Founded in 2014, Monogram Capital Partners is a private equity firm based in Beverly Hills, California. The firm focuses on investing in consumer-facing companies across various sectors such as retail, beauty and personal care, pets, consumer healthcare, food and beverage, manufacturing, and restaurants. With over $1.4 billion of equity capital invested primarily in consumer and retail businesses, the firm partners with management teams to develop category leaders by providing flexible capital, industry expertise, and strategic relationships.
Violette is a skincare and cosmetics company that offers a range of products including makeup, hair care, and skincare. Its products are vegan, cruelty-free, and environmentally conscious, aiming to empower users to express their individuality while embracing natural beauty.
Tru Fragrance + Beauty
Acquisition in 2024
Tru Fragrance + Beauty designs, markets, and produces fragrance and beauty brands tailored to intimately connect with consumers.
Live Tinted
Series A in 2023
Founded in 2018, Live Tinted is a digital community based in Los Angeles, California. It aims to represent and include all shades of skin tones in the beauty industry, addressing the gaps felt by many despite progress made towards diversity. The company offers personalized beauty products that can be used as color correctors, eyeshadows, blushes, or lipsticks, catering to individual needs and promoting authentic representation.
Beach House Group
Series A in 2020
Beach House Group is a consumer product solutions company that focuses on creating and commercializing brands tailored to consumer needs. The company specializes in brand incubation, particularly in the cosmetic products sector, and offers a range of services including brand and product development, design, licensing, and procurement. By leveraging its expertise, Beach House Group supports startups in establishing reputable brands in the marketplace.
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