National Basketball Association

The National Basketball Association (NBA) is the leading men's professional basketball league in North America and is recognized globally as the premier league in the sport. It operates not only the NBA but also the Women’s National Basketball Association and the NBA G League, fostering a comprehensive basketball ecosystem. The NBA has a significant international presence, broadcasting games in 215 countries and territories in 49 languages, and offering merchandise in over 125,000 stores across 100 countries. The league features a diverse roster, with numerous international players contributing to its global appeal. Through its digital platforms, including NBA TV, NBA.com, and the NBA App, the NBA engages millions of fans worldwide. Additionally, the NBA Cares initiative addresses social issues by collaborating with organizations focused on education, youth development, and health. This multifaceted approach not only enhances the sport's visibility but also promotes community involvement and support.

Scott Kaufman Ross

Senior Vice President, Head of Gaming and New Business Ventures

20 past transactions

Springbok Analytics

Series A in 2025
Springbok Analytics offers an AI-powered software platform that transforms MRIs into three-dimensional analyses of muscle to enable true precision. Springbok Analytics' advanced imaging technology identifies and measures each individual muscle, providing data to scientists, physical therapists, athletic trainers, and physicians to evaluate muscle function in relation to performance and injury management. The technology has numerous applications, including injury management, performance enhancement, and the treatment of musculoskeletal conditions.

WristWrist

Grant in 2024
WristWrist is a self service online platform that manages admission at the event and also secure payment collection in a seamless way. It also make cashless payment smooth and faster through the usage of NFC wearable technology.

PowerToGirls

Grant in 2024
PowerToGirls is empower and encourage young girls and to help create an environment that fosters growth, leadership and economic freedom.

UBR

Grant in 2024
UBR is dedicated to providing an exceptional virtual experience and has a strong enthusiasm for gaming. The objective of UBR is to revolutionize the gaming industry and make virtual reality accessible to all. They present a distinctive and captivating approach to encourage collaboration, creativity, and enjoyment.

tix.africa

Grant in 2024
tix.africa is a self-service ticketing platform that enables event creators to design and manage events efficiently. The platform allows users to create events, sell tickets online, and handle admissions through mobile applications. Additionally, it provides a feature for collecting payments from guests using RFID wristbands, facilitating offline transactions. By streamlining the ticketing process, tix.africa helps event organizers reduce costs and maximize revenues while also allowing them to gather detailed data on attendees to enhance the overall guest experience.

Buzza

Grant in 2024
Buzza is a sports management platform designed for organizations, communities, and enthusiasts. Buzza is dedicated to making sports management more accessible and hassle-free for sports organizations, communities, and enthusiasts. The company allows users to have an access to innovative tools for team management and fan engagement across 40+ sports.

Afriskaut

Grant in 2024
Afriskaut offers football stakeholders a robust scouting tool to enhance their recruitment decisions for players in Africa. Afriskaut is a product of NaemoSports.

Hustlesasa

Grant in 2024
Hustle Sasa is a mobile-first platform designed to assist entrepreneurs in launching and growing their businesses, both online and offline. The platform allows users to create and manage storefronts, seamlessly integrating with third-party payment providers to facilitate transactions. It aims to simplify the e-commerce experience by offering tools that enable creators to engage with customers effectively, turning followers into clients. Additionally, Hustle Sasa provides features for managing orders across multiple channels, enhancing the overall efficiency of business operations. Through its affordable and accessible services, Hustle Sasa supports entrepreneurs in navigating the complexities of business management.

Gara

Grant in 2024
Gara, promotes digital entertainment through culturally relevant games featuring local celebrities and adaptable payment systems, aiming to expand the reach and monetization of creative industries.

SALUBATA

Grant in 2024
SALUBATA is a company focused on creating innovative lifestyle technologies that benefit both people and the planet. It specializes in the manufacturing of modular shoes crafted from recycled plastic waste, specifically old plastic bottles. These shoes are designed to be lightweight and adaptive, which helps reduce muscle fatigue and lower heart rates for users. SALUBATA's commitment to sustainability is further underscored by its development of patented carbon decomposition shoe technology, which is currently in the research and development phase. This combination of eco-friendly materials and advanced technology positions SALUBATA as a leader in sustainable footwear solutions.

Vambo AI

Grant in 2024
Vambo Technologies, offers a digital language technology platform that uses AI for real-time translation, content creation, and language learning, promoting digital inclusion across Africa.

Videocites

Series B in 2023
Videocites is a developer of an AI-based video tracking and analytics platform that simplifies video citation processes. The company has created a unique video-by-video search engine, allowing users to search for content using videos themselves as queries. Its innovative technology utilizes a lightweight video fingerprint that captures the visual properties of each frame, enabling effective tracking of video content across various platforms and repositories, regardless of factors such as metadata, language, or manipulations. This capability provides valuable insights into content exposure on social media and helps content owners enhance monetization opportunities while identifying distribution patterns and engagement metrics. Videocites serves a wide range of sectors, including media and entertainment, sports, advertising, homeland security, and enterprise applications, as well as consumer markets with smart devices.

STEM NOLA

Grant in 2022
STEM NOLA is dedicated to providing STEM-based educational activities and programs aimed at K-12 students, families, and communities. The organization designs and delivers a variety of learning opportunities, including both school-time and out-of-school programs, as well as community-based initiatives. Participants engage in interactive, hands-on experiences that enhance their understanding of STEM subjects. These activities not only deepen knowledge but also build confidence, helping students explore potential career paths in STEM fields. Through its diverse offerings, STEM NOLA fosters a supportive environment for learners of all ages to cultivate their skills and interests in science, technology, engineering, and mathematics.

Nextiles

Seed Round in 2022
Nextiles builds a smart apparel platform that helps people exercise better, more safely, and more efficiently. The company pairs athletic apparel with an analytics system that identifies new insights about a persons movement. The company weaves and threads electrically conductive fibers to develop new types of wearable circuitry, through a repurposed sewing technology. The company has an expertise in electrical engineering and circuit design, giving the unique ability to merge fabrics and hardware to engineer new wearable platforms. Nextiles was founded on 2019 and is headquartered in New York, New York.

Aescape

Series A in 2022
Aescape, Inc., founded in 2017 and based in New York, is a technology company focused on enhancing massage therapy and wellness experiences through innovative, data-driven solutions. The company develops robotics-driven technology that automates soft tissue treatments and integrates artificial intelligence to provide personalized wellness experiences. By combining cutting-edge research with a user-friendly interface, Aescape aims to address the growing demand for physical wellness and recovery solutions suitable for everyone, from elite athletes to fitness newcomers. The company also seeks to support massage therapists and athletic trainers by offering a scalable and reliable tool that mitigates labor shortages in the industry. Ultimately, Aescape's mission is to foster a deeper relationship between individuals and their bodies, improving overall well-being.

YouthForce NOLA

Grant in 2021
youthForce NOLA is an education, business, and civic collaborative that prepares New Orleans public school students for successful pursuit of high-wage, high-demand career pathways and facilitates systems change to ensure equitable outcomes.

Hyperice

Series A in 2020
Hyperice Inc. specializes in recovery technology aimed at enhancing movement and accelerating recovery for athletes and fitness enthusiasts. Founded in 2010 and headquartered in Irvine, California, the company develops a range of innovative products that utilize vibration, percussion, and thermal technology. Its offerings include portable devices such as the Vyper, a vibrating fitness roller; Venom, a heat and vibration back device; and the Hypersphere, a vibrating massage ball. Hyperice also provides ice compression technology products like the Hyperice Knee and Hyperice Utility, along with handheld percussion devices such as the Raptor. Additionally, the company markets various kits that combine its core products and includes accessories for optimal use. Hyperice's solutions are widely adopted in professional and collegiate training environments, reflecting its commitment to enhancing recovery and preventing injuries. The company operates in multiple countries, extending its reach to athletes and fitness facilities around the world.

Fnatic

Venture Round in 2017
Fnatic Ltd. is a prominent player in the global esports industry, operating professional gaming teams that compete in various video game tournaments worldwide. Founded in 2004 and headquartered in London, the company has expanded its presence with additional offices in Belgrade and a gaming house in Cologne. Fnatic is dedicated to enhancing esports performance by training and sponsoring players, while also providing a range of gaming equipment, including keyboards, headsets, mice, and accessories. The brand aims to connect with young audiences through engaging content and experiences, positioning itself as a key partner for innovative brands looking to reach the gaming community. Through its commitment to excellence in both competitive gaming and merchandise, Fnatic has played a significant role in the evolution of esports as a dynamic and rapidly growing sector.

Employee Benefit Systems

Acquisition in 2000
EBS is a collection of supplemental insurance policies created to fill in the gaps left by the Collective Bargaining Agreement's programs.
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