Matrix Partners
Matrix Partners is a venture capital firm founded in 1977 and based in San Francisco that backs early-stage and Series A technology companies across sectors such as artificial intelligence, B2B software, consumer technology, fintech, health tech, infrastructure, and semiconductors. The firm emphasizes practical, founder-centered collaboration, often supporting concepts from idea stage through Series A and taking board seats to help portfolio companies scale. It operates globally, including Matrix Partners China, which focuses on long-term relationships with entrepreneurs in China and has a track record of IPOs and strategic exits. The team combines former founders and experienced investors to bring local execution and global perspective. Notable investments span across the technology landscape, reflecting a history of involvement with companies like FedEx, Apple, Oculus, Canva, Zendesk, HubSpot, Postmates, Fivetran, Sila, and GOAT, illustrating the firm’s ability to support companies from early development to scale.
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Past deals in Photography
Nice
Series D in 2019
Nice allows users to add labels, stickers and screens to photos that they share on social networks. It currently has close to 10 million registered users.
First launched in October 2013 by a team of fashionistas turned developers, nice soon found a niche of like-minded users who enjoyed tagging their clothes with the app. Touted as "China's Instagram", Nice has become the leading photo sharing app in mainland China. Nice has a very active and young audience and also has steady international growth, with multi-lingual interface options available in its settings.
Nice
Series B in 2014
Nice allows users to add labels, stickers and screens to photos that they share on social networks. It currently has close to 10 million registered users.
First launched in October 2013 by a team of fashionistas turned developers, nice soon found a niche of like-minded users who enjoyed tagging their clothes with the app. Touted as "China's Instagram", Nice has become the leading photo sharing app in mainland China. Nice has a very active and young audience and also has steady international growth, with multi-lingual interface options available in its settings.
Nice
Series A in 2014
Nice allows users to add labels, stickers and screens to photos that they share on social networks. It currently has close to 10 million registered users.
First launched in October 2013 by a team of fashionistas turned developers, nice soon found a niche of like-minded users who enjoyed tagging their clothes with the app. Touted as "China's Instagram", Nice has become the leading photo sharing app in mainland China. Nice has a very active and young audience and also has steady international growth, with multi-lingual interface options available in its settings.
Camera360
Series B in 2013
Camera360 is a mobile application focused on image and video processing, offering a suite of tools designed to enhance the photography experience for users. Its range of products includes Camera360 Ultimate, HelloCamera, Movie360, Pink360, Camera360 Cloud, Camera360 SDK, and Web Camera360, all aimed at creating an ecosystem that supports modern creatives in capturing, composing, and sharing memorable moments. The application features advanced portrait and video processing technologies, providing unique beautification effects that allow users to visualize and present their creative ideas effectively. By simplifying imaging services, Camera360 caters to the needs of both casual users and professional creators.
Heptagon Advanced Micro Optics
Series F in 2013
Heptagon specializes in the manufacture of advanced micro-optics systems and optical packaging for smart devices. The company is recognized for its expertise in imaging, light, and sensor technologies, particularly through its innovative Time-of-Flight (ToF) sensors. Heptagon’s products integrate illumination, lens systems, and packaging technologies at the wafer level, which allows original equipment manufacturers (OEMs) to streamline their product development processes and reduce time-to-market. With over 20 years of experience, Heptagon has established a reputation for delivering breakthrough technologies while maintaining total supply chain control and a commitment to integrity.
Heptagon Advanced Micro Optics
Series E in 2012
Heptagon specializes in the manufacture of advanced micro-optics systems and optical packaging for smart devices. The company is recognized for its expertise in imaging, light, and sensor technologies, particularly through its innovative Time-of-Flight (ToF) sensors. Heptagon’s products integrate illumination, lens systems, and packaging technologies at the wafer level, which allows original equipment manufacturers (OEMs) to streamline their product development processes and reduce time-to-market. With over 20 years of experience, Heptagon has established a reputation for delivering breakthrough technologies while maintaining total supply chain control and a commitment to integrity.
Camera360
Series A in 2012
Camera360 is a mobile application focused on image and video processing, offering a suite of tools designed to enhance the photography experience for users. Its range of products includes Camera360 Ultimate, HelloCamera, Movie360, Pink360, Camera360 Cloud, Camera360 SDK, and Web Camera360, all aimed at creating an ecosystem that supports modern creatives in capturing, composing, and sharing memorable moments. The application features advanced portrait and video processing technologies, providing unique beautification effects that allow users to visualize and present their creative ideas effectively. By simplifying imaging services, Camera360 caters to the needs of both casual users and professional creators.
Camera360
Series A in 2011
Camera360 is a mobile application focused on image and video processing, offering a suite of tools designed to enhance the photography experience for users. Its range of products includes Camera360 Ultimate, HelloCamera, Movie360, Pink360, Camera360 Cloud, Camera360 SDK, and Web Camera360, all aimed at creating an ecosystem that supports modern creatives in capturing, composing, and sharing memorable moments. The application features advanced portrait and video processing technologies, providing unique beautification effects that allow users to visualize and present their creative ideas effectively. By simplifying imaging services, Camera360 caters to the needs of both casual users and professional creators.
Camera360
Seed Round in 2010
Camera360 is a mobile application focused on image and video processing, offering a suite of tools designed to enhance the photography experience for users. Its range of products includes Camera360 Ultimate, HelloCamera, Movie360, Pink360, Camera360 Cloud, Camera360 SDK, and Web Camera360, all aimed at creating an ecosystem that supports modern creatives in capturing, composing, and sharing memorable moments. The application features advanced portrait and video processing technologies, providing unique beautification effects that allow users to visualize and present their creative ideas effectively. By simplifying imaging services, Camera360 caters to the needs of both casual users and professional creators.
Keniu
Series A in 2009
Keniu is a Beijing-based company that specializes in advanced picture software designed for editing, management, and browsing. Its innovative platform provides users with a range of powerful tools and effects that facilitate professional-quality photo editing, including features for skin enhancement, acne removal, body slimming, scene changes, and watermark removal. Keniu's software also offers a variety of fun applications and hundreds of special effects, allowing users to create visually appealing images akin to those produced by professional photographic studios. Through its user-friendly interface, Keniu aims to empower clients with premium graphic and image services.
Tabblo
Series B in 2006
Tabblo is a custom printing service that enables users to create and share large poster-like designs, called Tabblos, by combining their own photographs with text and graphics. Users can import images from platforms like Flickr or directly from their devices, then arrange them using Tabblo's design tool. The platform facilitates collaborative editing, allowing designers to grant permissions for others to modify their creations while preserving the original template. Tabblo was acquired by HP in 2007.
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