonette aggregates a diverse range of quality items from a global network of brands and boutiques. This platform serves as a one-stop shopping destination for parents, providing them with a unified portal to access style-driven products at various price points, thereby simplifying the shopping experience for children's lifestyle needs.

Moda Operandi is an online retailer based in New York that specializes in fashion products, offering a wide array of clothing, shoes, bags, jewelry, home goods, and accessories for men, women, and children. The company connects consumers directly with both established and emerging designers, facilitating the discovery of designer fashion through its platform. Moda Operandi features online trunk shows, allowing customers to preorder items from a curated selection of luxury brands and designers. In addition to serving consumers, the platform supports designers by providing them with a robust global network to help grow their businesses. The company was founded in 2010 and was previously known as Trunk Show Inc. before adopting its current name in August of that year.

Moda Operandi is an online retailer based in New York that specializes in fashion products, offering a wide array of clothing, shoes, bags, jewelry, home goods, and accessories for men, women, and children. The company connects consumers directly with both established and emerging designers, facilitating the discovery of designer fashion through its platform. Moda Operandi features online trunk shows, allowing customers to preorder items from a curated selection of luxury brands and designers. In addition to serving consumers, the platform supports designers by providing them with a robust global network to help grow their businesses. The company was founded in 2010 and was previously known as Trunk Show Inc. before adopting its current name in August of that year.

Tamara Mellon, LLC specializes in offering women's apparel and accessories, including a diverse range of footwear such as sandals, boots, pumps, flats, and legging boots. The company also features designer handbags and ready-to-wear clothing, which encompasses dresses, jumpsuits, tops, knitwear, pants, skirts, and outerwear. Founded in 2011 by Tamara Mellon and Jill Layfield, the company is headquartered in New York City and sells its products through both retail and online channels in the United States and internationally. In addition to its fashion offerings, Tamara Mellon provides a complimentary cobbler service for two years after purchase, enhancing the customer experience by ensuring the durability and maintenance of its handcrafted footwear.

Mejuri Inc. is a Canadian company that specializes in the manufacture and sale of fine jewelry, including rings, necklaces, earrings, bracelets, and engagement pieces. Founded in 2015 and headquartered in Toronto, Mejuri operates showrooms in New York, Toronto, and Chicago, while also offering its products through a direct-to-consumer e-commerce platform. This model allows Mejuri to provide quality handcrafted jewelry at accessible prices by eliminating middlemen and maintaining a fast supply chain that introduces new designs weekly. Committed to exceptional craftsmanship and ethical practices, Mejuri aims to empower women to incorporate luxury into their everyday lives. The company serves customers not only in Canada and the United States but also internationally.

Choosy is an on-demand social shopping platform where users influence every collection to match their favorite style inspirations. Through social tagging and a team of Style Scouts, Choosy identifies and manufactures trend-driven fashion delivered to shoppers in as little as two weeks. It’s the modern-day equivalent of the ultimate window-shopping experience, creating a new generation of social commerce. All looks are designed and produced in-house, so women sizes 0-20 can get today’s most covetable looks without the ticket price of labels. You see it, you like it, we make it - it’s time to #GetChoosy with your wardrobe.

Tamara Mellon, LLC specializes in offering women's apparel and accessories, including a diverse range of footwear such as sandals, boots, pumps, flats, and legging boots. The company also features designer handbags and ready-to-wear clothing, which encompasses dresses, jumpsuits, tops, knitwear, pants, skirts, and outerwear. Founded in 2011 by Tamara Mellon and Jill Layfield, the company is headquartered in New York City and sells its products through both retail and online channels in the United States and internationally. In addition to its fashion offerings, Tamara Mellon provides a complimentary cobbler service for two years after purchase, enhancing the customer experience by ensuring the durability and maintenance of its handcrafted footwear.

Goop Inc. is a lifestyle brand that operates an online platform offering wellness advice, curated shopping, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, Goop began as a newsletter sharing travel recommendations, health-focused recipes, and shopping finds, which has since evolved into a comprehensive lifestyle site. The platform features a selection of products including apparel, beauty items, skincare, and home goods, all sourced with an emphasis on quality and wellness. In addition to retail, Goop provides a wealth of digital content, such as beauty and makeup tips, cooking recipes, and wellness advice, along with travel information and design inspiration. By connecting its audience with expert insights and curated product offerings, Goop positions itself as a trusted resource for lifestyle enhancement.

CoEdition, Inc. is an online retailer focused on providing a diverse range of women's clothing, shoes, and jewelry, specifically catering to sizes 10 to 26. The company offers a wide selection of products, including dresses, swimwear, footwear, lingerie, and accessories, sourced from over 100 brands. Established in 2017 and headquartered in New York, CoEdition aims to create an inclusive fashion marketplace that allows women to discover and purchase contemporary apparel at affordable prices. Through its e-commerce platform, CoEdition seeks to empower women by enabling them to express their personal style while accessing a community dedicated to plus-size fashion.

Finery is a fashion and technology startup focused on transforming wardrobe management through an innovative platform. This platform scans online shopping receipts to create a virtual wardrobe for users, allowing them to gain insights into their clothing choices and spending habits. By utilizing predictive analytics, Finery provides women with personalized styling recommendations and alerts for sales on items in their wishlists. Additionally, the platform offers reminders for returning recently purchased items, helping consumers make informed decisions about their fashion investments.

Maisonette Inc. is an online marketplace that specializes in baby and children's products, offering a curated selection of fashion, accessories, toys, furniture, and home decor for children aged 0-12. Established in 2016 and based in Brooklyn, New York, Maisonette aggregates a diverse range of quality items from a global network of brands and boutiques. This platform serves as a one-stop shopping destination for parents, providing them with a unified portal to access style-driven products at various price points, thereby simplifying the shopping experience for children's lifestyle needs.

Tamara Mellon, LLC specializes in offering women's apparel and accessories, including a diverse range of footwear such as sandals, boots, pumps, flats, and legging boots. The company also features designer handbags and ready-to-wear clothing, which encompasses dresses, jumpsuits, tops, knitwear, pants, skirts, and outerwear. Founded in 2011 by Tamara Mellon and Jill Layfield, the company is headquartered in New York City and sells its products through both retail and online channels in the United States and internationally. In addition to its fashion offerings, Tamara Mellon provides a complimentary cobbler service for two years after purchase, enhancing the customer experience by ensuring the durability and maintenance of its handcrafted footwear.

Goop Inc. is a lifestyle brand that operates an online platform offering wellness advice, curated shopping, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, Goop began as a newsletter sharing travel recommendations, health-focused recipes, and shopping finds, which has since evolved into a comprehensive lifestyle site. The platform features a selection of products including apparel, beauty items, skincare, and home goods, all sourced with an emphasis on quality and wellness. In addition to retail, Goop provides a wealth of digital content, such as beauty and makeup tips, cooking recipes, and wellness advice, along with travel information and design inspiration. By connecting its audience with expert insights and curated product offerings, Goop positions itself as a trusted resource for lifestyle enhancement.

ThirdLove, Inc. is a women’s lifestyle brand based in San Francisco, California, that specializes in designing, manufacturing, and selling a diverse range of undergarments and nightwear. Founded in 2012, the company focuses on providing a better-fitting experience for women by offering innovative products such as T-shirt bras, strapless bras, wireless bras, and nursing bras, among others. ThirdLove distinguishes itself by using proprietary ½-cup sizes derived from extensive research on real women's measurements, moving away from standard industry sizing. This commitment to fit and comfort allows women of all shapes and sizes to find their ideal undergarment. ThirdLove sells its products through an online platform as well as in physical retail locations.

Sundar is a B2B collaborative platform (curated marketplace) that connects creative professionals with quality materials and qualified vendors globally. They are starting with apparel, a trillion dollar global industry whose supply chain is antiquated, opaque and offline. Sundar connects emerging and established designers with manufacturers, suppliers and artisans; and streamlines the discovery and sourcing process by providing sophisticated search, curation and data-driven insights to buyers and sellers 24/7. The team has won coveted industry awards from the Council of Fashion Designers of America & Conde Nast, and has been featured in the New York Times, Forbes and Women’s Wear Daily They are backed by the world’s #1 venture fund, and eminent institutional investors from the Bay Area, New York and Hong Kong. Sundar was incubated at MIT and Techstars, the world's leading technology accelerator.

Naaptol is an e-commerce platform focused on providing a diverse selection of products for everyday lifestyle needs. The platform features a wide range of items, including mobile phones, digital cameras, bedsheets, watches, and various accessories. It aims to simplify the shopping experience by enabling consumers to browse and purchase the latest products online, which are then delivered directly to their doorstep. By offering competitive deals and a comprehensive inventory, Naaptol caters to the convenience and preferences of modern consumers.

Goop Inc. is a lifestyle brand that operates an online platform offering wellness advice, curated shopping, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, Goop began as a newsletter sharing travel recommendations, health-focused recipes, and shopping finds, which has since evolved into a comprehensive lifestyle site. The platform features a selection of products including apparel, beauty items, skincare, and home goods, all sourced with an emphasis on quality and wellness. In addition to retail, Goop provides a wealth of digital content, such as beauty and makeup tips, cooking recipes, and wellness advice, along with travel information and design inspiration. By connecting its audience with expert insights and curated product offerings, Goop positions itself as a trusted resource for lifestyle enhancement.

HaoMaiYi is a fashion company that offers branded clothing styles for individuals of all ages. The company has developed an artificial intelligence-based virtual dressing room that enhances the online shopping experience by simulating the in-store environment. This innovative dressing room utilizes machine learning technologies to analyze facial features and body attributes, allowing users to create a virtual representation of themselves. Customers can either auto-scan their bodies or manually input their height, weight, and select body features. The virtual dressing room then provides personalized shopping recommendations based on 3D modeling, facilitating a more tailored and interactive shopping experience.

ThirdLove, Inc. is a women’s lifestyle brand based in San Francisco, California, that specializes in designing, manufacturing, and selling a diverse range of undergarments and nightwear. Founded in 2012, the company focuses on providing a better-fitting experience for women by offering innovative products such as T-shirt bras, strapless bras, wireless bras, and nursing bras, among others. ThirdLove distinguishes itself by using proprietary ½-cup sizes derived from extensive research on real women's measurements, moving away from standard industry sizing. This commitment to fit and comfort allows women of all shapes and sizes to find their ideal undergarment. ThirdLove sells its products through an online platform as well as in physical retail locations.

Naaptol is an e-commerce platform focused on providing a diverse selection of products for everyday lifestyle needs. The platform features a wide range of items, including mobile phones, digital cameras, bedsheets, watches, and various accessories. It aims to simplify the shopping experience by enabling consumers to browse and purchase the latest products online, which are then delivered directly to their doorstep. By offering competitive deals and a comprehensive inventory, Naaptol caters to the convenience and preferences of modern consumers.

Cotopaxi is an outdoor gear and apparel company based in Salt Lake City, Utah, founded in 2014. The company operates with a social mission focused on eradicating extreme poverty, linking each product to humanitarian causes in some of the world's poorest regions. For instance, the sale of a travel pack can fund one to three weeks of education for a child, while a water bottle can provide six months of clean water. Cotopaxi offers a diverse range of products, including travel packs, activewear, outerwear, and footwear, all made from responsibly sourced materials. By prioritizing sustainability and transparency, Cotopaxi enables customers to make purchases that not only meet their outdoor needs but also contribute positively to global issues.

Update from Elena Tabb about Cuff Vendor Lawsuit (7/26/16): I need to correct the info below about Elena Tabb// Volume & Tone LLC : Volume & Tone LLC along with 4 other companies (not 2) have filed a lawsuit to order the court to force Cuff into bankruptcy. Cuff owed the 5 separate companies over 1.2 million dollars (in addition to some others who did not join the suit). According to our lawyers that was the only way to force Cuff Inc. to open their books to the court so we can investigate though a 3rd part court appointed lawyer if the company misappropriated funs or had any wrong doings. Cuff Inc. and thier investors were hoping to just claim insolvency which would have allowed them to skulk away quietly. By forcing them into bankruptcy the hope is that they will be forced to let the court and eventually our lawyers see where all the money went and if the way the company was handled at the end followed the law. Also I am correcting the below misinformation about my company- My company Volume & Tone LLC (parent Company) and my consulting group LANE TABB ACCESSORIES GROUP did all the design development, sourcing, and Manufacturing for ALL of the actual Jewelry and leather pieces, We spent a year getting her ideas to be working jewelry and fashion leather pieces, manufactured them with our partner factories, shipped every piece that was on pre- order and ordered for target and Amazon and extra stock to Cuff's warehouses so that they could ship. And then they disappeared, After we had paid for the last shipment to our factories with our own money. The damages to our business currently totaling more than you can imagine which we may file a Civil case this Fall. There is a lot more to this story, and I have been quiet for the past few months as we have been collecting information both for lawyers and myself- But I am currently in the process of an article about our experience with the Cuff Product Launch, Working with a Tech startup gone wrong, as well as interesting information about the main investment firm who may or may not have caused the demise intentionally, and a cautionary tale for both Investors and small businesses. The following message appears at Cuff.io,"Unfortunately Cuff is no longer in business and therefore will not be able to fulfill any outstanding orders or process any refunds. If you are currently a Cuff customer your product should continue to function, however there will no longer be any customer or technical support.". The announcement was unexpected, as the first generation & second generation devices can still be found for sale through online retailers like kohls.com target.com & was previously featured on Groupon. A former vendor charged with designing and hand crafting some of the letter pieces the Cuff module fits into, Elena Tabb of Volume & Tone based in NYC, says her and another vendor have filed a suit against Ms Sood & Cuff for $1.2 Million USD, as these vendors allege they were not paid for their work or materials. As this case makes it way through the court system, many customers,fans, & backers are left with more questions than answers. Please Note:POST-CLOSURE DEVICES ARE NOT RECCOMENDED FOR PURCHASE AS APP FUNCTIONALITY, DEVICE SUPPORT, CONNECTIVITY, ETC ARE NO LONGER SERVICIBLE. The purpose of this device was arguably one that needed to be designated as medical and regulated by the FDA-as such, without FDA approval, and since the company no longer offers assistance in anyway, please do not rely solely on these Cuff modules for health and safety reasons. One user who purchased from a 3rd party site reported an inability to create an account or setup her device after downloading the app on compatible devices with Android and iOS respectively. Elena suggests that core Cuff personnel aren't remorseful and one in particular was said to have been given a VP of Finance position elsewhere despite allegedly "mispending $7.5 million in 8 months." Less than 1 year prior to closure, Cuff was announced as having inked a deal with XFINITY HOME, Comcast's connected home solution also featuring Skybell, Rachio, Whistle, Automatic, & August. [Depreciated]Cuff is a new line of jewelry wearables that serves as an alert system for family and friends. The collection consists of bracelets, necklaces and key chains. The line is meant to be unisex, and offers options for both men and women. Each piece is anchored by a small rectangular component called the “CuffLinc.” This acts as an alert system of sorts for family and friends. CuffLincs can be removed and tucked into any of the pieces in the Cuff collection. Using bluetooth technology, the CuffLinc will connect to your phone via Cuff’s app. If A wearer squeezes the Cuff, an alert will go to the designated people in the wearer’s network. If anyone in the network is wearing a Cuff, their Cuff will vibrate. If they don’t have a Cuff, they will receive a push notification to their phone with the alert with the location of the sender. You can set up which of your contacts will get an alert via the startup’s app, which also holds personal and medical information like blood type, health issues and more. Users can also program their Cuffs with different alerts for people (i.e. three taps to alert my babysitter, one tap for my husband).

Cotopaxi is an outdoor gear and apparel company based in Salt Lake City, Utah, founded in 2014. The company operates with a social mission focused on eradicating extreme poverty, linking each product to humanitarian causes in some of the world's poorest regions. For instance, the sale of a travel pack can fund one to three weeks of education for a child, while a water bottle can provide six months of clean water. Cotopaxi offers a diverse range of products, including travel packs, activewear, outerwear, and footwear, all made from responsibly sourced materials. By prioritizing sustainability and transparency, Cotopaxi enables customers to make purchases that not only meet their outdoor needs but also contribute positively to global issues.

ThirdLove, Inc. is a women’s lifestyle brand based in San Francisco, California, that specializes in designing, manufacturing, and selling a diverse range of undergarments and nightwear. Founded in 2012, the company focuses on providing a better-fitting experience for women by offering innovative products such as T-shirt bras, strapless bras, wireless bras, and nursing bras, among others. ThirdLove distinguishes itself by using proprietary ½-cup sizes derived from extensive research on real women's measurements, moving away from standard industry sizing. This commitment to fit and comfort allows women of all shapes and sizes to find their ideal undergarment. ThirdLove sells its products through an online platform as well as in physical retail locations.

Zady.com is a shopping platform and lifestyle destination for consumers who care about the origins of the items they purchase. Co-founded by Soraya Darabi (Foodspotting; The New York Times) and Maxine Bédat (The Bootstrap Project), Zady is a New York-based e-commerce brand that will provide customers with information about the conscious consumer movement and the option to purchase beautifully-constructed goods on its website, and later, its iPad application. The items available for purchase were created with craftsmanship and artisanship, qualities that have been sacrificed in a world of cheap prices and fast production. Just as Whole Foods sparked a movement based on the belief that consumers should question where food comes from, Zady is creating a new vision for shopping and is at the forefront of conscious consumerism, which demands transparency for sourced products. Manufacturing transparency is at the heart of Zady; every item sold is from a designer who is conscious of where and how their products are made. Each product is personally vetted by Zady’s founders, using criteria for sustainability, including whether the product is locally-sourced, handmade, uses high-quality raw materials, is environmentally-conscious, or made in the U.S.A. The brands are required to sign a contract verifying the location of the company, the manufacturing city, and the source of the raw materials. However, consumers won’t need to compromise style for a clear conscience. All products sold on Zady are high-quality, timeless in style, and are build to last, withstanding fleeting seasonal trends and the short life-spans of poorly-made “fast fashion” items. As such, Zady will be the arbiter of authenticity-meets-taste for this generation of conscious consumers.

Moda Operandi is an online retailer based in New York that specializes in fashion products, offering a wide array of clothing, shoes, bags, jewelry, home goods, and accessories for men, women, and children. The company connects consumers directly with both established and emerging designers, facilitating the discovery of designer fashion through its platform. Moda Operandi features online trunk shows, allowing customers to preorder items from a curated selection of luxury brands and designers. In addition to serving consumers, the platform supports designers by providing them with a robust global network to help grow their businesses. The company was founded in 2010 and was previously known as Trunk Show Inc. before adopting its current name in August of that year.

Naaptol is an e-commerce platform focused on providing a diverse selection of products for everyday lifestyle needs. The platform features a wide range of items, including mobile phones, digital cameras, bedsheets, watches, and various accessories. It aims to simplify the shopping experience by enabling consumers to browse and purchase the latest products online, which are then delivered directly to their doorstep. By offering competitive deals and a comprehensive inventory, Naaptol caters to the convenience and preferences of modern consumers.

Moda Operandi is an online retailer based in New York that specializes in fashion products, offering a wide array of clothing, shoes, bags, jewelry, home goods, and accessories for men, women, and children. The company connects consumers directly with both established and emerging designers, facilitating the discovery of designer fashion through its platform. Moda Operandi features online trunk shows, allowing customers to preorder items from a curated selection of luxury brands and designers. In addition to serving consumers, the platform supports designers by providing them with a robust global network to help grow their businesses. The company was founded in 2010 and was previously known as Trunk Show Inc. before adopting its current name in August of that year.

Gilt Groupe is an online retailer based in New York City that specializes in luxury goods, offering a wide range of products for men, women, and children. The company provides members access to a diverse selection of merchandise including fashion items such as clothing, shoes, and accessories, as well as home decor, furniture, and unique experiences in select cities. For women, Gilt Groupe features handbags, jewelry, watches, health and beauty products, and maternity wear. For children, it offers toys, books, and various baby products. The platform aims to create an accessible shopping experience for luxury lifestyle brands, making it easier for consumers to explore and purchase high-end fashion and home goods. Founded in 2007, Gilt Groupe is a subsidiary of Hudson's Bay Company, as of February 2016.

GOAT is a global marketplace specializing in authentic sneakers, apparel, and accessories from contemporary luxury brands. Founded in 2015 and headquartered in Los Angeles, the platform connects buyers and sellers, allowing users to make offers on desired styles and access exclusive drops. GOAT features a wide selection of over 350 brands, leveraging innovative technology to ensure product authenticity and enhance the sneaker commerce experience. With thirteen physical locations across the United States, Asia, and Europe, the company operates distribution and authentication centers that serve 170 international markets. GOAT caters to a community of over 20 million members in 164 countries, positioning itself uniquely between the primary and resale markets to deliver authentic products from past, present, and future styles.

Myntra is an e-commerce platform focused on providing a wide range of fashion and lifestyle products to consumers. The company features an extensive catalog of current season items and offers a user-friendly online marketplace where customers can easily navigate through various products. Myntra emphasizes authenticity and personalization, allowing shoppers to find unique merchandise that suits their tastes. The platform also supports cash-on-delivery options, enhancing customer convenience. With a commitment to accessibility, Myntra aims to make fashion more attainable and enjoyable for everyone.