Monogram Capital Partners

Monogram Capital Partners, established in 2014 and based in Beverly Hills, California, is a private equity investment firm specializing in the consumer and retail sectors. The firm targets lower-mid market investments across the United States, focusing on B2C, retail, apparel, beauty, consumer healthcare, food and beverage, and restaurant sectors. Monogram partners with management teams to develop the next generation of category leaders, providing flexible capital, deep domain knowledge, and strategic industry relationships. Since inception, the firm has invested over $1.4 billion in equity capital, leveraging its partners' elite investing and advisory experience from leading institutions.

Julia Barth

Associate

Caroline Chmiel

Vice President

Ryan Collins

Principal

Patrick Huntress

Associate

Kristina Lee

Vice President

Michael Li

Vice President

Oliver Nordlinger

Co-Founder and Partner

Anyi Qian

Associate

Joseph Robillard

Associate

Jared Stein

Co-Founder and Partner

Lusa Zhou

Principal

Past deals in Beauty

Violette_FR

Series B in 2024
Violette_FR is a skincare and cosmetics company that offers a diverse range of products, including lipstick, liquid eyeshadow, highlighter, dry shampoo, and moisturizing spray. Committed to using safe and effective vegan and cruelty-free ingredients, the company focuses on celebrating individuality and the French philosophy of embracing imperfection. Violette_FR aims to serve beauty professionals and consumers alike, providing natural and eco-friendly options that allow users to express their personalities and aspirations. Through its multi-category product line, the company emphasizes both quality and ethical standards, aligning with modern consumer preferences for environmentally conscious beauty solutions.

Tru Fragrance + Beauty

Acquisition in 2024
Tru Fragrance + Beauty is a company that specializes in the design, marketing, and production of fragrance and beauty brands aimed at establishing strong connections with consumers. It develops and manufactures private label fragrances and beauty products, assisting retailers in maximizing their market potential. The company offers a comprehensive range of services, including ideation support, global operations management, brand strategy, marketing, data intelligence, and portfolio management. By providing these resources, Tru Fragrance + Beauty enables its clients to foster business growth, create sustainable business models, and enhance consumer loyalty.

Live Tinted

Series A in 2023
Live Tinted is a Los Angeles-based company established in 2018, focusing on creating a digital community that caters to diverse skin tones often overlooked in the beauty industry. They manufacture versatile beauty products designed to match individual skin shades, serving as color correctors, eyeshadows, blushes, or lipsticks. Live Tinted aims to empower consumers by offering efficacious and inclusive formulas tailored to specific needs, fostering authentic representation and connection within the digital beauty space.

Beach House Group

Series A in 2020
Beach House Group is a consumer product solutions company that focuses on creating and commercializing brands tailored to consumer needs. The company specializes in brand incubation, particularly in the cosmetic products sector, and offers a range of services including brand and product development, design, licensing, and procurement. By leveraging its expertise, Beach House Group supports startups in establishing reputable brands in the marketplace.
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