Microsoft

Microsoft is a multinational corporation that develops, manufactures, licenses, supports, and sells software products and services. Its offerings include the Windows operating system, Microsoft Office suite, server products like Windows Server and SQL Server, business solutions such as Dynamics, cloud services through Azure, hardware devices like Surface and Xbox, and online advertising platforms.

Lillian Barnard

CEO and Board Member

Abhilasha Bhargav-Spantzel

Partner Security Architect

Alexia Cambon

Senior Director, Research

Shinesa Cambric

Principal Product Manager

Puneet Chandok

Corporate Vice President of Microsoft India and South Asia

Roberto Croci

Managing Director, Microsoft for Startups MEA

David Dennis

Principal Program and Product Manager

Scott Guthrie

Executive Vice President, Cloud + AI Group

Philip Meyer

Partner Technology Strategist - Hosting and Cloud

Brandon Middaugh

Investor

Satya Nadella

CEO

Takeshi Numoto

EVP and CMO

Mohammed Saleh

Health Director

Brian Schultz

Director, Corporate Development

Emilia Zarei

Founder and CEO

Past deals in Consumer Electronics

Torus Robotics

Seed Round in 2024
Torus Robotics specializes in developing unmanned ground vehicles and innovative powertrain technology. Their axial flux motors and controllers are designed for compactness, high power density, efficiency, and regenerative capabilities, serving defense, aviation, automotive, and consumer markets.

Humane

Series C in 2023
Humane is a technology company based in San Francisco that designs and sells consumer hardware, software, and services. Founded in 2016, it emphasizes human-first technology and aims to deliver devices and platforms that feel familiar, natural, and humane. The company focuses on a close collaboration between design and engineering to create products that simplify interactions and reshape the relationship between people and computing, delivering integrated hardware and software experiences that reflect a user-centric approach.

TeknTrash

Seed Round in 2022
TeknTrash is AI+analytics company which provides companies with consumer data To that end it developed Stipra: a software which manages consumption data for companies to understand consumer patterns Stipra is comprised of a SAAS cloud based portal, an APP, and a network of SmartPODs ("Point of Disposal") able to capture consumption data, reward users, and provide real consumption data and analytics

TeknTrash

Non Equity Assistance in 2022
TeknTrash is AI+analytics company which provides companies with consumer data To that end it developed Stipra: a software which manages consumption data for companies to understand consumer patterns Stipra is comprised of a SAAS cloud based portal, an APP, and a network of SmartPODs ("Point of Disposal") able to capture consumption data, reward users, and provide real consumption data and analytics

Scrapp

Non Equity Assistance in 2022
Scrapp is a mobile app that uses AI technology to scan waste items and determine their recyclability based on local rules. It aims to reduce contaminated waste, double recycling participation, and connect stakeholders in the recycling value chain through data-driven insights.

Liquidated iPhones

Venture Round in 2022
Liquidated iPhones is a B2B and B2C company specializing in account-based selling of refurbished iPhone devices. They offer a wide range of liquidated iPhones for businesses and consumers looking for quality devices at competitive prices.

Bukalapak

Venture Round in 2021
Bukalapak operates an all‑commerce platform in Indonesia that serves both consumers and micro, small, and medium enterprises. Founded in 2010 and based in Jakarta, the company offers a wide range of products through a marketplace and provides ancillary services such as offline-to-online integration, business-to-business commerce, financial services, and logistics. It supports merchants and partners with flexible payment options and efficient order fulfillment, enabling access to diverse product categories across the Indonesian market. The marketplace remains the major revenue driver, complemented by services that expand its reach to MSMEs and shoppers.

Bukalapak

Series G in 2020
Bukalapak operates an all‑commerce platform in Indonesia that serves both consumers and micro, small, and medium enterprises. Founded in 2010 and based in Jakarta, the company offers a wide range of products through a marketplace and provides ancillary services such as offline-to-online integration, business-to-business commerce, financial services, and logistics. It supports merchants and partners with flexible payment options and efficient order fulfillment, enabling access to diverse product categories across the Indonesian market. The marketplace remains the major revenue driver, complemented by services that expand its reach to MSMEs and shoppers.

Syntiant

Series C in 2020
Syntiant designs neuromorphic semiconductors to enable artificial intelligence and machine learning at the edge. It develops ultra-low-power, high-performance neural network processors for always-on applications in battery-powered devices such as hearing aids, earbuds, smartphones, smart speakers and laptops, enabling on-device AI for sensor, voice, and video processing.

Hello Lamp Post

Non Equity Assistance in 2020
Hello Lamp Post is a digital platform that facilitates conversations between users and everyday street objects via mobile phones. It aims to enhance community engagement through interactive storytelling, consumer research, and sharing practical information.

Express Logic

Acquisition in 2019
Express Logic, Inc. is a developer of real-time operating systems (RTOS) and middleware products, founded in 1996 and headquartered in San Diego, California. The company specializes in solutions for deeply embedded applications, offering products such as ThreadX, a real-time operating system; FileX, a file system compatible with MS-DOS; and NetX, which implements TCP/IP protocol standards. Additionally, Express Logic provides USBX, a USB stack; TraceX, a system event analysis tool; StackX, a tool to prevent stack overflow in embedded systems; and ViewX, a performance monitoring tool for IoT applications. The company serves a diverse range of markets, including consumer, medical, industrial, automotive, networking, and military/aerospace sectors. With a strong focus on simplicity, security, and quality, Express Logic has achieved over 5.4 billion deployments, reflecting its commitment to facilitating embedded IoT development. The organization operates sales and support offices in France and the United States and is a subsidiary of Microsoft Corporation.

Syntiant

Series B in 2018
Syntiant designs neuromorphic semiconductors to enable artificial intelligence and machine learning at the edge. It develops ultra-low-power, high-performance neural network processors for always-on applications in battery-powered devices such as hearing aids, earbuds, smartphones, smart speakers and laptops, enabling on-device AI for sensor, voice, and video processing.

Human

Series B in 2018
Human Inc., established in 2015 and headquartered in Seattle, Washington, specializes in manufacturing earphones.

Swing Technologies

Acquisition in 2017
Swing exited to Microsoft in 2017. It was recognized in the same year by Entrepreneur magazine's Best Entrepreneurial Companies in America awards. Swing’s mission was to reimagine the photograph and the Polaroid brand. Its debut app, SWNG, launched in 2016 through a unique partnership with Polaroid, allows users to create interactive ‘living photos’. The result is a new visual medium to stand alongside photos and videos. SWNG has been featured by Apple as the top featured product on the App Store, and in Apple retail stores across the world. Apple described Swing's impact on the Polaroid brand in 2016: "Like a photogenic phoenix, Polaroid has risen again. This time around, they’ve ditched physical photos in favor of something a bit like GIFs: playable, rewindable, moving pics. With a swipe or a tilt of your hand, these pictures come to life. It’s hard to explain and irrestibily captivating. Plus, we absolutely adore the authentic old-school feel. After all, it’s Polaroid." Following this digital transformation and relaunch, the Polaroid brand was acquired in 2017. Swing has developed a range of imaging technology across software and hardware, with senior employees recruited from Apple, Instagram and beyond. Based in San Francisco and New York, Swing is backed by top tier investors and individuals including Twitter Co-Founder Biz Stone.

Appiness

Non Equity Assistance in 2017
Appiness is a European startup focused on revolutionizing how users interact with video and TV content. The company has developed a product discovery application that identifies products featured in television programs and movies, such as clothing, furniture, and other items. This innovative tool recognizes brands and products seen on screen and provides users with information on where to purchase them, enhancing the viewing experience by bridging the gap between entertainment and e-commerce.

Human

Seed Round in 2016
Human Inc., established in 2015 and headquartered in Seattle, Washington, specializes in manufacturing earphones.

Cypheme

Non Equity Assistance in 2016
Cypheme is a company that specializes in counterfeit detection through its innovative application, which leverages artificial intelligence and machine learning. The application enables users to identify counterfeit products by analyzing the micro-structure of product packaging using only a smartphone camera. By employing advanced pattern recognition techniques, Cypheme's technology allows consumers to verify the authenticity of various products easily and efficiently. This approach not only helps in combating counterfeit goods but also enhances consumer trust in product quality and safety.

Carrobot

Non Equity Assistance in 2016
Carrobot is a developer of innovative heads-up display (HUD) technology designed to enhance driving safety and enjoyment. The company offers a multi-functional device known as the Carrobot C2, which provides drivers with hands-free access to essential functions such as navigation, phone calls, messaging, and music. By projecting information at a distance of eight feet in front of the vehicle, the device allows for a natural line of sight, thereby minimizing distractions. Carrobot's focus on in-car human-computer interaction aims to transform any vehicle into a next-generation smart car, incorporating advanced features like auto-focus technology and crash protection to ensure a safer driving experience.

BuddyGuard

Non Equity Assistance in 2015
BuddyGuard is a developer of an intelligent home security system that enhances residential safety. The company offers a comprehensive security device that utilizes advanced Artificial Intelligence technology. This system is equipped with features such as a high-definition 1080p LED night vision camera, motion detection capabilities, an anti-tampering sensor, and audio analysis. Powered by a 1.2 GHz dual-core processor, BuddyGuard's device alerts homeowners to unwanted visitors, allowing them to monitor and control their home security from a single device. This innovative approach aims to provide peace of mind and enhance the overall safety of homes.

Novi Security

Venture Round in 2015
Novi Security, Inc. is a company that specializes in developing innovative security solutions for homes and offices. Founded in 2013 and based in Provo, Utah, the company offers a comprehensive security package that includes a sensor, a base station, and a smartphone application. This system is designed to detect motion or smoke, capture a series of photos, and send alerts regarding smoke detection to the base station. Novi Security emphasizes accessibility and affordability, aiming to provide effective security solutions to a broad customer base without the complications of contracts or door-to-door sales. The company's products are available for purchase online and serve customers worldwide, underscoring its commitment to making security a right rather than a luxury.

Heatworks

Venture Round in 2015
Heatworks Technologies, Inc. is a manufacturer of innovative water heating solutions based in Mount Pleasant, South Carolina. Founded in 2006, the company specializes in developing tankless electric water heaters and smart home appliances that improve efficiency and purity in water heating. Its notable products include the Model 3, a tankless water heater, the Tetra dishwasher, which is designed to clean tableware, and the Duo Carafe, a battery-operated hot water system. By utilizing patented Ohmic Array Technology, Heatworks generates heat through the natural conductivity of water, enhancing efficiency while ensuring that the hot water is free from sediment. The company's products are sold online, making them accessible to residential users who are interested in energy conservation and resource management.

VISR

Non Equity Assistance in 2015
VISR VR is a virtual reality hardware company with one goal, bringing the magic of virtual reality experiences to everyone. Currently if a consumer wants a pleasing and immersive VR experience they are usually expected to spend upwards of £300. Through a revolutionary manufacturing and design process they are able to produce high end virtual reality headsets for as little as £15! This magic price point makes VR affordable for the everyday person and even opens up new opportunities for schools!

brightup

Seed Round in 2015
Brightup develops a user-friendly smart home solution for the German market. Their flagship product is a connected hardware system that enables consumers to automate, personalize, and remotely control their lights via a mobile app.

miiiCasa

Seed Round in 2015
MiiiCasa is a home cloud service platform founded in 2009 as a business unit of D-Link Corporation, with its official establishment as miiiCasa Taiwan Inc. in 2011. The name miiiCasa, derived from Latin, translates to "my home," reflecting the company's commitment to providing a secure and private storage and sharing solution for digital content. MiiiCasa's platform enables users of all ages to effortlessly connect and share their life experiences while managing an increasing volume of digital data. As technology evolves, consumers generate vast amounts of content, including photos, videos, and documents, which are often stored across various devices and cloud services. MiiiCasa addresses the challenges posed by scattered data management by offering a simple and intuitive user interface that consolidates content access, playback, and sharing in a secure environment. In light of the growing importance of effective digital content management, miiiCasa positions itself as a valuable resource for users navigating the complexities of their digital lives.

Ubi Interactive

Venture Round in 2015
Ubi Interactive is a Seattle-based tech startup that transforms everyday surfaces into interactive 3D touchscreens using Microsoft Kinect and projection mapping. Recognized by Microsoft as a promising company, Ubi's innovative technology has been featured in prominent media outlets like CNN and The Wall Street Journal.

N-trig

Acquisition in 2015
N-Trig is a startup specializing in the development of touch screen technologies and pen styluses, aimed at enhancing user interaction with mobile computing devices. Founded in 1999, the company boasts a robust patent portfolio and offers its products across various sectors, including consumer electronics, education, healthcare, graphic design, gaming, and multimedia. N-Trig's Duosense active pen allows users to annotate on screens in a manner akin to writing on paper, while its multi-touch capabilities facilitate direct interaction with devices. The company operates globally, with its research and development center, corporate headquarters, and management based in Kfar Saba, Israel, alongside sales and support offices in Austin, Texas, and San Jose, California. Additionally, N-Trig has operational and supply chain support in Taipei, Tokyo, and Shanghai.

Miicasa

Non Equity Assistance in 2015
The miiiTVb provides a personal cloud-based electronic program guide (EPG) which enables users to enjoy their favorite content across platforms including mobile devices, home theater systems and vehicle infotainment systems.

Triggertrap

Series A in 2014
Triggertrap is a developer of innovative hardware and software solutions designed to trigger cameras, catering primarily to photographers. The company gained initial recognition with its Kickstarter-funded product, TTv1, an Arduino-based device for high-speed camera triggering, which significantly exceeded its funding goal in 2011. Following this success, Triggertrap launched Triggertrap Mobile, a free app combined with a connection cable that allows users to trigger their SLR cameras via iOS or Android devices; this product has achieved over 750,000 downloads and sold tens of thousands of dongles and connection cables globally. In 2013, Triggertrap further expanded its offerings by successfully crowdfunding Triggertrap Ada, a modular camera-triggering system capable of supporting extremely high-speed photography. Through its advanced technologies, Triggertrap enables photographers to utilize various sensors and algorithms for enhanced camera triggering capabilities.

Plum

Non Equity Assistance in 2014
At Plum, they aim to use beautiful design and smart technology to reinvent age-old technology. They don't see "the home of the future" or a "smart home." They just see a better way to live. Their aim is to craft product experiences that change your life without getting in your way. That's why everything they make is created with precision and care. Their mission isn't just to create great products but to build the products that create experiences you'll love.

SAM Labs

Non Equity Assistance in 2014
SAM Labs Limited is an education technology company based in London, United Kingdom, established in 2014. It specializes in providing educators with resources that enhance teaching and learning experiences, particularly in the areas of coding and computational skills. The company offers a range of products including wireless electronic blocks, such as buttons, sensors, motors, and sliders, which can be connected via an intuitive software application called SAM Space. This platform allows students to visualize and code the blocks, enabling them to create interactive projects and engage in hands-on learning. SAM Labs also supplies curriculum-based lesson plans and in-classroom support to facilitate STEAM education, making coding accessible and fun. Its course kits and electronic products are available for purchase online, helping educators deliver comprehensive and engaging lessons across various subjects.

Sentri

Venture Round in 2014
Sentri Inc. is a company that specializes in home monitoring and automation solutions, offering a comprehensive product designed for DIY home management. The system includes an HD camera and a suite of environmental sensors that monitor essential factors such as temperature, humidity, air quality, and weather conditions. Users receive personalized alerts and can access live HD video feeds directly on their smartphones, compatible with both iOS and Android devices. Founded in 2014 and initially known as Kronosight Inc., Sentri is headquartered in San Francisco, California, and sells its products through its online platform as well as major retail channels like Amazon.

Plum

Seed Round in 2014
At Plum, they aim to use beautiful design and smart technology to reinvent age-old technology. They don't see "the home of the future" or a "smart home." They just see a better way to live. Their aim is to craft product experiences that change your life without getting in your way. That's why everything they make is created with precision and care. Their mission isn't just to create great products but to build the products that create experiences you'll love.

Novi Security

Non Equity Assistance in 2014
Novi Security, Inc. is a company that specializes in developing innovative security solutions for homes and offices. Founded in 2013 and based in Provo, Utah, the company offers a comprehensive security package that includes a sensor, a base station, and a smartphone application. This system is designed to detect motion or smoke, capture a series of photos, and send alerts regarding smoke detection to the base station. Novi Security emphasizes accessibility and affordability, aiming to provide effective security solutions to a broad customer base without the complications of contracts or door-to-door sales. The company's products are available for purchase online and serve customers worldwide, underscoring its commitment to making security a right rather than a luxury.

Sentri

Non Equity Assistance in 2014
Sentri Inc. is a company that specializes in home monitoring and automation solutions, offering a comprehensive product designed for DIY home management. The system includes an HD camera and a suite of environmental sensors that monitor essential factors such as temperature, humidity, air quality, and weather conditions. Users receive personalized alerts and can access live HD video feeds directly on their smartphones, compatible with both iOS and Android devices. Founded in 2014 and initially known as Kronosight Inc., Sentri is headquartered in San Francisco, California, and sells its products through its online platform as well as major retail channels like Amazon.

Heatworks

Non Equity Assistance in 2014
Heatworks Technologies, Inc. is a manufacturer of innovative water heating solutions based in Mount Pleasant, South Carolina. Founded in 2006, the company specializes in developing tankless electric water heaters and smart home appliances that improve efficiency and purity in water heating. Its notable products include the Model 3, a tankless water heater, the Tetra dishwasher, which is designed to clean tableware, and the Duo Carafe, a battery-operated hot water system. By utilizing patented Ohmic Array Technology, Heatworks generates heat through the natural conductivity of water, enhancing efficiency while ensuring that the hot water is free from sediment. The company's products are sold online, making them accessible to residential users who are interested in energy conservation and resource management.

Chai Energy

Non Equity Assistance in 2014
Chai Energy is a technology company that focuses on energy monitoring and efficiency through its mobile application. The application integrates with smart meters and traditional analog electric meters, utilizing a Chai Gateway to deliver precise energy usage data to users. It enables consumers to track energy consumption at the appliance level, predict their energy bills, and receive personalized tips on conserving energy. Additionally, Chai Energy provides information on energy efficiency rebates and incentives, helping users identify and eliminate energy waste to reduce their overall electricity expenses. The company’s solutions extend to connected home devices, current transformers, sub meters, solar systems, battery systems, and power generator systems, promoting a comprehensive approach to energy management.

N-trig

Series G in 2014
N-Trig is a startup specializing in the development of touch screen technologies and pen styluses, aimed at enhancing user interaction with mobile computing devices. Founded in 1999, the company boasts a robust patent portfolio and offers its products across various sectors, including consumer electronics, education, healthcare, graphic design, gaming, and multimedia. N-Trig's Duosense active pen allows users to annotate on screens in a manner akin to writing on paper, while its multi-touch capabilities facilitate direct interaction with devices. The company operates globally, with its research and development center, corporate headquarters, and management based in Kfar Saba, Israel, alongside sales and support offices in Austin, Texas, and San Jose, California. Additionally, N-Trig has operational and supply chain support in Taipei, Tokyo, and Shanghai.

Boxella

Venture Round in 2014
Boxella helps consumers track important information and alerts about their big-ticket purchases throughout the lifecycle of those products.

Triggertrap

Convertible Note in 2014
Triggertrap is a developer of innovative hardware and software solutions designed to trigger cameras, catering primarily to photographers. The company gained initial recognition with its Kickstarter-funded product, TTv1, an Arduino-based device for high-speed camera triggering, which significantly exceeded its funding goal in 2011. Following this success, Triggertrap launched Triggertrap Mobile, a free app combined with a connection cable that allows users to trigger their SLR cameras via iOS or Android devices; this product has achieved over 750,000 downloads and sold tens of thousands of dongles and connection cables globally. In 2013, Triggertrap further expanded its offerings by successfully crowdfunding Triggertrap Ada, a modular camera-triggering system capable of supporting extremely high-speed photography. Through its advanced technologies, Triggertrap enables photographers to utilize various sensors and algorithms for enhanced camera triggering capabilities.

Tomoon

Series A in 2014
Tomoon is a leading provider of smart device solutions in China, specializing in wearable technology and intelligent equipment. The company's product lineup includes Bluetooth speakers, smartwatches, and various electronic devices designed to enhance user experience. Committed to innovation, Tomoon focuses on developing advanced devices and optimizing solutions that aim to enrich the lives of millions of consumers. The company's technical team embodies a spirit of creativity and expertise, driving the development of unique and high-quality products in the rapidly evolving smart technology market.

Context

Non Equity Assistance in 2013
Context operates a face recognition application called Reminiz, which allows users to identify celebrities using their smartphones. The app scans images of celebrities and provides users with detailed information, including news articles, social media profiles, and biographies. Reminiz is designed to enhance user engagement with celebrity content and can be integrated with various devices, such as Smart TVs and set-top boxes. Launched in 2013 by Jack Habra, the application offers a unique solution for users seeking to connect with public figures through advanced technology.

Nokia - Devices & Services Business

Acquisition in 2013
Nokia - Devices & Services Business develops and manufactures mobile phones.

N-trig

Series F in 2013
N-Trig is a startup specializing in the development of touch screen technologies and pen styluses, aimed at enhancing user interaction with mobile computing devices. Founded in 1999, the company boasts a robust patent portfolio and offers its products across various sectors, including consumer electronics, education, healthcare, graphic design, gaming, and multimedia. N-Trig's Duosense active pen allows users to annotate on screens in a manner akin to writing on paper, while its multi-touch capabilities facilitate direct interaction with devices. The company operates globally, with its research and development center, corporate headquarters, and management based in Kfar Saba, Israel, alongside sales and support offices in Austin, Texas, and San Jose, California. Additionally, N-Trig has operational and supply chain support in Taipei, Tokyo, and Shanghai.

DOV-E

Venture Round in 2013
DOV-E develops a wireless connectivity technology that transmits information through sound waves, enabling near-field and longer-range connections with full-duplex communication. The technology provides NFC-like short-range connectivity and iBeacon/Bluetooth-like long-range connectivity, allowing smartphones to send and receive data simultaneously. The company offers an easy-to-embed mobile SDK for iOS and Android, as well as a POS SDK for Linux and Windows, and a Web SDK so the technology can run in browsers. It aims to connect mobile wallets with merchant platforms to support secure, quick mobile payments and interactive engagements for retail POS, vending machines, and e-commerce.

Repar'tout

Non Equity Assistance in 2013
Repar'tout is a company focused on providing innovative repair and upcycling services for a variety of products, including appliances, cars, scooters, computers, and telephones. By extending the lifespan of these items, Repar'tout aims to contribute to sustainability and reduce waste. The company not only offers repair services but also engages with businesses and communities to promote involvement in these initiatives, thereby enhancing the quality of life for employees and residents alike. Additionally, Repar'tout is committed to training a new generation of skilled repairers and upcyclers, who play a crucial role in addressing contemporary environmental challenges. Through these efforts, Repar'tout seeks to create a significant societal impact.

Boxella

Seed Round in 2013
Boxella helps consumers track important information and alerts about their big-ticket purchases throughout the lifecycle of those products.

Heatworks

Venture Round in 2013
Heatworks Technologies, Inc. is a manufacturer of innovative water heating solutions based in Mount Pleasant, South Carolina. Founded in 2006, the company specializes in developing tankless electric water heaters and smart home appliances that improve efficiency and purity in water heating. Its notable products include the Model 3, a tankless water heater, the Tetra dishwasher, which is designed to clean tableware, and the Duo Carafe, a battery-operated hot water system. By utilizing patented Ohmic Array Technology, Heatworks generates heat through the natural conductivity of water, enhancing efficiency while ensuring that the hot water is free from sediment. The company's products are sold online, making them accessible to residential users who are interested in energy conservation and resource management.

id8 Group R2 Studios

Acquisition in 2013
id8 Group R2 Studios develops automation technology solutions for houses.

Buddy Technologies

Seed Round in 2012
Buddy Technologies Limited is an Australian IoT and cloud-based technology company headquartered in Adelaide. Established in 2006, the company operates through two main segments: Buddy Platform and LIFX. Buddy Platform offers solutions like Buddy Cloud, which facilitates data access and storage from various environments such as recreational vehicles, schools, and commercial buildings, and Buddy Ohm, a resource monitoring solution designed to optimize building operations by providing real-time utility data. LIFX, the company's subsidiary, specializes in smart lighting solutions, providing Wi-Fi enabled lights that are utilized in nearly one million homes globally, making it a significant competitor in the smart lighting market. LIFX products are distributed in over 100 countries through partnerships with major retailers and e-commerce platforms.

Ubi Interactive

Seed Round in 2012
Ubi Interactive is a Seattle-based tech startup that transforms everyday surfaces into interactive 3D touchscreens using Microsoft Kinect and projection mapping. Recognized by Microsoft as a promising company, Ubi's innovative technology has been featured in prominent media outlets like CNN and The Wall Street Journal.

N-trig

Series E in 2012
N-Trig is a startup specializing in the development of touch screen technologies and pen styluses, aimed at enhancing user interaction with mobile computing devices. Founded in 1999, the company boasts a robust patent portfolio and offers its products across various sectors, including consumer electronics, education, healthcare, graphic design, gaming, and multimedia. N-Trig's Duosense active pen allows users to annotate on screens in a manner akin to writing on paper, while its multi-touch capabilities facilitate direct interaction with devices. The company operates globally, with its research and development center, corporate headquarters, and management based in Kfar Saba, Israel, alongside sales and support offices in Austin, Texas, and San Jose, California. Additionally, N-Trig has operational and supply chain support in Taipei, Tokyo, and Shanghai.

N-trig

Series D in 2009
N-Trig is a startup specializing in the development of touch screen technologies and pen styluses, aimed at enhancing user interaction with mobile computing devices. Founded in 1999, the company boasts a robust patent portfolio and offers its products across various sectors, including consumer electronics, education, healthcare, graphic design, gaming, and multimedia. N-Trig's Duosense active pen allows users to annotate on screens in a manner akin to writing on paper, while its multi-touch capabilities facilitate direct interaction with devices. The company operates globally, with its research and development center, corporate headquarters, and management based in Kfar Saba, Israel, alongside sales and support offices in Austin, Texas, and San Jose, California. Additionally, N-Trig has operational and supply chain support in Taipei, Tokyo, and Shanghai.

Ciao

Acquisition in 2008
Ciao was Europe's pioneer of online communities that critically review and rate millions of products and services for the benefit of other consumers. Available free of charge to consumers in local language versions in major western European and North American markets, Ciao combined unbiased consumer reviews and up-to-date price information from hundreds of online retailers to make it the most comprehensive source of intelligent shopping on the web. [Microsoft](/organization/microsoft) acquired Ciao in August, 2008.

Greenfield Online

Acquisition in 2008
Greenfield Global, Inc. is a prominent producer of alcohols, biofuels, and biochemicals utilized across various sectors, including industrial, medical, and beverage applications. Founded in 1989 and based in Toronto, Canada, the company offers a diverse range of products, such as fuel ethanol, industrial and beverage alcohols, and agricultural co-products like distillers' grains and corn oils. Greenfield operates multiple distilleries and specialty chemical manufacturing facilities, enhancing its ability to deliver high-value raw materials essential for a lower-carbon economy. The company serves a broad customer base both in Canada and internationally, focusing on transparency and quality control to meet the demands of industries such as healthcare, chemicals, and food. Through its integrated operations, Greenfield aims to support informed decision-making for consumers and provide valuable insights to marketers.

Navic Networks

Acquisition in 2008
Navic Networks is a provider of interactive television technology and services that enhances viewer engagement and advertising effectiveness. The company offers a suite of solutions that leverage real-time audience measurement data to optimize the delivery and placement of targeted video advertisements. Its offerings include tools for interactive voting in reality shows, accessing advertised products, checking theater showtimes, and upgrading cable services. Additionally, Navic provides features such as polling, classifieds, overlays, interactive advertising, on-demand content navigation, and enhanced customer care solutions. By integrating these capabilities, Navic Networks aims to improve the overall television viewing experience while enabling networks to better connect with their audiences.

Navic Systems

Acquisition in 2008
Navic Systems gives broadband and telecommunications providers the ability to better serve their customers, lower their operating costs and generate new revenue through intelligent distribution and management services. Based on consumer profiles, Navic Systems delivers personalized digital content to Internet appliances such as next-generation set-top boxes and Web-connected telephones, terminals and tablets.

Gteko

Acquisition in 2006
Gteko, Ltd. provides networking and support software solutions for the digital homes. Its products include GTAgent, a support application that detects configuration changes, as well as offers automated resolutions; GTWebCheck, a self-help support portal, which helps users to maintain their computing environment; GTSolve, a fix engine that can be integrated into offline and online support platforms; and GTRemote, a remote support product, which offers a secure connection to remote computers, bypassing firewalls, and proxies.

Nanochip

Series B in 2004
Nanochip, Inc. was a fabless semiconductor company that focused on the development of microelectro-mechanical systems and silicon data storage chips. Its products were designed for use in various consumer electronics, including digital cameras, cell phones, MP3 players, personal digital assistants (PDAs), laptop computers, and servers. Despite its innovative approach to high-capacity removable storage solutions, the company ceased operations in May 2009 and was in the process of seeking buyers for its intellectual property at that time.

Pacific Microsonics

Acquisition in 2000
Pacific Microsonics is a manufacturer of consumer audio equipment and integrated circuits.

Adero

Series C in 2000
Adero, Inc. is a technology company based in Goleta, California, specializing in intelligent organization systems that help individuals locate lost or misplaced items. Founded in 2008 and originally known as TrackR, Inc., Adero offers a Bluetooth-based tracking device that employs low-power wireless sensors compatible with various platforms. The company aims to alleviate the stress associated with misplaced belongings by enabling users to track their items easily through a mobile application available for both iPhone and Android devices. Adero's innovative solutions have earned recognition, including being named one of Fast Company's Most Innovative Companies in 2019.

CompareNet

Acquisition in 1999
Comparenet provides comparison-shopping services on the Internet. Its database offers information on various products in categories, such as electronics, home office equipment, home appliances, automobiles, motorcycles, sporting goods, and software and computer peripherals. The site also offers product discussion groups, proprietary editorial content, and opportunities for purchase through retail partners. Comparenet, Inc. was founded in 1996 and is based in San Francisco, California.

Apple

Post in 1997
Apple, established in 1976, is a multinational corporation renowned for designing, manufacturing, and selling a wide array of consumer electronics, computer software, and online services. Its product portfolio includes the iconic iPhone, iPad, Mac computers, Apple Watch, AirPods, and a suite of services such as the App Store, Apple Music, iCloud, and Apple TV+. Apple operates a global retail network of Apple Stores and sells its products through various channels, including online, third-party carriers, and resellers. The company is celebrated for its innovative approach, having pioneered the graphical user interface in personal computers and consistently delivering cutting-edge technology. Apple's headquarters are located in Cupertino, California.
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