Maveron

Maveron, established in 1998, is a venture capital firm headquartered in Seattle, Washington, with an additional office in San Francisco. The firm specializes in early-stage investments, typically ranging from $3 million to $15 million, in consumer-focused businesses across various sectors such as consumer internet, e-commerce, health and wellness, food tech, and education. Maveron seeks to partner with entrepreneurs who have a highly differentiated brand or innovative technology, aiming to empower consumers to live on their terms. The firm prefers to be the lead investor and takes a board seat in its portfolio companies. Notable investments include Zulily, Allbirds, and August Home. Maveron has nearly $800 million under management and has raised four funds to date.

Nathan Apsel

CFO

Grace Chou

Partner

Elise Hebb

Partner and COO

Dan Levitan

Co-Founder and General Partner

Jerry Lu

Partner

Jason Stoffer

General Partner

Past deals in Elderly

Sage

Series B in 2024
Sage specializes in operation management systems tailored for senior living communities. Its platform collects and analyzes data to enhance caregiver operations and resident care outcomes. Key features include streamlined communication and task management tools, facilitating collaborative support among care teams and enabling timely interventions when assistance is required.

Grayce

Series A in 2024
Grayce, Inc. is a health care agency based in San Francisco that specializes in providing personalized guidance and support for families caring for aging adults and children. Founded in 2019, the company offers a range of services designed to assist caregivers with various aspects of care, including insurance, finances, legal plans, medical care, home care, housing, daily needs, and overall well-being. Each member of Grayce receives dedicated support from a social worker who helps manage their comprehensive care needs by planning, prioritizing, identifying resources, coordinating care, and advocating on their behalf. Through its social care management platform, Grayce empowers family caregivers to navigate the complexities of caring for vulnerable loved ones.

Sage

Series A in 2023
Sage specializes in operation management systems tailored for senior living communities. Its platform collects and analyzes data to enhance caregiver operations and resident care outcomes. Key features include streamlined communication and task management tools, facilitating collaborative support among care teams and enabling timely interventions when assistance is required.

Bold

Seed Round in 2021
Bold is an at-home digital fitness program designed to help older adults live their strongest, happiest, and healthiest lives. As a member, you’ll enjoy instant access to expert trainers, scientific assessments, and personalized workout plans to help you improve your strength, flexibility, and balance — so you can chase the life you want, at any age.

Grayce

Seed Round in 2020
Grayce, Inc. is a health care agency based in San Francisco that specializes in providing personalized guidance and support for families caring for aging adults and children. Founded in 2019, the company offers a range of services designed to assist caregivers with various aspects of care, including insurance, finances, legal plans, medical care, home care, housing, daily needs, and overall well-being. Each member of Grayce receives dedicated support from a social worker who helps manage their comprehensive care needs by planning, prioritizing, identifying resources, coordinating care, and advocating on their behalf. Through its social care management platform, Grayce empowers family caregivers to navigate the complexities of caring for vulnerable loved ones.

100Plus

Seed Round in 2017
100Plus is a rapidly growing remote patient monitoring platform designed to enhance the management of chronic patients, particularly among the elderly. The company provides an integrated solution that includes patient outreach, device setup, patient engagement, and automatic billing, all without requiring smartphones, apps, Bluetooth, or WiFi. This simplifies the process for both patients and healthcare providers. By delivering fully configured medical devices at no cost to Medicare patients or practices, 100Plus facilitates continuous monitoring of high-risk seniors, enabling healthcare professionals to proactively engage with patients. This approach aims to reduce the need for expensive episodic care and improve overall quality of life for patients.

100Plus

Seed Round in 2016
100Plus is a rapidly growing remote patient monitoring platform designed to enhance the management of chronic patients, particularly among the elderly. The company provides an integrated solution that includes patient outreach, device setup, patient engagement, and automatic billing, all without requiring smartphones, apps, Bluetooth, or WiFi. This simplifies the process for both patients and healthcare providers. By delivering fully configured medical devices at no cost to Medicare patients or practices, 100Plus facilitates continuous monitoring of high-risk seniors, enabling healthcare professionals to proactively engage with patients. This approach aims to reduce the need for expensive episodic care and improve overall quality of life for patients.

Lively

Series A in 2013
Lively (www.mylively.com) keeps older adults living independently longer. It provides an activity-sharing experience with its product using passive activity sensors that are applied to everyday objects in an older adult's home and LivelyGram, which gives family members a way to share the events of their life with elder loved ones through pictures and short messages. Lively's passive activity sensors log day-to-day patterns like kitchen activity, time spent getting out and when medication is taken. Its connected device uses a built-in cellular connection to then gather activity signals from each of the sensors to compare daily events with a normal routine and healthy preferences. Lively allows secure and private sharing of activity patterns via an at-a-glance login that can be accessed through a computer, tablet or smartphone. It's the right way for older adults to share how they're doing without being too intrusive and gives persons control of what is shared with family and friends. With LivelyGram, pictures and short messages from an older adult’s family and friends can be uploaded to Lively that are then automatically published and sent by regular mail twice monthly in a personalized mailer. It’s perfect for non-internet users or just those who love something they can hold in their hand to share. Lively will be available in the U.S. by the end of September; versions planned for other International markets will be announced by Q4 2013. A one-time cost of $149 includes two months of free service with LivelyGram. After two months, its pay-as-you-go subscription is only $19.95 per month with no contract required and easily cancellable at any time.

Lively

Seed Round in 2012
Lively (www.mylively.com) keeps older adults living independently longer. It provides an activity-sharing experience with its product using passive activity sensors that are applied to everyday objects in an older adult's home and LivelyGram, which gives family members a way to share the events of their life with elder loved ones through pictures and short messages. Lively's passive activity sensors log day-to-day patterns like kitchen activity, time spent getting out and when medication is taken. Its connected device uses a built-in cellular connection to then gather activity signals from each of the sensors to compare daily events with a normal routine and healthy preferences. Lively allows secure and private sharing of activity patterns via an at-a-glance login that can be accessed through a computer, tablet or smartphone. It's the right way for older adults to share how they're doing without being too intrusive and gives persons control of what is shared with family and friends. With LivelyGram, pictures and short messages from an older adult’s family and friends can be uploaded to Lively that are then automatically published and sent by regular mail twice monthly in a personalized mailer. It’s perfect for non-internet users or just those who love something they can hold in their hand to share. Lively will be available in the U.S. by the end of September; versions planned for other International markets will be announced by Q4 2013. A one-time cost of $149 includes two months of free service with LivelyGram. After two months, its pay-as-you-go subscription is only $19.95 per month with no contract required and easily cancellable at any time.
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