Mayfield Select

Mayfield Fund, LLC is a global venture capital firm founded in 1969 and headquartered in Menlo Park, California, with an additional office in Mumbai, India. The firm specializes in early-stage investments across various technology sectors, including artificial intelligence, enterprise software, consumer technology, deep tech, and human and planetary health. Mayfield focuses on partnering with founders from the inception of their companies, aiming to build impactful enterprises that leverage innovative technology and business models. The firm typically invests between $1 million and $15 million in companies with revenues ranging from $10 million to $100 million, prioritizing opportunities in the United States, particularly in California, as well as in select markets in India and China. Mayfield has a strong track record, having invested in over 500 companies, resulting in numerous successful IPOs and acquisitions.

Tim Chang

Partner

Vikram Godse

Partner and Managing Director, India

Nikhil Khattau

Managing Director, India

Paul Kohli

Vice President of Investment Operations

Tejas Maniar

Operating Partner

Guru Pangal

Venture Partner

Sri Pangulur

Partner

Ursheet Parikh

Partner

Patrick Salyer

Partner

Zareer Shroff

Principal

Vaneeta Varma

CFO

Rajeev Batra

Partner

Past deals in Digital Marketing

G.O.A.T Brand Labs

Venture Round in 2024
G.O.A.T Brand Labs specializes in acquiring and scaling distinctive direct-to-consumer brands within the lifestyle sector, which encompasses fashion, home, nutrition, beauty, and personal care. The company enhances brand performance by delivering data-driven insights and efficient operational support, coupled with extensive expertise in brand development, digital marketing, and product innovation. Through its strategic approach, G.O.A.T Brand Labs aims to fortify brand defensibility, accelerate growth, and improve key metrics such as user experience and consumer engagement, ultimately expanding the customer base and enhancing brand loyalty.

Postal

Series B in 2021
Postal is the leading intelligent gifting platform that helps thousands of businesses increase their pipeline, retain customers, and reward employees. The platform and its global marketplace enable customers to automate direct mail, manage branded company swag, and send personalized gifts, all while centralizing cost and reducing waste. Postal is the everything app for gifting, integrating seamlessly with your favorite workplace tools including Salesforce, Microsoft, Google, Hubspot, and Workday. This allows you to automate and track sends and spending effortlessly. At Postal, we believe in maintaining a strong work/life/spiritual balance, which is fostered by a robust company culture focused on making the world a better place. We embrace people for who they are and believe that diversity, inclusion, and belonging are our greatest strengths. Postal has raised over $30 million in two funding rounds from top-tier investors such as Mayfield Fund (Marketo, Outreach) and OMERS Capital (Shopify, Crunchbase).

G.O.A.T Brand Labs

Series A in 2021
G.O.A.T Brand Labs specializes in acquiring and scaling distinctive direct-to-consumer brands within the lifestyle sector, which encompasses fashion, home, nutrition, beauty, and personal care. The company enhances brand performance by delivering data-driven insights and efficient operational support, coupled with extensive expertise in brand development, digital marketing, and product innovation. Through its strategic approach, G.O.A.T Brand Labs aims to fortify brand defensibility, accelerate growth, and improve key metrics such as user experience and consumer engagement, ultimately expanding the customer base and enhancing brand loyalty.

Postal

Series A in 2020
Postal is the leading intelligent gifting platform that helps thousands of businesses increase their pipeline, retain customers, and reward employees. The platform and its global marketplace enable customers to automate direct mail, manage branded company swag, and send personalized gifts, all while centralizing cost and reducing waste. Postal is the everything app for gifting, integrating seamlessly with your favorite workplace tools including Salesforce, Microsoft, Google, Hubspot, and Workday. This allows you to automate and track sends and spending effortlessly. At Postal, we believe in maintaining a strong work/life/spiritual balance, which is fostered by a robust company culture focused on making the world a better place. We embrace people for who they are and believe that diversity, inclusion, and belonging are our greatest strengths. Postal has raised over $30 million in two funding rounds from top-tier investors such as Mayfield Fund (Marketo, Outreach) and OMERS Capital (Shopify, Crunchbase).

Simplilearn

Series C in 2015
Simplilearn is an online education platform that specializes in providing digital skills training and certification courses for professionals worldwide. Catering to young working professionals, the company offers over 200 courses across various industry verticals, including cybersecurity, cloud computing, project management, digital marketing, and business leadership. With a blended delivery model and a commitment to customer satisfaction, Simplilearn aims to empower individuals to enhance their careers through recognized certifications. The company has trained more than 400,000 professionals in over 150 countries and has received accolades for its rapid growth and educational excellence. As a registered education provider for several prestigious organizations, Simplilearn continues to focus on delivering high-quality training content and innovative technology solutions to support professional development.

Marketo

Series F in 2011
Marketo, Inc. is a provider of cloud-based engagement marketing software that assists organizations in executing and managing various marketing activities across multiple channels, including online, social, mobile, and offline. Founded in 2006 and headquartered in San Mateo, California, Marketo offers a comprehensive platform designed for both small businesses and large enterprises, enabling marketers to streamline their campaigns and enhance customer engagement. Its solutions encompass a range of functionalities, including marketing automation, email marketing, social media engagement, digital advertising, web personalization, and marketing analytics. Additionally, Marketo supports its customers through the Marketo Marketing Nation, a network of resources that facilitates the strategic and practical application of its products. The company serves diverse industries, such as healthcare, technology, and financial services, through various distribution channels. As of October 2018, Marketo operates as a subsidiary of Adobe Inc. and has a presence in 36 countries, including Japan, Australia, and several European nations.

Adchemy

Series E in 2011
Adchemy is a developer of digital advertising technology and a data management platform focused on enhancing online brands' e-commerce revenue acquisition. The company's software simplifies digital marketing campaigns, enabling clients to create effective ads with ease. Adchemy's platform automates best practices for keyword and product listing ads, leading to significant improvements in performance metrics. Clients typically see an increase of over 400 percent in impressions, more than 150 percent in clicks, and at least 100 percent in revenue, all while achieving or exceeding their target return on ad spend. The core of Adchemy's offering is the Adchemy IntentGraph, which allows marketers to structure campaigns using business language centered around products rather than keywords. This approach helps businesses gain insights into their online audiences, develop targeted segments, and deliver relevant advertising that enhances engagement and conversion rates.

Viralheat

Seed Round in 2011
Viralheat is a comprehensive social media management platform designed for businesses, offering monitoring, publishing, and analytics within a single, user-friendly interface. Specializing in predictive social analytics, the platform focuses on human intent and sentiment analysis to help identify potential sales leads. Since its founding in 2011 by two Silicon Valley engineers, Viralheat has been utilized by numerous global brands, including Deutsche Telekom and Yamaha, to enhance their social marketing efforts. The platform integrates seamlessly into clients' workflows across marketing, sales, and customer support, enabling organizations to convert social media interactions into actionable insights and improve their return on investment in social media engagement.

Marketo

Series E in 2010
Marketo, Inc. is a provider of cloud-based engagement marketing software that assists organizations in executing and managing various marketing activities across multiple channels, including online, social, mobile, and offline. Founded in 2006 and headquartered in San Mateo, California, Marketo offers a comprehensive platform designed for both small businesses and large enterprises, enabling marketers to streamline their campaigns and enhance customer engagement. Its solutions encompass a range of functionalities, including marketing automation, email marketing, social media engagement, digital advertising, web personalization, and marketing analytics. Additionally, Marketo supports its customers through the Marketo Marketing Nation, a network of resources that facilitates the strategic and practical application of its products. The company serves diverse industries, such as healthcare, technology, and financial services, through various distribution channels. As of October 2018, Marketo operates as a subsidiary of Adobe Inc. and has a presence in 36 countries, including Japan, Australia, and several European nations.

Rubicon Project

Venture Round in 2010
Rubicon Project is a technology company that specializes in the automation of digital advertising. The company automates the buying and selling of advertising by offering products to connect buyers and sellers.

Marketo

Series D in 2010
Marketo, Inc. is a provider of cloud-based engagement marketing software that assists organizations in executing and managing various marketing activities across multiple channels, including online, social, mobile, and offline. Founded in 2006 and headquartered in San Mateo, California, Marketo offers a comprehensive platform designed for both small businesses and large enterprises, enabling marketers to streamline their campaigns and enhance customer engagement. Its solutions encompass a range of functionalities, including marketing automation, email marketing, social media engagement, digital advertising, web personalization, and marketing analytics. Additionally, Marketo supports its customers through the Marketo Marketing Nation, a network of resources that facilitates the strategic and practical application of its products. The company serves diverse industries, such as healthcare, technology, and financial services, through various distribution channels. As of October 2018, Marketo operates as a subsidiary of Adobe Inc. and has a presence in 36 countries, including Japan, Australia, and several European nations.

Adchemy

Venture Round in 2009
Adchemy is a developer of digital advertising technology and a data management platform focused on enhancing online brands' e-commerce revenue acquisition. The company's software simplifies digital marketing campaigns, enabling clients to create effective ads with ease. Adchemy's platform automates best practices for keyword and product listing ads, leading to significant improvements in performance metrics. Clients typically see an increase of over 400 percent in impressions, more than 150 percent in clicks, and at least 100 percent in revenue, all while achieving or exceeding their target return on ad spend. The core of Adchemy's offering is the Adchemy IntentGraph, which allows marketers to structure campaigns using business language centered around products rather than keywords. This approach helps businesses gain insights into their online audiences, develop targeted segments, and deliver relevant advertising that enhances engagement and conversion rates.

Rubicon Project

Series C in 2009
Rubicon Project is a technology company that specializes in the automation of digital advertising. The company automates the buying and selling of advertising by offering products to connect buyers and sellers.

Marketo

Series C in 2009
Marketo, Inc. is a provider of cloud-based engagement marketing software that assists organizations in executing and managing various marketing activities across multiple channels, including online, social, mobile, and offline. Founded in 2006 and headquartered in San Mateo, California, Marketo offers a comprehensive platform designed for both small businesses and large enterprises, enabling marketers to streamline their campaigns and enhance customer engagement. Its solutions encompass a range of functionalities, including marketing automation, email marketing, social media engagement, digital advertising, web personalization, and marketing analytics. Additionally, Marketo supports its customers through the Marketo Marketing Nation, a network of resources that facilitates the strategic and practical application of its products. The company serves diverse industries, such as healthcare, technology, and financial services, through various distribution channels. As of October 2018, Marketo operates as a subsidiary of Adobe Inc. and has a presence in 36 countries, including Japan, Australia, and several European nations.

Rubicon Project

Series C in 2009
Rubicon Project is a technology company that specializes in the automation of digital advertising. The company automates the buying and selling of advertising by offering products to connect buyers and sellers.

Rubicon Project

Series B in 2008
Rubicon Project is a technology company that specializes in the automation of digital advertising. The company automates the buying and selling of advertising by offering products to connect buyers and sellers.

Adchemy

Series C in 2008
Adchemy is a developer of digital advertising technology and a data management platform focused on enhancing online brands' e-commerce revenue acquisition. The company's software simplifies digital marketing campaigns, enabling clients to create effective ads with ease. Adchemy's platform automates best practices for keyword and product listing ads, leading to significant improvements in performance metrics. Clients typically see an increase of over 400 percent in impressions, more than 150 percent in clicks, and at least 100 percent in revenue, all while achieving or exceeding their target return on ad spend. The core of Adchemy's offering is the Adchemy IntentGraph, which allows marketers to structure campaigns using business language centered around products rather than keywords. This approach helps businesses gain insights into their online audiences, develop targeted segments, and deliver relevant advertising that enhances engagement and conversion rates.

Consorte Marketing

Series B in 2007
Consorte Media is an online marketing company that specializes in reaching the Hispanic market. By leveraging expertise in Spanish language media and a deep understanding of Hispanic consumer behavior, the firm aims to connect businesses with Hispanic customers effectively. It offers a range of services, including brand advertising and direct marketing, facilitated through its product SALSA, which integrates both approaches. Consorte Media also maintains an extensive media network that encompasses premium content sites and lead generation services. The company has worked with notable clients such as Best Buy, SendMeMobile, Dealix, Monster.com, and Countrywide Financial, providing high-quality results for leading advertisers.

Archive

Venture Round in 2000
Archive is a technology company that specializes in automating e-commerce digital marketing workflows. It offers two main products: Archive App, a digital asset manager designed for modern marketers, which automates the collection and metadata labeling of social content, including ephemeral stories. This app streamlines the process of converting and distributing content as optimized advertising creative across various marketing and media platforms. Additionally, Archive Communities automates influencer seeding programs to enhance brand visibility and generate affiliate marketing opportunities. By leveraging the creativity and engagement of digital communities, Archive aims to make digital marketing more cost-effective for brands.

G.O.A.T Brand Labs

G.O.A.T Brand Labs specializes in acquiring and scaling distinctive direct-to-consumer brands within the lifestyle sector, which encompasses fashion, home, nutrition, beauty, and personal care. The company enhances brand performance by delivering data-driven insights and efficient operational support, coupled with extensive expertise in brand development, digital marketing, and product innovation. Through its strategic approach, G.O.A.T Brand Labs aims to fortify brand defensibility, accelerate growth, and improve key metrics such as user experience and consumer engagement, ultimately expanding the customer base and enhancing brand loyalty.
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