MotorK

MotorK is a software as a service (SaaS) provider focused on the automotive retail industry in the EMEA region, employing over 400 staff across eleven offices in eight countries, including Italy, Spain, France, Germany, Portugal, the UK, Belgium, and Israel. The company specializes in developing digital sales and marketing solutions that enhance customer experience for car manufacturers and dealers. MotorK offers a comprehensive suite of integrated digital products and services, including platforms for traffic acquisition, inventory management, sales operations, and promotional campaigns. Key products include WebSparK, a web module known for its technical and design excellence, and StockSparK, a stock management tool that aggregates and enhances inventory visibility for potential buyers. With a strong emphasis on innovation, MotorK boasts one of the largest research and development teams in the European automotive digital sales and marketing sector.

Corrado Barlocco

CFO

Zoltan Gelencser

CFO

Marco Marlia

Co-Founder and CEO

Marco De Michele

Co-Founder and Director of Information Technology Operations

Tommaso Parisi

Co-Founder and Executive Vice President

3 past transactions

Carflow

Acquisition in 2022
Carflow is a digital platform designed to assist car dealers and manufacturers in enhancing their sales processes. It provides a comprehensive digital deal management solution that includes automated online sales and conversion processes, lead generation, and follow-up capabilities. Through its omnichannel digital showroom, Carflow enables clients to engage with customers across various platforms, including websites, social media, and showroom screens. This connectivity helps dealers create an efficient digital showroom experience and fosters progress within their dealer networks.

Fidcar

Acquisition in 2021
Fidcar is a French company that specializes in providing innovative solutions for the automotive retail sector. It has developed a web platform that enhances the online reputation of automotive professionals by enabling them to manage customer reviews effectively. The platform incorporates features such as local search optimization, lead generation, and feedback management, all aimed at improving web visibility and creating new sales opportunities. Additionally, Fidcar employs proprietary AI to analyze customer journey data, enabling automotive retailers to gain insights into consumer preferences and habits. This information supports the enhancement of e-reputation efforts and boosts the overall social media presence of its clients.

3W NET

Acquisition in 2019
3W NET SARL is a French company founded in 2007 and based in Puteaux, specializing in digital web solutions for car manufacturers and dealerships. As a leading designer of automotive websites, 3W NET supports its clients in their digital transformation by offering a range of services, including web design, mobile website development, e-marketing solutions, and back office integrations. With over 850 active sites and the digital management of two manufacturers, the company plays a crucial role in enhancing the online presence of automotive groups, helping them improve their research and development processes, generate leads, and maintain brand identity. As of May 2019, 3W NET operates as a subsidiary of Motork Italia s.r.l.
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